Good afternoon, and thank you for joining us. Before we begin, I will read our cautionary note regarding forward-looking information. Certain information to be discussed during this call contains forward-looking statements within the meaning of applicable securities laws, including, among others, statements concerning the company's 2022 objectives, the company's strategy to achieve those objectives, as well as statements with respect to management's beliefs, plans, estimates, and intentions, and similar statements concerning anticipated future events, results, circumstances, performance, or expectations that are not historical facts. Such forward-looking statements reflect management's current beliefs and are based on information currently available to management and are subject to a number of significant risks and uncertainties that could cause actual results to differ materially from those anticipated. Also, our commentary today will include adjusted financial measures, which are non-GAAP measures. These should be considered as supplement to and not a substitute for GAAP financial measures. Reconciliation between the two can be found in our management discussion and analysis, which is available on sedar.com and our website. We are joined today by MediaValet's Executive Chair, Mr. Rob Chase, CEO, Mr. David MacLaren, as well as the company CFO, Mr. Dave Miller. With that, I will hand over the call to Rob to provide his opening remarks. Thank you, Babak, and good afternoon, everyone, and thank you for joining us for today's earnings call. By now, hopefully you've seen our press release and financial reporting materials for Q4 and fiscal 2021, which are also available on SEDAR. With me today, as mentioned, is David MacLaren, our founder and CEO, and of course, introducing Dave Miller, our new CFO. Yes, for all you Kids in the Hall fans out there, these are the Daves. I know, I know. Anyway, before handing it over to David, I'd like to highlight a couple of key themes which we hope you will take away from today's call. First, our DAM market opportunity is continuing to grow and is doing so at a more rapid pace than originally expected at this time last year. Second, we have proven our ability to increase our market share and outpace the overall market growth. Third, we have opportunistically and discretionally expanded our operational foundation to increase our capacity for growth and innovation. We have largely completed our foundational step up and are now ready to start unlocking the productive capacity that we've added. Fourth, we have calibrated our expansion with our accessible growth capital to ensure that we can deliver our objective without the requirement for an additional capital raise. With that, I'd like to pass the call over to David MacLaren for a business update. David? Thanks, Rob. Good afternoon, everyone. I wanted to start by saying a big thanks and to say how extremely proud I am of our MediaValet team. In the face of COVID and simultaneously handling all the elements of hiring and training close to 50 new people, nearly doubling our team size, we outpaced the growth of the DAM market by 33%. I believe our growth in 2021 clearly shows the caliber and skill of our team and the effectiveness of our go-to-market and overall strategic plan. Combine this with the accelerating growth of the DAM market that's expected over the next five years, and we're well-positioned to exceed our growth objectives. Prior to the pandemic, we're already seeing macro long-term tailwinds driving the growth of digital content and the need for DAM across all industries and all sizes of organizations. These tailwinds were a big factor in our 84% growth in ARR that we delivered in 2019. While the pandemic certainly created some disruption in sales cycles in 2020 and 2021, it also created more demand by clearly illustrating the critical reasons for DAM, accelerating most organizations' digital transformation plans, further increasing the macro tailwinds. This is the reason why we've seen the five-year projections for the global DAM market increase this year. According to DAM market researchers, the DAM market grew more than expected in 2021, from $4.7 billion versus the $4.3 billion as originally projected. Analysts are now projecting the DAM market will hit $13.4 billion by 2027 versus the $7.5 billion by 2026 as previously projected. I am sorry I couldn't provide an exact comparable for the new 2027 projection. It just wasn't available. This projected growth continues to accelerate, and it's exciting for us for many obvious reasons. Combine it with our increasing R&D, sales, and marketing capacity, and our projections and expectations for MediaValet continue to grow year over year. We're confident that as the market and MediaValet continue to evolve and mature, that we'll return to a 40% five-year CAGR range by 2027. Understanding the tectonic changes that are happening today in how we work as individuals, as teams, and as organizations is essential to understanding why we're sacrificing profitability today in pursuit of increasing our market share and future market opportunity. We believe everything that we're seeing and experiencing today, both internally and externally, screams that today, now, not tomorrow, is the time to invest, to put our foot on the gas, to maximize our future potential. As a software-as-a-service business where technology is constantly changing and being developed, it all comes down to the people. With the right people and the