Good day, and welcome to Lowell Farms Incorporated first quarter 2021 earnings conference call. I will now turn the conference over to Bill Mitoulas. Please go ahead. Mr. Mitoulas, please go ahead. Pardon me, Mr. Mitoulas, your line is now live. I believe we've got some pre-recorded notes. Good morning, and welcome to the conference call to discuss Lowell Farms Incorporated's financial results for the first quarter of 2021. Before we begin, please let me remind you that during the course of this conference call, Lowell Farms management may make forward-looking statements. These forward-looking statements are based on current expectations that are subject to risks and uncertainties, and may cause actual results to differ materially from expectations. These risks are outlined in the Risk Factors section of our listings statement filed on SEDAR. Any forward-looking statements should be considered in light of these factors. Please also note that any outlook we present is as of today, and that management does not undertake any obligation to revise any forward-looking statements into the future. This call has been pre-recorded with George Allen, Lowell Farms' Chair of the Board, Mark Ainsworth, Chief Executive Officer, as well as Brian Shure, Chief Financial Officer, who will go into the detail about the company's financial results for the first quarter later in this call. The Q&A portion of this call will be open to analyst questions to provide further insight into the company's performance, operations, and go-forward strategy. For those of you who may happen to leave our call before its conclusion, please be advised that this conference call will be archived on the Lowell Farms investor relations website page. With that, I'll now hand the call over to George. George, please go ahead. Good morning, thanks for your time this morning. We have a lot to cover, so let's get at it. This was a transitional quarter for us, and I don't want investors to think for a minute that we were satisfied with our financial results for Q1. We're not. I do want to convey to our investors that we have turned the corner on cultivation, and our integration of the new brand is going extremely well. I'm confident in our ability to deliver a solid Q2 that will demonstrate our capabilities. The acquisition of the Lowell brand has proven to be immensely positive for our company, despite some early hurdles. We have been able to improve sales of that brand to new levels with tremendous early success, and I'm optimistic that we have chosen our flagship brand well. Before I talk about the future, I want to briefly discuss the first quarter. Our operating losses during the quarter were driven by two primary factors. Number one, a lack of cultivation output from the greenhouse, and number two, the increased operating drag from the Lowell acquisition. Now, Mark and Brian will go into more details on both, but I'll touch on them briefly. On last call, we forecasted that we would harvest between 4,000 lbs and 4,500 lbs during the quarter. Our actual output was 4,724 lbs, beating our estimate, but unfortunately, the improvement in yield came mostly at the very end of the quarter, and we spent much of the first quarter with inadequate flower supply, forcing us to source flower externally. When we acquired Lowell, we inherited two Southern California facilities and 121 members that we needed to rationalize. Lowell was not profitable. It was essential that we address the excess immediately. In early April, we shuttered both facilities and eliminated 99 positions. This was tough medicine all around, as many of these team members were extremely talented and had been loyal members of the family since the beginning. We're not a company that is large enough to be spread across multiple locations. I'm really proud of our combined manufacturing team, as they answered the call and have completely migrated the full production of all Lowell SKUs to our Salinas facility without any supply interruptions. This was better than any best-case scenario that we could have planned for. Great work, team. As to sales, I'm pleased to say that we are off to a great start with Lowell after integrating two sales forces last month. In April alone, we have sold Lowell into nearly 234 accounts, a substantial improvement from the footprint we inherited of around 110 regular customers. While some of the momentum has occurred from the substitution of packaged flower from our legacy brands into the Lowell brand, we have seen a substantial improvement in Lowell sales, doing nearly $2 million in branded product sales in the month of April alone. This is a very positive sign about the brand's health and potential. We have a lot of work to do, however. This is a fraction of what we think the sales potential is of this brand. We don't get there by standing still. New product launches and brand evolution are critical to grabbing and keeping wallet share in the California landscape that is forever changing. Before I turn the call back over to Mark, I want to talk about our progress with respect to cultivation, expansion, and strategy. We continue to evaluate several properties for expansion. We're currently evaluating a handful of properties, as well as continuing to refine a new build facility that has been hampered with delays