Slides
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Investor Day 2026
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Disclaimer This presentation has been prepared by REA Group Ltd ABN 54 068 349 066 (“REA”) and contains general information about REA and its subsidiaries (“REA Group”) and its activities as at the date of this presentation. This information is in summary form only and does not purport to be comprehensive or complete. It contains information that has been derived from publicly available sources that has not been independently verified. This presentation should be read in conjunction with REA’s other periodic corporate and financial reports and continuous disclosure announcements filed with the Australian Securities Exchange (ASX), available at www.asx.com.au. No representation, warranty or other assurance is made as to the accuracy, completeness or reliability of the information. To the maximum extent permitted by law, no entity in the REA Group or any of their directors, officers, employees, agents, contractors, consultants or advisers accepts liability for any loss or damage arising from the use of this presentation or its contents or otherwise arising in connection with it including, without limitation, any liability from fault or negligence on the part of REA Group or its directors, employees, contractors or agents. Nothing in this presentation should be construed as either an offer or a solicitation of an offer to purchase or sell REA securities, or be treated or relied on as advice or a recommendation to investors or potential investors in relation to holding, purchasing or selling REA securities. Non-IFRS Financial Information This presentation includes results on a reported basis under International Financial Reporting Standards (IFRS) as well as also including non-IFRS measures including those prepared, and labelled as being, on a “core” basis. Core operations are defined as the reported results adjusted for significant non- recurring items such as M&A related activity (including gains/(losses), transaction and integration costs), impairment reversal/(expense), revaluation of financial assets, restructuring costs, release of historic tax provisions, and share of associate non-core costs. Non-IFRS measures are used by management and aim to give meaningful insight into business performance. Non-IFRS measures have not been audited. “Continuing operations” basis is as defined at 30 June 2026, and excludes the previous India, Asia and Europe segments. Refer also to REA Group’s Appendix 4E and Financial Statements for the year ended 30 June 2026 for information that is presented in accordance with all relevant accounting standards. Forward-looking statements This presentation contains forward-looking statements in relation to REA Group, including statements regarding REA Group’s intent, belief, goals, objectives, initiatives, commitments or current expectations with respect to REA Group’s businesses and operations, market conditions, results of operations and financial condition, funding requirements and risk management practices. Forward-looking statements can generally be identified by the use of words such as "forecast", "estimate", "plan", "will", "anticipate", "may", "believe", "should", "expect", “project,” "intend", "outlook", "target", "assume" and "guidance" and other similar expressions. Forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, assumptions and other important factors, many of which are beyond the control of REA Group. Actual results or performance may vary from those expressed in, or implied by, any forward- looking statements. Accordingly, no representation, warranty or other assurance is given as to the fairness, accuracy, completeness, likelihood of achievement or reasonableness of forward-looking statements or related assumptions contained in this presentation. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as at the date of the presentation. Except as required by applicable laws or regulations, REA does not undertake any obligation to publicly update or revise any of the forward-looking statements or to advise of any change in assumptions on which any such statement is based. 2
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9:30am Welcome Alice Bennett 9:35am Strategy & Investor Proposition Cameron McIntyre 9:50am Our Edge Jane Cohen, Jonathan Swift 10:05am Consumer Jonathan Swift, Tim Bradley 10:20am Residential Jonathan Cameron 10:35am Q&A Session #1 11:15am New Homes Jarrod Scott 11:25am Commercial Kris Matthews 11:35am Financial Services Anthony Waldron 11:45am Global Businesses Cameron McIntyre, Eamonn Fallon 11:55am People & Technology Steve Maidment, Elisa Nerone 12:05pm Finance Andrew Cramer 12:15pm Q&A Session #2 Today’s Agenda Break Lunch 3
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Strategy & Investor Proposition Cameron McIntyre Chief Executive Officer 4
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The team leading our next move Andrew Cramer Chief Financial Officer Jane Cohen Chief Strategy Officer Elisa Nerone Chief People & Sustainability Officer Tamara Kayser Chief Legal Officer & Company Secretary Anthony Waldron CEO Financial Services Cameron McIntyre Chief Executive Officer Katrina Konstas Chief Commercial & Marketing Officer Steve Maidment Chief Technology Officer Jonathan Swift Chief Product Officer 5
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Key shifts at REA 1 Refreshed our strategy for the AI era, built on trust 2 Accelerating AI consumer property experiences 3 Deepening customer partnerships and value 4 Evolving how we develop product 5 Executed revised M&A approach 6 Demonstrated a new approach to capital 7 Established a new management team 6
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The #1 address in Australian property Leading brands Largest audiences Deepest engagement Preferred by customers 9 in 10 Australians searching for residential property choose realestate.com.au2 20 visits per person per month on average, to the realestate.com.au apps3 agents recommend realestate.com.au4 #1 brands in residential and commercial property1 9 in 10 7
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Changing the way the world experiences property A proven innovator Print Disruptor Scaled Disruptor Value Creator Marketplace Innovator #1 Property Marketplaces (Until 2005) (2006-10) (2011-15) (2016-20) (2021-25) (2026-30) Launched online marketplaces to advertise property Scaled nationally and introduced mobile first experiences Transformed from a subscription model to vendor-paid depth Introduced Ignite agent solutions to support our customers Embedded Financial Services and Data into connected experiences Harnessing AI to reinvent, scale and accelerate growth Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 8