right culture, we believe we'll achieve the market reach, scale, and pace of innovation required to continue to grow our share of the DAM market faster than that of the DAM market itself. To put this in perspective, capturing just 1% of the projected growth in the DAM market is sufficient to generate a five-year ARR CAGR in excess of 40%. I believe we have the team in place today to do just that. As you can see on this slide, we have significantly expanded our operational team over the past few years, increasing from 45 people at the end of 2019 to 102 this past December 31. I want to emphasize two key elements about this expansion. The first is that attracting the right talent in today's environment is truly challenging. The demand for experienced, highly skilled talent, which describes our entire team today, is at a historical peak, and no one sees this demand abating anytime soon. Our success in growing our team over the past two years speaks volumes of our we care culture, our innovative technology platform, and our bold vision for the future of DAM. Second, when considering our 2021 results, it's important to recognize and account for the momentous effort and amount of time that it took to recruit, onboard, and train a 73% increase in our headcount, close to 50 new hires in gross. Entering 2022 with a team nearly double the size of that we entered 2021 with bodes well for us experiencing increased productivity and innovation throughout this year and beyond. As a critical component of our customers' IT stacks, whether for a single department or for their entire organization, we believe that we have built a durable, repeatable, and expandable market advantage. We're renowned for our product innovation, our best-in-class customer support, and our enterprise-grade DAM platform. With our expanded R&D team, we intend to continue to build on and reinforce this reputation and to fortify our market advantage. Our innovation and feature development is focused on helping organizations move left to right on the DAM maturity model, eventually, as technology allows, reaching convergence, our ultimate vision for DAM, for both our customers' use of DAM and the role of DAM itself. Throughout this DAM journey, organizations are able to truly unlock the potential and value of their media assets, increasing their productivity, continuity, and the velocity of their organizations each step of the way. As our customers move left to right, they're increasing the use of DAM across more departments, integrating into more systems, and eliminating more asset silos across their organizations and operations, eventually creating a single, highly secure, foundational asset management layer across their entire organization. For our customers, this means increasing their ability to compete and win in a digital work-from-anywhere, work-with-anyone world. For us, this means increased customer stickiness, net retention rates, higher average revenue per customer, and of course, improved customer acquisition metrics, including an expanded addressable market, higher win rates, and lower customer acquisition costs. As we expand our product roadmap into 2022, we'll further solidify our position as a market leader in supporting video use cases, a major growth vector within DAM today. Expand the use cases and potential of artificial intelligence to reduce costs, as well as increase team productivity and content velocity. Open new content distribution avenues and efficiencies for distributing content directly from the DAM, and continue to grow our sales pipeline of qualified opportunities and increase our win rate metrics. Despite a challenging 2020 and 2021 due to the pandemic, FX headwinds, and the effort and time to nearly double our team, we're encouraged by our key customer metrics. To emphasize a few, as noted earlier, our growth rate materially outpaced the market's, reflecting the quality of our product, our go-to-market strategy, and the impact of our team. Our net retention rates, although having remained strong throughout the pandemic, have begun to rebound to 2019 levels. We're expecting this trend to continue in 2022, reflecting our investment in our customer success team and product development, both of which have helped us attain customer retention levels well in excess of industry averages, and both are starting to create increased expansion opportunities. Our average ARR per customer is up 37% over 2018 and up further from our 2020 levels. This reflects our go-to-market strategy, which is focused on organizations with an enterprise use case, no matter their size. This has been key to our customer success to date, with our platform as our proven platform to support the needs of all sizes of organizations, no matter how many users or assets they have. Finally, we had a great year with regards to new customer acquisition, with our sales team delivering their best year yet and their best Q4 since 2019. I do wanna point out that this was done with fewer large deals, reflecting the broadening of the market now spanning from enterprise to SMB, as well as being a more sustainable growth momentum that's not reliant on one or two large deals per quarter as we saw in 2019. As mentioned in our press release today, despite our increased sales and marketing expense in 2021, our CAC payback ratio is still below two years and under SaaS industry averages. This is very important as it means that our go-to-market strategy is highly efficient, and that we're being prudent by investing