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CINEPLEX INC . INVESTOR PRESENTATION SECOND QUARTER 2026 CD © Cineplex Inc. , This document is confidential and may not be shared , distributed or reproduced without permission . CINEPLEX
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2 2© Cineplex Inc. Not to be distributed, reproduced or used without permission. FORWARD LOOKING STATEMENTS This presentation contains, and our officers and representatives may from time to time make, forward-looking statements within the meaning of applicable securities laws. These forward-looking statements may include, among others, statements with respect to Cineplex's objectives and goals, and strategies to achieve such objectives and goals, as well as statements with respect to Cineplex's beliefs, plans, objectives, expectations, anticipations, estimates and intentions. The words "may", "will", "could", "should", "would", "suspect", "outlook", "believe", "plan", "anticipate", "estimate", "expect", "intend", "forecast", "objective" and "continue" (or the negative thereof), and words and expressions of similar import, and similar expressions suggesting future events or future performance, are intended to identify forward-looking statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, including those described in Cineplex's Annual Information Form ("AIF") and Management’s Discussion and Analysis for the year ended December 31, 2025 and for the three and six months ended June 30, 2026 (collectively, the “MD&A”). These risks and uncertainties, both general and specific, give rise to the possibility that predictions, forecasts, projections and other forward-looking statements will not be achieved. Certain material factors or assumptions are applied in making forward-looking statements and actual results may differ materially from those expressed or implied in such statements. Cineplex cautions readers not to place undue reliance on these statements, as a number of important factors, many of which are beyond Cineplex's control, could cause actual results to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates and intentions expressed in such forward-looking statements. Additional information about factors that may cause actual results to differ materially from expectations and about material factors or assumptions applied in making forward-looking statements may be found in the "Risks and Uncertainties" section of Cineplex's MD&A. Cineplex does not undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable Canadian securities law. Additionally, Cineplex undertakes no obligation to comment on analyses, expectations or statements made by third parties in respect of Cineplex, its financial or operating results or its securities.
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BUSINESS OVERVIEW
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4 4© Cineplex Inc. Not to be distributed, reproduced or used without permission. DIVERSIFIED ENTERTAINMENT AND MEDIA COMPANY Percentages represent 2025 Adjusted EBITDAaL (excluding Corporate and Other) split by division Diversified Business Segments Corporate Strategy Continue to enhance and expand Cineplex’s presence as an entertainment destination for Canadians in-theatre, at-home and on-the-go Drive value within businesses by leveraging opportunities to optimize value, realize synergies, implement customer-centric technology and leverage big data across the Cineplex ecosystems Key Operating Stats 2025 Revenue $1,285 million Adjusted EBITDAaL $92 million Total Screens 1,606 Theatre Locations 154 LBE Locations 16 Attendance (thousands) 42,177 (44%) (43%)(13%)
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5 5© Cineplex Inc. Not to be distributed, reproduced or used without permission. DIVERSIFIED BUSINESS SEGMENTS FILM ENTERTAINMENT & CONTENT AMUSEMENT & LEISURE MEDIA1 LOYALTY & MARKETING Includes Theatre Exhibition, Theatre Food Service, Alternative Programming, Digital Commerce, Junxion Cineplex is the largest motion picture company in Canada and operates 1,595 screens in 152 theatres ~74% market share in Canada Includes in-theatre advertising across 152 operated and 78 represented theatres, advertising in 17 operated Location-Based Entertainment venues, and advertising sales representation in 93 OOH shopping destinations across Canada Includes Location-Based Entertainment (LBE) venues under brand names The Rec Room and Playdium Cineplex operates 17 LBE locations across Canada Includes Canada’s leading loyalty program, Scene+, which has over 15 million members Cineplex’s entertainment subscription program, CineClub, has over 250,000 members and was the first of its kind launched in Canada 2025 Revenue: $1.1 billion Adjusted EBITDAaL / Margin: $73 million / 6.9% 2025 Revenue: $89 million Adjusted EBITDAaL / Margin: $71 million / 80.5% 2025 Revenue: $142 million Adjusted EBITDAaL / Margin: $23 million / 15.9% 1. A definitive agreement to sell the digital place -based media business closed November 7, 2025. Segmented financial results exclude Cineplex Digital Media.