due to rising construction costs and permitting delays. There are several properties in contention, we're being patient as the market for new cultivation has been bolstered by 18 months of high bulk prices. In Monterey County alone, we see a pipeline of new licenses that will more than double capacity in the very near term. We're watching the land grab as other counties, recently reluctant to embrace cannabis, are now getting in on the action. Now, I continue to believe that California will become America's cannabis garden, and it will happen very soon. The cost of growing cannabis in other geographies is having a massive environmental tax on our country that I believe we won't be able to hide from the consumer for much longer. We are using approximately 1% of electricity in America for indoor cultivation, and the only way to reverse course is to allow interstate commerce. When that happens, I believe California weed will reign supreme. Having said that, the idea that California cultivation market can be cornered by any single grower or market or facility is growing increasingly unlikely, especially in this market, which has been bolstered by years of strong bulk prices, luring in a whole new crop of thousands of would-be growers eager to get in on the action. Winning by virtue of having the lowest marginal cost only works when you have exhausted the supply of folks who are willing to lose money. I appreciate the patience from our investors on our expansion plans. I want to be clear that with the greenhouse performing, we currently have all the flower we would need to be the largest flower and pre-roll vendor in the marketplace. As we evaluate additional facilities, we are extremely focused on getting the right tax structure in place before we commit to a property, as cultivation taxes vary widely in the state and will someday make the difference between winners and losers. We are also carefully watching a couple of opportunities to invest in key choke points in the value chain that are structurally constrained in the California market. While our plans are not finalized, we see a unique opportunity to access a virtually unlimited supply of flower without the requisite expense or risk. Lastly, I want to thank Mark and his team for all their tremendous effort that they have put into this business over the past year. It has been one year since I've joined this company. Over that year, we have added, we have subtracted, and what remains today is one of the most capable and loyal teams in the business. I'm very proud to be partnered with them. With that, I'm going to turn it over to Mark. Thank you, George, and good morning. For the first quarter of 2021, the management team continued to focus on getting the farm back to good health and yield levels back to our expected output. The recent April harvest data tracker, which is posted on our website, confidently shows that all the hard work paid off and all systems are go. Through extensive data within the cultivation, our team was able to identify what our biggest biological issues were at the farm. One by one, we implemented SOPs to eliminate the threat and prevent a reoccurrence. Our efforts are really taking hold. April has been extremely positive for the team as we have harvested nearly 60% of the weight we harvested in the entire first quarter. If the current trend holds, we should see harvest output of between 8,500 lbs and 9,000 lbs of flower for the second quarter, a record level and a massive improvement from last quarter. As George mentioned, during the first quarter, our leadership team undertook the task of merging Lowell and Indus. Our objective was to combine the two teams and put the best athletes on the field. We closed the acquisition on Thursday, the 25th of February, and immediately commenced integration. By the following Monday, a Lowell inventory had been relocated and onboarded into our system to be available for sale statewide. Within two months of the acquisition, we successfully transitioned all of the manufacturing of Lowell products to our Salinas facility. Using our own feedstock grown on our farms, we are now making the entire product line at our Salinas facilities. The actions we took to centralize production and operations in Salinas allowed us to eliminate 105 positions with an annual savings of $3.9 million in salaries and approximately $1.5 million in facility-related OpEx. The integration of the combined sales force was extremely important to get right, and we delayed the initiative for 30 days in order to plan appropriately. Cannabis sales are very relationship-based, and it was imperative that we kept as many relationships intact as possible. We took this opportunity to revisit territories, commission structure, and quotas across the board, and I believe now we have one of the best go-to-market teams in the business. April was the first month under the newly federated sales organization. The team sold nearly $2 million in Lowell products for the period, a threshold that the brand had not seen since 2019. Since the integration, the combined sales team added 124 new customers, increasing distribution by 33% within the first two months as one sales team. You will recall that a critical piece of the plan to acquire Lowell was the improvement of feedstock that was used