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Print Disruptor Scaled Disruptor Value Creator Marketplace Innovator #1 Property Marketplaces (Until 2005) (2006-10) (2011-15) (2016-20) (2021-25) (2026-30) 30+ year track record of sustained growth Revenue1 EBITDA1 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 FY16-26 EBITDA CAGR2 (core, continuing operations) 13% FY16-26 Revenue CAGR2 (continuing operations) 12% 9
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We’ve evolved our strategy to lead in the AI era Consumers Customers Brokers To change the way the world experiences property OUR PURPOSE OUR MISSIONS Reinvent property experiences Set the global standard for AI-prime offerings that connect people and moments in property Scale our growth engines Unlock the REA advantage in Commercial, New Homes, Financial Services and new markets Accelerate the organisation Set a new pace for innovation through leading technology, capabilities, culture & partnerships WHO WE SERVE OUR EDGE OUR VISION OUR AMPLIFIERS Innovation Leadership | Dynamic Culture | Operational Excellence 10
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11 Faster speed to value with agentic-first squads2 AI is an accelerant and already delivering value 40+ AI experiences delivered to our audiences1 2.6x CUSTOMERS 15k+ conversations to date4 CONSUMERS 1 in 4 AI conversations lead to high value actions3 BROKERS Broker Assistant 30% time saved per loan application5 11
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12 We will monetise our AI investments in four ways VALUE CREATION•New AI surface areas•Differentiated listings•Optimised campaigns•Proven outcomesMONETISATION LEVERSDepth advertising value VALUE CREATION•Predict seller intent•Engage & convert sellers•Nurture buyers & transact MONETISATION LEVERS VALUE CREATION•Faster time to value•Higher ROI on squads•Cost base flexibility MONETISATION LEVERS Better vendor outcomes to support advertising yieldUplift customer productivity and growthAI productivity funds growth engine accelerationNew TAMs unlocked by Agentic AIVALUE CREATION•Detect intent for services•New consumer AI tools•Offer specialised insights MONETISATION LEVERS Existing add-on penetrationNew add-on products Subscription tier valueNew products (e.g., Likely to List)Growth engine revenuePartner lead referralsPremium consumer value Future optionalityMonetisation leverKey: 12
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VIDEO
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14 Residential continues to offer growth runway 14 Our prices remain a fraction of average property sale prices1 We remain less than half of the marketing schedule2 Take-rate – Average cost to advertise on REA relative to sale price 0.20% 0.22% FY20 FY26 Average cost to advertise on REA relative to average marketing schedule (%) 36% 43% FY20 FY26
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Becoming an increasingly diverse business $1.7b FY26 Revenue4 (Continuing operations) +14% 5-year Revenue CAGR4 (Continuing operations) $1.1b FY26 EBITDA4 (Core, continuing operations) FY26 revenue1 Residential Buy & Rent $1.3b Core Growth Engines New Homes $132m Commercial $106m Financial Services2 $148m Global3 $18m Powered by leading consumer and Ignite customer experiences 15
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16 Portfolio of growth engines in attractive TAMs Potential TAMs $4.3bExpansion TAMsConveyancingConnectionsBuilding & pestBuyer advocatesHome improvements <1% REA revenue share Residential core $3.7bAddressable TAMs Residential advertising$2.9bCustomer solutions$0.8b ~35% REA revenue share Domestic growth engines $3.0bAddressable TAMs New Homes $1.0bCommercial $0.3bFinancial Services$1.7b ~13% REA revenue share Global growth engines $45.9b+Addressable TAMs iGUIDE Nth America$0.6bDistilled Ireland$0.3b+2Move Nth America$45b1 ~2% REA revenue share3 16
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17 Residential core Domestic growth engines Potential TAMs Global growth engines Multiple growth drivers for the next chapter AI-powered advertising campaigns AI-powered workflows Seller leads quality and volume Lead quality and volume Expanded advertising suite Value beyond advertising More, high-quality leads Advertising and workflow value Proprietary data REA-sourced leads AI-powered broker efficiency Value beyond mortgages Accelerate from strong foundationsExtend our runwayCreate value exchangeUnlock via AI Assistants New HomesCommercialFinancial ServicesResidential Leads from buyer experiences Leads from owner experiences Expanding participation Expansion TAMs Move North America iGUIDE North America Distilled Ireland1 Global 17
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18 Financial strength to realise growth ambitions EBITDA ($M) EBITDA ($M) 65% EBITDA Margin1 Core, continuing operations $366m FY26 net cash2 $300m $676m FY21 FY26 +18% CAGR Free cash flow1 Continuing operations 18
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19 Portfolio of growth engines with well-defined plans to capture value #1 with clear value runway to grow the core Residential business Strong cash generation and balance sheet to fund growth Proven innovator with a unique edge – relationships, data and outcomes – to lead in the AI era Investor proposition Building on 30+ years of strong growth
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20 Jane Cohen Chief Strategy Officer Jonathan Swift Chief Product Officer Our Edge 20
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High Stakes Property decisions have significant financial and emotional consequences Human Every move reflects the needs and aspirations of people, revealed through experiences Unique Every property, location and market moment is different and changeable Complex Multiple parties, competing interests, localised regulations & scarce inventory Property journeys are… from search to transact to buy a residential property2 40 weeks biggest life decisions many people make1 Top 3 Buying a home is one of the 21 Property requires specialisation REA’s edge is... Trusted Partnership Reliable guidance, grounded in real-world context and backed by our trusted brand Deep Relationships Long-standing relationships give us reach and context to connect the experience Better Outcomes Market-leading, personalised and efficient experiences drive confidence and action Unparalleled Data Proprietary data powers our specialised intelligence, enriched by every interaction
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Deep relationships We have the best view of demand and supply, built through long-standing relationships at scale Customers Consumers 96% of Australian residential agencies have an active personal relationship with REA3 370+ Ignite integrations with PropTechs and directly with customers4 50%+ of Australian adult population visit realestate.com.au every month1 80%+ of traffic to realestate.com.au comes through direct, organic and lifecycle channels2 1,100+ Mortgage Brokers 500+ iGUIDE cameras in market Partners of relationships across the property ecosystem 30+ years 22 Behaviour & intent signals Property & market context
