Earnings release
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28 October 2026 ASX Market Announcements Office Australian Securities Exchange 20 Bridge Street Sydney NSW 2000 First Quarter Sales Results Attached for release to the market are the First Quarter Sales Results for the 14 week period ended 4 October 2026. Authorised by: Dom Millgate, Group Company Secretary For further information contact Investors and analysts Paul van Meurs Head of Investor Relations +61 407 521 651 Media Woolworths Press Office media@woolworths.com.au +61 2 8885 1033 Woolworths Group Limited ABN 88 000 014 675 1 Woolworths Way, Bella Vista NSW 2153
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1 Woolworths Group Limited ABN 88 000 014 675 $ MILLION Q1’27 Q1’26 CHANGE Australian Food 14,841 13,887 6.9% New Zealand Food (AUD) 1,853 1,980 (6.4)% New Zealand Food (NZD) 2,251 2,189 2.9% Australian B2B 1,634 1,565 4.4% W Living 1,380 1,390 (0.7)% Other2 75 66 13.1% Intersegment eliminations and reclassifications3 (430) (405) 6.4% Total first quarter Group sales 19,353 18,483 4.7% First quarter sales 1 New Zealand dollars 2 Other includes revenue from Quantium 3 Intersegment eliminations and reclassifications represent the elimination of intersegment revenue of $315m (Q1 F26: $303m) and the reclassification of freight revenue of $115m (Q1 F26: $102m) recognised in Australian B2B that is reclassified and recognised as a reduction to cost of sales at a Group level First Quarter Sales Results Financial Year 2027 for the 14 weeks ended 4 October 2026 28 October 2026 Strong Australian Food momentum continuing in Q1 Group eCommerce sales $3.1B 16.0% vs. Q1 F26 Group VOC NPS 48 1 pt vs. September 2025 Group sales $19.4B 4.7% vs. Q1 F26 5.7% (constant currency) • Customer scores resilient as cost-of-living pressures continue to increase • Australian Food sales growth of 6.9% • eComX sales growth of 20.2% driven by strong growth in On Demand • Solid sales growth from PFD, PC+ and Petstock; softer trading in New Zealand Food and BIG W • Focused on delivering a strong Christmas and holiday period across all businesses Woolworths Group CEO, Amanda Bardwell, said: “We are pleased with the start to the year in Australian Food with more customers choosing Woolworths first. Customers continue to respond to the progress we have made to improve value, enhance our range and provide more convenience. “Australian Food total sales increased by 6.9% in Q1 with Woolworths Food Retail sales also increasing by 6.9% driven by strong item growth. Sales growth in the early part of the quarter benefitted from the successful Disney Ooshies collectibles campaign but growth remained strong throughout the quarter. eComX sales increased by 20.2% in Q1 with On Demand remaining a key growth driver. “Lower Shelf Price continued to grow during the quarter with over 1,000 products now part of the range, including more branded favourites, and we have seen record boosting of Everyday Rewards offers by members as customers continue to look for value. This has contributed to average prices declining on the prior year again this quarter. “In New Zealand Food, sales increased by 2.9%1 in Q1 also benefitting from Ooshies early in the quarter. Sales growth has moderated since the completion of the campaign reflecting a weakening macro environment and a highly competitive market. “Australian B2B sales increased 4.4% with PFD sales remaining solid driven by QSR; however, Food Service sales are seeing some impact from increased cost-of-living pressure. In W Living, BIG W sales declined 0.9% in a deteriorating discretionary retail environment. Three of the four businesses grew items in the quarter but Everyday remains challenged. Petstock sales grew 6.1% in the quarter with strong eCommerce growth. “In October to date, sales growth in Australian Food (Woolworths Food Retail) is broadly in line with the Q1 post Ooshies trading and we are well positioned for the key Christmas and holiday period. We recognise that many of our customers remain under significant pressure and we are committed to making Christmas special and affordable with a range of over 500 budget-conscious festive products. In New Zealand Food and BIG W, our focus remains on building sales momentum.”