in the brand. Historically, margin pressure had forced the brand to put inferior products into their packaging. This hurt the brand with bud tenders. We did not want to waste a minute addressing the issue. Historically, it would not have been uncommon for Lowell pre-rolls to ship with THC potency levels of between 14% and 17%. After we closed the acquisition, we set a minimum potency level of 21% on pre-rolls and 22% on jarred flower. Our average potency from our farm in April was just below 27%. We have plenty of high-potency feedstock to feed and restore the brand. Everyone may not agree that potency levels are the best measure of flower quality, but potency is a number that consumers understand and can use to compare brands, and we respect that. I try to get as much direct feedback from stores as possible. If you are willing to listen, they are willing to tell you exactly what they think. The end result is that our customers have received the renewed Lowell lineup very favorably. The move to Lowell as our hero brand has a meaningful revenue impact for our organic output. Jarred eighths that were selling for $12.50 under the Cypress brand are now selling for an average price of $14.40 under the Lowell brand, giving us approximately $220 more for every pound we produce. The difference is even greater in pre-rolls, where the pre-rolls that have previously sold for $13 are now selling for a list price of $20. Having said all that, we still have work to do addressing our product lineup. Lowell has missed a few critical opportunities to keep pace with evolving consumer taste, and we are actively preparing for some product relaunches to address these holes in our lineup. In early Q2, we will reintroduce Quicks into the Lowell Smokes, a 0.3 g pre-roll, and shortly thereafter, we hope to launch ultra-high potency infused pre-rolls and blunts into the market. Lastly, as promised, when we announced the acquisition, we are using licensing arrangements to bring Lowell to more consumers. The team has begun the operational planning to bring Lowell Smokes to Massachusetts and Illinois through a partnership with Ascend Wellness. Our operations team have begun working well together on all of the steps and anticipate a launch of this nature and are very excited to bring our product to both markets at some point this summer. Our license arrangement with Ascend is based on a 50% royalty assessed on the wholesale price. Finally, I want to tell you how proud of the team's performance over the last quarter with all of the challenges we have faced. I can promise you that there has been no lack of urgency by me or anyone on this team to bring the fullest potential to this company. With that, I turn the call over to Brian, who will take you through our financial results for the first quarter of 2021. Thank you, Mark. Good morning, everyone. Before I begin, please note that we are reporting our Q1 results in U.S. GAAP. Previously, we reported on an IFRS basis. However, we are completing the process for registering our shares with the SEC, and going forward, we will report on a GAAP basis. For Lowell Farms, the primary difference between U.S. GAAP and IFRS is the requirement under IFRS to report biological assets at projected fair value while GAAP records agricultural assets on a cash basis. Additionally, a portion of my commentary will be on a non-GAAP basis. Please refer to today's earnings release for a full reconciliation of GAAP to non-GAAP results. We report all figures in U.S. dollars unless otherwise indicated. I would also note that our quarterly report will be filed with the CSE and the SEC by mid-May. As Mark highlighted, we reported Q1 revenue of $11 million, up 17% from Q1 2020. As noted earlier, Q1 revenues included over $900,000 in Lowell-branded sales resulting from our acquisition of the Lowell brands effective February 25th. Revenue in the quarter continued to be impacted by lower yields experienced from cultivation as a result of plant stress from extreme temperatures in late summer. Recent harvests have begun to exceed pre-stress yields, which is encouraging for Q2 and beyond. I should also note that revenues were impacted by the decision to significantly reduce lower-margin third-party agency and distributed brand sales and focus primarily on higher-margin own brand products. As we've discussed previously, we segregate our brands into three categories: owned, agency, and distributed or third-party brands. For the first quarter, owned brands were 88% of revenue, compared to 83% in the prior quarter and 55% in Q1 last year. Agency brands were 11% of revenues, down 18 percentage points from Q1 last year. Our focus is on supporting those agency brands that are more strategically aligned with our drive to profitable growth. Distributed brand revenues were 1% of revenues compared to 16% in Q1 last year. We anticipate revenues in Q2 of $14 million- $16 million, driven by contributions from Lowell Farms products for a full quarter and increased output from cultivation. We exited Q1 with cultivation yields getting back to or exceeding levels we experienced in Q3 last year. We expect agency and distributed brand revenues to continue to decline as we focus on driving our more profitable own brand portfolio. Turning to gross margin. Gross margin as reported was -1 3% in the first quarter, compared to - 18% in the first quarter last year. The margin improvement over the first quarter last year was due primarily to our emphasis on own-brand product sales in the current year, but was still depressed due to reduced flower output from cultivation. Gross margins in Q2 are expected to be positive, reflecting the anticipated increase in flower output and expanded penetration of Lowell brand sales. I should also note that gross margin is impacted by GAAP for finished goods purchased in an acquisition, since finished goods acquired are valued at selling price less sales expense incurred in selling the product. This adversely impacted margins by approximately 2 percentage points in Q1 and will impact margins in Q2 as we sell through the acquired finished goods inventory. Operating expenses were $4.2 million for the quarter, compared to $5.4 million in the first quarter last year. Operating expenses in the first quarter reflect the initial impact of new marketing initiatives focused on the Lowell brands, and the significant reduction from the first quarter in the prior year reflects cost reduction initiatives. The operating loss in the first quarter was $5.7 million, compared to an operating loss of $7.1 million in the first quarter of 2020. Adjusted EBITDA in the first quarter was - $4.6 million, which approximates adjusted EBITDA in Q1 last year. The impact from lower flower yield in the quarter and its impact on gross margin caused the negative adjusted EBITDA in the quarter. With anticipated flower yields improving in Q2, we expect significantly improved gross margins, with EBITDA anticipated to be positive at the midpoint of our revenue guidance. Turning to the balance sheet. Working capital was $22.4 million at the end of the quarter, compared to $30.9 million at the start of the quarter. The company had $13.6 million in cash, compared to $25.8 million at the beginning of the quarter. Cash expenditures of approximately $4.5 million were incurred in the quarter associated with the Lowell brand asset acquisition, and capital expenditures of $0.4 million were incurred in the first quarter, which were partially offset by $2 million in net payments received on notes and $1.4 million in insurance claim receipts in the quarter. We expect to receive an additional $2 million-$2.5 million in insurance claim recovery in Q2 and to incur approximately $1.5 million in CapEx over the next two quarters, completing our cultivation renovation in Salinas. In conclusion, with our flower yields improving into the second quarter, we continue to expect 2021 to be a year of two contrasts. The first half, regaining flower capacity and transitioning the Lowell products into our portfolio, and the second half of significant growth and operating synergies as we leverage our flower supply and drive Lowell brand revenues. With that, I'll turn the call back to Mark. Mark? Thank you, Brian. I cannot say this enough, but I'm incredibly thankful for George's vision and the team's tenacity to execute at the best of their ability. I'm also thankful for our investors who, quarter after quarter, continue to double down on their support. The future is bright for Lowell Farms Inc. I can't wait to share more with you as we solidify our positioning within the California market and beyond. Thank you. With that, I turn it back to the operator. We will now begin the question and answer session. To ask a question, please press star then one on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star then two. At this time, we'll pause momentarily to assemble our roster. Our first question. Pardon me. As a reminder, if you'd like to ask a question, please press star then one. Our first question comes from Jason Zandberg of PI Financial. Jason, please proceed. Thanks very much. I just wanted to touch on Lowell Farms and the integration. Just one thing that was pretty important in developing the Lowell brand was their great packaging. Just wanted to know if you're maintaining that packaging lineup and just in terms of, if you can share with us, what would the incremental cost be in terms of the packaging for Lowell versus some of the other brands? It sounds like you've got quite a bit of a price increase, so there's, I'm sure, a lot of margin there to absorb that packaging cost. Any comments or color would be helpful. Thanks, Jason. That's a great question. I will generally tell you that there is a fair amount of value in the packaging. It's obviously iconic and I will tell you that our plans are certainly to evolve the packaging over time, but that the bar there is only to improve it. I think From our standpoint, it's sort of perceived with extreme caution type development. We do think the consumer expectation is to continue to be delighted by packaging, especially when it comes to the Lowell brand, and evolving it over time is something that we think keeps it fresh and alive. Right now, we're currently selling all products under the existing packaging. We've gotten some new packaging, that we're developing around a couple additional SKUs that we're launching. No change to existing SKUs in terms of packaging. There is a surcharge in terms of cost on the packaging. There is a surcharge in terms of cost. It would generally cost us about a little over $1 for