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Listing optimisation Agent workflow & performance Our strength is in connecting the data and making it even richer Proprietary data Specialised intelligence3rd party data Next best actions Enhanced on-market listings Leads & enquiries realEstimate and property information available for addresses1 12m+ Serious buyers behavioural datapoints per month3 7.3b+ Likely to list prediction 5.3m+ owner tracks2 Finance & affordability Planning & zoning Location & lifestyle Listing history Accurate valuations Agency sales outcomes Unparalleled data We deliver specialised intelligence fuelled by timely, connected, proprietary data Non-exhaustive
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24 Discover more possibilities Properties suiting needs, including options that may otherwise be missed Turn complexity into confidence Personalised, proactive guidance that remembers what matters, helping make informed choices Move from intent to action Connecting digital and physical steps, removing friction so consumers act with confidence, staying in control Specialised intelligence Illustrative & non-exhaustive listing views driven via AI-powered personalisation1 13% AI Conversations convert to high value action2 1 in 4 Better AI-powered outcomes Listings Property Customer Financial Services Consumer Lifestyle Location Better consumer outcomes Our AI consumer experiences are reshaping the market 24
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25 Connected tools & workflows Better AI-powered outcomes Win more listings Connecting property and consumer signals to surface early qualified seller opportunities Improve campaign results Turn buyer intent into timely action, helping focus on those most likely to convert Greater efficiency Extend agentic workflows across tools professionals use daily, helping them act faster while keeping service personal monthly active Ignite users1 50k+ AI-powered workflows Consumer behaviours, signals and intent CRM systems and customer integrations 3rd party communication channels & tools growth in Ignite AI Assistant use in 2 months2 ~4x Better customer outcomes We are building the agentic platform for the property industry 25
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VIDEO
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Relied on by millions of people every week to help navigate property journeys OUR EDGE OUR VISION Trusted to provide accurate insights by understanding property context and real-world constraints Proven to help consumers act with confidence, and customers grow trusted real estate portal1 #1 Trusted Partner We are trusted to help with one of life’s big decisions 27
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We have a unique edge to lead in the AI era – deep relationships & proprietary data power better outcomes Property decisions require trusted and specialised vertical intelligence at scale We are building the agentic platform for the industry, and our AI experiences are reshaping the market 28
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29 Tim Bradley Jonathan Swift Chief Product Officer Executive General Manager Experiences and Platforms Consumer Mission #1: Reinvent Property Experiences 29
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30 Consumers are at the heart of our business The longest time on site 75% of time spent across residential property search portals³ is on More trusted relationships 3 yr growth in monthly active members⁴ Members spend 5x more time on site than non-members +50% The highest app engagement Monthly app visits² 60.1m 11.1m 5x Nearest competitor Unique audiences 12m in unique audience, equating to 55% of the Australian adult population1 4m+ more than the nearest competitor1 Almost 30
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Smarter discovery & affordability confidence We are with consumers at every step of the journey 24 weeks Search and monitoring the market 7 weeks Attending inspections 9 weeks From offer to settlement ~10 years Owning a home Richer property insights Confident next moves Always-on relationships On average it takes 40 weeks for a consumer to buy a home – from monitor to settlement Source: Property Seeker Survey 2025. 31
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Consumers want to know how they can afford the lifestyle they want (1) REA Group’s Conversational Search beta trial, period 28 January to 28 February 2026. Given the early stage of the trial, findings are intended as directional signals rather than statistically definitive results. (2) Property Seeker Survey 2023. (3) Internal consumer survey Sept 2026. 27% of consumers are estimating costs, repayments and affordability with AI3 <10% of consumers looking to buy are pre-approved2 Smarter discovery & affordability confidence Richer property insights Confident next moves Always-on relationships 59% using conversational search start with a broad, lifestyle- defined criteria rather than a single suburb1 32
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Demonstration includes current products & future pipeline
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(1) PropTrack Buyer Impact Model based on realestate.com.au consumer engagement data from August 2023 to November 2025. Consumers want the best view of the property inside & out Experience the property Interactive floorplans, interior and exterior 3D tours and videos Understand the property AVMs, sustainability and neighbourhood insights 6+ engaging with the listing1 Successful buyers spend hours Smarter discovery & affordability confidence Richer property insights Confident next moves Always-on relationships 35
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Demonstration includes current products & future pipeline
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Consumers want help to confidently take action 10.7m 53% (1) Based on Aug 26; high value actions include listing shares, enquiries, inspection interactions and making an offer, realestate.com.au. (2) Property Seeker Survey 2023. Helping consumers … Take the next step • Share listings with others • Inspection bookings & checklists • Sending enquiries • Making an offer Connect to the right person • Conveyancing • Mortgage broker • Building & pest inspector • Utilities & connections Unlocks Expansion TAMs of consumers feel overwhelmed by the steps involved in buying a home2 high value actions taken per month1 Smarter discovery & affordability confidence Richer property insights Confident next moves Always-on relationships 37
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Demonstration includes current products & future pipeline
