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Forward Looking Statements This presentation contains "forward-looking information" within the meaning of applicable securities laws in Canada. Forward-looking information may relate to our future financial outlook and anticipated events or results and may include information regarding our financial position, business strategy, growth strategies, projections, budgets, operations, financial results, revenue run-rate, taxes, dividend policy, plans and objectives. Particularly, information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. In some cases, forward-looking information can be identified by the use of forward- looking terminology such as "plans", "targets", "expects" or "does not expect", "is expected", "an opportunity exists", "budget", "scheduled", "estimates", "outlook", "forecasts", "projection", "prospects", "strategy", "intends", "anticipates", "does not anticipate", "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might", "will", "will be taken", "occur" or "be achieved". In addition, any statements that refer to expectations, intentions, projections or other characterizations of future events or circumstances contain forward-looking information. Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding future events or circumstances. This forward-looking information and other forward-looking information are based on our opinions, estimates and assumptions in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we currently believe are appropriate and reasonable in the circumstances. Despite a careful process to prepare and review the forward-looking information, there can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Certain assumptions in respect of the expansion and enhancement of our fulfillment network, including our optical laboratory for glasses and warehouse facilities; the growth of our business and launch of new technologies; premium lens adoptions and smart eyewear expansion; our ability to drive sales growth; our ability to maintain, enhance, and grow within our addressable market; our ability to drive ongoing development and innovation of our exclusive brands and product categories; our ability to continue directly sourcing from third party suppliers and manufacturers; our ability to retain key personnel; our ability to add, maintain and expand production, distribution and fulfillment capabilities; our ability to continue investing in infrastructure to support our growth; our ability to obtain and maintain existing financing on acceptable terms; currency exchange and interest rates; the impact of competition; the changes and trends in our industry or the global economy; and the changes in laws, rules, regulations, and global standards are material factors made in preparing forward-looking information and management’s expectations. Forward-looking information is necessarily based on a number of opinions, estimates and assumptions that we considered appropriate and reasonable as of the date such statements are made, are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking information, including but not limited to the risk factors described in greater detail in the Company’s annual information form filed on March 5, 2025 for Fiscal 2024 (the “ AIF”). A copy of the AIF and the Company’s other publicly filed documents can be accessed under the Company’s profile on the System for Electronic Document Analysis and Retrieval (“SEDAR”) at www.sedarplus.ca. This presentation makes reference to certain non-IFRS measures and certain industry metrics. These measures are not recognized measures under International Financial Reporting Standards (“IFRS”) and do not have a standardized meaning prescribed by IFRS and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management’s perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. We use non-IFRS measures including “Constant Currency Revenue”, “EBITDA ”, “ Adjusted EBITDA ” and “ Adjusted EBITDA Margin”. This presentation also makes reference to “ Active Customers”, "Customer Acquisition Costs” and " AOV" (each as defined below), which are commonly used metrics in our industry. “ Active Customers” As of the last date of each reporting period, we determine our number of active