our existing packaging on the pre-roll pack and about 3/4 of that on the flower packaging. We think that's important and certainly not something we're looking to compromise. We will certainly look to drive costs down there with volume and intelligent sourcing. The lead times on that type of development is longer than a couple of months, so it will take us a little bit of time to drive costs out there. Okay. In terms of your partnership with Ascend Wellness, will they have to adhere to that same packaging standard? Is that the plan? I know that different states have different packaging requirements, but to the best of their abilities, is that the plan to carry on that packaging to carry the brand to other states as well? Yeah, 100%. The brand and the pack are iconic. The only product that we've launched with Ascend out of the gate is their hero product, the pre-roll pack. That simply wouldn't exist without the pack itself. 100%. The way we're doing that is, right now we're in the acceptance process in both Massachusetts and Illinois for the packaging. Once we get that packaging approved for compliance, then we will modify our existing packaging to comply with whatever feedback we get. The good news is, on pre-rolls, the packaging hurdles and requirements are far less onerous than they are in other more dangerous types of products like edibles. We feel pretty good about the timeline there and the way packaging works in that relationship is, we're responsible for packaging. We sell the pack to Ascend Wellness. We have complete control over what the external look and feel of the product is. Okay, perfect. I will get back in the queue. Our next question comes from Bobby Burleson of Canaccord. Please proceed. Yeah, good morning. Morning, Bob. Just curious. Good morning. On the licensing, back to the licensing opportunity, what should we be thinking about there in terms of margins? Given that you're selling through some of the packaging, what's the kind of all-in blended margin that you guys are looking for there? Yeah. It's a great question, and I think we're sort of still trying to flush out where pricing ends up. The way it works is, I think we have a cost-plus arrangement on the packaging, so that's a pretty narrow margin profile, but not necessarily likely to generate a lot of the top-line revenue. Most of the top-line revenue will come from the royalty arrangement with Ascend, which we said on the call, but I'll repeat, because it's important. The royalty arrangement we have is, we get 15 points on wholesale sales from Ascend. Either if it's sold through their own dispensary, we use the list price, and if it's sold to a third party, we use the transaction price and wholesale. For the basis. That top line, the only cost that we incur against that would be additional headcount costs we have on our side, as well as whatever marketing support we're lending to the brand activation. That level is yet undetermined. We're stepping through. This is the first time we've done this. We certainly had other offers to do this in other states. My instinct here is that Ascend is a highly competent and a friendly partner to us, and we know them well, they know us well. We're trying to learn what's important in this activation of a brand in another market before we rinse and repeat in too many other geographies. This is really about our learnings, and what we can take away from it. I do think it's going to have a meaningful financial impact, but exactly how much is sort of undetermined right now. Great. Thanks. Congratulations on getting the yields up at the greenhouse. Curious what you guys are doing. If maybe you can just walk us through, this is a little bit of review, but what you guys have done to protect against future losses of a similar nature. I saw that we're entering fire season potentially early this year. Curious what mitigates this kind of an issue going forward? Well, I'll start, and then I'll give it to Mark to see if there's anything I missed. Obviously, there are only so many perils that you can run into with cultivation in the form of pests and viruses, and foreign contaminants. I think we've actually had a fair amount of run-ins with each of them over the last 12 months. The genesis of what happened here, I think is something that is coming more into focus as time evolves, but the fountain of it was certainly the heat stress that we experienced last year, during the wildfire season. It certainly impaired our plant health, in our nursery. Once you have challenges in the nursery, it takes a very long time to work its way through. I think what we've done is we've created SOPs that are far more rigorous than we had before, and staffing, frankly, that's far more acute and specific to each type of pre-roll out at the greenhouse. That allows us to maintain vigilant watch for each one of the issues. Now, with respect to the wildfires, I think we said this earlier in the year, one thing that we have actively worked on is our environmental controls at the greenhouse, which are far more reactive in terms of mitigating heat and humidity inside the greenhouse, which are your enemies during the summer season and can be really exasperated by the wildfires as you shutter the greenhouse vents. That's something that we've implemented. It's no longer a mechanical