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6 6© Cineplex Inc. Not to be distributed, reproduced or used without permission. $10.63 $10.17 $11.77 $12.12 $12.53 $13.09 $13.29 2019 2020 2021 2022 2023 2024 2025 $706 $133 $236 $461 $600 $562 $561 66.4 13.1 20.1 38.0 47.9 42.9 42.2 2019 2020 2021 2022 2023 2024 2025 Box Office Attendance Box Office per Patron ($) Segment Overview • Operates modern multiplex theatres in major metropolitan and mid-sized markets • Offers multiple premium experiences for movie-lovers • During 2025, premium theatre formats made up 43.2% of box office revenues Box Office Revenue ($M) BC AB SK MB ON QC NL NB PE NS 65 18 23 18 9 6 5 2 2 4Number of Locations# Operates 1,595 screens in 152 theatres across Canada Location Overview Impacted by COVID Note: as of June 30, 2026 2025 CANADIAN BOX OFFICE MARKET SHARE FILM ENTERTAINMENT & CONTENT THEATRE EXHIBITION
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7 7© Cineplex Inc. Not to be distributed, reproduced or used without permission. IMAX VIP Cinemas DBOX 4DX Screen X Clubhouse Recliners Screens1 813 98 29 99 104 7 20 5 318 Locations1 152 81 29 25 89 7 20 5 39 Premium Pricing Reserved Seating Features Highly- sophisticated screens, capable of playing 2D and 3D pictures Wall-to-wall screens Dolby ATMOS surround sound at most locations Extra-wide, high back, rocker seats Immersive movie experience Crystal-clear images Giant screens Powerful digital surround sound Enhanced food and beverage menu Adult-only licensed auditoriums Reserved luxury seating Exceptional service at your seat Exclusive licensed lounge Seats move in synchron- ization with the action on screen Specially designed motion seats set in pods of four and synchro- nized to on- screen action Environ- mental effects like wind, mist, bubbles and more 270- degree, panoramic movie- watching experience Colorful décor and playful seating A selection of family-friendly films and an indoor play structure where kids can climb, slide and explore In-auditorium food service Luxury recliners with powered footrests Recliners 3D Digital Screens 1. As of June 30, 2026 FILM ENTERTAINMENT & CONTENT HIGH QUALITY ASSETS TO ENHANCE THE GUEST EXPERIENCE
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8 8© Cineplex Inc. Not to be distributed, reproduced or used without permission. $6.73 $6.99 $7.93 $8.72 $8.90 $9.47 $9.72 2019 2020 2021 2022 2023 2024 2025 Segment Overview • Highly diversified product offering consisting core concessions in addition to expanded offerings through proprietary and third-party brands • Alcohol offered at 122 locations • Home delivery service offered at 148 locations • Integrated Scene+ offers with targeted promotions to drive sales Concession per Patron(1) ($) Theatre Food Revenue ($M) $447 $100 $172 $342 $434 $415 $420 2019 2020 2021 2022 2023 2024 2025 Impacted by COVID 1. Food service revenue from LBE and delivery is not included in the CPP calculation. FILM ENTERTAINMENT & CONTENT THEATRE FOOD SERVICE