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2 Woolworths Group Limited ABN 88 000 014 675 Australian Food Sales performance by business $ MILLION Q1’27 Q1’26 CHANGE Woolworths Food Retail (Stores and eCommerce)1 14,680 13,731 6.9% WooliesX (including eCommerce)2 3,010 2,549 18.1% Elimination of eCommerce sales3 (2,665) (2,217) 20.2% Intrasegment eliminations4 (184) (176) 4.6% Total Australian Food sales 14,841 13,887 6.9% Woolworths Food Retail sales performance $ MILLION Q1’27 Q1’26 CHANGE Woolworths Supermarkets (store-originated) 11,561 11,087 4.3% Metro (store-originated) 454 427 6.3% Pick up eCommerce sales 1,080 913 18.3% Sales to customers visiting a store 13,095 12,427 5.4% Delivery eCommerce sales 1,585 1,304 21.6% Woolworths Food Retail (Stores and eCommerce) 14,680 13,731 6.9% WooliesX sales performance by business Woolworths Food Retail operating metrics WooliesX operating metrics $ MILLION Q1’27 Q1’26 CHANGE eComX5 2,665 2,217 20.2% Digital & Media, Rewards & Services and HomeRun 685 656 4.4% Total WooliesX sales 3,350 2,873 16.6% Intrasegment eliminations and reclassifications6 (340) (324) 4.8% WooliesX sales after eliminations and reclassifications 3,010 2,549 18.1% Q1’27 Q1’26 Q4’26 Customer metrics7 VOC NPS (Store and Online) 49 50 49 Store-controllable VOC (%) 79 80 79 Sales metrics Comparable sales growth 6.1% 1.6% Comparable transactions growth 3.0% 0.1% Comparable items per basket growth 1.0% 0.5% Comparable item growth 4.0% 0.5% Change in average prices Total (0.5)% 0.1% Total excluding Tobacco (0.7)% (0.3)% Total excluding Tobacco and Fruit & Veg (0.6)% (0.1)% Q1’27 Q1’26 eCommerce sales metrics eCommerce penetration 18.2% 16.2% Pick up mix (% of eCommerce sales) 41.6% 42.4% Group digital platforms Average weekly traffic (million) 33.5 29.3 Average weekly traffic growth (year on year) 14.2% 1.8% Everyday Rewards Active members (million)8 10.9 10.5 Tag rate (% of sales)9 73.9% 72.9%
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3 Woolworths Group Limited ABN 88 000 014 675 Australian Food Trading performance Customer metrics were unchanged on Q4 F26 and down one point compared to the prior year with VOC NPS (Store and Online) of 49 and Store-controllable VOC of 79%. Strong volume growth associated with the Disney Ooshies collectibles campaign put pressure on store teams leading to a softening of customer scores during the quarter; however, scores ended the quarter largely unchanged despite the impact of an interest rate increase in late September and rising fuel prices on consumer sentiment. Weekly traffic to Group digital platforms averaged 33.5 million, up 14.2% on the prior year supported by strong traffic to the Woolworths app due to the success of Ooshies, as well as enhancements to the customer experience including the launch of Olive as a personalised agentic shopping agent, and the new Smart Basket feature. Australian Food total sales increased 6.9% in Q1 to $14,841 million primarily driven by Woolworths Food Retail (Stores and eCommerce). Woolworths Food Retail Woolworths Food Retail sales increased 6.9% (7.0% ex Tobacco) in Q1 with strong customer engagement driven by value initiatives, promotional activity and the Ooshies campaign in the first half of the quarter. Comparable sales increased by 6.1% in Q1 with comparable item growth of 4.0% largely driven by an increase in transactions. Woolworths Supermarkets store-originated sales grew 4.3% driven by strong item growth in core Fresh and Grocery Food categories. By category, Fresh sales increased 8.1%. Demand for Meat continued with beef mince and value-added proteins growing strongly. Everyday Chilled also performed strongly reflecting targeted promotional activity with Bakery benefitting from specialty bread launches and new product development. Long Life sales increased by 5.9% with Grocery Food sales strong driven by Health & International Foods, Drinks, Freezer and Snacking. Everyday Needs sales grew modestly in the quarter with a stronger performance early in the quarter benefitting from supplier participation in Ooshies. Own and exclusive brand sales increased 8.5% in Q1 supported by a strong performance in Fresh and Meat. During the quarter, 151 new own brand products were launched, including expanded value lines such as sausages and confectionery. Average prices (ex Tobacco) in Q1 