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KITTS
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Forward Looking Statements This presentation contains "forward-looking information" within the meaning of applicable securities laws in Canada. Forward-looking information may relate to our future financial outlook, quarterly guidance, and anticipated events or results and may include information regarding our financial position, business strategy, growth strategies, projections, budgets, operations, financial results, revenue run-rate, taxes, dividend policy, plans and objectives. Particularly, information regarding our expectations of lifetime customer value, future results, guidance, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. In some cases, forward- looking information can be identified by the use of forward-looking terminology such as "plans", "targets", "expects" or "does not expect", "is expected", "an opportunity exists", "budget", "scheduled", "estimates", "outlook", "forecasts", "projection", "prospects", "strategy", "intends", "anticipates", "does not anticipate", "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might", "will", "will be taken", "occur" or "be achieved". In addition, any statements that refer to expectations, intentions, projections or other characterizations of future events or circumstances contain forward-looking information. Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding future events or circumstances. This forward-looking information and other forward-looking information are based on our opinions, estimates and assumptions in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we currently believe are appropriate and reasonable in the circumstances. Despite a careful process to prepare and review the forward-looking information, there can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Certain assumptions in respect of the expansion and enhancement of our fulfillment network, including our optical laboratory for glasses and warehouse facilities; the growth of our business and launch of new technologies; premium lens adoptions and smart eyewear expansion; our ability to drive sales growth; our ability to maintain, enhance, and grow within our addressable market; our ability to drive ongoing development and innovation of our exclusive brands and product categories; our ability to continue directly sourcing from third party suppliers and manufacturers; our ability to retain key personnel; our ability to add, maintain and expand production, distribution and fulfillment capabilities; our ability to continue investing in infrastructure to support our growth; our ability to obtain and maintain existing financing on acceptable terms; currency exchange and interest rates; the impact of competition; the changes and trends in our industry or the global economy; and the changes in laws, rules, regulations, and global standards are material factors made in preparing forward-looking information and management’s expectations. Forward-looking information is necessarily based on a number of opinions, estimates and assumptions that we considered appropriate and reasonable as of the date such statements are made, are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, level of activity, performance or achievements to be materially diff erent from those expressed or implied by such forward-looking information, including but not limited to the risk factors described in greater detail in the Company’s annual information form filed on March 4, 2026 for Fiscal 2025 (the “ AIF”). A copy of the AIF and the Company’s other publicly filed documents can be accessed under the Company’s profile on the System for Electronic Document Analysis and Retrieval (“SEDAR”) at www.sedarplus.ca. This presentation makes reference