today for tomorrow's growth. This is particularly notable from a cash perspective, as our cash costs to acquire customers in 2021 will be fully repaid this year upon our first full annual customer renewal cycle. I hope this has given you a good understanding of why we're so excited about our 2021 results and by our increasing prospects for the future. With that, I'd like to turn it over to Dave Miller, our brand- new CFO, for a review of our financial highlights for Q4 and fiscal 2021. Thanks, David, and good afternoon, everyone. Thank you for joining the call today. I'd like to take this opportunity to highlight how excited I am to have joined the MediaValet team and to reiterate Rob and David's sentiment about the opportunity in front of us. I credit them both for building a very strong team of tech leaders at what I see as an inflection point of the business. I'm encouraged by the growth momentum that we are already seeing as a result of the increased investment levels in 2021. We grew our ARR by 26% to CAD 10.84 million compared to CAD 8.64 million in Q4 2020, or in USD constant currency, ARR grew 32% during the year. With the U.S. dollar stabilizing at a level in line with our current ARR exchange rate and with COVID abating, we expect our 2021 revenue and ARR growth rates to be a low watermark and to continue growing ARR in 2022 at a minimum rate of our underlying U.S.-USD growth rate. Revenue in Q4 2021 grew 22% to CAD 2.6 million. Full- year revenue for 2021 increased 25% to CAD 9.3 million. The Q4 and fiscal 2021 growth rates were impacted by the weakened U.S. dollar and one-time COVID price concessions. Excluding these, Q4 2021 grew at 26%, and fiscal 2021 revenue increased 28%. The growth rates reflect increases from customer acquisition, retention, and expansion through industry-leading sales and marketing strategies and continuous new feature development and platform enhancements. Importantly, recurring revenue was 94% of our total revenue, consistent with last year and representative of SaaS revenue models. Our gross margin in Q4 2021 was 82% compared to 85% in Q4 2020. As a reminder, the company benefited from government relief in 2020, which positively impacted our Q4 2020 gross margins. Excluding this, margins would have been 83%, which is more in line with the Q4 2021. Gross margin for full 2021 was consistent at 82% compared to 83% in 2020. Operating costs, which are a non-IFRS measure equal to reported operating expenses minus stock-based compensation and depreciation, and thus aligning with expenses included in EBITDA, were up 118% for the quarter to CAD 4.7 million and up 75% to CAD 16 million for the fiscal year. As it stands today, we've increased our headcount to 102 team members compared to 59 at the end of 2020. As we have now largely completed the expansion of our operations, our fiscal 2022 spend will stabilize at our Q4 2021 run rate plus revenue-driven variable costs, transactional volume costs, and general inflationary increases in wages and services. These increases have been factored into our long-term growth and funding plans to ensure that they are balanced with our current access to capital without the requirement for additional raises. Net loss for the quarter totaled CAD 3 million compared to CAD 0.5 million for the same period in 2020. Net loss for fiscal 2021 increased 144% to CAD 9.5 million, compared to CAD 3.9 million in 2020. Our increase in loss is commensurate with our strategy of pursuing the market opportunity in front of us. We are spending to ensure that we maintain our market position as an industry leader and are confident that our investment made over the course of 2021 will yield strong results. Next slide. Turning to ARR and billings, net retention for the year improved to 98% compared to 97% last year. However, this doesn't show the full extent of improvement achieved as it was impacted by two specific COVID-related churns that totaled close to $150,000. This is unusual for us as we generally have near zero churn in our large accounts. Removing these two specific cases, we would have reported greater than 100% net retention in 2021 just as we did in Q4 2021, thanks to low gross churn rates and increasing expansion opportunities in our customer base. I'd also like to note that we expect the stickiness of our solution to enable us to increase this, increase prices over time, a strategy that we are starting to phase in for 2022. In Q4 2021, net new ARR grew 19% in Canadian dollars compared to 25% in U.S. dollars, representing our second-largest quarter ever. For the year, net new ARR was up 31% in constant currency USD, which was also a second-largest ever. This highlights the momentum that we see continuing into 2022 and beyond as our new talent ramps toward their productive capacity. In our view, net new ARR highlights our ability to continually add new clients based on the growing demand that David highlighted for DAM solutions. We generated a record-breaking net billings for the quarter of CAD 4.12 million, up 45% from Q4 2020, and annually by 24%. Our growing billings continue to illustrate the nature of our SaaS business, providing high revenue visibility heading into 2022. Next slide. We ended the year with CAD 6.7 million in cash and cash equivalents and modified working capital of CAD 9.2 million, which represents approximately 5.2 quarters of average billings-based cash flow on hand. In addition, we now have access to another CAD 7 million of capital from the line of credit we