Slides
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28 October 2026 Annual General Meeting SiteMinder customer Six Senses Zil Pasyon, Seychelles
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This presentation is given on behalf of SiteMinder Limited (SiteMinder) (ASX: SDR) (ACN 121 931 744). By accepting, accessing or reviewing this presentation, you acknowledge and agree to the terms set out in this Important Notice and Disclaimer. Disclaimer To the maximum extent permitted by law, none of SiteMinder Limited or its subsidiaries or their directors, employees or agents accepts any liability, including, without limitation, any liability arising out of fault or negligence, for any loss arising from the use of the information contained in this presentation. In particular, no representation or warranty, express or implied, is given as to the accuracy, completeness or correctness, likelihood of achievement or reasonableness of any forecasts, prospects, statements or returns contained in this presentation. Such forecasts, prospects, statements or returns are by their nature subject to significant uncertainties and contingencies. Actual future events may vary from those included in this presentation. Summary information This presentation has been provided to you solely to convey information about SiteMinder and its related entities, and their activities. This presentation is for information purposes only and is not a recommendation or advice in relation to SiteMinder Limited or any product or service offered by SiteMinder Limited or any of its subsidiaries. The information in the presentation is of a general nature only, does not purport to be complete and is not intended to be relied upon as advice to investors or potential investors in evaluating a possible investment in SiteMinder. Important notice and disclaimer It has been prepared by SiteMinder with due care, but other than as required by law, no representation or warranty, express or implied, is provided in relation to the accuracy, fairness or completeness of the information, opinions and conclusions contained in this presentation. To the maximum extent permitted by law, none of SiteMinder and its related bodies corporate, or their respective directors, employees or agents, nor any other person accepts liability for any loss arising from the use of this presentation or its contents or otherwise arising in connection with it, including, without limitation, any liability from fault or negligence. Statements in this presentation are made only as of the date of this presentation, unless otherwise stated, and the information in this presentation remains subject to change without notice. None of SiteMinder, its representatives or advisers is responsible for updating, or undertakes to update, this presentation. Items depicted in photographs and diagrams are not assets of SiteMinder, unless stated. This presentation should be read in conjunction with SiteMinder's full-year Financial Report for the period ended 30 June 2026 as well as other periodic and continuous disclosure information lodged with the ASX, which are available at www2.asx.com.au and on SiteMinder's investor relations centre accessible via: www.siteminder.com. 2
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Not financial product advice or offer This presentation is for information purposes only and is not a prospectus, product disclosure statement, pathfinder document for the purposes of section 734(9) of the Corporations Act 2001 (Cth) or other disclosure document under Australian law or the law of any other jurisdiction. It is not, and should not be considered as, an offer, invitation, solicitation, advice or recommendation to buy or sell or to refrain from buying or selling any securities or other investment product or to enter into any other transaction in any jurisdiction. It has been prepared without accounting for any person's individual objectives, financial or tax situation or any particular needs. Readers should consider the appropriateness of the information having regard to their own objectives, financial and tax situation and needs, make their own enquiries and investigations regarding all information in this presentation including but not limited to the assumptions, uncertainties and contingencies which may affect future operations of SiteMinder and the impact that different future outcomes may have on SiteMinder, and seek legal and taxation advice appropriate for their jurisdiction. Currency All amounts in this presentation are in Australian dollars unless otherwise stated. Important notice and disclaimer CONTINUED Effect of rounding A number of figures, amounts, percentages, estimates, calculations of value and fractions in this presentation are subject to the effect of rounding. Accordingly, the actual calculation of these figures may differ from the figures set out in this presentation. Past performance Past performance information, including past share price information, given in this presentation is given for illustrative purposes only and should not be relied upon as an indication of future performance. Future performance Forward-looking statements, opinions and estimates provided in this presentation are based on assumptions and contingencies which are subject to change without notice, as are statements about market and industry trends, which are based on interpretations of current market conditions. Forward-looking statements reflect expectations as at the date of this presentation. However, they are not guarantees or predictions of future performance or events or statements of fact. They involve known and unknown risks, uncertainties and other factors, many of which are beyond SiteMinder's control, and which may cause actual results to differ materially from anticipated results, performance or achievements expressed or implied by the forward-looking statements contained in this presentation. 3