declined by 0.7% reflecting the eleventh consecutive quarter of lower average prices. Lower prices were supported by the expansion of the Lower Shelf Price program and price reductions, particularly in Everyday Needs categories. During the quarter two Woolworths Supermarkets were opened, one Metro was closed and 14 renewals were completed. WooliesX eComX sales increased by 20.2% in Q1 with penetration reaching 18.2%, up 2 pts on the prior year. On Demand continues to drive eCommerce delivery growth with 48% of delivery orders fulfilled within two hours, up 5 pts on the prior year. This was supported by the expansion of On Demand fulfilment capabilities with 703 stores offering Direct to Boot Now and Delivery Now available from 776 stores at the end of the quarter. Complementary services (Media, Wpay, Rewards & Services) sales increased by 4.4% in Q1. Cartology revenue was largely unchanged on the prior year with strong digital media growth, led by Sponsored Search and Off Network, offset by In- Store and Publishing channels. Supplier uptake of major events during the quarter remained strong, including Ooshies and Fissler. Everyday Rewards member engagement continued to increase in the quarter with active members up 3.7% to 10.9 million and member sales growing ahead of non-member sales. Member engagement was supported by strong promotional campaigns in the period including Ooshies and Fissler with strong growth in boosting members. Three new Rewards partners were added including Travelex, U-GO and Commonwealth Bank. Everyday Mobile and Insurance customers reached a combined 1.2 million, up 6.3% on the prior year. During the quarter nine new Mini Woolies locations were opened and 12 million meals were donated to Australians in need. 1 Woolworths Food Retail includes Woolworths Supermarkets, Metro, WooliesX B2C eCommerce, Woolworths at Work, MILKRUN, Healthylife and Everyday Market 2 WooliesX includes eComX, Digital & Media, Rewards & Services and HomeRun 3 Eliminations reflect the reversal of eCommerce sales which are included in both Woolworths Food Retail and WooliesX 4 Intrasegment eliminations primarily relate to the elimination of Everyday Rewards revenue from the sale of points and payment processing services within Australian Food 5 eComX includes B2C eCommerce, Woolworths at Work, MILKRUN, Healthylife and Everyday Market 6 WooliesX intrasegment eliminations and reclassifications represent the elimination of intercompany Everyday Rewards revenue from the sale of points, HomeRun, gift cards, payment processing services within WooliesX and the reclassification of Cartology revenue to cost of sales 7 Customer metrics represent the final month of the quarter 8 Registered Everyday Rewards members that have scanned their card at any Woolworths Group banner or Everyday Rewards partner in the last 12 months 9 Includes Woolworths Supermarkets (Stores and B2C eCommerce), Metro and MILKRUN
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4 Woolworths Group Limited ABN 88 000 014 675 New Zealand Food Sales performance by business Operating metrics Trading performance New Zealand Food’s customer metrics softened in Q1 with VOC NPS (Store and Online) at 40, down three points compared to Q4 F26 and the prior year. The decline was driven by eCommerce fulfilment and digital metrics following some interruptions to eCommerce services as well as a broader decline in consumer sentiment. Store- controllable VOC remained flat compared to Q4 F26 and down one point compared to the prior year. Pleasingly, Value for Money VOC continued to improve, up two points compared to the prior year, reflecting significant value investment during the period. New Zealand Food’s total sales in Q1 increased 2.9% to $2,251 million. Comparable sales increased by 2.6% with comparable items broadly flat on the prior year. Sales momentum was supported by strong customer engagement with the successful Ooshies campaign early in the quarter. A highly competitive trading environment and declining consumer sentiment led to lower growth following the completion of Ooshies. By category, Fresh sales increased by 1.0% led by growth in Meat and Seafood. Long Life sales grew by 1.9% driven by Grocery Food, Impulse, and Frozen. Average prices in Q1 decreased by 0.6% compared to the prior year, driven by lower global dairy prices, improved Fruit & Vegetable supply due to favourable weather, and easing red meat and poultry prices. eCommerce sales in Q1 increased 4.6% with penetration reaching 18.9%, 0.5 pts above the prior year. On Demand continues to be the fastest growing proposition with 40% of delivery orders fulfilled within two hours. Direct to Boot services were added to two stores during the quarter, bringing the total to 64 locations. Other revenue increased by 19.1% in Q1 with strong growth in FreshChoice supported by eCommerce growth, the success of Everyday Rewards across the network and a stronger regional performance. Growth also benefitted from the conversion of two Woolworths stores and four SuperValue stores to FreshChoice over the last 12 months. Everyday Rewards members increased to 2.3 million, up 7.6% compared to the prior year, with tag rates remaining above 80% of sales. Member engagement was supported by personalised Boost offers and multi-partner Double Points Weeks as well as new partners, AIA Vitality and Skinny Mobile, added during the period. During the quarter one new store was opened in Halswell, a key customer catchment in Christchurch, and one SuperValue was converted to FreshChoice. Woolworths New Zealand donated $753,000 to food rescue organisations during the quarter. The Winter Appeal campaign raised $168,000 in customer donations for The Salvation Army with Woolworths New Zealand donating a further $100,000. $ MILLION (NZD) Q1’27 Q1’26 CHANGE Woolworths New Zealand Supermarkets (store-originated) 1,648 1,637 0.7% eCommerce 384 367 4.6% Other revenue1 225 189 19.1% Intrasegment eliminations2 (6) (4) 54.7% Total New Zealand Food sales 2,251 2,189 2.9% Q1’27 Q1’26 Q4’26 Customer metrics3 VOC NPS (Store and Online) 40 43 43 Store-controllable VOC (%) 80 81 80 Sales metrics Comparable sales growth 2.6% 3.7% Comparable transactions growth (0.2)% 1.0% Comparable items per basket growth 0.1% 0.0% Comparable item growth (0.1)% 0.9% Change in average prices (0.6)% 1.4% eCommerce and loyalty eCommerce penetration 18.9% 18.4%4 Active Everyday Rewards members (million)5 2.3 2.2 Tag rate (% of sales)6 80.8% 77.3% 1 Includes franchise and export sales 2 Intrasegment eliminations primarily relate to the elimination of sales of Everyday Rewards points within New Zealand Food and sales from The Kitchenary New Zealand to Woolworths New Zealand Supermarkets 3 Customer metrics represent the final month of the quarter 4 Restated to reflect eCommerce sales as a percentage of Woolworths New Zealand Supermarkets (Stores and eCommerce) sales only. Previously reported as a percentage of total New Zealand Food sales 5 Registered Everyday Rewards members that scanned their card at any Woolworths Group banner or partner in the last 12 months 6 Woolworths New Zealand Supermarkets only (Stores and eCommerce)
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5 Woolworths Group Limited ABN 88 000 014 675 Australian B2B Sales performance by business Trading performance Australian B2B total sales increased by 4.4% in Q1 to $1,634 million. B2B Food sales increased by 4.4% in Q1 driven primarily by PFD. PFD sales increased by 3.9% with growth in the QSR channel remaining the highlight. Food Service channel growth improved relative to Q4 F26; however, it was somewhat offset by the known exit of some customers in the Key Accounts channel with new customers coming on board in Q2. Export meat sales increased by 1.6% in Q1 with higher prices across the international beef market offset by lower volume available to sell. B2B Supply Chain sales increased by 4.5% largely driven by double-digit PC+ revenue growth through higher volumes in domestic freight and rail as partners seek cost-efficient transport solutions. SIW sales were broadly flat as Grocery volume growth was offset by Tobacco sales declines. $ MILLION Q1’27 Q1’26 CHANGE B2B Food 1,023 981 4.4% B2B Supply Chain 611 584 4.5% Total Australian B2B sales 1,634 1,565 4.4%