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9 9© Cineplex Inc. Not to be distributed, reproduced or used without permission. Event Cinema •Cineplex has developed a focused, data-driven strategy to deliver international content, which typically does not find a home in the traditional national-chain multiplex •Cineplex derived ~11% of its 2025 box office revenues from international content as compared to ~6% for the North American industry. International Cinema FILM ENTERTAINMENT & CONTENT ALTERNATIVE PROGRAMMING In addition to many other titles, Cineplex Pictures & Lionsgate entered into strategic collaboration for Canadian Distribution Cineplex Pictures Anime Features Concert and Music Events Stage Productions Sporting Events The Met: Live in HD Classic Film Series International Product as a % of Box Office Revenue 1. Cineplex’s share of North American box office revenue. Mittran Da Chaleya Trick Ni 83%(1) Sardaar Ji 3 69%(1) Chal Mera Putt 4 80%(1) Guru Nanak Jahaz 82%(1) Dhurandhar: The Revenge 32%(1) Rabb Da Radio 3 80%(1)
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10 10© Cineplex Inc. Not to be distributed, reproduced or used without permission. Revenues ($M) $115 $24 $33 $72 $80 $79 $90 2019 2020 2021 2022 2023 2024 2025 Segment Overview Fully owned national advertising business connecting brands to premium entertainment & leisure audiences at the height of engagement to the end of their physical or digital customer journey. Approximately 80% of Canadians are reached annually. Extensive portfolio of media assets including: • Cinema: • Premium on-screen video (Pre-show, Showtime, & VIP) • Digital Posters and Lobby media • Digital audience extensions (Cineplex.com, Cineplex App) • Affiliated media partner with 78 represented theatres • National footprint of represented shopping destinations: • Over 90 shopping malls including 9 of the top 10 busiest malls in Canada. • Digital, Static, Sponsorships, and Activations in high- traffic retail environments • Member of Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) with first and only COMMB accredited Mall Network • Exclusive advertising sales agent for Cineplex Digital Media operated digital out -of-home networks across Canada. • Location Based Entertainment Destinations: • Media and experiential opportunities Impacted by COVID MEDIA CINEPLEX MEDIA Media Asset Coverage Note: As of June 30, 2026 CINEMA 230 SHOPPING 93 ENTERTAINMENT DESTINATIONS 17
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11 11© Cineplex Inc. Not to be distributed, reproduced or used without permission. AMUSEMENT & LEISURE LOCATION- BASED ENTERTAINMENT (LBE) AT A GLANCE Dining LBE’s business model leverages the powerful combination of dining, amusement, and entertainment LBE Brands and Target Demographic Amusement & Attractions Entertainment Groups & Events BC AB SK MB ON QC NL NB PE NS 4 2 3 1 1 1 Operates 17 locations across Canada OFFERINGS Millennials, GenX with kids, and corporate groups Teens, families, groups 4 1
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12 12© Cineplex Inc. Not to be distributed, reproduced or used without permission. $17 -$4 $9 $34 $38 $30 $29 20.9% (15.8%) 21.1% 31.0% 28.7% 23.3% 20.4% 2019 2020 2021 2022 2023 2024 2025 Adjusted Store Level EBITDAaL EBITDAaL Margin $37 $9 $15 $40 $49 $47 $50 $39 $15 $29 $69 $80 $78 $88$79 $26 $45 $111 $132 $129 $142 2019 2020 2021 2022 2023 2024 2025 Food Service Amusement Media and Other AMUSEMENT & LEISURE LBE FINANCIAL SUMMARY Revenue ($M) Adjusted Store Level EBITDAaL ($M) & Margin (%) Cumulative Number of Locations(1) Target Unit Level Economics '19A - ’25A CAGR 12.4% -0.2% 17.7% 6.5% Average annual revenue per location ~$10 million Target store level EBITDAaL margin ~25% Average cost to build per location ~$10 million Target ROI ~25% Impacted by COVID Impacted by COVID 7 8 10 10 10 12 12 12 2 2 3 3 3 4 4 5 9 10 13 13 13 16 16 17 2019 2020 2021 2022 2023 2024 2025 2026 The Rec Room Playdium 1. 3 locations opened in Q4 2024, 1 location opened in Q2 2026.
