Slides
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5th November 2026 INESE KINGSMILL | Chair ROBY SHARON-ZIPSER I CEO & Co-Founder 2026 AGM hipages Group Holdings Limited
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hipages Group is ANZ’s #1 platform to connect homeowners and tradies, building better lives for everyone.
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Where home improvement is seamless for everyone involved. Our Vision
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hipages Group | 4 hipages Group Board of Directors KATE HILL Independent Non -Executive Director Audit and Risk Committee Chair ROBY SHARON -ZIPSER Chief Executive Officer & Director KATE MILLS Independent Non -Executive Director Remuneration and Nominations Committee Chair SALLY FIELKE Non-Executive Director INESE KINGSMILL Chair and Independent Non-Executive Director ADIR SHIFFMAN Independent Non -Executive Director
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Meeting Agenda 1. Chair’s address 2. CEO’s address 3. Formal meeting business 4. General Q&A 5. Last call for votes 6. Meeting close
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hipages Group | 6 Asking questions online Asking questions Only Holders and Proxyholders are able to ask questions Click on “Ask a Question” Select “General Business” or a specific resolution Type in your questions and select “Submit” Comments on resolutions can also be submitted through “Ask a Question”
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hipages Group | 7 Voting online Loding your votes Click “Get a Voting Card” (top and bottom of platform) Enter your Holding Number and Postcode or your Proxy Number Click “Submit Details and Vote” Fill out your voting card for each item of business Click “Submit Vote”
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hipages Group | 8 I N E S E K I N G S M I L L Chair and Independent Non-Executive Director Chair’s address
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hipages Group | 9 FY26 performance 1 ARPU: Annualised revenue per user 2 EBITDA: Earnings before interest, tax, depreciation and amortisation 3 FCF: Free Cash Flow = Operating cash flow less lease repayment, less payments for intangible assets and property, plant & equ ipment (PPE) hipages Group at a glance (ASX: HPG) ANZ’s #1 platform to connect households with trades and home improvement businesses Purpose: Transforming the home improvement industry to build better lives for everyone FCF3 +66% FY25 FY26 Revenue +9% EBITDA2 +17% Business Marketplace Expansion Services Job Management + Strategic evolution from marketplace to multi-product platform + FY26 key highlights ✓ $1 of growth revenue generated 50c FCF ✓ AI embedded across the product ✓ Successful pricing plan migration in AUS ✓ Acquired majority stake in VIZ Insurance ✓ Launched on -market share buy -back
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hipages Group | 10 CEO’s address R O B Y S H A R O N- Z I P SER CEO & Co-Founder
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hipages Group | 11 $75.8m $83.1m $90.6m $2.1m $5.6m $9.4m FY24 FY25 FY26 Revenue FCF Building a multi-product platform for trades and households +9% Total Revenue +9% Subscription ARPU FCF: $9.4m +66% on pcp3 $34.2m cash balance Including funds on deposit • Accelerated our evolution to multi -product platform • Completed VIZ Insurance acquisition • Australian migration of to new price plans 1 1 All new tradies join on new price plans; existing tradies on the old price tiers progressively moved onto the new subscription pricing as their contract come up for renewal in CY26 2 PCP: Prior corresponding period Strategic milestones & growth delivery Operating leverage driving step-change in Free Cash Flow generation +$7.4m +$3.8m vs. pcp vs. pcp 50% Cash Flow through rate
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hipages Group | 12 FY26 Group Financial Highlights $90.6m Totalrevenue Up 9% Key Highlights $22.9m EBITDA EBITDA Margin 25.3% (up 1.7ppt) $15.0m* NPAT FY25: $2.4m FY26 Pro-forma NPAT: $6.1m Other Financials Keydrivers 60.4k Servicedbusinesses Up 10% Subscription businesses: 36.4k 2.7m Business-Household Connections Down 4% $2,475 Subscription ARPU Up 9% * Includes $8.9m tax benefit from the recognition of previously unrecognised net deferred tax assets principally related to h istorical tax losses and R&D tax credits All variances on this page refer to the pcp. See glossary on p.18 for definitions $34.2m Closing cash and funds on deposit FY25: $26.9m $9.4m Free Cash Flow Up 66% $95.6m ARR Up 8% MRR: $8.0m
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hipages Group | 13 Single tradie platform available: merged 2 services into 1 product Desktop version Multi-user capability Smart Quote function enhancement Tap to Pay capability Continued progress on our technology roadmap FY24 FY25 FY26 FY27 New platform launched in Q4 New features released Platform enhancement Scheduling function enhancement Review Management Virtual Assistant AI receptionist Estimate function AI enablement of existing features AI assistant for Households Job posting experience enhancements AI integration across the platform
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hipages Group | 14 1.2 1.6 2.5 3.3 3.8 4.5 3.8 6.9 7.2 8.1 4% 5% 8% 10% 11% 13% 12% 21% 22% 25% Jun-24 Sep-24 Dec-24 Mar-25 Jun-25 Sep-25 Dec-25 Mar-26 Jun-26 Sep-26 Increased platform engagement driving improved retention • ~25% of subscription customers now using job management (September) • Frequency of use increasing, with Power Users up 74% YoY o 6-8 ppt incremental retention 1 MAU: Monthly Active User defined as a subscription business account who used at least 1 job management feature during the mon th Number of Monthly Active Users 1 (000's) of job management features Monthly active users % of total user base Power users (4+ actions per month)
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hipages Group | 15 Multi-product platform more appealing to a broader customer base, providing additional revenue growth Future services to provide additional revenue growth Marketing Services ● Marketplace ● Directory ○ Websites Platform ● Job management ○ AI receptionist ○ AI assistant ○ Accounting ○ Learning & safety Financial Services ● Insurance ○ Lending Procurement ○ Materials ○ Equipment hire ○ Labour hire Household ● Perks & discounts ○ Insurance ○ Lending Long-term growth Illustrative only and not to scale. Roadmap items are subject to change. ● Available today ○ On our roadmap (illustrative)