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6 Woolworths Group Limited ABN 88 000 014 675 W Living Sales performance by business $ MILLION Q1’27 Q1’26 CHANGE BIG W (including BIG W Market) 1,127 1,138 (0.9)% Petstock 253 238 6.1% MyDeal1 - 14 n.m. Total W Living sales 1,380 1,390 (0.7)% BIG W sales performance $ MILLION Q1’27 Q1’26 CHANGE BIG W (store-originated) 996 1,015 (1.9)% eCommerce 131 123 7.3% 1P 118 110 7.3% BIG W Market 13 13 7.2% Total BIG W sales 1,127 1,138 (0.9)% $ MILLION Q1’27 Q1’26 CHANGE Total BIG W GTV sales 1,226 1,228 (0.2)% BIG W operating metrics Q1’27 Q1’26 Q4’26 Customer metrics2 VOC NPS (Store and Online) 60 603 613 Store-controllable VOC (%) 83 83 83 Sales metrics Comparable sales growth4 (1.3)% 0.6% Comparable transactions growth 0.0% (0.3)% Comparable items per basket growth (0.6)% (3.5)% Comparable item growth (0.6)% (3.8)% eCommerce and loyalty eCommerce penetration 11.7% 10.8% eCommerce penetration (GTV) 18.8% 17.3% Tag rate (% of sales)5 66.1% 65.1% 1 MyDeal revenue prior to the closure of the customer website on 30 September 2025 2 Customer metrics represent the final month of the quarter 3 VOC NPS restated to reflect inclusion of BIG W Market consistent with current year presentation 4 Includes BIG W Market 5 Store-originated and eCommerce 1P sales only Trading performance W Living total sales declined by 0.7% in Q1 to $1,380 million. Excluding MyDeal sales in Q1 F26 prior to its closure on 30 September 2025, W Living sales would have increased by 0.3% with a modest decline in BIG W sales of 0.9% offset by Petstock sales growth of 6.1%. BIG W BIG W’s VOC NPS of 60 was unchanged compared to the prior year and declined by one point compared to Q4 F26. Store-controllable VOC of 83% was unchanged on the prior year and Q4 F26. Brand value perception increased three points compared to the prior year as lower prices resonated with customers through the Big Price Drops campaign and expanded own brand ranges. BIG W total sales declined by 0.9% to $1,127 million in Q1 with August and September growth softer in the lower sales trans-seasonal trading period. Total dollars transacted under the BIG W brand (total GTV sales) decreased by 0.2%. Comparable sales declined by 1.3% with a modest decline in items per basket and lower average selling prices reflecting investments in value including Big Price Drops and an increase in own brand penetration. Despite the sales decline, items increased on the prior year in Clothing, Home and Play reflecting the improved customer offer. Clothing performance continued to be solid with the seasonal transition of stock and Winter clearance well managed despite a slower start to Spring/Summer compared to last year. Play growth was supported by Toys
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7 Woolworths Group Limited ABN 88 000 014 675 W Living more than offsetting softness in Tech. Home benefitted from strong performance of own brand ranges offset by softer trading in Appliances. Sales continued to decline in Everyday with the business reset underway. Own brand delivered sales growth of 7.2% in the quarter, reflecting its value proposition and improvements to range. BIG W’s eCommerce GTV grew by 7.7% with GTV penetration in the quarter reaching 18.8%, up 1.5 pts on the prior year. BIG W’s Same Day delivery proposition continues to grow following its launch in partnership with DoorDash in May and in October, BIG W launched on DoorDash offering 35,000 items to customers across 156 stores. BIG W raised over $90,000 for its children's hospital and research partners during the quarter through its Toy Sale fundraiser and the sale of charity wrapping paper and art bags. Petstock Petstock sales increased by 6.1% to $253 million driven by solid comparable sales growth and the opening of five net new retail stores and four franchise stores in the quarter. Comparable sales increased by 4.3% supported by strong eCommerce growth of 24.7% following enhancements to the eCommerce customer experience and the expansion of the Same Day delivery service in partnership with DoorDash. Own and exclusive brand sales increased by 16.6% reflecting the strong value proposition and ongoing range expansion within Petstock. The roll out of Petstock brands into Woolworths Supermarkets is progressing well through Billie’s Bowl and Tilly’s, and the launch of the Lexi & Me pet accessories range and the Go Get pet toy range. For further information: Investors and analysts Paul van Meurs Head of Investor Relations analysts@woolworths.com.au +61 407 521 651 Media Woolworths Press Office media@woolworths.com.au +61 2 8885 1033 Click to view the shareholder communication for these results Woolworths Group Investor Day Woolworths Group is hosting an Investor Day on Wednesday, 18 November 2026 commencing at 9:00 am (AEDT) following the release of presentation materials to the ASX. The event will be webcast and accessible via registration on the Group’s website at https://www.woolworthsgroup.com.au/au/en/investors/our- performance/investorday.html