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13 13© Cineplex Inc. Not to be distributed, reproduced or used without permission. LOCATIONS BUILT FOR AMUSEMENT LOCATIONS From premium cinemas to immersive gaming and social experiences, our venues offer a broad range of entertainment options appealing to diverse audiences, maximizing revenue per square foot EXPERIENCES ATTRACTIONS
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14 14© Cineplex Inc. Not to be distributed, reproduced or used without permission. SCENE + LOY ALTY PROGRAM December 2021, SCENE combined with Scotia Rewards and re-branded to Scene+. August 2022, Empire Company Limited became co-owner, with each of Cineplex, Scotiabank, and Empire owning 1/3 rd of Scene+. The SCENE loyalty program commenced in 2007 with Cineplex and Scotiabank each owning a 50% interest in the program. December 2020, Cineplex reduced interest in program from 50% to 33.3% for $60 million. The expanded Scene+ partnership increases program ENGAGEMENT and access to NON-MOVIEGOERS Entertainment Loyalty Program Lifestyle Loyalty Program 2007 2022 2020 Canada’s leading lifestyle loyalty program with over 15 million members as of June 30, 2026 2007 - 1st Member Joins 2021 - 10.4 Million Members 2021 2025 - 15 Million Members Rakuten and Expedia join the SCENE loyalty program as partners 2023 2026 Home Hardware joins the SCENE+ loyalty program as partner Shell Canada and Tangerine join the SCENE+ loyalty program as partners RECIPE Unlimited joins the SCENE loyalty program as partner 2015
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INVESTMENT HIGHLIGHTS
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16 16© Cineplex Inc. Not to be distributed, reproduced or used without permission. Diversification of business and revenue streams Leading box office market share and geographic diversity across Canada Strong operating leverage and profit contribution Data-driven insights from leading loyalty program and ecosystem touchpoints Exhibition traditionally a defensive business and resilient to recessionary periods Industry-leading management team 1 INVESTMENT HIGHLIGHTS Numerous levers to accelerate growth 7 2 3 4 5 6
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17 17© Cineplex Inc. Not to be distributed, reproduced or used without permission. 44% 43% 13% Adjusted EBITDAaL By Segment FE&C Media LBE DIVERSIFICATION OF BUSINESS AND REVENUE STREAMS • Diversification beyond traditional movie exhibition model and into Media and Amusement & Leisure businesses has resulted in shift in EBITDAaL mix and stronger margins ‒ This provides protection from competitive pressures in the film business and reduces dependence on film studio content and seasonality in business results 2025 Segmented EBITDAaL Mix and Margin(1) Diversified Businesses Diversification continues to drive growth and reduces company risk profile 1 1. Excluding CDM 6.9% 15.9% 80.5% FE&C LBE Media Adjusted EBITDAaL Margin
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18 18© Cineplex Inc. Not to be distributed, reproduced or used without permission. LEADING BOX OFFICE MARKET SHARE AND GEOGRAPHIC DIVERSITY ACROSS CANADA 2 Box Office Market Share (as of December 31, 2025) (1) Diversified Provincial Exposure(2) Largest and most successful motion picture exhibition company in Canada 1,595 screens and 152 theatres from coast to coast 74% 14% 12% Cineplex Landmark Other 43% 15% 12% 12% 18% Ontario: 65 British Columbia: 23 Alberta: 18 Quebec: 18 Other: 28 1. Market data per Rentrak on gross box office 2. Theatre locations as of June 30, 2026
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19 19© Cineplex Inc. Not to be distributed, reproduced or used without permission. STRONG OPERATING LEVERAGE AND PROFIT CONTRIBUTION 2025 Exhibition Contribution Per Patron (in millions, except per patron) Box office revenues $561 Food service revenue – theatres $410 Amusement revenue – theatres $13 Online booking fees $22 Film cost ($307) Cost of food service - theatres ($96) Exhibition Contribution $603 Attendance 42 Exhibition Contribution per Patron 1 $14.28 2025 Cinema Media Per Patron $2.12 Illustrative EBITDAaL 3 As fixed costs are spread across more guests, each incremental patron contributes disproportionately more EBITDAaL This demonstrates the highly leveraged earnings profile of the theatrical exhibition model (1) Excluding estimated incremental operating costs (2) Estimated $15.25 per patron including exhibition contribution per patron, cinema media per patron, and estimated incremental operating costs
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20 20© Cineplex Inc. Not to be distributed, reproduced or used without permission. Shareholder Returns; AND / OR CAPITAL ALLOCATION PRIORITIES 3 Deleverage; AND / OR Strategic Investments Fortify the balance sheet by reducing leverage to reach our target leverage range of 2.5x – 3.0x Redeemed $100 million of convertible debentures in 2024 Repaid $298 million credit facility in full in 2024 Distribute excess capital to shareholders in the form of share buybacks and / or dividend distributions NCIB Purchases – 2024: $6.6 million – 2025: $7.0 million – 2026 YTD: $5.0 million Theatre enhancements to maximize revenue per square foot Explore opportunities with strong margins and cash flow profiles 1 2 3 Capital Allocation Priorities Strong financial discipline and capital allocation priorities with a key focus on achieving a target leverage range of 2.5x – 3.0x.