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(1) REA internal data (property tracks by owner), Sept 2026. Owners want insights across the property lifecycle 5.3m unique properties tracked by owners1 AI Assistant proactively guiding owners Guidance of what could be done to their property Considering financial options and when to refinance Market insights on when is the right time to sell Home renovations Seller propensityBroker leads Smarter discovery & affordability confidence Richer property insights Confident next moves Always-on relationships 39
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Demonstration includes current products & future pipeline
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#1 in property, with the largest, most engaged audience AI deepens consumer engagement at every step of the journey Our relationship with consumers unlocks growth across the whole portfolio 41
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42 Executive General Manager Residential Jonathan Cameron Investments in100% owned by REA Group Residential Mission #1: Reinvent Property Experiences 42
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The #1 address for Residential in Australia Vendor-paid revenue • Pay-per-listing with advertising fees passed on to the property owner • Listing depth tiers for prominence • Optional add-ons (AMAX4, Luxe, iGUIDE) Customer-paid revenue • Annual subscriptions to access advertising, workflow solutions and agent marketplace • Additional brand exposure via agency / agent advertising products Unique market dynamicsDemonstrated outcomes 9 in 10 Australians searching for property choose realestate.com.au1 9 in 10 customers recommend realestate.com.au2 50% of sellers track their homes on the Owners Dashboard prior to listing3 Residential revenue FY 21 FY 22 FY 23 FY 24 FY 25 FY 26 +15% CAGR Double-digit growth 43
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44 Residential growth drivers Grow Customer Solutions revenue by delivering seller leads that drive our customers’ growth Extend double -digit yield runway with AI-powered advertising campaigns Accelerate customer efficiency with AI-powered workflows and insights $2.9b Residential Advertising $3.7b Residential TAM ~35% Residential revenue share of TAM $0.8b Customer solutions
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45 Deliver more seller leads for customers 100k+ seller leads generated in FY261 +15% YoY Branding add-on revenue growth3 Grow branding add-on revenue Drive adoption of branding add-ons Greater exposure to potential sellers through profiles, ratings and reviews across realestate.com.au Generate new seller leads from owner relationships AI-powered propensity model helps agents identify and win sellers earlier 800k+ Potential sellers on realestate.com.au4 Likely to List AI model New AI-powered product Seller leads AI-powered workflows AI-powered advertising Pro Subscription with AI- powered seller insights Growing seller lead volume, lead management and digital signing 30%+ Pro penetration2 Grow Pro penetration 45 Launching 2027
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Demonstration includes current products & future pipeline
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Demonstration includes current products & future pipeline
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Demonstration includes current products & future pipeline
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49 Accelerate customer efficiency at every step with Ignite’s AI-powered workflows and insights Nurture buyers & transactMarket the propertyNurture & convert sellersEngage seller leads Pro New depth & add-on value Depth & subscriptionsPro & Realtair Use enriched data and market intelligence to prioritise who to contact next Generate AI-powered property reports and market insights to build vendor confidence Use AI recommendations and live campaign insights to optimise listings and select relevant add-ons AI-powered intelligence across inspections, enquiries, online offers and rent applications Seller leads AI-powered workflows AI-powered advertising 95% of agencies use Ignite1 49 Ignite Web & AppAI assistant driving better customer and vendor outcomes end-to-end App APIs Agentic Next
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Demonstration includes current products & future pipeline
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Demonstration includes current products & future pipeline
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Demonstration includes current products & future pipeline
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53 2000s Digitised listings through a customer paid subscription model 2010s Shifted to vendor-paid depth tiers as consumers moved to mobile Early 2020s Introduced and scaled adoption of Premiere+ Now High-performing campaigns with depth and add-on packages A proven track record of evolving and growing advertising +14% 10y yield CAGR Delivered by launching new products and innovating our pricing model1 Premiere+ Luxe iGUIDE Audience Maximiser FY28+ Driving yield with AI-powered advertising campaigns Next Seller leads AI-powered workflows AI-powered advertising 53
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We will evolve the value of our depth model with a strong AI-powered product pipeline Seller leads AI-powered workflows AI-powered advertising Optimised campaigns Ignite AI Assistant will drive campaign performance and agent efficiency with AI-powered workflows and optimisation Differentiated listings Immersive media and AI-enriched data will elevate depth listings New AI surface areas to drive exposure AI search experiences create new surface areas to drive customer exposure with differentiated prominence and performance for depth customers Proven outcomes AI-powered advertising will deliver high-value attributable outcomes – nurturing buyers to conversion Opportunity to grow the marketing schedule and REA’s share 54
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Demonstration includes current products & future pipeline
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Demonstration includes current products & future pipeline
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57 Value runway is strengthened and extended by AI-powered campaigns Customer solutionsGrow subscription revenue by helping agents and agencies win more listings and work more efficientlyProRealtairIgniteAI-powered productsIgnite AI Assistant Depth tiersLuxe Depth & add-onsGrow vendor advertising revenue by improving return on marketing spend, with AI enabling higher-performing campaigns Audience MaximiserImmersiveNew AI experience value REA advertising cost is only0.22%of the average property value in FY261 Seller leadsAI-powered workflowsAI-powered advertising Double-digit yield TodayFuture Customer solutions Add-onsNew AI value Depth 57