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Appendix 8 Woolworths Group Limited ABN 88 000 014 675 Appendix One: New stores, refurbishments and new store rollout plans Appendix Two: Q1 F27 external and intersegment sales breakdown $ MILLION AUSTRALIAN FOOD NEW ZEALAND FOOD AUSTRALIAN B2B W LIVING OTHER ELIMINATIONS/ RECLASSIFICATIONS GROUP External 14,798 1,853 1,366 1,377 74 (115) 19,353 Intersegment 431 - 2682 33 1 (315) - Total revenue 14,841 1,853 1,634 1,380 75 (430) 19,353 1 Primarily relates to Everyday Rewards revenue, payment processing services and sale of goods to other segments within the Group 2 Primarily represents the sale of goods from PFD and Statewide Independent Wholesalers to Australian Food 3 Represents the sale of Petstock goods to Australian Food Appendix Three: Comparable sales and retail calendars Retail 2027 29 June 2026 – 27 June 2027 (52 weeks) 2026 30 June 2025 – 28 June 2026 (52 weeks) Q1 F27 29 June 2026 – 4 October 2026 (14 weeks) Q1 F26 30 June 2025 – 5 October 2025 (14 weeks) Q2 F27 5 October 2026 – 3 January 2027 (13 weeks) Q2 F26 6 October 2025 – 4 January 2026 (13 weeks) Q3 F27 4 January 2027 – 4 April 2027 (13 weeks) Q3 F26 5 January 2026 – 5 April 2026 (13 weeks) Q4 F27 5 April 2027 – 27 June 2027 (12 weeks) Q4 F26 6 April 2026 – 28 June 2026 (12 weeks) Q1’27 GROSS NEW STORES (INC. ACQUISITIONS) NET NEW STORES (INC. ACQUISITIONS) RENEWALS/ REFURBISHMENTS Australian Supermarkets 2 2 12 Metro - (1) 2 New Zealand Food 1 1 - BIG W - - 1 Petstock (including retail vet clinics) 11 9 3 Total Group 14 11 18
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Glossary 9 Woolworths Group Limited ABN 88 000 014 675 1P Sales of Woolworths Group’s owned merchandise 3P Sales of third-party merchandise B2B Business to business B2C Business to customer Comparable sales Measure of sales, excluding stores that have been opened or closed in the last 12 months and existing stores where there has been a demonstrable impact from store disruption because of store refurbishment or new store openings/closures Constant currency Group sales growth assuming that the prior year average exchange rate was used to translate the current year sales into Australian dollars Direct to Boot Where a customer places an order online and drives to a dedicated area where a team member places the order directly in the customer’s boot. Direct to Boot Now is the sub-60 minute service Everyday Market An integrated online marketplace that allows customers to shop products from other Woolworths Group brands and partners alongside their groceries GTV Gross transaction value includes 1P and 3P merchandise sales transacted online Net Promoter Score (NPS) A loyalty measure based on a single question where a customer rates a business on a scale of zero to 10. The score is the net result of the percentage of customers providing a score of nine or 10 (promoters) less the percentage of customers providing a score of zero to six (detractors) PC+ Primary Connect’s third-party supply chain business Pick up A service which enables collection of online shopping orders in store or at a Direct to Boot location QSR Quick service restaurants Renewal A total store transformation focused on the overall store environment, team, range and process efficiency (including digital) SIW Statewide Independent Wholesalers Tag rate Proportion of sales where customers have scanned their Everyday Rewards card Voice of Customer (VOC) Externally facilitated survey of a sample of Woolworths Group customers where customers rate Woolworths Group businesses on several criteria. Expressed as a percentage of customers providing a rating of six or seven on a seven-point scale VOC NPS VOC NPS is based on feedback from a sample of Woolworths Group customers. NPS is the number of promoters (score of nine or 10) less the number of detractors (score of six or below) Other non-IFRS measures used in describing the business performance include: • Volume productivity metrics including transactions growth, items per basket and item growth • Change in average prices