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21 21© Cineplex Inc. Not to be distributed, reproduced or used without permission. STRONG OPERATING LEVERAGE AND PATH TO TARGET LEVERAGE RATIO 3 Meaningful Deleveraging and Enhanced Capital Allocation Flexibility Financial Instrument Maturity Interest Rate Capacity Book Value(1) Face Value(1) Credit Facility(2) Sept 2028 or March 2029 n/a $100 $nil $nil Notes Payable March 2029 7.625% $575 $575 Total $575 $575 Convertible Debentures (3) March 2030 7.75% $173 $216 Note: expressed in $millions, unless otherwise stated (1) As at June 30, 2026 (2) Maturity date of September 18, 2028 if Senior Secured Notes have not been repaid, redeemed, or refinanced in full, otherwise March 18, 2029 (3) Conversion price of $10.29 Simple leverage ratio reduced by 1.5x from 5.5x in 2024 to 4.0x as of Q2 2026 Extended maturity of the credit facility, providing flexibility with respect to permitted distributions and debt repayments, prepayments or redemptions in connection with property sales Covenant-lite credit facility does not require financial covenant testing unless borrowings exceed 40% of the total available credit Senior secured notes with a maturity of 5 years and convertible debentures with a maturity of 6 years Proceeds from the sale of Cineplex Digital Media in Q4 2025 will be used for opportunistic share repurchases, debt repayment, and/or for general corporate purposes. Path to Target Leverage of 2.5x - 3.0x 5.5x 4.8x 4.0x 2024 2025 June 30, 2026 Historical Simple Leverage Ratio 1.5x decrease in leverage since 2024 Simple Leverage Ratio = Net Debt ÷ Adjusted EBITDAaL. Net Debt is calculated as the face value of long-term debt, excluding convertible debentures, less cash and cash equivalents. Attendance Growth + EBITDAaL Expansion
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22 22© Cineplex Inc. Not to be distributed, reproduced or used without permission. DATA-DRIVEN INSIGHTS FROM LEADING LOY ALTY PROGRAM AND ECOSYSTEM TOUCHPOINTS 4 INTERNAL AND EXTERNAL DATA CUSTOMER 360 Activities Preferences RFM, Model, Propensity Scores Movie Score Contact Preferences Cineplex Purchases Scene+ Campaign Responses Location Food and Beverage Consumption Loyalty Segments Customer Value (internal and external) Retail Shopping, Brand Preferences Opinions / Attitudes Demographic External Data Sources CUSTOMER 360 DATA BASE DATA USES Monetization • Omni-channel personalization platform • Personalized digital experiences • Targeted messaging • Media re-targeting and attribution Business Intelligence • Analytics • Forecasting • Cost management • Leverage AI/ML models Revenue Cost Savings EBITDAaL
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23 23© Cineplex Inc. Not to be distributed, reproduced or used without permission. 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 North America Box Office ($billions) $11.4B $2.8B Recession Year COVID Impacted 1990-92 Recession Dot.com bubble The Great Recession Impacted by COVID VCR Internet DVD Streaming *Sources: North America ComScore; Cinema United Writer’s Strike Actor’s Strike $8.8B* DEFENSIVE BUSINESS AND RESILIENT TO RECESSIONARY PERIODS The theatrical exhibition industry has historically exhibited growth throughout recessionary periods and technological disruptions 5 Post Hollywood Strikes Recovery Combined Strike