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Grow Customer Solutions revenue by delivering seller leads that drive our customers’ growth Accelerate customer efficiency with AI-powered workflows and insights Extend double-digit yield runway with AI-powered advertising campaigns 58
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Q&A Panel #1 Cameron McIntyre Chief Executive Officer Andrew Cramer Chief Financial Officer Jonathan Swift Chief Product Officer Jane Cohen Chief Strategy Officer Jonathan Cameron Executive General Manager Tim Bradley Executive General Manager 59
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Welcome Alice Bennett Strategy & Investor Proposition Cameron McIntyre Our Edge Jane Cohen, Jonathan Swift Consumer Jonathan Swift, Tim Bradley Residential Jonathan Cameron Q&A Session #1 New Homes Jarrod Scott Commercial Kris Matthews Financial Services Anthony Waldron Global Businesses Cameron McIntyre, Eamonn Fallon People & Technology Steve Maidment, Elisa Nerone Finance Andrew Cramer Q&A Session #2 Today’s Agenda Break Lunch 60
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61 Jarrod Scott Executive General Manager New Homes Investments in 100% owned by REA Group New Homes Mission #2: Scale Our Growth Engines 61
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62 V` The leading New Homes portal in Australia Used by the top 20 home builders3and top 20 residential developers4 1.8xlarger new build audience vs. nearest portal competitor1 Leading address for New Homes 3xmore preferred by customers vs. nearest competitor2 FY21FY22FY23FY24FY25FY26 Resilient New Homes revenue Demonstrated resilience +2% CAGR Declining new build commencements -1% 5y CAGR5 ~199knew build commencements in FY265 Sold by developersSold by buildersProject-based 12-24m campaigns selling finished homeAlways-on brand-building campaigns selling home designs ApartmentsLand TownhousesRetirement living Houses Build to rent Products for a diverse market FOCUS TO DATE GROWTH OPPORTUNITIESGROWTH OPPORTUNITIES Volume builderEMERGING FOCUS Boutique builder ~1 in 3transactions arenew homes 6
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63 New home only Existing home only Australia’s largest property audience Leveraging our residential audience and assets Network of comprehensive assets Data & insights solutions Core consumer offerings Development funding 70%+ of potential buyers would consider both a New or Established Property1 of overall engagement is in new homes2 5% Immersive visualisation 63
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64 New Homes growth drivers $900m New Homes Advertising $1b New Homes TAM ~13% New Homes revenue share of TAM $100m Customer solutions Improve lead quality and volume by driving trust and confidence to buy new Unlock new revenue by offering value beyond advertising Drive growth of advertising solutions by tailoring and expanding our product suite
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The New Homes buying journey takes ~2 years1, and involves 100+ decisions of consequence2 Improve quality and breadth of new homes leads by driving trust and confidence to buy a new home Educating Content generation Driving trust Consumer AI Assistant Document downloads Home designs Virtual tours Project updates Credentials 6 months Monitor the market 6 months Refine & compare 4 months Attend displays & showrooms 3 months Customise & reserve 1 - 2+ years Settle Owning Lead quality and volume Expand advertising suite Value beyond advertising 65
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Demonstration includes current products & future pipeline
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67 Demonstration includes current products & future pipeline
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68 68 Immersive experiences turn digital discovery into real-world action • Inspire online and help buyers experience the property • Make the future tangible before the visit • Turn the sales office into a natural next step • Deliver differentiated and personalised service
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69 AI-powered optimisation Highly performant project content through AI-powered optimisation On-REA amplification Premium visibility across REA Premium listing experience Personalised, customisable and immersive experiences Audience prime In-market, high-intent buyers and beyond Off-REA extension High-value reach beyond REA Campaign intelligence Turn interest into leads and quality market insights Buyer nurturing Keep high intent buyers up to date across the journey More prominence Better exposure in search results: visibility and leads volume Project Profiles are the listing hero, and the launchpad for high-value advertising One Project Profile, multiple high-value campaign levers Lead quality and volume Expand advertising suite Value beyond advertising Now Now Next Future NextNow Next Future
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70 V` Unlock new revenue by offering value beyond advertising Powered by our differentiated data and content Data and AI capability that drives decisions from concept to completion • Data & insights informing development pipeline and product-market fit • Development funding to finance projects • Showroom and display home experiences connected with deposit and contracting • Financing solutions and personalisation to power settlement and handover Lead quality and volume Expand advertising suite Value beyond advertising 70 FUTURE
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Leading New Homes platform in a market that requires better data and demand insights A natural adjacency, leveraging core audiences and driving powerful AI and demand solutions Growth paths built on increased lead quality, moving beyond listings & driving value beyond the campaign 71
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72 Kris Matthews Executive General Manager Commercial and Property Data Investments in 100% owned by REA Group Commercial Mission #2: Scale Our Growth Engines 72
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73 2.5x unique audience lead1 #1 customer rating on ROI2 83% of customers prefer realcommercial.com.au2 Demonstrated outcomes Commercial revenue FY 21 FY 22 FY 23 FY 24 FY 25 FY 26 +15% CAGR Proven track record of growth The #1 address for Commercial in Australia 73 Diverse revenue streams Diversified sub-segments Office & mixed-use Others Medical, hotel, education, etc. Industrial Retail Resilient diversified portfolio Lease Sale
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74 RCA2 Elite+ Premium depth advertising % of ad spend on digital channels1 Digitisation of marketing % of agencies using Ignite every month3 Digitisation of agent workflows Applying our proven Residential playbook Resi Premiere+ buy3 74
