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kugan.com ASX ANNOUNCEMENT 26 February 2021 Kogan.com passes three million Active Customers and grows Gross Sales by over three hundred million dollars in the half 1HFY21 Highlights across the Kogan Group ( including Kogan.com and Mighty Ape ' ) Gross Sales² of $ 638.2 million , up 97.4 % on prior year ( 1HFY20 : $ 323.43 million ) • Revenue of $ 414.0 million , up 88.6 % on prior year ( 1HFY20 : $ 219.5 million ) Gross Profit of $ 112.9 million , up 126.2 % on prior year ( 1HFY20 : $ 49.9 million ) • Adjusted EBITDA of $ 51.7 million , up 184.4 % on prior year ( 1HFY20 : $ 18.2 million ) • Adjusted NPAT4 of $ 36.5 million , up 250.2 % on prior year ( 1HFY20 : $ 10.4 million ) • NPAT of $ 23.6 million , up 164.2 % on prior year ( 1HFY20 : $ 8.9 million ) • Adjusted EPS4 of $ 0.35 per Share , up 211.7 % on prior year ( 1HFY20 : $ 0.11 per Share ) • Growth in Kogan.com Active Customer base ( excluding Mighty Ape ) to 3,003,000 , up 76.8 % from 31 December 2019. Mighty Ape Active Customers grew to 719,000 at 31 December 2020 • Cash at period end was $ 79.05 million with $ 1.4 million of the Group's debt facility drawn within Mighty Ape • Fully franked interim Dividend of 16.0 cents per Share , up 113.3 % on prior year ( 1HFY20 : 7.5 cents per Share ) Kogan.com Limited ( the Company ; Kogan.com ; ASX : KGN ) today announced financial results for the half - year ended 31 December 2020 ( 1HFY21 ) . After a record breaking Black Friday trading period , with 7 of the 10 biggest trading days ever occurring within the period surrounding Black Friday , the Company reported Gross Sales² of $ 638.2 million , up 97.4 % on prior year ( 1HFY20 : $ 323.43 million ) , and Revenue of $ 414.0 million , up 88.6 % on prior year ( 1HFY20 : $ 219.5 million ) . Gross Profit was $ 112.9 million , up 126.2 % on prior year ( 1HFY20 : $ 49.9 million ) , which reflected an increase in Gross Margin of 4.5pp to 27.3 % ( 1HFY20 : 22.7 % ) . Adjusted EBITDA increased 184.4 % to $ 51.7 million ( 1HFY20 : $ 18.2 million ) , NPAT grew 164.2 % to $ 23.6 million ( 1HFY20 : $ 8.9 million ) and Adjusted NPAT4 increased 250.2 % to $ 36.5 million ( 1HFY20 : $ 10.4 million ) . Adjusted Earnings per Share4 grew 211.7 % to $ 0.35 per Share . 1 . The results reflect the inclusion of Mighty Ape's results for the one month period of December 2020 . 2 . 3 . 4 . The Company believes Gross Sales is a key metric of the Business , given that gross transaction values of Kogan Marketplace , Kogan Mobile and other New Verticals are not reflected in Revenue . 1HFY20 has been restated to include Kogan Energy Gross Sales . Kogan Energy launched in September 2019 , Gross Sales data has historically been unavailable . Adjusted EBITDA , Adjusted NPAT and Adjusted EPS are measures of the underlying performance of the Business , they remove non - cash items , refer to Annexure 2 in the 1HFY21 Results Presentation dated 26 February 2021 . 5 . Cash held by Mighty Ape at 31 December 2020 was converted using a spot rate of 0.9376 .