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24 24© Cineplex Inc. Not to be distributed, reproduced or used without permission. FILM DOMESTIC BOX OFFICE FILM DOMESTIC BOX OFFICE FILM DOMESTIC BOX OFFICE STRONG CONSUMER DEMAND WITH RECORD RESULTS Deadpool & Wolverine July 2024 $637mm Lilo & Stitch May 2025 $424mm Michael April 2026 $372mm Wicked November 2024 $473mm Zootopia 2 November 2025 $428mm Toy Story 5 June 2026 $470mm Moana 2 November 2024 $460mm Avatar: Fire and Ash December 2025 $404mm The Odyssey July 2026 $430mm A Minecraft Movie April 2025 $424mm The Super Mario Galaxy Movie April 2026 $430mm Spider-Man: Brand New Day July 2026 $655mm Source: Box Office Mojo, The Numbers as of August 10, 2026 DEFENSIVE BUSINESS AND RESILIENT TO RECESSIONARY PERIODS (CONT’D ) 5 Highest grossing R rated film of all-time Highest grossing film based on a Broadway musical Biggest global opening for a video game adaptation Highest grossing Walt Disney Animation film globally Highest grossing film in the Toy Story franchise Highest grossing biopic of all-time Highest grossing Christopher Nolan film of all-time Largest domestic opening of all-time
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25 25© Cineplex Inc. Not to be distributed, reproduced or used without permission. Ellis Jacob President and Chief Executive Officer • Assumed position in 2003; previously served as CEO and co-founder of Galaxy Entertainment Inc. • Recipient of the Order of Canada, the Order of Ontario, Canada's Most Innovative CEO, Canada's Most Admired CEO, the ICTA Global Cinema Innovation Award, the NATO Marquee Award, and the Legend of Cinema Award, one of the industry's highest honours. • 35+ years of industry experience Dan McGrath Chief Operating Officer • Assumed position in 2011; previously served as Executive Vice President • Director at Scene+, the Movie Theatre Association of Canada, and Canada’s Walk of Fame • 35+ years of industry experience Gord Nelson Chief Financial Officer • Appointed Chief Financial Officer in 2004 • Named Canada’s CFO of the Year for 2016 • Received Fellowship Designation from the Chartered Professional Accountants (CPA) Ontario in 2021 • Director at Scene+ • 35+ years of industry experience Kevin Watts EVP, Exhibition and LBE Highly experienced management team with over 150 years of combined industry experience Sara Moore EVP and Chief Marketing Officer Scott Hughes EVP and Chief Digital and Technology Officer Thomas Santram SVP, General Counsel Legal Kim West SVP, Human Resources INDUSTRY -LEADING MANAGEMENT TEAM 6 Kristie Painting EVP and Managing Director, Cineplex Media
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26 26© Cineplex Inc. Not to be distributed, reproduced or used without permission. NUMEROUS LEVERS TO ACCELERATE GROWTH 7 LBE OPTIMIZATION DRIVE ATTENDANCE & FREQUENCY FOOTPRINT OPTIMIZATION INCREASE CONSUMPTION ENHANCE THE GUEST EXPERIENCE DRIVE MEDIA GROWTH • Increase content opportunities including international product • Personalized marketing • Scene+ loyalty • Mobile food ordering • CineClub growth • Pricing strategies • Digital enhancements • Premium experiences • Maximize revenue per sq.ft • Junxion provides for an alternative use of space as a one-stop-shop entertainment destination • Grow cinema media advertising • Expand media spend with existing customer and expand into new categories • Leverage data and retargeting opportunities • Margin enhancements through efficiencies and scale • Expand amusement and food offerings
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A LOOK AHEAD
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28 28© Cineplex Inc. Not to be distributed, reproduced or used without permission. 2026 NOTABLE TITLES Q1 Q2 Q3 Q4
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APPENDIX