system. It's now fully automated, the team's been working to program that in advance of wildfire season to make sure that we have controls in place. I think it's important to note, last year's wildfire is never this year's wildfire. Obviously, what's likely to burn this year is forest land that wasn't sort of burned down last year, which is pretty logical and obvious. I think we are watching where the state has declared our high-risk areas, and we feel relatively comfortable at this stage, but we'll keep everybody posted as the season evolves. Obviously, there's a fair amount of anxiety everywhere in California around a repeat of what occurred last year, and no shortage of that on our team. Mark, is there anything you want to add to that? No, I think you addressed it really well. I mean, we're testing for viruses in-house now, every cutting off the mother, so things don't even move into production if they have any issues. We got to the bottom of everything, and we now plan every harvest like it's going to come in contact with our worst enemy. We've taken mitigation risk from day one in the nursery all the way through the last few weeks of flowering. I think as a team and a program, I think we've seen every play that could have been thrown our way, and I think now we have a system in place to catch it before it's even going to happen. Great. Then just one last one. It seems like things are opening up in terms of more localities allowing cultivation and production, but there's also a lot of capital that's been raised and is being deployed to build out footprints in California. I'm wondering, with lumber prices doing what they're doing and issues maybe getting lighting from overseas, what's the latest prognosis on being able to get a greenfield operation up and running or find an existing facility that's relatively easy to retrofit? Has that gotten a lot tougher and more expensive? Bob, I will tell you that if it was just about announcing square footage and getting footprints under the belt, even footprint under the belt that could work in the near term, I think that would be something that we would have no problem doing because there's no shortage of licensees who are willing to sell, licensees who had similar issues that we had that busted the bank, who are willing to sell. The challenge that we're facing is cannabis cultivation is certainly a cycle in California and will be a cycle. We've just seen very strong bulk prices over the last 18 months to two years, and that has created a sort of bumper crop of capital expansion in California. We're watching very cautiously as we think through that, about how to make sure our facilities have a cost structure that's enduring over the long run. One critical ingredient there that we've been deploying is really the negotiation on taxes. Each incorporated city or county has their own cultivation tax that they deploy depending on whether or not you're in an incorporated city or a county. It's really imperative to use your negotiating leverage with a large-scale operation at the outset. We've seen a number of large operators walk into big facilities with taking the rack rate tax deal, and we think that that's a little bit more of a treacherous path. We see a couple opportunities out there to negotiate with some jurisdictions and to get tax rates can be a huge advantage. If you don't get your tax rate right, it can be nearly double what your rent is in a facility. It's a major contributor and certainly would be a major contributor to losses should the cycle turn. The other thing we've started to see is a trend towards outdoor and sort of modified hoop house greenhouse. Construction was sort of a low cost environment. We've seen counties that were really reticent to embrace that type of cultivation are now starting to embrace it. What that creates is a massive choke point in the production, in sort of post-production processing. That is an opportunity that we are evaluating really closely. I can't speak specifically about it yet, but I do think it potentially affords us a way to get access to a large quantity of feedstock, but in a way that protects us from future price movement, and in a way that gives us a substantial advantage to our competitors in unit economics. That's something that we're very focused on right now, as well as the cultivation expansion. I want to reiterate something that's also really important to understand. Our brands today, we produced just shy of 3,000 lbs in the month of April in terms of flower. That's obviously great for us, and we look forward to putting that number in the rear view mirror as the team is confident in their ability to march upwards. I just want to be clear, our ambition in terms of where we want to take our brand, we have all that we need from our greenhouse today to build the largest brand in California, cannabis. Our output is substantially higher per square foot than most greenhouses. That's because of the investments that we've made into it. The unit economics at full-throated output are superior. What that allows us to do is, I believe, build everything we want in terms of branded products. We could take the number one position in pre-rolls and the number one position in packaged flower in California, with the cultivation output that we're seeing from our farm