announced in January. Combined with our growth momentum and highly visible revenue, this gives us good confidence in our deployment of growth capital, which was calibrated to a level that we believe is fundable within our available capital resources. Given the market opportunity in front of us, we believe now is the time to invest in the future. We exit 2021 in a strong financial position with access to CAD 15.2 million in growth capital. In addition, our revolving operating line is expected to grow step by step with the growth in our monthly recurring revenue. This, in addition to outstanding warrants we expect to be converted in 2022, will provide sufficient capital resources to support our growth plan through to cash positive now that we have largely completed our planned operational expansion. With that, I'd like to thank you for listening in, and I'll pass it back to Corey to open up for questions. Thank you, Dave, David, and Rob. A reminder to the audience to please use the Zoom raise hand function if you do have a question. Our first question comes from Christian Sgro at Eight Capital. Hi. Thanks, Corey, and good afternoon, Dave, Dave, and Rob. The first question I'll ask today is just on the pipeline, what you're seeing heading into 2022. I think one way to think of the mix, and maybe where we'll start, is what you're seeing in terms of large enterprise customers versus, you know, SMBs, which I think is a mix we spoke quite a bit about last quarter, how things are trending this year. It's been interesting. In Q4, we saw more SMB coming through our pipeline, and we were really successful in closing the SMB, mid, and enterprise that we saw in our pipeline, but it did skew more in Q4 towards SMB. Now, coming into Q1, we saw our leads jump, our SQOs jump, and an interesting mix in that enterprise came back in the beginning of Q1. We saw that in January, where we saw more leads coming in and opportunities that were enterprise. It's an interesting mix that we're seeing, because throughout 2021, we saw the balance fluctuate, and we've just seen that happen again. It is a little bit seasonal with annual budgets and that in play. Overall, we've just seen our target market expand down from enterprise to SMB to fully include all company sizes, no matter where they're located in the world, what industry they're in, or their size, just making sure that they have an enterprise use case. Lots of users, lots of assets. Okay, perfect. Much of the sales is still based, you know, here in North America. You know, maybe last year you were cautious on a fourth wave or a prolonged COVID impact, but as prospective customers get out of, say, panic mode now, are you seeing, you know, more engagement from customers in general, DAM coming to the forefront? How do you see that trending through the next couple quarters as the pandemic calms down here? We definitely see it stabilizing in that sales cycles are shortening, whereas in 2020 they extended quite a bit. In 2021, they started coming back a little bit, but they fluctuated. At the end of the year, Q4, we saw them speed up, and we're seeing that now in Q1. Going forward, I don't know if COVID's truly abating yet, but as it's changing, we're seeing companies get more comfortable with it and realize that they do have to make decisions. They can't sit and wait, because their businesses are being held back by not making further investments in their future. We're seeing that change. We saw it change a little bit more in Q4 based on how quickly people were making decisions, how quickly they were moving, and now we're seeing that in Q1 as well, and we expect that trend to continue. Okay, perfect. That all sounds positive. I'll ask, maybe this is related to sales cycles, but on the marketplaces, you know, programs with Microsoft, monday.com Yep. It still seems early days, I suppose. Only a quarter or two in. Yeah Are you seeing some traction there? How are conversations going? Is there any heavy lifting required from your end, or so far so good for both those marketplaces? Definitely early days. You know, I would say any marketplaces, like the monday.com-type marketplaces, are good for market exposure or customer exposure in that sometimes they won't come through the marketplace, but they'll see us there, then they'll reach out directly. Somehow it's more of an influence sale than a direct sale. The Microsoft marketplace is definitely very early days because I would say 95% of Microsoft customers don't even really know it exists yet. It's a little bit hard to find. However, we are seeing deals come through it because there are some customers that are those first mover advantage, first movers that understand the ecosystem really well, and they're leveraging it on a daily basis. When the marketplace was launched, they were in early looking to see how they can utilize just that marketplace and the different programs that Microsoft has put in place, and it's something that we talked about a little bit last time. It's not just the transactional marketplace here that's important, it's the programs that Microsoft has built around it to encourage their customers to utilize that marketplace to buy Microsoft products, but also third-party products. That's both with their resellers as well as Microsoft's internal sellers. We're already seeing deals and opportunities come through that marketplace, and we probably have, I would say, the most expectation out of that marketplace this year to impact our business. Good. Perfect. I'll