Slides
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Full Year 2025 (FY25) Results Presentation 26 August 2025 For personal use only
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22 Who We AreFor personal use only
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3 3 Accounting & Business Advisory Alternative Funding Consulting Employee Share Plan Administration & Management Corporate Finance, M&A & Corporate Development OneConnected team - Building scale and capability organically and via acquisition Investment Research & Retail Managed Funds/Solutions SMSFAdvice & Administration Property Asset Management Alternative Asset Management Strategic Advice & Insurance Solutions How We Do It 3 For personal use only
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Financial Results FY25 For personal use only
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5 +21% to $49.4M 24% (FY24: 25%) Underlying EBITDA Margin Total Revenue FY25 Financial Highlights Labour % of Revenue No change at 55% +39% to $10.6M Reported EBITDA (Members) +37% to 1.87 cps (FY24: 1.37 cps) Reported Earnings Per Share (EPS) Debt to Underlying EBITDA (Members) -13% at 1.3X Revenue per FTE +6% to $220K +17% to $11.9M Underlying EBITDA (Members) NPATA (Members) +42% to $5.9M For personal use only
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6 FY25 Financial Highlights (cont.) Final Dividend +5% to 0.89 cps Total Dividend +4% to 1.66 cps FUM Movement +58% to $1.9B New Clients Via Acquisition +3,300 For personal use only
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7 People & Culture • Staff increased to 225, substantially due to acquisition, with centralised/shared services remaining stable • Team ownership model extended to overseas staff • Additional mentoring & leadership programs implemented FY25 Operational Highlights M&A and Integration • Altor achieved its maintainable EBITDA target for year 3 in year 1 • Lincoln acquired in H2, largest acquisition of 4 completed in the last 3 years Funding & Finance • Upgraded $41M funding facility executed in November 2024 with Westpac • Typical acquisition structure 20 - 50% shares in Prime, with the remaining cash consideration over a 3-year earn-out period For personal use only
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8 Growth & Technology • Growth expected to continue as M&A increases, complemented by organic growth and the impact of the ‘OneConnected’ strategy • Dedicated Sales & Account Management program implemented • Full technology review completed. Data consolidation, Group CRM and piloting AI are priority projects • Acquisition of Lincoln Indicators and related client investment platform allows for more scalable growth and a unified platform FY25 Operational Highlights (cont.) Marketing & Events • Over 60 events hosted or participated in • Continued to build the Prime brand in the mid-market space, both through digital and physical activities Service Offering & Clients • Via Lincoln Indicators transaction, added a wealth research & subscription service plus additional managed funds/solutions, including 3,300 HNW clients (10x previous levels) and $600M of FUM • Deepened our capability for business owners across funding, growth, succession, and accounting • Expanded our leadership position advising innovative businesses and product developers, whilst also consolidating our unique advisory and asset management capability in the emerging business of sport & entertainment For personal use only
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9 Key Themes Driving Growth Intergenerational wealth and business transfer Private markets, alternative assets/funding and property M&A and business succession Technology, AI, platforms and digital engagement Mid-market opportunity 01. 02. 03. 04. 05. 9 For personal use only
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10 Profit & Loss: Continued Strong Revenue Growth *EBITDA is defined as earnings before interest, tax, depreciation and amortisation. Note: rounding is to the nearest AUD $M a nd as such is subject to rounding differences when calculating variances and totals. Please see slide 21 for reconciliation of Reported and Underlying EBITDA to NPAT. For personal use only
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11 History of Robust Revenue Growth Our goal was to double annual revenue from $26M in FY22 to $50M in FY25 (achieved annualised run rate revenue of $55M) and then double revenue again to $100M within 3-5 years $100M Approximately 70% of total revenue is generated from existing clients on a recurring basis For personal use only
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12 Recent M&A Activity - Revenue Acquired 0 2 4 6 8 10 12 FY23 FY24 FY25 $3M $4M $10M +33% +250% For personal use only
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13 Underlying EBITDA and Margin Underlying EBITDA Margin FY21 to FY25 Underlying EBITDA FY21 to FY25 Scalable Organic & Acquisition Model after 3 years of investment, trial, error, modification and consolidation Technology & AI will allow further scalability and cross - delivery of products and services Note: rounding is to the nearest AUD $M and as such is subject to rounding differences when calculating variances and totals. For personal use only
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14 Substantial Balance Sheet Flexibility • Group Net Debt/Underlying EBITDA (members) is 1.3X • Ability to access $41M+ of facilities with Westpac to fund growth (previously $24M+) Net Operating Cashflow of +$2.9M • Working Capital improvement is a key area of focus Balance Sheet, Group Net Debt & Cashflow Net Operating Cashflow FY21 – FY25 $0.8M $2.8M $2.4M $1.1M $2.7M FY22 FY23 FY24 FY25 FY21 $1.1M $4.7M $2.4M $1.8M $2.8M $3.4M $2.7M $2.8M $5.5M $6.1M $4.2M $5.7M $2.9M$2.1M H1 H2 Full Year Note: rounding is to the nearest AUD $M and as such is subject to rounding differences when calculating variances and totals. For personal use only