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30 30© Cineplex Inc. Not to be distributed, reproduced or used without permission. Theatre Exhibition • Entertained 12.7 million guests during the quarter, a 9.3% increase relative to the prior year • Reported box office revenues of $176.2 million, 11.2% higher than the prior year and the highest second quarter revenue since 2019 • Recognized all time second quarter theatre food services revenue of $130.0 million Per Patron Spend • Delivered all time quarterly record BPP of $13.91 • Delivered all time quarterly record CPP of $10.26 Amusement & Leisure • Reported $32.0 million in revenue, a 3.7% decline relative to the prior year • Opened Playdium Vaughan, Cineplex’s 17th Location-Based Entertainment venue Media • Recognized $20.2 million in cinema media revenues, a 4.4% increase over the prior year despite strong pharmaceutical sales in the prior year period Loyalty & Subscription • Over 15 million Scene+ members, representing roughly one-third of the Canadian population and over 18 years of history • Over 250,000 members in the CineClub program Profitability • Reported $383.7 million in second quarter total revenues from continuing operations, the highest second quarter total in the Company’s history • Grew adjusted EBITDAaL to $40.8 million, representing a 20.4% increase over the prior year • Generated $23.8 million in adjusted free cash flow, 41.2% higher than the prior year *Please refer to slides 33 & 34 for Non-GAAP and Other Financial Measure Q2 2026 FINANCIAL HIGHLIGHTS
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31 31© Cineplex Inc. Not to be distributed, reproduced or used without permission. SECOND QUARTER AND ANNUAL FINANCIAL SUMMARY IN MILLIONS OF DOLLARS, EXCEPT THEATRE ATTENDANCE IN THOUSANDS O F PATRONS, PER PATRON AMOUNTS, AND MARGINS QUARTERLY RESULTS ANNUAL RESULTS Q2 2025 Q2 2026 2024 2025 $158 $176 Box Office $562 $561 $130 $145 Food Service $462 $470 $19 $20 Media $79 $90 $24 $22 Amusement $93 $102 $17 $21 Other $79 $63 $349 $384 Total Revenue $1,275 $1,285 $0 $8 Net Income (Loss) from continuing operations ($104) ($37) $75 $82 Adjusted EBITDA* $251 $253 $34 $41 Adjusted EBITDAaL* $90 $92 9.7% 10.6% Adjusted EBITDAaL Margin* 7.1% 7.1% -% 2.0% Net Income (Loss) Margin (8.2%) (2.9%) 11,583 12,666 Theatre Attendance* 42,946 42,177 $13.68 $13.91 BPP* $13.09 $13.29 $10.04 $10.26 CPP* $9.47 $9.72 *Please refer to slides 33 & 34 for Non-GAAP and Other Financial Measure Note: Financial results reported above exclude Cineplex Digital Media
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32 32© Cineplex Inc. Not to be distributed, reproduced or used without permission. SECOND QUARTER AND YEAR TO DATE SEGMENTED FINANCIAL SUMMARY IN MILLIONS OF DOLLARS REVENUES ADJUSTED EBITDAaL and MARGIN Quarterly Annual Quarterly Annual Q2 2025 Q2 2026 2024 2025 OPERATING SEGMENT Q2 2025 Q2 2026 2024 2025 $297 $332 $1,068 $1,054 Film Entertainment and Content $36 12.2% $48 14.5% $88 8.2% $73 6.9% $19 $20 $78 $89 Media $15 78.7% $15 76.2% $62 79.2% $72 80.5% $33 $32 $129 $142 Location-Based Entertainment* $4 13.3% $2 5.4% $20 15.4% $23 15.9% - - - - Corporate and Other ($22) ($24) ($79) ($75) $349 $384 $1,275 $1,285 Total $34 9.7% $41 10.6% $90 7.1% $92 7.1% *Adjusted EBITDAaL per Operating Segment note includes pre-opening costs and overhead relating to the management of Location- Based Entertainment Please refer to slides 33 & 34 for Non-GAAP and Other Financial Measure Note: Financial results above exclude Cineplex Digital Media
