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AVON 33 Aesop . natura THE BODY SHOP São Paulo , May 12 , 2021 Natura & co Q1-21 : Natura & Co accelerates growth to + 26 % , ahead of CFT market ' , with EBITDA increase of over 400 % Avon synergies raised in April to between US $ 350 million to US $ 450 million ; improved indebtedness profile with US $ 1 billion ESG bond issuance • Natura & Co's consolidated net revenue reached R $ 9.5 billion in Q1 , up 25.8 % in BRL vs. Q1-20 ( + 8.1 % at constant currency , " CC " ) , ahead of the global CFT market , supported by direct - to - consumer reach and further ramp - up in online sales . • Natura & Co Latam's Q1 net revenue increased by 24.6 % in BRL ( + 15.9 % at CC ) , driven by an outstanding performance in Hispanic Latam by both brands . The Natura brand's net revenue increased by 29.6 % in BRL ( + 24.6 % at CC ) , with strong + 12.6 % growth in Brazil and + 60.4 % in Hispanic Latam ( + 48.0 % at CC ) , driven by an increase in consultant count , higher volumes and strong online sales growth . The Avon brand's net revenue increased by 20.0 % in BRL ( + 8.1 % at CC ) , supported by strong growth in Hispanic Latam of + 35.1 % in BRL ( + 15.0 % at CC ) . Growth was driven by core markets , with improved representative productivity and strong performance in key beauty categories and the home segment . In Brazil , Avon's revenue was down -2.8 % , impacted by the set - up for the implementation of the new commercial model . Natura & Co's clear CFT leadership in Latam was confirmed by Euromonitor , reaching market share of 12.5 % in FY20 , + 0.7pp vs. prior year , with a strong 17.0 % in Brazil , + 1pp vs. 2019 . • Avon International's Q1 net revenue grew 11.4 % in BRL ( -10.7 % at CC ) . Avon gained market share² vs. Q1-20 in Western Europe , driven by the UK , and Asia Pacific , notably the Philippines . All regions improved share month after month , including the top 8 countries , despite the continued impact of the Covid - 19 second wave in key European markets and in core beauty categories such as color and fragrance . In the UK , Avon continues to grow market share and became the 3rd brand³ in the beauty market , up from 10th one year earlier . new commercial model - Avon Growth Plan , is being developed with pilots in place in the Nordics and in South Africa , aiming at increasing representative productivity . The new harmonized earnings structure led to an improvement in the average representative base versus year - end 2020 . • The Body Shop's Q1 net revenue increased by 47.7 % in BRL ( + 10.7 % at CC ) , driven by the UK and North America , and strong performance of At - Home ( + 251 % ) and e - commerce ( + 119 % ) versus last year , which more than offset the impact of the pandemic's second wave in retail . • Aesop Q1 net revenue grew by an exceptional + 71.9 % in BRL ( + 30.6 % at CC ) , driven by online sales growth of 102 % vs. Q1-20 and growth in Asia and the Americas . Asia sales grew by a remarkable 67 % , supported by online channels , despite a surge in Covid cases in Japan and Malaysia . • Natura & Co digital sales continued to grow in the quarter . Digitally - enabled sales , which includes online sales ( e- commerce + social selling ) and relationship selling using our main digital apps reached 48 % of total revenue , up from 33 % in Q1-20 . • Online sales , which accounted for 12 % of total sales in Q1-21 , grew by + 166 % vs. Q1-20 , supported by strong growth in all brands . At Natura , online sales grew 253 % and at Avon globally , + 132 % vs. Q1-20 . Aesop's total online sales reached 29 % of revenue , up from 18 % in the previous year , and The Body Shop's online and At - Home channels accounted for 51 % of total sales , up from 20 % in Q1-20 . Relationship selling using apps advanced vs. Q1-20 , with Avon e - brochure sales up by 175 % globally . At Natura in Latin America , the average number of consultants sharing content increased by more than 350 % , and orders through the 1.3 million + consultant online stores in the region grew by 80 % vs. Q1-20 . • Natura & Co's Q1 adjusted³ EBITDA was R $ 963.2 million with margin of 10.2 % ( +260 bps ) , driven by margin expansion in Latin America and Aesop . Reported EBITDA was R $ 829.1 million with margin of 8.8 % ( +690 bps ) . • Natura & Co Latam's Q1 adjusted EBITDA margin was 12.2 % ( +530 bps ) . The Natura brand's adjusted EBITDA margin increased 630 bps , thanks to revenue growth , operational leverage and synergies captured in both Brazil and Hispanic Latam . The Avon brand's adjusted EBITDA margin expanded 390 bps , driven by Hispanic Latam , offsetting a contraction in Brazil as the new commercial model was being set up . • Avon International's Q1 adjusted EBITDA margin stood at 4.1 % ( -70 bps ) , primarily due to lower revenue ( at CC ) and higher investments in digital and commercial areas as part of the strategy to drive market share and accelerate future growth , in line with its transformation plan . 1 Cosmetics , Fragrance and Toiletries market performance : Company estimate based on global peers ' net revenue vs prior year of approximately + 10.1 % in Q1-21 ( in reported FX ) , as reported by the companies or estimates published on Bloomberg for those who have not yet reported ; 2 Sources : Euromonitor / Kantar / Nielsen . 3 Excluding effects that are not considered recurring nor comparable between the periods under analysis . 1