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75 Commercial growth drivers $300m Commercial Advertising $350m Commercial TAM ~30% Commercial revenue share of TAM $50m Agent solutions Deliver more, high -quality leads with industry-leading consumer experiences Strengthen customer and consumer value with proprietary data Drive yield by delivering advertising and workflow value to our customers
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Deliver more, high-quality leads with industry-leading consumer experiences across the 30+ week journey More, high-quality leads Advertising and workflow value Proprietary data Nurture consumers with the Consumer AI Assistant Bring the property to life with Immersive visualisation Build confidence with Unique data & insights Deliver more leads with Document Downloads of enquiries for listing with Document Downloads1 +46% 11 weeks Early research 9 weeks Searching for properties 4 weeks Property evaluation 3 weeks Enquiry 4 weeks Offers Owning Next Future Live Live
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Demonstration includes current products & future pipeline
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78 More, high-quality leads Advertising and workflow value Proprietary data Drive add-on penetration Maximise reach with AMAX1 optimised by REA’s unique data YoY RCA AMAX revenue growth3+30% Drive premium depth penetration Strengthen performance and uptake of Elite+ of Elite+ lease listings advertise multiple spaces 225% NEW Multi-space listings 78 Grow subscriptions Greater value with AI-powered workflow solutions Drive yield by delivering advertising and workflow value to our customers
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79 More, high-quality leads Advertising and workflow value Proprietary data Strengthen customer and consumer value with proprietary data Enriched leads through logged-in consumer experiences Powered by our differentiated data and content Strengthening subscriptions with deeper insights for customers Consumer value: • Assess suitability with property and location insights • Get the full picture with sale and lease rates • Make better investment decisions with yield rates Customer value: • Win more business with buyer signals and data on ownership and occupancy • Transact confidently with data on comparable properties • Understand the market with price and yield insights 79 Future Future
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#1 Commercial platform with a track record of strong growth in a diverse market Applying our proven Residential playbook to unlock growth in Commercial Driving growth via new customer and consumer value strengthened by our proprietary data 80
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Anthony Waldron CEO Financial Services Investments in 100% owned by REA Group Financial Services Mission #2: Scale Our Growth Engines 81
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82 Delivering double-digit revenue and EBITDA growth Diversified growth portfolio Financial Services revenue1 $148m FY26 Revenue1, +11% YoY Data & valuations provider For Lenders & broader industry Residential brokerage Commercial brokerage Non-bank lender 19.9% STAKE For Vendors Campaign finance provider For Brokers Loan origination platform 33% STAKE For Buyers $58m FY26 EBITDA1, +12% YoY +13% FY26 settlements growth YoY +12% CAGR1 FY22 FY23 FY24 FY25 FY26 Financial Services is high-growth and diversified 82
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Financial Services is a natural adjacency to property Data insights Deep behavioural consumer data and member insights Comprehensive property data with propensity signalling Customers & brokers Greater value for our shared partners Unlock value through quality leads and customer synergies (e.g. project funding) Consumers Earlier access to largest property audience in Australia Driving consumers’ financial confidence with expertise and innovative products 83
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84 Financial Services growth drivers $850m Residential mortgage broking $1.7b Financial Services TAM ~9% Financial Services revenue share of TAM $400m Commercial loan commissions $200m Data & valuations $250m Campaign Finance Grow REA-sourced leads with integrated experiences and build the Mortgage Choice brand Accelerate broker efficiency with AI tooling Build consumer confidence to transact Create value beyond mortgages with Simplicity, PropTrack & CampaignAgent
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Settlements from REA leads FY24 FY25 FY26FY24 FY25 FY26 Non-REA Leads by source REA +31% YoY growth in realestate.com.au sourced settlements (FY26)1 +27% YoY growth in realestate.com.au leads to Mortgage Choice (FY26)1 Grow REA-sourced leads with integrated finance experiences REA-sourced leads Confidence to transact Broker efficiency Value beyond mortgages Finance experiences on Next Now 85
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Client Retention Product Policy & Search Marketing & Lead Gen Quick Qualify Nurture Leads & Clients Client Meetings Submit & Settle Client Data Verification We are building AI co- workers across broker workflows to automate high-effort, repetitive tasks and improve efficiency 15 Live AI agents1 30% Time saved per loan application3 70%+ Mortgage Choice brokers using AI tools2 Accelerate broker efficiency with AI tooling REA-sourced leads Confidence to transact Broker efficiency Value beyond mortgages 87
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We have unified data and signals across our business to improve experiences and efficiency Property valuation and insights Signals and intent Enriched signals and intelligence help prioritise client conversations Property reports and market insights to build client confidence Client relationships and context allows us to actively manage clients and tailor support to their needs REA-sourced leads Confidence to transact Broker efficiency Value beyond mortgages Client context 52% of Mortgage Choice clients are active on REA1 Three businesses, multiple data points, connected for the first time 88
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REA-sourced leads Confidence to transact Broker efficiency Value beyond mortgages Our retention agents improve broker efficiency with timely insights & prompts Client value • Move confidently to their next home with the right support at the right time • Access sharper rates and smarter financial choices as their needs change Broker value • Retain more clients by acting on timely, targeted prompts • Grow the loan book and secure trail revenue through repeat, long-term relationships Our retention agent uses this connected intelligence to help manage clients in their property journey Client Retention Agent 89
