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• • CANADIAN TIRE Canadian Tire Corporation Announces Exceptional First Quarter Results Diluted Earnings Per Share ( EPS ) was $ 2.47 ; normalized diluted EPS grew $ 2.70 compared to the first quarter of 2020 Retail segment normalized income before income taxes increased by over $ 200 million Consolidated comparable sales grew a record 19.3 % with all retail banners up between 18 % and 22 % eCommerce sales across all retail banners up 257 % , to $ 450 million Toronto , May 13 , 2021 Canadian Tire Corporation , Limited ( TSX : CTC , TSX : CTC.A ) today released its first quarter results for the period ended April 3 , 2021 . " I am pleased with the sustained momentum of all of our businesses and with our unprecedented results in the first quarter , given significant store network restrictions . Our unique , multi - category assortment across all banners has been integral in meeting the demand for products in backyard living , outdoor activities , home projects and industrial workwear . The continued growth in our digital capabilities was a key enabler of customers shopping us their way , " said Greg Hicks , President and CEO , Canadian Tire Corporation . “ Triangle Rewards also saw gains in the quarter with the addition of over 400,000 new members , and active members ' average spend increasing 15 % . " " Thank you to our Distribution Centre and Contact Centre teams , along with our store staff , Associate Dealers , and corporate employees , who continue to support each other , our customers and our communities , ” continued Hicks . FIRST QUARTER HIGHLIGHTS • Outstanding omni - channel performance drove CTC's impressive comparable sales growth of 19.3 % in the quarter о ○ O Comparable sales at CTR grew 19.2 % , driven by double digit growth in over 60 % of product categories Mark's delivered exceptional comparable sales growth of 22 % with continued strength in national brands and strong performance in industrial categories SportChek's strong comparable sales grew by 18.7 % , due to increased demand in categories relating to outdoor activities and home fitness equipment Owned Brands grew $ 210 million or over 29 % across all banners in the quarter with penetration rate reaching 35 % , driven by impressive performance from Canvas , Mastercraft , and Helly Hansen workwear 1