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hipages Group | 16 FY27 targets1: continued strong growth in revenue, profitability and cash 1 Assuming no material deterioration in macroeconomic conditions impacting the Group's key markets under the existing strategy • Total revenue growth • EBITDA margin 9% - 11% 25% - 27% • Free Cash Flow $11m - $13m hipages Group | 16
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hipages Group | 17 73% 71% 50% 20% 20% 20% 7% 9% 30% 100% 100% 100% FY25 FY26 Long-term (illustrative) Long-term potential profitability at scale HPG’s fixed cost profile amplifies operating leverage and unlocks significant profitability as the business scales Revenue Fixed Costs Variable Costs Management Cash EBIT1 Targeting 40-50% cash conversion2 on incremental Revenue Margin accretion over time (New Business acquisition, and other variable sales costs) (R&D, Capex, lease, other overheads ) Management Cash EBIT1 long-term target 1 Includes capitalised and non-capitalised technology spend, and leases 2 50% in FY26 and 47% in FY25
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hipages Group | 18 Subscription businesses Refers to business customers committed to a monthly subscription product at the end of the period considered. Serviced businesses Refers to the total number of business customers which have been on a subscription or used other paid services over the last 12 months. ARPU (Annualised Revenue Per User) The annual operating revenue divided by the average of the opening and closing number of subscription businesses for the period. Revenue per User (Serviced Business) Total Revenue divided by the number of Serviced Businesses Monthly recurring revenue (MRR) Monthly recurring revenue refers to the monthly subscription revenue from business customers (excluding GST) at the end of the period (i.e. 30th June 2026 for FY26). It is calculated as the number of business accounts multiplied by their monthly subscription price excluding GST. Annual recurring revenue (ARR) Annual recurring revenue refers to the annualised subscription revenue from business customers (excluding GST) at the end of the period (i.e. 30 June 2026 for FY26). It is calculated as the number of business accounts multiplied by their monthly subscription price excluding GST, multiplied by 12 (months). Gross profit margin Includes total revenue less cost of sales (household and tradie SEM spend and merchant fees). Free cash flow (FCF) Operating cash flow less lease repayment, less payments for intangible assets and PPE. Cash flows related to M&A activities and bank guarantee release are not considered part of free cash flow calculations. Business-Household connection Jobs posted by householders on the hipages marketplace appear as leads to relevant trade businesses (according to our job-matching algorithm). Up to 3 businesses can successfully claim a lead: this results in a Business-Household connection. Connections are the trigger for lead credit consumption. Glossary and definitions
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hipages Group | 19 Disclaimer Important notice The material in this presentation has been prepared by hipages Group Holdings Limited (ASX: HPG) ABN 67 644 430 839 (“hipages ” or the Company") and is general background information about hipages’ activities current as at the date of this presentation. The information is given in summary form and does not purpor t to be complete in every aspect. In particular you are cautioned not to place undue reliance on any forward looking statements regarding our belief, intent or expectations with respect to hipages’ businesses, market conditions and/or results of operations, as although due care has been used in the preparation of such statements, actual results may vary in a material manner. Information in th is presentation or subsequently provided to the recipient of this information, whether orally or in writing, including forecast financial information, should not be considered advice or a rec ommendation to investors or potential investors in relation to holding, purchasing or selling securities in the Company. Before acting on any information you should consider the appropriateness of the information having regard to these matters, any relevant offer document and in particular, you should seek independent financial advice. The financial information should be read in conjunction with the basis of preparation set out in the Company’s accounts. Forward-looking statements This presentation may contain forward -looking statements which are statements that may be identified by words such as “may”, “wi ll”, “would”, “could”, “expects”, “intends”, “anticipates”, “targets” and other similar words that involve risks and uncertainties. These statements are based on an assessment of present economic and operating conditions and on a number of best estimate assumptions regarding future events and actions that, at the date of this document, are expected to take place. No person who has made any forward -looking statements in this document has any intention to update or revise forward -looking statements, or to publish prospective financial information in the future, regardl ess of whether new information, future events or any other factors affect the information contained in this document, other than to the extent required by law. Such forward -looking statements are not gu arantees of future performance and involve known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the control of the Company. This presentation also contains references to certain intentions, expectations, targets and plans of the Company. These inten tions, expectations and plans may or may not be achieved. They are based on certain assumptions which may not be met or on which views may differ. To the maximum extent permitted by law none of hipages, its subsidiaries, or its respective officers, employees, agents or co nsultants nor any other person accepts any liability, including, without limitation, any liability arising out of negligence, for any loss arising from the use of the information.