Slides
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6th November 2025 INESE KINGSMILL | Chair ROBY SHARON-ZIPSER I CEO & Co-Founder 2025 AGM hipages Group Holdings Limited For personal use only
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hipages Group is ANZ’s #1 platform to connect homeowners and tradies, building better lives for everyone. For personal use only
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To be the most trusted partner in the trade industry. Our Vision For personal use only
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hipages Group | 4 hipages Group Board of Directors KATE HILL Independent Non-Executive Director Audit and Risk Committee Chair ROBY SHARON-ZIPSER Chief Executive Officer & Director KATE MILLS Independent Non-Executive Director Remuneration and Nominations Committee Chair NICHOLAS GRAY Non-Executive Director INESE KINGSMILL Chair and Independent Non-Executive Director ADIR SHIFFMAN Independent Non-Executive Director For personal use only
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Meeting Agenda 1. Chair’s address 2. CEO’s address 3. Formal meeting business 4. General Q&A 5. Last call for votes 6. Meeting close For personal use only
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hipages Group | 6 Asking questions online Asking questions Only Holders and Proxyholders are able to ask questions Click on “Ask a Question” Select “General Business ” or a specific resolution Type in your questions and select “Submit” Comments on resolutions can also be submitted through “Ask a Question” For personal use only
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hipages Group | 7 Voting online Loding your votes Click “Get a Voting Card” (top and bottom of platform) Enter your Holding Number and Postcode or your Proxy Number Click “Submit Details and Vote” Fill out your voting card for each item of business Click “Submit Vote” For personal use only
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hipages Group | 8 I N E S E K I N G S M I L L Chair and Independent Non-Executive Director Watch a recording of the Chair and CEO's addresses at: https://investors.hipagesgroup.com.au/webinars/MP72Jr-chair-and- ceos-agm-2025-addresses Chair’s addressFor personal use only
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hipages Group | 9 FY25 performance 1 ARPU: Annual revenue per user 2 EBITDA: Earnings before interest, tax, depreciation and amortisation before significant items 3 FCF: Free Cash Flow = Operating cash flow less lease repayment, less payments for intangible assets and property, plant & equipment (PPE) hipages Group at a glance (ASX: HPG) Tradie Marketplace Future Services Job Management + Strategic evolution from marketplace to SaaS platform ANZ’s #1 platform to connect homeowners and tradies FY25 key strategic milestones Successful platform migration in AUS NZ shift to full subscription model ARPU1 growth in AUS and NZ reflecting our enhanced value proposition + Purpose: Transform the tradie industry, Building better lives for everyone EBITDA2 +20% FCF3 +162% FY24 FY25 $75.8m $83.1m Revenue +10% For personal use only
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hipages Group | 10 CEO’s address R O B Y S H A R O N- Z I P SER CEO & Co-Founder Watch a recording of the Chair and CEO's addresses at: https://investors.hipagesgroup.com.au/webinars/MP72Jr- chair-and-ceos-agm-2025-addresses For personal use only
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hipages Group | 11 A year of significant strategic delivery +12% Recurring Revenue +9% ARPU FCF: $5.6m +162% on pcp3 $26.9m cash balance Including funds on deposit • Successful Single Tradie Platform 1 migration • NZ business model change • Migration to new price plans 2 1 Product combining lead services and job management features into a single app - released in April 2024 2 All new tradies join on new price plans; existing tradies on the old price tiers progressively moved onto the new subscription pricing as their contract come up for renewal in CY25 3 PCP: Prior corresponding period Strategic milestones & growth delivery Operating leverage driving step-change in Free Cash Flow generation $5.6m $2.1m $75.8m $83.1m +$7.3m +$3.5m vs. pcp vs. pcp 47% Cash Flow through rate For personal use only
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hipages Group | 12 FY25 Group Financial Highlights 1. EBITDA and NPAT before significant items. FY24 Statutory NPAT of $3.6m includes a one-off profit on disposal of equity interest in an associate [+$3.1m] and a reversal of deferred consideration relating to the acquisition of a subsidiary (Builderscrack) [+$369k]. $7.4m MRR Up 14% $80.8m Recurring revenue Up 12% $83.1m Total revenue Up 10% Revenue $19.6m EBITDA1 EBITDA Margin 24% (up 2ppt) $2.4m NPAT1 FY24: $0.1m 89% Gross profit margin FY24: 89% Profitability Keydrivers 36.6k Subscription tradies Stable Australia +1% to 33.3k $2,267 ARPU Up 9% Australia +8% to $2,381 2.8m Tradie-Homeowner Connections Stable at record levels See glossary on p.18 for definitions All variances on this page refer to the pcp. Cash $26.9m Closing cash and funds on deposit FY24: $21.3m $5.6m Free Cash Flow Up 162% $22.5m Operating Cash Flow Up 17% For personal use only
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hipages Group | 13 Well positioned to capture larger proportion of TAM Multi-product platform more appealing to a broader tradie base 11% 19% Tradie businesses playing in the ‘Total Residential’ segment Tradie businesses playing in the ‘Homeowner’ vertical and using marketing services Total Addressable Market (Trade Businesses) 301k hipages AUS 33k Serviceable Available Market 175k hipages market penetration Sources: Publicis Sapient ‘Australian Tradesperson Market Sizing’ June 2024; ABS; mgmt. estimates For personal use only
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hipages Group | 14 Single tradie platform available: merged 2 services into 1 product Desktop version Existing customer migration to new app and pricing Multi-user capability Estimate function enhancement New price plans applied to all joining tradies Tap to Pay capability Job Management - roadmap FY24 FY25 H1 FY26 H2 FY26 Product Development: Customer migration: New platform launched in Q4 New features released Platform enhancement Quote function enhancement Scheduling function enhancement AI integration into core features Customer management function enhancement Estimate function New services For personal use only