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33 33© Cineplex Inc. Not to be distributed, reproduced or used without permission. EBITDA EBITDA is calculated by adding back to net income, interest income and expense, income taxes, depreciation, and amortization. Adjusted EBITDA Adjusted EBITDA excludes the change in fair value of financial instrument, loss (gain) on disposal of assets, foreign exchange, and impairment, depreciation, amortization, interest and taxes of Cineplex’s other joint ventures and associates, and other items that do not in management’s view represent a factor relevant to the ongoing performance of the business such as the Competition Tribunal’s administrative monetary penalty. Adjusted EBITDAaL Adjusted EBITDAaL modifies adjusted EBITDA to deduct current cash rent paid or payable related to lease obligations. Adjusted Free Cash Flow Adjusted free cash flow is calculated by adjusting cash provided by operating activities by total capital expenditures net of proceeds on sale of assets, changes in operating assets and liabilities, changes in operating assets and liabilities of joint ventures and associates, repayments of principal component of lease obligations, principal portion of cash rent paid not pertaining to current period, growth capital expenditures, share of income of joint ventures and associates net of non-cash depreciation and financing fees. Theatre Attendance Theatre attendance is calculated as the total number of paying patrons that frequent Cineplex’s theatres during the period. BPP Calculated as total box office revenues divided by total theatre attendance for the period. BPP excluding premium priced product Calculated as total box office revenues for the period, less box office revenues from 3D, 4DX, UltraAVX, VIP, ScreenX and IMAX product divided by total paid theatre attendance for the period less paid theatre attendance for 3D, 4DX, UltraAVX, VIP, ScreenX and IMAX product. CPP Calculated as total theatre food service revenues divided by total paid theatre attendance for the period. CMPP Calculated as total cinema media revenues divided by total paid theatre attendance for the period Management of Cineplex uses certain non-GAAP financial measures to evaluate performance. These measures are either comparable to similar measures presented by other issuers or are widely used in the theatre exhibition industry. For a detailed discussion of these non-GAAP financial measures, please refer to Cineplex’s management’s discussion and analysis filed on https://www.sedarplus.ca/landingpage/. Non-GAAP financial measures used in investor presentations included the following: Non-GAAP Financial Measures
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34 34© Cineplex Inc. Not to be distributed, reproduced or used without permission. Premium Priced Product Defined as 3D, 4DX, UltraAVX, DBOX, IMAX, ScreenX and VIP film product. Theatre concession margin per patron Calculated as total theatre food service revenues less total theatre food service cost, divided by theatre attendance for the period. Same theatre metrics Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed or otherwise disposed of subsequent to the start of the prior year comparative period. Film cost percentage Calculated as total film cost expense divided by total box office revenues for the period. Theatre concession cost percentage Calculated as total theatre food service costs divided by total theatre food service revenues for the period. LBE food cost percentage Calculated as total LBE food costs divided by total LBE food service revenues for the period. Adjusted Store Level EBITDAaL Metrics Calculated as total LBE revenues from all locations less the total LBE operating expenses, which excludes pre-opening costs and overhead relating to the management of LBE. Adjusted Store Level EBITDAaL Margin Calculated as adjusted store level EBITDAaL divided by total revenues for LBE for the period. Non-GAAP Financial Measures
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THANK YOU! CONTACT Mahsa Rejali VP , Corporate Development & Investor Relations E: InvestorRelations@cineplex.com