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15 Dividends Key Dates for Dividends Record Date 3 September 2025 Payment Date 25 September 2025 DRP available for Final Dividend Dividends: FY21 – FY25 Final Dividend - cents per share Interim Dividend - cents per share FY21 FY22 FY23 0.25 Interim FY21 Final FY21 Interim FY22 Final FY22 0.30 0.40 0.50 0.60 Interim FY23 Final FY23 0.70 cps 1.10 cps 1.50 cps 0.70 0.80 Interim FY24 0.75 Final FY24 0.85 1.60 cps Interim FY25 0.77 FY24 FY25 0.89 Final FY25 1.66 cps Note: rounding is to the nearest AUD $M and as such is subject to rounding differences when calculating variances and totals. For personal use only
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Strategy For personal use only
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17 Our people & culture, a business owner mindset Growth, OneConnected, Integrated Solutions and Platforms Business efficiency through consolidation, and focus on the mid-market Through organic growth, technology, and acquisitions Prime Place To Be Compel The Client Simplify The Business Grow Revenue & Earnings How We Think About The Business Our Strategic PillarsFor personal use only
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18 Strategy 01. • Organic growth to be driven across core services plus scaling recent product and service offerings • Cross-sell strategy to drive further organic growth Organic Growth • Target $100M in revenue, and a 30% Underlying EBITDA margin (FY28-30) 02. • Continuing to undertake EPS accretive acquisitions that build scale, services and our platform Delivering Accretive Acquisitions 03. • Investment in team, technology and infrastructure to drive efficiencies Scale Efficiencies to Drive Earnings 04. Growth in Revenue & Underlying EBITDA For personal use only
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19 Contact Simon Madder Managing Director & Chairman Prime Financial Group Ltd T (03) 9827 6999 E simonm@ primefinancial.com.au Head of Finance & Investor Relations Prime Financial Group Ltd T (03) 9827 6999 E benp@ primefinancial.com.au Ben Priestley For personal use only
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Appendices For personal use only
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21 EBITDA & NPAT Note: rounding is to the nearest AUD $M and as such is subject to rounding differences when calculating variances and totals.For personal use only
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22 • New Fund Establishment • EPM & Lincoln Indicators expenses • Offer Entitlement expenses (Capital Raising) • Non-recurring salaries FY25 was impacted by the following non -recurring expense items, totaling $1.3M Non-Recurring Expense Items Acquisitions, Restructuring & Repositioning $1.2M (FY24: $1.6M) Investment in New Service Offerings $0.1M (FY24: $1.0M) • Share-based payments expenses; hurdle not met • India Implementation and Melbourne/Sydney Office resizing/refit • Fair value movements For personal use only
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23 Prime Timeline Consolidation1998 PFG commences as a Wealth Management Business 2017 PFG establishes Accounting & Business Advisory division 2018 PFG establishes Self- Managed Super Fund (SMSF) division PFG establishes Capital and Corporate Advisory division 2023 PFG adds Debt Capital Advisory to Capital division PFG establishes Leadership Consulting and Network PFG adds Tech Advisory to the Capital division PFG adds Sport & Entertainment to the Capital division PFG adds Property to the Wealth division 2024 PFG acquires Altor Capital (Wealth Segment - Alternative Asset Management) PFG acquires EPM (Business Segment) Remuneration Consulting and Employee Share Plan Management PFG launches Prime Connected – a wholesale investment platform PFG secures new Westpac funding facility 2025 Altor meets maintainable EBITDA consideration hurdle PFG acquires Lincoln Indicators 2022 PFG acquires Intello SMSF (Wealth Segment) PFG establishes Consulting capability For personal use only
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Our Journey In Numbers 10,000+ Clients served in Wealth Management & SMSFs 2,000+ Businesses supported 1,000+ Clients assisted with funding for innovation and new product development 100+ SMEs invested in, in the past 5 years 500+ Clients advised on growth, transition and succession 250+ Professional advice firms supported in their client services efforts 24 For personal use only
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25 Operating in Attractive Markets Wealth: Rising level of affluence in Australia: • As of 2024, there were 690,000 High Net Worth (HNW) investors in Australia, up from 635,000 in 2023 • These investors control $3.4 trillion in investable assets, up from $2.98 trillion in the previous year Growth will continue with the “great wealth transfer”: • HNWs expected to bequeath over $1.9 trillion of assets to family beneficiaries • Much of this growth in wealth is in “unadvised” individuals who need professional guidance A significant proportion of this HNW segment are business owners and/or operate SMSFs, creating multiple opportunities for the Prime business model Business: • There are approx. 2.5 million SMEs in Australia, accounting for over 98% of all businesses • These businesses need advice across compliance, strategy/growth through to transactions and succession Emerging Affluent $1m-$2.5m Established Affluent $2.5m-$5m Advanced HNW $5m-$10m UHNW $10m-$70m Portfolio growth in 2024 7.9% (from 3.3% in 2023) 9.5% (from 6.3% in 2023) 9.8% (from 6.5% in 2023) 11.6% (from 3.3% in 2023) Unmet advice needs 60% 55% 57% 60% Top advice needs Retirement planning (27%) Inheritance and estate planning (39%) Inheritance and estate planning (27%) Strategies to reduce tax obligations (42%) Demographic profile of Australia's affluent investor segment *Source: Praemium: Australia’s High Net Worth Investors report 2024 Prime stands to benefit from strong tailwinds in the Wealth and Business segments For personal use only