customers by counting the total number of individual customers who have ordered, and for whom an order has shipped, at least once during the preceding stated period. “ Adjusted EBITDA ” is defined as consolidated net income (loss) before depreciation and amortization, finance cost and provision for income taxes, adjusted for the impact of certain items, including non-cash items such as stock-based compensation, unrealized foreign exchange gains or losses and other items we consider non-recurring and not representative of our ongoing operating performance. “ Adjusted EBITDA Margin” is defined as Adjusted EBITDA divided by revenue from the same period. “EBITDA ” is defined as consolidated net income (loss) before depreciation and amortization, finance cost and provision for income taxes. “Revenue Run Rate” is defined as the annualized projection of revenue based on the company’s most recent performance. See “Reconciliation of Non-IFRS Measures” at the end of this presentation for a reconciliation of non-IFRS metrics to IFRS metrics. NON-IFRS Measures And E-commerce Industry Metrics FORWARD LOOKING & NON-IFRS MEASURES We caution that the list of risk factors and uncertainties described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. The forward-looking information contained in this presentation represents our expectations as of the date of this presentation (or as of the date they are otherwise stated to be made) and are subject to change after such date. However, we disclaim any intention or obligation or undertaking to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws. If we do update certain forward-looking information, no inference should be made that we will further update such or other forward-looking information. 2
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KITS REVENUE EXPANSION Q3 2025 EARNINGS 1.10x Category. Source: Vision Council Market inSights 2024 - United States, annual growth rate 2.70% 2.3 Y ear CAGR : Period Q3 2022- Q3 2025 3.See “Non-IFRS Measures and E-Commerce Industry Metrics” KITS.TO Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 $26.2 $27.7 $30.0 $31.2 $31.7 $34.8 $37.9 $41.9 Q4 2024 $44.8 Q3 2025 Q1 2025 Q2 2025 Revenue ($mm) $26.2 $27.7 $30.0 $31.2 $31.7 $34.8 $37.9 $41.9 $44.8 $46.6 $49.6 $52.4 Revenue Growth Y oY (%) 29.4% 38.0% 37.9% 32.1% 20.7% 25.7% 26.1% 34.4% 41.6% 34.0% 31.0% 25.1% Adj. EBITDA (%) 1.7% 1.1% 1.7% 1.9% 2.7% 1.8% 3.5% 3.8% 6.5% 7.4% 5.2% 5.5% 3 Y ear CAGR of +31%, Growing Approximately 10X Category $46.6 $49.6 $52.4 3
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Q3 2025 EARNINGS $52.4 MILLION Q3 REVENUE, GROWING 25% $52.4M Q3 REVENUE $2.9M Q3 ADJUSTED EBITDA 34.6% Q3 GROSS MARGIN (%) $32.7M RECORD REPEAT REVENUE 99K Q3 NEW CUSTOMERS + 25% Y oY + 6% QoQ $1.9M Q3 NET INCOME +$1.8M Y oY $0.06 EPS +170bps Y oY Q3 Adjusted EBITDA Margin: 5.5% + 79% Y oY From Loyal Customers in Q3 2025 +26% Y oY 37.6% of Revenue from New Customers + 28% Y oY 1.Active Customer is a E-commerce industry Metric (2-Y ear Active Customer), please refer to “Non-IRS Measures and E-Commerce Industry Metrics 2.Annual revenue run rate calculated as an illustration for the next four quarters based on third quarter revenue. Actual revenue will differ and such differences may be material. See "Forward Looking Statements" for important limitations and risks with respect to forward-looking information. 4
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DRIVING FORWARD NEW CUSTOMERS GROWTH Q3 2025 EARNINGS KITS.TO Q 3 2 0 2 5 95K 111K 99K 14.1% +37% YTD Growth 13.5% 15.2% Q 2 2 0 2 5 Q 1 2 0 2 5 MARKETING AS % OF REVENUE MARKETING AS % OF REVENUE MARKETING AS % OF REVENUE 5
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Q3 2025 EARNINGS CONTINUED STRENGTH ACROSS THE BUSINESS KITS.TO 50/50 CLUB KITS Daily Contacts growing 380% Y oY , Gross Margin exceeding 50%. CANADIAN GROWTH 38% Y oY Growth in the Canadian Market. REPEAT REVENUE 62.4% of Revenue from Repeat Customers in Q3. 6
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ACT FAST Q3 2025 EARNINGS KITS.TO Introducing the ‘Soren’: KITS Best Seller Through Q3 2025 7
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Q3 2025 EARNINGS KITS.TO PARTNERSHIPS DRIVING PRODUCT AWARENESS Styled By Creators. Loved By Customers. 8