today. We have everything we need. That doesn't mean that we don't want to continue growing, and we are, but we're just going to be judicious about it. I look forward to walking our investors through our next step and why we think it was the right next step. Great. Thank you. As a final reminder, if you have a question, please press star one. Our next question is going to come from Doug Cooper of Beacon Securities. Doug, please proceed. Hey, good morning, gentlemen. Just on capacity of the greenhouse output for Q2, you gave a range of 8,500 lbs-9,000 lbs. Is capacity at the facility itself, think 45,000 lbs? Would you get there kind of run rate in early Q3 or mid-Q3? I think what we've always said between 40,000 lbs and 45,000 lbs. I certainly don't think we've learned anything that suggests we can't get to that output. I think the team is confident that a couple of measures that they've taken can have more step function improvements in output. We'll see. We've got a couple pieces of data coming in this quarter as to how we've transitioned in plant media and then a couple other changes that we've made to see what kind of step function we can get out of those. I will tell you that I feel good about that number. I still feel good about our ability to get upwards of 40,000 lbs. What that will likely require is that we're running at a higher monthly output over the months of usually about May through October, when we see peak output from our greenhouses. We'll probably see about a 15%-20% decline that's seasonal from the greenhouses. I'm still highly confident in our ability to achieve that number, Doug. Okay. Revenue of $11 million in the quarter, 88%, which was your own brand. That puts it around $9.7 million. You said the Lowell was $900,000. Was that for the quarter? Was that for March? No, that wasn't for the quarter. That was just for the March and the sub-period in February, which I think was two to three. Right. That was the entire contribution of Lowell in the quarter, right? Yeah. It was disclosed, the acquisition closed Feb 24, is that right? That's right. If I look forward to the guidance that you guys gave of $14 million-$16 million in revenue for Q2, we'll call it $900,000 in Lowell for March, $2 million in April. It obviously doubled, give or take, on the back of greater distribution. Out of your $14 million-$16 million in revenue, how much of that is estimated to be Lowell? Is it be around 50%? I think 50% is an aggressive number there. I'm not 100% comfortable yet giving guidance on the breakout in Lowell. I think a lot of it, we've got some product launches this month that I'd like to see how those go. Obviously, we think we've got a lot more stores to get penetration into, in terms of footprint, and the team is actively working on that. I think it's got a lot more revenue potential than where we were in April. I think it's going to take a little bit of time for us to grab that kind of share. Okay. I guess the proof's sort of in the reorders. You had your initial sort of sell-in to some of these new stores. Have they started to reorder yet? Sure, 100%. Yeah, we've definitely seen some reorder volume. Something we watched closely. 4/20 was a big volume clear-out for a lot of stores, and we saw some replacement ordering. It's something that we're watching now, and sell-through is critical. I mean, we watch sell-through through all the tools that we have, to make sure the product's out there moving. A big part of sell-through is making sure we have our brand ambassadors who are visiting stores, making sure the product's merchandised favorably, and making sure that, if there's a demo day where customers want to learn about the farm or learn about the product, we're in front of customers doing that. It's obviously a battle for eyeballs and attention, and that's where our own captive distribution network and our sales team really is an advantage to us. Most of our competitors are using third-party distributors, but there's a lot of work that has to get done in order to generate that kind of sell-through. I think we should be better at being able to report our sell-through volume and velocity at the end of next quarter. Okay. Just sticking on the pre-roll. The pre-roll market, the last data I saw, maybe that was out of date, is roughly 10% of the California market. Do you have any update on there and where in April, based on the $2 million of sales, where Lowell stood in market share? Yeah, I would say Lowell's probably third or fourth in market share. That's a little deceptive because some of the players above us have product SKUs that we don't have, namely the infused, and mini pre-rolls. In terms of the non-infused pre-roll pack, we're higher up than number three or number four. I don't know exactly which one it is, but I think it's probably number two in the market. I would say that I'm optimistic about our ability to climb that chart. I think the other thing that we are very focused on right now, and I think this is something that's coming into focus, is how to drive substitution from flower into pre-rolls. I think there's probably an analog that you could go back and make to the tobacco industry, where loose tobacco outsold cigarettes for a great number of years. I think from our standpoint, the consumer is inclined to make more