to certain non-IFRS measures and certain industry metrics. These measures are not recognized measures under International Financial Reporting Standards (“IFRS”) and do not have a standardized meaning prescribed by IFRS and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management’s perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. We use non-IFRS measures including “Constant Currency Revenue”, “EBITDA ”, “ Adjusted EBITDA ” and “ Adjusted EBITDA Margin”. This presentation also makes reference to “ Active Customers”(each as defined below), which are commonly used metrics in our industry. “ Active Customers” As of the last date of each reporting period, we determine our number of active customers by counting the total number of individual customers who have ordered, and for whom an order has shipped, at least once during the preceding stated period. “ Adjusted EBITDA ” is defined as consolidated net income (loss) before depreciation and amortization, finance cost and provision for income taxes, adjusted for the impact of certain items, including non-cash items such as stock-based compensation, unrealized foreign exchange gains or losses and other items we consider non-recurring and not representative of our ongoing operating performance. “ Adjusted EBITDA Margin” is defined as Adjusted EBITDA divided by revenue from the same period. “EBITDA ” is defined as consolidated net income (loss) before depreciation and amortization, finance cost and provision for income taxes. “Repeat Revenue” is de fined as the revenue generated from customers who have previously made a purchase with the company. See “Reconciliation of Non-IFRS Measures” at the end of this presentation for a reconciliation of non-IFRS metrics to IFRS metrics. NON-IFRS Measures And E-commerce Industry Metrics FORWARD LOOKING & NON-IFRS MEASURES We caution that the list of risk factors and uncertainties described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. The forward-looking information contained in this presentation represents our expectations as of the date of this presentation (or as of the date they are otherwise stated to be made) and are subject to change after such date. However, we disclaim any intention or obligation or undertaking to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws. If we do update certain forward-looking information, no inference should be made that we will further update such or other forward-looking information. 2
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KITS.TO Q2 2026 EARNINGS makes eyecare easy 3
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Q2 2026 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Q4 2025 Q1 2026 KITS REVENUE EXPANSION Q2 2026 EARNINGS 1. 6x Category. Source: Vision Council Market inSights 2025 - United States, annual growth rate 4.4% 2. 3-Y ear CAGR : Period Q2 2023- Q2 2026 3. See “Non-IFRS Measures and E-Commerce Industry Metrics”KITS.TO $53.9 $57.5 $58.4 $31.2 $31.7 $34.8 $37.9 $41.9 $44.8 Revenue Growth Y oY (%) 32.1% 20.7% 25.7% 26.1% 34.4% 41.6% 34.0% 31.0% 25.1% 20.2% 23.3% 17.8% Adjusted EBITDA Margin (%) 1.9% 2.7% 1.8% 3.5% 3.8% 6.5% 7.4% 5.2% 5.5% 5.3% 7.2% 5.0% Repeat Revenue (%) 63.9% 66.5% 64.3% 63.6% 62.1% 63.0% 61.9% 60.6% 62.4% 66.0% 63.9% 65.5% 3-Y ear CAGR of 25%, Growing Approximately 6X Category $46.6 $49.6 $52.4 Repeat Revenue ($ millions) New Revenue ($ millions) 4
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$58.4M RECORD REVENUE $2.9M ADJUSTED EBITDA $7.8M RECORD OPERATING CASH FLOW $38.3M RECORD REPEAT REVENUE 91K NEW CUSTOMERS 18% Y oY 2% QoQ $11.1M RECORD GLASSES REVENUE 54% Y oY 3% QoQ Gross Profit: $22.2M Gross Margin: 37.9% Adj. EBITDA Margin: 5.0% 2-Y ear Active Customers: 1.14M 1. Please refer to “Non-IFRS Measures and E-Commerce Industry Metrics Q2 2026 EARNINGS KITS.TO SECOND QUARTER 2026 FINANCIAL HIGHLIGHTS: Revenue from Repeat Customers: 65.5% 5