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Other than as required by law, although they believe there is a reasonable basis for any forward-looking statements, neither SiteMinder nor any other person (including any director, officer or employee of SiteMinder or any related body corporate) gives any representation, assurance or guarantee (express or implied) as to the accuracy or completeness of each forward-looking statement or that the occurrence of any event, results, performance or achievement will actually occur. Except as required by applicable laws or regulations, SiteMinder does not undertake to publicly update or review any forward-looking statements, whether as a result of new information or future events. Financial information Certain financial data included in this presentation is 'non IFRS financial information’ . These measures are used internally by management to assess the performance of the business and make decisions on the allocation of resources and are included in this presentation to provide greater understanding of the underlying financial performance of the Group's operations. When reviewing business performance, this non-IFRS information should be used in addition to, and not as a replacement of, measures prepared in accordance with IFRS. Readers are cautioned not to place undue reliance on any non-IFRS financial information and ratios included in this presentation. The non-IFRS information has not been subject to audit or review by SiteMinder Limited's external auditor. The non-IFRS measures do not have any standard definition under IFRS and may be calculated differently by other companies. Important notice and disclaimer CONTINUED Market share information All market share information in this presentation is based on management estimates and internally available information, unless otherwise indicated. No offer of securities Nothing in this presentation should be construed as either an offer to sell or a solicitation of an offer to buy or sell SiteMinder Limited securities in any jurisdiction. Reliance on third party information This presentation contains information that has been derived or sourced from publicly available sources or third parties (such as market and industry data). Such information has not been independently verified by SiteMinder nor have those third parties or industry or general publications authorised or approved the publication of this presentation. No representation or warranty is made as to the accuracy, completeness or reliability of such information. This presentation should not be relied upon as a recommendation or forecast by SiteMinder Limited. Authorisation This presentation has been authorised for lodgement with the ASX by SiteMinder's Board of Directors. 4
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SiteMinder’s Board of Directors Pat O’Sullivan Independent Non-Executive Chairman Paul Wilson Non-Executive Director Audit and Risk Committee Chair Jenny Macdonald Non-Executive Director People and Culture Chair Kim Anderson Sankar Narayan Non-Executive Director Chief Executive Officer Managing Director Non-Executive Director Dean A. Stoecker 5
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Pat O’Sullivan Independent Non-Executive Chairman Chairman’s Address 01 SiteMinder customer Sri Phala Resort & Villa, Bali, Indonesia
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Sankar Narayan CEO & Managing Director CEO’s Address 02 SiteMinder customer Adina Apartment Hotel, Melbourne, Australia 7
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Two complementary growth engines: Property expansion and increasing revenue per property PROPERTIES CAGR* 13% TOTAL ADDRESSABLE MARKET vs 56k properties in FY26 >1m Significant runway for property growth Smart Platform adoption Product upsell Usage growth ARPU CAGR* (cc,org) 9% Growing revenue per property REVENUE millions A$M 22% CAGR* ( cc,org) *CAGR for FY22 to FY26 8 $266
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9 Global travel growth measured as the average constant currency growth of selected global travel companies - Airbnb, Amadeus, Booking Holdings, and Expedia ~24pts DYNAMIC REVENUE PLUS Customer billings Sep-26 qtr vs Jun-26 qtr >2x CHANNELS PLUS Rooms listed v2.0 launch in late 2026 >400k Smart Platform already driving transaction revenue acceleration and margin expansion SMART PLATFORM DRIVING OUTPERFORMANCE VS TRAVEL SMART PLATFORM DRIVING GROSS MARGIN EXPANSION SiteMinder’s Transaction Revenue Growth vs Global Travel SiteMinder’s Adjusted Transaction Gross Margin Global Travel Growth (cc) SiteMinder Transaction Revenue (cc,org) 39.4% 33.7% 32.0%
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Growth, cost reductions and efficiencies have delivered the improvement ADJUSTED EBITDA MARGIN +30% points Significant margin expansion achieved alongside strategic transformation and investment in future growth 10 Significant margin improvement 10.6% -19.3% -14.5% 6.4%0.4%
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Core distribution subscriptions Additional subscription and transaction products Unifying capabilities across the product suite Comprehensive commerce platform, connecting intelligence, decision making and execution CHANNEL MANAGER 2006-2016 PRODUCT SUITE 2017-2021 UNIFIED SOLUTIONS 2022-2023 SMART PLATFORM 2024-TODAY 11 Two decades of innovation have positioned SiteMinder to lead in an AI-driven world
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Dynamic Commerce Engine Dynamic Revenue Plus Smart Distribution Little Hotelier Website Builder SiteMinder Pay Guest Engagement SiteMinder Powered Channel Manager GDS Demand Plus - Metasearch Direct Booking Engine Channels Plus AI agent connectivity (MCP) Connecting hotels to more demand, simplifying operations and maximising revenue 12 With industry-leading connectivity, SiteMinder’s capabilities now span the broad hotel commerce workflow Connecting hotels to both existing and emerging AI demand, simplifying operations and maximising hotel revenue Distribute Connect hotels to demand and expand distribution Simplify Simplify and automate hotel workflows Optimise Execute complex commercial decisions to optimise hotel performance