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hipages Group | 15 On track to achieve FY26 targets1 1 Assuming no material deterioration in macroeconomic conditions impacting the Group's key markets under the existing strategy 2 EBITDA margin before significant items • Total revenue growth • EBITDA margin2 10% - 12% 24% - 26% • Free Cash Flow $8m - $10m For personal use only
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hipages Group | 16 Long-term potential profitability at scale HPG’s fixed cost profile amplifies operating leverage and unlocks significant profitability as the business scales 77% 73% 50% 20% 20% 20% 3% 7% 30% 100% 100% 100% FY24 FY25 Long-term (illustrative) Revenue Fixed Costs Variable Costs Management Cash EBIT 1 Targeting 40-50% cash conversion2 on incremental Revenue Margin accretion over time (New Business acquisition, and other variable sales costs) (R&D, Capex, lease, other overheads ) Mgmt Cash EBIT1 long-term target 1 Includes capitalised and non-capitalised technology spend, and leases 2 47% in FY25. See page 7. For personal use only
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hipages Group | 17 Annual revenue per user (ARPU) The annual operating revenue divided by the average of the opening and closing number of total hipages Australia and hipages NZ (Builderscrack) tradies for the period. For FY25, hipages Group ARPU of $2,267 is the blended result of hipages' ARPU of $2,381 and Builderscrack's ARPU of $1,190. Gross profit margin Includes total revenue less cost of sales (homeowner and tradie SEM spend and merchant fees). Free cash flow (FCF) Operating cash flow less lease repayment, less payments for intangible assets and PPE. Cash flows related to M&A and bank guarantee release are not considered part of free cash flow calculations. Monthly recurring revenue (MRR) Monthly recurring revenue refers to the committed monthly subscription revenue from tradies (excluding GST) at the end of the period (i.e. June 2025 for FY25). It is calculated as the number of tradie accounts multiplied by their monthly subscription price excluding GST. Paid connections Paid connections occur when a tradie claims a lead on a job posted on the hipages platform, resulting in lead credit usage. Every job posted is connected with up to 3 tradies. Subscription tradies Refers to customer tradies in AUS (hipages) and NZ (Builderscrack) committed to a monthly subscription product. Tradie-homeowner connection Jobs posted by homeowners on the hipages marketplace appear as leads to relevant tradies (according to our job-matching algorithm). Up to 3 tradies can successfully claim a lead: this result in a tradie-homeowner connection. Connections are the trigger for lead credit consumption. Glossary and definitions For personal use only
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hipages Group | 18 TOWNHALL STRATEGIC UPDATE | JANUARY 2024 Disclaimer Important notice The material in this presentation has been prepared by hipages Group Holdings Limited (ASX: HPG) ABN 67 644 430 839 (“hipages” or the Company") and is general background information about hipages’ activities current as at the date of this presentation. The information is given in summary form and does not purport to be complete in every aspect. In particular you are cautioned not to place undue reliance on any forward looking statements regarding our belief, intent or expectations with respect to hipages’ businesses, market conditions and/or results of operations, as although due care has been used in the preparation of such statements, actual results may vary in a material manner. Information in this presentation or subsequently provided to the recipient of this information, whether orally or in writing, including forecast financial information, should not be considered advice or a recommendation to investors or potential investors in relation to holding, purchasing or selling securities in the Company. Before acting on any information you should consider the appropriateness of the information having regard to these matters, any relevant offer document and in particular, you should seek independent financial advice. The financial information should be read in conjunction with the basis of preparation set out in the Company’s accounts. Forward-looking statements This presentation may contain forward-looking statements which are statements that may be identified by words such as “may”, “will”, “would”, “could”, “expects”, “intends”, “anticipates”, “targets” and other similar words that involve risks and uncertainties. These statements are based on an assessment of present economic and operating conditions and on a number of best estimate assumptions regarding future events and actions that, at the date of this document, are expected to take place. No person who has made any forward-looking statements in this document has any intention to update or revise forward-looking statements, or to publish prospective financial information in the future, regardless of whether new information, future events or any other factors affect the information contained in this document, other than to the extent required by law. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the control of the Company. This presentation also contains references to certain intentions, expectations, targets and plans of the Company. These intentions, expectations and plans may or may not be achieved. They are based on certain assumptions which may not be met or on which views may differ. To the maximum extent permitted by law none of hipages, its subsidiaries, or its respective officers, employees, agents or consultants nor any other person accepts any liability, including, without limitation, any liability arising out of negligence, for any loss arising from the use of the information. For personal use only