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Q2 2026 EARNINGS KITS.TO 18.9% OF TOT AL REVENUE From 14.5% ( +440 bps Y oY) +54.0% GLASSES REVENUE GROWTH YEAR-OVER-YEAR $11.1M in Q2 2026, up from $7.2M in Q2 2025 A CATEGORY COMPOUNDING GROWTH IN GLASSES: 148K UNITS DELIVERED +32.4% Y oY 53.0% UNITS TO REPEA T CUSTOMERS 78,500 units ( +51.0% Y oY) 45.2% PREMIUM LENSES $5.0M premium revenue (+51.1% Y oY) 6
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Q2 2026 EARNINGS KITS.TO LIFETIME VALUE GLASSES AND CONT ACTS: Acquired 1Y 2Y 3Y 4Y 5Y 6Y 2020 2021 2022 2023 2024 2025 2026 Faster Acceleration Post-2020: Customers acquired recently are demonstrating a significantly faster acceleration in lifetime value than those acquired before 2020. Each New Cohort Starts Higher: Customers acquired in 2024-2026 generated more cumulative revenue at every milestone compare to those acquired before 2020. Glasses LTV: The 2026 glasses cohort generated first-order revenue over 50% higher than the 2025 cohort. 1. See "Forward Looking Statements" for important limitations and risks with respect to guidance and forward-looking information. 2. See “Non-IFRS Measures and E-Commerce Industry Metrics” 7
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Q2 2026 EARNINGS Sales Retention Rate By Customer Cohort (based on customer cohort sales order value and months since initial purchase) *Data for Contact Lenses and Glasses * Source: Management estimates, competitor data based on Warby Parker Q1 2026 average cohort results. As publicly disclosed in its second quarter financial statements. Note: Sales Retention Rate based on customer cohort sales order value and months since initial purchase. Only cohorts with a full period of data available as of 03/31/2026 are presented. 46% 47% 55% 52% 51% 55% 53% 49% 51% 46% 45% 100% 108% 100% 97% 102% 100% 95% 98% 87% 83% 149% 145% 140% 143% 137% 133% 136% 120% 111% 186% 182% 182% 170% 164% 170% 149% 137% 12 Months 24 Months 36 Months 48 Months Industry Benchmark2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 CATEGORY LEADING RETENTION RA TES DRIVE CONTINUED & SUPERIOR GROWTH ~25% ~50% ~80% >100% 2025 8
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$62M - $64M REVENUE GUIDANCE 1. See "Forward Looking Statements" for important limitations and risks with respect to guidance and forward-looking information. 2. Please refer to “Non-IFRS Measures and E-Commerce Industry Metrics” Q2 2026 EARNINGS KITS.TO THIRD QUARTER 2026 FINANCIAL OUTLOOK: 4.0% - 6.0% ADJUSTED EBITDA MARGIN GUIDANCE 9
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BUILDING FOR A GROWING CATEGORY Q2 2026 EARNINGS INNOVA TION IN GLASSES: KITS.TO ANTI-FA TIGUE LENSES PANGOLIN 3 SPRINT SMART GLASSES EXPANDED INSURANCE INTEGRA TION 10
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WELCOME TO Q2 2026 EARNINGS MURAL PAINTED BY ELISE CONLIN, TORONTO-BASED MURAL ARTIST AND ILLUSTRA TOR 11
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Q2 2026 EARNINGS KITS.TO TORONTO OWNING THE TOWN: OOH ADS INFLUENCER EVENTS / PARTNERSHIPS COMMUNITY ACTIVA TION / EVENTS INVESTOR OUTREACH TRANSIT ST A TION MURALS CASE CUSTOMIZA TION ACTIVA TION
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Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 $23.5M $22.2M $18.8M $18.1M $18.0M 1. See “Non-IFRS Measures and E-Commerce Industry Metrics” 2. * Ex-T ariff Recovery of $2.1M in Q1 2026 GROSS PROFIT AND MARGIN Gross Profit ($ millions) Gross Margin (%) 38%37%*35% 35% ADJUSTED EBITDA Adjusted EBITDA ($ millions) Adjusted EBITDA Margin (%) Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 $4.1M $2.9M $2.8M $2.9M $2.6M 7.5 5.0%5.2% 7.2% 5.3%36% 5.5% Q2 2026 EARNINGS KITS.TO CONTINUED PROFITABILITY EXPANSION 15 Consecutive Quarters of Positive Adjusted EBITDA FINANCIALS: $2.0M* 3.5%* 41% $21.4M* 13