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HOTEL SYSTEMS hotel properties with fragmented systems 56,000 Integrated tech partners 400+ PMS RMS CRS Other Connectivity Real-time integration across the ecosystem Intelligence Insights & commercial recommendations Execution Reliable execution of pricing, inventory and distribution decisions Disparate inventory and rate plans 140m+ reservations processed p.a. DISTRIBUTION CHANNELS Partners 500+ OTA Direct Emerging AI channels High fidelity, action ready inventory and rate plans Meta GDS 100b+ pricing, inventory, availability and booking messages p.a. HOTEL GUESTS AI AGENTS AND LLMS Global Scale and Reach 56,000 hotels, 150+ countries, $85b+ GBV Embedded in Critical Workflows Real-time management of availability, rates, inventory and bookings High barriers to replication Deep integrations, fragmented systems and operational reliability at global scale 13 Mission-critical infrastructure powering hotel commerce today and emerging AI-driven demand
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Industry awards recognise SiteMinder's leading capabilities - extending well beyond channel management 14 Industry leading capabilities across hotel commerce
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15 Rapid innovation strengthening SiteMinder's position in an AI world MAR 2026 APR 2026 AUG 2026 DEC 2026 JAN 2027 AI-based predictive intelligence Turning data into actionable insights, 150+ countries, $85b+ GBV MCP support across Demand Plus and Channels Plus Connecting hotels to emerging AI-driven demand SiteMinder Powered Embedded execution infrastructure Dynamic Commerce Engine Commercial optimisation beyond pricing Dynamic Revenue Plus v2.0 Integrating intelligence, recommendations and automated execution SiteMinder recognised among Skift's 25 Most Powerful Builders in Travel - Sep 2026
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Dynamic Commerce Engine 16 Translating hotel intent into actions Turning ~50 commercial parameters into opportunities to drive hotel performance
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17 17 SiteMinder's commerce capabilities embedded within partner platforms SiteMinder Powered: Scaling our infrastructure through strategic partnerships Benefits to SiteMinder Expands access to new hotels Creates new monetisation opportunities Deepens our role in hotel commerce Benefits to Partner Platform Avoid infrastructure complexity Native customer experience Integrated best of breed solutions
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18 Dynamic Revenue Plus v2.0 Powerful tools. Made simple for hoteliers. It's a no-brainer. Dynamic Revenue Plus saves me at least an hour and a half to two hours a day. With all the data flowing through SiteMinder, it’s already a powerful solution. Having this data in front of us means we can make better decisions, earlier. Dynamic Commerce Engine Execution of AI-powered optimisation beyond pricing Dynamic Pricing Faster setup, advanced automation and controls Advanced Insights Predictive insights and custom analytics UltraSync Seamless integration of revenue, distribution and PMS data Revenue Coaching Personalised expert support in six languages Even more powerful capabilities launching in Jan 2027
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19 19 AI amplifies the importance of SiteMinder's infrastructure AI drives more decisions Greater demand for automated commercial execution AI drives faster decisions Greater demand for reliable, real-time execution AI drives more complex decisions Greater demand for trusted connectivity and coordination Dynamic Commerce Engine Optimising the full commercial framework, beyond pricing alone Dynamic Revenue Plus Bringing together data and intelligence to enable faster, better commercial decisions AI agent connectivity Connecting hotels to emerging AI-driven demand and booking channels SiteMinder has proactively positioned itself to capture the AI opportunity
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20 Global reach supported by a proven, efficient go-to-market engine PROPERTIES GLOBALLY 56,000 COUNTRIES 150+ L TV/CAC IN EVERY REGION 5x+ ASIA & PACIFIC FY26 18.5k properties 2.3k net properties added >5x L TV/CAC Offices: Bangkok, Manila, Pune, Sydney EUROPE, ME & AFRICA FY26 26.5k properties 2.5k net properties added >5x L TV/CAC Offices: Barcelona, Berlin, Galway, London AMERICAS FY26 11.0k properties 1.1k net properties added >5x L TV/CAC Offices: Dallas, Mexico City
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21 Significant monetisation opportunity within the existing hotel base GROSS BOOKING VALUE $85b+ ROOM NIGHTS 300m+ GBV value unlock opportunity at full attach (Illustration of potential and not a forecast or guidance) Current GBV value unlock Smart Platform contributing 3x SiteMinder has significant value unlock opportunities even within its existing customer base * Current GBV value unlock is calculated as SiteMinder’s FY26 revenue as a percentage of gross booking value ** The "Opportunity at full attach" is the above calculation with the assumption that SiteMinder's customers will adopt the full range of its products, with usage rates mirroring current experience. This is an illustration of potential, not a forecast or guidance. Realising it depends on customer adoption and usage. 1.5%+** 5x opportunity 0.3%*
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Automating high-volume, rules-based workflows with human oversight By rethinking business processes through the lens of AI, SiteMinder is targeting structural improvements in productivity and scalability, supporting further operating leverage Systematically applying AI to unlock further structural operating efficiencies AI EXECUTES WITHIN CONTROL Simple customer engagement Repeatable workflows are completed faster, with human review before action AI provides insights; people apply context and judgement People retain ownership of decisions involving risk, culture and trust Sales support and code generation Customer success and optimisation Strategic partner negotiations and capital allocation AI EXECUTES HUMANS VALIDATE AI ADVISES HUMANS DECIDE HUMANS LEAD 22