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THE FUTURE OF EYEWEAR, POWERED BY AI Q3 2025 EARNINGS KITS.TO Acceleration in Conversion 80-160bps Increase in CVR through OpticianAI, compared to overall website. Strong Customer Response 83% of customers scored their OpticianAI experience as a 7 or above, out of 10. 1.Survey results of 3000 customers from September 3 to October 27. 10% 90% Much or Somewhat Easier Other 17% 83% 7-10 Other 90% of customers stated OpticianAI made their shopping experience much easier or somewhat easier. on initial Beta 9
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OPERATING EXPENSES Q3 2025 EARNINGS Q2 2025Q3 2025Q3 2024 Q4 2024 Q1 2025 MARKETING (%) Q3 2025 - 14.1% G&A (%) Q3 2025 - 5.7% AS A PERCENTAGE OF REVENUE KITS.TO FULFILLMENT (%) Q3 2025 - 10.2% 10.9 10.710.8 10.6 10.2 13.513.4 14.6 14.1 6.3 7.3 6.2 5.8 5.7 10.9 16 8 15.2 Q2 2025Q3 2025Q3 2024 Q4 2024 Q1 2025 Q2 2025Q3 2025Q3 2024 Q4 2024 Q1 2025 10
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Q3 2025 EARNINGS 1. See “Non-IFRS Measures and E-Commerce Industry Metrics” KITS.TO GROSS PROFIT AND MARGIN Q3 25Q3 24 Q4 24 Q1 24 Q2 25 Gross Profit ($mm) Gross Margin (%) CONTINUED GROSS PROFIT EXPANSION 12 Consecutive Quarters of Positive Adjusted EBITDA $18.1M $13.8M $16.3M $17.1M 37%36% 35%33% ADJUSTED EBITDA Adjusted EBITDA ($mm) Adjusted EBITDA (%) $2.6M $2.9M$2.9M $3.5M 8 7.4% 5.2%6.5%3.8% $1.6M $18.0M 36% Q3 25Q3 24 Q4 24 Q1 24 Q2 25 5.5% 11
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Q&A makes eyecare easy 12
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RECONCILIATION OF NON-IFRS MEASURES APPENDIX a.Represents non-cash share-based compensation expense associated with restricted share rights (“RSRs”) and options recognized in the period. b. Represent expenses associated with brand and content creation for KITS including film and other brand assets. c. In connection with the acquisition of Kits.com and the IPO, the Company incurred expenses related to professional fees, consulting, legal, and accounting that would otherwise not have been incurred and were directly related to these two matters. These fees are no indicative of the Company’s ongoing costs. Other than the one-time IPO directors and officers insurance costs which is expensed over the insurance coverage period, we expect the remaining costs discontinued following the completion of the IPO. d. Represents Adjusted EBITDA divided by revenue from the same period. Reconciliation of EBITDA and Adjusted EBITDA Net income / (loss) for the period Add back: Income taxes Finance (income) costs – net Depreciation and amortization EBITDA Share-based compensation (a) Brand Expenses (b) Exchange (gain)/loss One-time costs (c) Adjusted EBITDA Revenue Adjusted EBITDA Margin % (d) CAD $000s, unless otherwise noted Q1 ‘22 Q2 ‘22 Q3 ‘22 Q4 ‘22 Q1 ‘23 Q2 ‘23 Q3 ‘23 Q4 ‘23 Q1 ‘24 Q2 ‘24 Q3 ‘24 Q4 ‘24 Q1 ‘25 Q2’25 Q3’25 (2,264) (923) 20 (1,385) (1,020) (1,184) 480 (491) 64 187 132 2,733 1,602 (694) 1,937 (714) 404 851 (1,723) (184) 385 863 141 (250) 396 884 1,050 (176) 339 927 (295) (274) 381 866 (47) (266) 226 755 (469) 72 118 774 1,444 (208) (216) 794 (121) 18 320 755 1,157 207 147 590 1,131 124 84 606 946 986 424 709 4,852 704 171 624 3,101 205 128 604 243 698 67 607 3,309 306 - 485 14 (918) 362 - (1,063) 4 (556) 308 - (2,156) 3 (795) 343 - 390 3 441 308 - 39 4 304 204 - 775 3 513 (118) - (725) 4 605 119 - 861 3 862 270 - (821) 3 609 539 - (358) 4 1,316 122 - 528 3 1,599 74 - (2,022) 4 2,908 269 - 87 3 3,460 644 - 1,684 4 2,575 97 - (547) 3 2,862 $20,052 -4.6% $21,770 -2.6% $23,578 -3.4% 26,239 1.7% $27,667 1.1% $30,030 1.7% $31,150 1.9% $31,663 2.7% $34,782 1.8% $37,852 3.5% $41,871 3.8% $44,833 6.5% $46,595 7.4% $49,580 5.2% $52,392 5.5% 13
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APPENDIX MEET THE VISIONARIES: TEAM KITS KITS.TO Chief Executive Officer and Co-Founder Roger Hardy Chief Operating Officer and Co-Founder Joseph Thompson Chief Financial Officer Zhe Choo Chief T echnology Officer Arshil Abdulla Chief Business Development Officer T ai Silvey Director of Corporate Development & Investor Relations Olivia Evans Head of Product Design Edita Hadravska Senior Vice President of Finance Ibrahim Kamar 14