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Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 10.9% 10.5% 10.1% 10.2% 10.7% Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 7.6% 5.7% 4.2% 5.7% 7.3%Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 17.4% 18.9% 16.3% 14.1% 15.2% MARKETING (%) Q2 2026 - 17.4% G&A (%) Q2 2026 - 7.6% FULFILLMENT (%) Q2 2026 - 10.9% Q2 2026 EARNINGS KITS.TO OPERATING EXPENSES AS A PERCENT AGE OF REVENUE FINANCIALS: 14
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1. See “Non-IFRS Measures and E-Commerce Industry Metrics” Q2 2026 EARNINGS KITS.TO STRONG BALANCE SHEET Continued flexibility to scale operations for long-term growth FINANCIALS: Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Q4 2025 Q1 2026 Q2 2026 $0.0 $0.0 $10.0 $1.7 $2.4 $4.0 $4.8 $5.4 $27.4 $19.0 $29.8 $19.7 $18.1 $17.7 $19.3 $19.1 Debt ($ millions) Cash ($ millions) Share Buyback Repurchased and cancelled 89,200 shares for $1.0M under our NCIB at an average of $11.00 per share. $42.4M of Accessible Liquidity $27.4M cash + $15.0M undrawn BMO ABL, plus a $5.0M uncommitted accordion. Record Cash Generation Operating cash flow of $7.8M, 2.7× Adjusted EBITDA. 15
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Q&A makes eyecare easy 16
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RECONCILIATION OF NON-IFRS MEASURES a. Represents non-cash share-based compensation expense associated with restricted share rights (“RSRs”) and options recognized in the period. b. Represent expenses associated with brand and content creation for KITS including film and other brand assets. c. One-time IPO directors’ and officers’ insurance costs which are expensed over the insurance coverage period. d. Represents Adjusted EBITDA divided by revenue from the same period. Reconciliation of EBITDA and Adjusted EBITDA Net income / (loss) for the period Add back: Income taxes Finance (income) costs – net Depreciation and amortization EBITDA Share-based compensation (a) Brand Expenses (b) Exchange (gain)/loss One-time costs (c) Adjusted EBITDA Revenue Adjusted EBITDA Margin % (d) CAD $000s, unless otherwise noted APPENDIX Q1 ‘23 Q2 ‘23 Q3 ‘23 Q4 ‘23 FY 2023 Q1 ‘24 Q2 ‘24 Q3 ‘24 Q4 ‘24 FY 2024 Q1 ‘25 Q2’25 Q3’25 Q4’25 FY 2025 Q1’26 Q2’26 (1,020) (1,184) 480 (491) (2,215) 64 187 132 2,733 3,116 1,603 (694) 1,937 264 3,110 1,975 1,456 (274) 381 866 (47) (266) 226 755 (469) 72 118 774 1,444 (208) (216) 794 (121) (676) 509 3,189 807 18 320 755 1,157 207 147 590 1,131 124 84 606 946 986 424 709 4,852 1,335 975 2,660 8,086 704 171 624 3,102 205 128 604 243 698 67 607 3,309 330 1,066 545 2,205 1,937 1,432 2,380 8,859 977 950 484 4,386 630 (375) 559 2,270 308 - 39 4 304 204 - 775 3 513 (118) - (725) 4 605 119 - 861 3 862 513 - 950 14 2,284 270 - (821) 3 609 539 - (358) 4 1,316 122 - 528 3 1,599 74 - (2,022) 4 2,908 1,005 - (2,673) 14 6,432 269 - 87 3 3,461 644 - 1,684 4 2,575 97 - (547) 3 2,862 77 - 562 4 2,848 1,087 - 1,786 14 11,746 451 - (706) 3 4,134 1,427 - (758) 4 2,943 $27,667 1.1% $30,030 1.7% $31,150 1.9% $31,663 2.7% $120,510 1.9% $34,782 1.8% $37,852 3.5% $41,871 3.8% $44,833 6.5% $159,338 4.0% $46,595 7.4% $49,580 5.2% $52,392 5.5% $53,891 5.3% $202,458 5.8% $57,469 7.2% $58,427 5.0% 17
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APPENDIX Chief Executive Officer and Co-Founder Roger Hardy Chief Operating Officer and Co-Founder Joseph Thompson Chief T echnology Officer Arshil Abdulla Chief Financial Officer Ibrahim Kamar President T ai Silvey Head of Product Design Edita Hadravska Director of Corporate Development & Investor Relations Olivia Evans Chief Marketing Officer Angela MacInnis KITS.TO THE KITS TEAM MEET THE VISIONARIES: 18