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26 Why Ownership Matters Our people are our biggest asset 46% Staff & Associates Shareholders • Currently 46% of Prime is owned by staff and associates • We encourage our staff to have an ‘ownership’ mentality and to work collaboratively, enabling them to help co -create the firm of the future • We do this through our equity/business ownership plan ( Long-Term Incentive (LTI)/Performance Rights) that connects all team members through the same shared growth orientated financial goals as OneConnected team • This philosophy is maintained in our acquisition strategy where a typical acquisition consideration structure allows for up to 50% in P rime shares with part of the share consideration earned based on performance over time. This structure continues the ‘ownership’ mentality and vested interest in the future success of Prime as an owner For personal use only
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27 This investor presentation (Presentation) has been prepared by Prime Financial Group Limited (‘PFG’). Summary Information This Presentation contains summary information about Prime. The information in this Presentation is general background information and does not purport to summarise all information that an investor should consider when making an investment decision. It should be read in conjunction with Prime’s other periodic and continuous disclosure announcements lodged with the Australian Securities Exchange (‘ASX’), which are available at www.asx.com.au. Not all assets depicted in the Presentation are necessarily owned by Prime or any entity managed by Prime. Figures may not sum due to rounding. Currencies are generally presented in Australian dollars and times are references to Melbourne times except where the context requires otherwise. Forward Looking Statements This Presentation contains forward looking statements which may be subject to significant uncertainty outside of Prime’s control. No representation is made as to the accuracy or reliability of the forecasts or the assumptions on which they are based. Actual future events may vary from these forecasts. Users of this information are cautioned against placing undue reliance on any forward looking statements. Not Investment Advice This Presentation is for information purposes only and is not financial product or investment advice or a recommendation to acquire entitlements or shares. This Presentation is not a prospectus or a product disclosure statement under the Corporations Act 2001 ( Cth) (Corporations Act) nor is it an offering document under any other law and has not been lodged with ASIC. The information in this Presentation has been prepared without taking into account the investment objectives, financial circumstances, taxation position or particular needs of investors. Before making an investment decision, prospective investors should consider the appropriateness of the information having regard to their own objectives, financial situation and needs and seek appropriate legal, financial and taxation advice appropriate to their jurisdiction. Disclaimer No representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this Presentation. To the maximum extent permitted by law, none of PFG nor any of its related bodies corporate, shareholders or respective directors, officers, employees, agents or advisors (collectively, Related Parties), nor any other person accepts any liability, including, without limitation, any liability arising out of fault or negligence for any loss arising from the use of information contained in this Presentation. To the fullest extent permitted by law, Prime and its Related Parties: • do not accept any responsibility for any interpretation that any recipient or any other person may place on this Presentation or for any opinion or conclusion that any recipient or any other person may form as a result of examining the information contained in this Presentation; and • do not accept any liability, whether direct or indirect or consequential, for any loss, damage, cost, expense, outgoing, interest, loss of profits or loss of any kind (Losses) suffered or incurred by any person (whether foreseeable or not) as a result of or by reason of or in connection with the provision or use of information contained (or not contained) in this Presentation, or of any recipient or its representatives or advisers acting on or relying on any information provided or referred to in or omitted from this Presentation or any other written or oral opinions, whether the Losses arise in connection with any negligence, default or lack of care on the part of Prime and its Related Parties or any other cause. Any recipient of this presentation acknowledges and agrees that: • they will rely entirely upon their own assessment and advice in relation to the business, assets, financial position and affairs of PFG, including conducting independent inquiries, due diligence or analysis with appropriate legal, financial, taxation and other advice, as required; and • any opinions expressed in this presentation are based on the knowledge and approach of the persons forming the opinion at the date that the opinion was formed and may have ceased or may in the future cease to be appropriate in the light of subsequent knowledge or attitudes. Important Notice & DisclaimerFor personal use only