of a substitution towards pre-rolls if you get the offering right. I think that's a combination of product, that's a combination of price, and merchandising. Those are the three things that we're keenly focused on in terms of grabbing substitution. I don't think this is about just taking share from the other pre-roll suppliers in the marketplace. I think this is about driving automation to drive down our unit cost, make pre-rolls a better substitute, a more compelling substitute for the consumer. Now, the one thing that's really great and exciting about the marketplace, and I'm sorry for the long-winded answer, but the thing is, we are seeing flower and pre-rolls, when you combine those two, those two are vastly outpacing the growth of the rest of the California cannabis market. That tells me the consumer has a desire and a want to smoke cannabis in its natural form. Well, I think that gives us all the jet fuel we need to invest in automation to push pre-rolls to be a viable substitute for flower, because the consumer has spoken, right? The consumer's already telling you in the most mature market in the world, what they want to do is they want to smoke cannabis in its natural form. Okay. My final question, I guess, just on the licensing side is, has Ascend given you any indication what they think Lowell could do in Massachusetts, Illinois? Part one. Part two, do they have a role for other states that they're in? Then point three, other states, which ones would you find most attractive? I mean, there's a huge. Yeah, I'm- market in Utica, I think. Yeah, I think our relationship with them is I was reluctant to sign a sort of binding long-term relationship that couples us at the hip over time, because one thing you've got to remember about these MSOs, they're supply constrained. I mean, most of them have indoor grows, where they can only produce so much flower, and then they have to optimize their output to make as much revenue from that output as they possibly can. What that means is that product that they tilt towards our offering has to be revenue accretive for them. One thing that we're going to be watching very closely is how the product moves when we price it at a place where it's revenue accretive to them and absorbs our royalty. I think it's too early to say how successful that is. From my standpoint, I think we're achieving two fundamental goals. The first is learning how to effectively roll out this product in other marketplaces. The second is cementing our brand and brand image with cannabis consumers at the moment of discovery in other markets. We don't want to be absent from the dialogue that consumers have with bud tenders in other markets. That's really critical. I think it all sort of paves the way towards what we think the long-term future here is, where the product is essentially manufactured and sent to consumers on a nationwide basis. That's obviously some time far off. It's important for us to plant these seeds now. Just on that, if interstate commerce is allowed, what happens to these licenses? By the way, that is a great question. I'm sure there's teams of lawyers who get on the phone. I think the vision of the future that I think I subscribe to is one where feedstock and/or raw products can be acquired, can move across state lines, but they need to be sold and distributed by licensed entities within those marketplaces. That's what, in my opinion, what the future is most likely to look like. How long it takes for us to get to that end state, I couldn't be certain. Okay. Finally, just other states that you find attractive, whether it be Florida- Yeah. Obviously, it's the recreational states. I would say, Florida's definitely interesting. It's sort of like Michigan was when it was a medical market. It's very high penetration in cannabis consumers, very high normalization rate. I think Florida's probably out there and certainly interesting. Obviously, it's only been a year and a half since they embraced flower. I think that would be a good time for us to get into that dialogue. The challenge with Florida is when you choose a partner in Florida, you have to choose the partner to be vertically integrated because the brands can't be sold wholesale in Florida. Whether or not that changes, who knows? Today that's the case. Other markets that are certainly interesting are the rec markets of high volume, especially those with a fair amount of tourism. Nevada is certainly one that we're watching closely and would probably look to be a fast follow beyond the states that we're in, and certainly New York. Ascend Wellness has one of the best retail locations with the MedMen facility in New York City, and certainly one that we would want to be a part of. If the partnership goes well with Ascend, we would certainly hope to take it into New York. Great. That's it for me. Thanks very much. This concludes our question and answer session. At this time, I would like to turn the call back to Mark Ainsworth for any closing remarks. Mark, please proceed. Thank you again for joining this call and taking the time to get an update on our business. We look forward to talking with you on our next earnings call. This concludes the conference. Please feel free to disconnect at this time. Have a great day.
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