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90 Commercial broking Vendor Marketing Finance Data & Valuations ü Large, fast-growing market ü Less tied to the residential cycle ü Unlocks new lead & referral flow Simplicity revenue1 ($m) CampaignAgent revenue1 ($m) PropTrack revenue1 ($m) FY24 FY25 FY26 FY24 FY25 FY26 FY24 FY25 FY26 +22% CAGR ü Leading player in campaign finance ü Lending margin on every funded loan ü Tied to listings, not interest rates ü Strengthens REA’s unique data assets ü Embedded with major lenders ü Growth opportunity beyond lenders Unlock incremental growth via an adjacent service portfolio REA-sourced leads Confidence to transact Broker efficiency Value beyond mortgages 90 0% CAGR +21% CAGR
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91 Four years of double- digit compound EBITDA growth, backed by a diversified portfolio Financial Services extends our reach across the property journey Growth headroom across leads, AI- enabled brokers and adjacent services 91
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Cameron McIntyre Chief Executive Officer, REA Group Eamonn Fallon Chief Executive Officer, Distilled Investments in Global Businesses Mission #2: Scale Our Growth Engines
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93 iGUIDE and Realtor: Complementary assets in US and Canada iGUIDE and Realtor Distilled Realtor accelerating iGUIDE’s penetration of its $0.6b North America TAM • Utilises AI to produce immersive 3D virtual tours, precise floorplans and reliable property measurements • Australia rollout underway – 500+ cameras in market and positive customer feedback • Market leader in Canada, with 25% of homes sold in Canada featuring an iGUIDE1 Improving the portal experience to drive consumer interest Surfacing virtual tour insights on Realtor’s agent platform Leveraging Realtor’s agent relationships for distribution and uptake ✖ • Comprehensive source of for-sale properties, and provides information, tools and expertise to help people move through the property journey • Scaling AI-first consumer experiences, including RealAssist conversation tool • 33% share of total visits2 to all US real estate portals Canada-based proprietary camera and software platform Leading US-based real estate marketplace 93
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95 ~A$120m FY26 Revenue1 ~A$70m FY26 Adj. EBITDA1 Strong strategic and cultural alignment 5 Strong market fundamentals 2 #1 portal in each market/category 1 Opportunity to accelerate with REA capabilities 4 Demonstrated growth with significant future potential 3 +21% 5-year Adj. EBITDA CAGR2 iGUIDE and Realtor Distilled 95 Distilled is an attractive entry point into Ireland and Northern Ireland with significant growth potential
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96 #1 Real Estate Portals #1 Motors Portals Distilled owns #1 marketplaces with strong engagement 0.8 0.7 0.7 0.6 0.4 0.3 Global peer Global peer Global peer Global peer Web and app monthly visits / population1 iGUIDE and Realtor Distilled 34% 60% 5%3 ~$120m FY26 Revenue 2 Horizontal Marketplace #1 2.3 1.5 1.4 1.2 1.1 1.0 0.9 Global peer Global peer Global peer Global peer Web and app monthly visits / population1 96
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97 Residential (Agents, Private, Institutional Landlords) • ~1.2k agent subscriptions • Vendor-paid depth listing tiers and upsell products New Homes Developers Other: Data, Mortgages Diverse revenue sources iGUIDE and Realtor Distilled has significant headroom for growth Low listing cost relative to property prices 0.05% 1 0.22% 2 Average cost to advertise relative to sale price 97 Key growth drivers Increase penetration of vendor-paid Advantage Ads 1 2 3 Drive Residential yield by delivering more value to customers Drive New Homes volume and yield with innovation
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98 iGUIDE and Realtor Distilled has momentum behind its shift to VPA Advantage adoption 8% 24% Q4 FY24 Q4 FY26 Opportunity to drive VPA penetration Advantage – BRONZE Advantage – SILVER Standard Advantage – GOLD Delivering more value since 20231 +37% enquiries All Advantage Ads vs. standard listings3 +2.6% sale price All Advantage Ads vs. standard listings4 +6x visibility GOLD Advantage Ads vs. standard listings2 98
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99 iGUIDE and Realtor Distilled Growing population Population CAGR; 2020-251 1.3% 0.9% Ireland AU is benefitting from macro tailwinds Growing economy Real Gross National Income CAGR; 2019-241 5.1% 2.8% Ireland AU Listing volume upside Average annual housing turnover; 2020-251,2 ~3% ~5% Ireland AU 99
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100 iGUIDE and Realtor Distilled offers continued growth potential 100 Key growth drivers Drive yield by delivering more value to customers 1 2 3 Increase upgrade penetration Expand revenue pools through adjacent services Three main revenue sources Dealer Motor • ~2.4k Car, Motor and Agri Dealers • Slots-based monthly subscription and additional listing visibility and upgrade packages Private Motor Fee per private listing Other Finance, Media, Other Marketplace, and Data Products Low percentage of dealer gross profits 1 ~3% ~7-8% ~8-10% Global peer 1 Global peer 2
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101 Unlocking global growth with REA collaboration Shared product development & assets Cross-market management expertise Pricing, packaging & GTM expertise 101 Shared global & agentic delivery capability
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102 Chief Technology Officer Steve MaidmentElisa Nerone Chief People & Sustainability Officer People & Technology Mission #3: Accelerate The Organisation
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103 People & technology driving product innovation 2000s 2010s Early 2020s Now A long history of leading through change Launching first REA Hackdays (now #45) Leading in agile ways of working Adopting de-centralised delivery structures First time recognised as a ‘Great Place to Work’ Scaling global centres of excellence Scaling entrepreneurial start-up culture Moving to cloud-first infrastructure 103 Launching FlowLab innovation hub
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Dynamic culture and global talent is an accelerator Our unique culture attracts and retains top talent Employees3 ~1,900 #1 Choice for talent Highly engaged Top Quartile Employee engagement score1 91% Confident in recognising opportunities to use AI2 AI Ready With access to a global talent pool 104
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105 AI is accelerating innovation from products and delivery to operations Control plane AI system Learning loopsCost optimisation Cybersecurity Portfolio of partners AI in our products Zone 1 Creating value through AI-enabled products and services Accelerating the way we design, build and deliver products Improving organisational productivity and operating leverage AI to ship products Zone 2 AI to run the business Zone 3 105