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23 SiteMinder: Positioned for Sustained Growth and Long-T erm Value Creation 01 A global leader with significant competitive advantages A scaled global customer base, extensive ecosystem connectivity and mission-critical technology infrastructure 02 Two complementary engines of sustained growth Consistent growth supported by new property acquisition, attractive customer economics and a repeatable growth model 03 Significant monetisation potential across the installed base Substantial opportunity to increase revenue per property through Smart Platform adoption and transaction-based products 04 Proven operating leverage with structural margin upside Demonstrated profitability improvement and further opportunities from scale, operational discipline and AI-enabled efficiencies 05 Increased strategic relevance in an AI-driven world An established commerce execution platform positioned to benefit from more dynamic and complex hotel commercial decision-making
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Guidance With successful adoption and scaling of the Smart Platform and Dynamic Commerce Engine, SiteMinder expects ARR to grow at a mid-20s CAGR from FY26 closing levels to FY30 closing levels, on a constant-currency and organic basis. The operating leverage from this strong growth, combined with ongoing efficiency gains, is expected to drive adjusted EBITDA margin to the mid-20s in FY30. For FY27, SiteMinder expects closing ARR to grow in the mid-20s on a constant-currency and organic basis, supporting continued strong revenue growth. Adjusted EBITDA margin is expected to expand meaningfully. Investment in the Smart Platform, Dynamic Commerce Engine and AI productivity initiatives remains within the Company’s existing operating and capital expenditure plans. SiteMinder remains focused on disciplined investment and translating growth and operating efficiencies into stronger margins and cash generation. SiteMinder customer Wapa di Ume Resort & Spa, Bali, Indonesia 24
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Appendix SiteMinder customer Potato Head Suites & Studios, Indonesia 25
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Annual Recurring Revenue (ARR) ARR is the prior month’s recurring subscription revenue multiplied by 12 and the prior quarter’s transaction revenue from subscriber customers multiplied by four (assuming any promotions have ended). ARR provides a 12-month calculation of revenue at a point in time, assuming other factors such as subscriber numbers, transaction volumes, pricing and foreign exchange remain unchanged. ARR does not represent the Group’s actual results, is not a financial forecast and should not be used in isolation as a forward-looking indicator of revenue. Constant Currency (CC) Constant currency comparisons for all metrics are based on budgeted exchange rates. AUD/USD 0.65 | AUD/GBP 0.48 | AUD/EUR 0.56. Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC) is calculated by the total sales, marketing and onboarding expenses over a period, less any setup fees charged in the period, divided by the number of gross new properties acquired in the period. Figures are on a rolling average depending on the period covered i.e. 6 months for half year or 12 months for full year. Lifetime Value (L TV) L TV is the recurring (subscription + transactional) gross margin expected from a property over the lifetime of that property. It is calculated by taking the monthly average ARPU over the trading period, multiplied by the gross margin percentage, divided by Monthly Revenue Churn. Figures are on a rolling average, depending on the period covered i.e. 6 months for half-year or 12 months for full-year. Glossary Monthly ARPU Average revenue per user (or property) measures the average revenue from each customer and is used in calculating L TV. It also indicates if the value of a customer is increasing or decreasing on average and helps management to analyse the performance of the business and make decisions on pricing and investment. It is calculated by using monthly recurring revenue and dividing it by number of properties for each respective month. The monthly ARPU is presented as the average of the last 6 months for half year or 12 months for full year. Monthly Revenue Churn (%) The value of monthly recurring revenue attributed to subscribers who terminate their contract with us in a month, expressed as a percentage of the total monthly recurring revenue at the start of that month. Monthly Revenue Churn is used by management to assess customer retention. If Monthly Revenue Churn increases, then the Group L TV declines and vice versa, if the Group Monthly Revenue Churn decreases, the Group’s L TV increases. It is a metric which relies on an average of past performance and isn’t indicative of the churn at the current point in time or of future performance. Monthly Net Revenue Churn is calculated by deducting the value of upgrades in recurring revenue of existing subscribers from the churned revenue, before expressing as a percentage of the total monthly Recurring Revenue. Properties (Customers) Properties means each unique property which subscribes to one or more of SiteMinder’s products. Customers with multiple products that are linked to the same property are counted as a single property. 26
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Investor relations Paul Wong Media enquiries Maria Cricchiola investor.relations@siteminder.com media@siteminder.com 27
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siteminder.com/investor-relations