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106 Zone 2 Accelerating the end-to-end product delivery cycle 106 FROM Long discovery programs Human-written code Few, large releases Rapidly validated prototypes with AI Agentic-first, human- supervised coding Always-on go-to-market with AI-enabled sales team TO Value DeliverySoftware DeliveryProduct Design In-flight Fast-followFast-follow
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107 107 Zone 2 Agentic-first delivery creates measurable productivity gains 1x productivity Increasing Agentic utilisation Autonomous agent orchestration Increased agent autonomy, under human supervision Currently experimenting 5-10x productivity AI-accelerated teams Process redesign to leverage AI tools 2025✓ Adoption of AI tools to boost productivity 2024✓ AI-assisted individual Best practices adopted to maximise efficiency Traditional tools Team and role redesign to incorporate AI agents Scaling Agentic-first delivery acceleration1 proven in trial 2.6x 2026+
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108 Zone 2 Scaling Agentic-first squads to deliver more value 108 Q4 FY26 Q1 FY27 Q2 FY27 Q3 FY27 Q4 FY27 FY 28+ Cumulative agentic-first squads onboarded FY28+ Opportunity FY27 Target of ~20% squads squad acceleration ambition 2-3x Reinvent property experiences Scale our growth engines Commercial New Homes Financial Services New markets Re-invest capacity into our Enterprise missions Residential
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109 109 A culture of innovation, navigating change and reinventing how we work Three AI value zones accelerating innovation – from products to delivery and operations Scaling agentic-first delivery, unlocking capacity to reinvest in growth
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110 Finance Chief Financial Officer Andrew Cramer
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111 Revenue1 We have a history of delivering strong financial results EBITDA1 Net Profit After Tax1 $566m $1,730m FY16 FY26 +12% CAGR $341m $1,121m FY16 FY26 +13% CAGR $208m $682m FY16 FY26 +13% CAGR 60% 65 % EBITDA margin1 10+ years of double-digit revenue, EBITDA and NPAT growth 111 Continuing operations Core, continuing operations Core, continuing operations
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112 Buy listing volumes remain stable throughout the cycle Buy listings are cyclical YoY… FY16 FY26FY18FY20FY22FY24 … but broadly flat over the last 10 years FY16 FY26FY18FY20FY22FY24 -3%-8% 15%11% -13% 7%1%0% -2%-5%-11%Banking Royal CommissionCOVIDInterest rate cycle 112 National Buy Listings YoY changeNational Buy Listings volume
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113 Delivered double-digit Residential revenue growth via yield expansion throughout the cycle FY16 FY18 FY20 FY22 FY24 FY26 +13% revenue CAGR Yield1 expansion is the key driver of Residential revenue growth… Residential revenue …underpinned by multiple growth levers Residential revenue growth by source (FY21-FY26) 50% Price to Value 28% Penetration & Product Mix 22% Add-ons, Subs & Other 0% Listings & Geo-mix +14% Residential Buy 10y yield CAGR1,2 113 Continued runway for growth The cost to advertise on REA represents only 0.22% of the average sale price3 43% of the marketing schedule4
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114 Three key adjacencies now each generating over $100m revenue across a diverse range of complementary markets $53m $106m FY21 FY26 $119m $132m FY21 FY26 $95m $148m FY22 FY26 114 Financial Services1New HomesCommercial +15% CAGR +2% CAGR +12% CAGR
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115 FY26 We have a track record of cost flexibility and optimisation through all market conditions 61% Labour 14% Marketing 9% Tech 9% Other 7% COGS Australia Opex Productivity optionalityAustralia Revenue vs Opex growth1 Centres of Excellence AI capability FlowLab Zone 3 AI for the Business Scale Tech & Marketing 115 Series1 Series2 22% -1% 22% 14% 12% 11% 7% 23% 1% 18% 6% Revenue Cost FY22 FY23 FY24 FY25 FY26FY21FY20FY19FY18FY17FY16 -7% -9% 8% 6% 20% 20% 14% 12% 17% 13% 13% Core operations
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116 Earnings are highly cash generative, allowing both reinvestment to drive growth and strong shareholder returns 116 $185m $676m FY16 FY26 $36m $131m FY16 FY26 82ct 297ct FY16 FY26 6% 8 % CAPEX / Revenue1 95% 95 % Operating Cash Conversion1, 2 $107m $390m Dividends3 +14% CAGR +14% CAGR +14% CAGR Free Cash Flow1 Continuing operations CAPEX Australia, excl. fit outs Dividends per share
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117 FY27 Outlook New Buy listings down low single digits Low double-digit controllable residential buy yield growth Target operational margin expansion Group costs to increase by mid to high single-digits (incl. M&A) Losses from associates anticipated to improve in FY27 vs FY26 Group & Australia costs to increase mid-single digits (excl. M&A) 117
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118 Through-the-cycle targets Financial aspirations and value creation strategy Double-digit revenue growth Revenue aspiration Double-digit controllable yield growth Scale & capture value across portfolio of growth engines Double-digit EBITDA growth Profit aspiration Cost flexibility to respond to changing market conditions Operating margin expansion Maximise long-term shareholder returns Capital Management Strong free cash flow growth and capex 7-9% of revenue Fully franked dividends with flexibility for additional shareholder returns Growth Earnings Capital management 118
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119 Track record of strong financial results through all market conditions Highly cash generative earnings funding investment & shareholder returns Double-digit revenue & EBITDA through the cycle guidance reaffirmed 119
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Q&A Panel #2 120 Andrew Cramer Chief Financial Officer Cameron McIntyre Chief Executive Officer Jarrod Scott Executive General Manager New Homes Elisa Nerone Chief People & Sustainability Officer Anthony Waldron CEO Financial Services Eamonn Fallon Chief Executive Officer Distilled Jonathan Swift Chief Product Officer Kris Matthews Executive General Manager Commercial and Property Data Steve Maidment Chief Technology Officer
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Portfolio of growth engines with well-defined plans to capture value #1 with clear value runway to grow the core Residential business Strong cash generation and balance sheet to fund growth Proven innovator with a unique edge – relationships, data and outcomes – to lead in the AI era 121 Investor proposition Building on 30+ years of strong growth