flip more maybe to the OpEx profile. Maybe more a question for Rob or the other Dave. In the press release and in the prepared remarks, there was some commentary that, you know, the cost level would sort of stay put, but for some variable items. You know, as a simple way to think of that, just that OpEx, maybe if we think of sales and marketing R&D, like, that would stay, you know, relatively flat maybe as a percent of sales or flat in total going forward from run rate Q4. Am I understanding that right? I think the message was that, of course, cost of sales will go up with revenue as normal, but the other OpEx items will have an inflationary effectively adjustment. The one way to think of it is 60% of our cost is payroll. I think, as per the comments from David, how hard it is to attract people and also keep them. You know, the market has moved for wages. Yeah, it's been probably around a 10% increase in payroll. Yeah. You're gonna see some inflationary impacts like that, but it's still the same foundational team that we'll be working with, if that makes sense. There's where your inflation comes. Okay, that makes sense, Rob. That was probably just much better put than the way I asked the question, but I think I understood okay. Yeah. Congrats on, you know, nearly doubling the team this past year. You know, with that OpEx sort of guide and commentary, is the takeaway there that hiring would slow down a bit into 2021, or sorry, 2022 rather? Like, on the sales and marketing or R&D side, would you say you're pretty well rounded out on either of those? Yeah, it's more, you know, storming was part of our 2020, 2021, just growing the team, getting them onboarded, getting them trained. We entered 2022 in a really good spot with that team in place, largely in place except for a couple positions, pretty well onboarded and then training in their various positions. We don't see a lot of new additions to the team this year from a seat standpoint. It's just continuing now to perform, like, to norm that team, norm our processes and how we're working together as teams, and then performing later throughout this quarter, but then throughout the year as well. Yeah, I think that's something that, you know, I don't know if you noticed it on that one slide that David had up, and if you wanna put it back up too, David. You know, we kind of characterized our employee base, our team based on, you know, their stage of development. In 2019, the results you saw there were a highly performing team. Pretty much everyone was in place. We didn't do a huge add or anything. It was pretty steady. You know, we were able to leverage the performing aspect of the team. You know, fiscal 2020, we added, you know, a fairly good swath of additional people there, and so there was some norming in aspects and, you know, storming, distorming, and disruption going on. By and large, there was also a lot of performing 'cause it wasn't a massive increase of the team. This year sent our entire team into storming and forming part of teams. Next year we'll be in norming, performing for 2022, and then 2023, we get to go to performing, which is amazing. You know? That's where you're gonna see some additional lift come from that investment. It gives you the idea of the ramp cycle involved. We'll benefit a bunch from that as we get to norming and performing here in 2022. Okay, perfect. Thanks for clearing that all up, and I like all the lingo there and make you understand it well. That's all the questions from my end. Thank you all for taking the questions. Thank you. Thanks, Christian. Thank you, Christian. Our next question comes from Gavin Fairweather at Cormark. Gavin, you can go ahead when you're ready. If you wanna come off mute, that is. Do you have me now? There you go. Yeah. That helps. Okay, that's awesome. Hey, I was actually just gonna start just on kinda salesforce productivity, and I think you were kind of alluding to it. I mean, obviously you've grown the size of the salesforce here. You know, some of those, you know, team members are maybe newer, but, you know, obviously there'll be a bit of a maturation curve there. Do you see any other kinda drivers around salesforce productivity that might, you know, influence your bookings in 2022 and 2023? Definitely. Years ago, we would just have a couple salespeople doing the sales. They would be out there doing cold calling, taking fresh leads coming in, converting those leads, working them to close won. Over time, we've added BDRs that are fielding incoming calls and doing outgoing calls, and our account executives just closing deals. That's been the last few years. Of late, in 2021, we added sales engineers. We're adding management layers within the sales team. We're adding other supporting elements within the business to help them, help that entire team or help the organization take leads that are coming in and then move them through the sales pipeline. It's the most complex that it's ever been, but it's also the most efficient that it's ever been because we have people specializing in each component of that sales cycle throughout the sales pipeline. I see that furthering in 2022 'cause some of those changes we made in 2021. Yeah, well said, David. I'd sorta add onto that a bit that, you know, the productivity coming from not only the maturing of the individual people in the seats, so unlike prior years, we enter the year with everybody already in place, already ramping up. And also on top of just that piece and the maturing of the marketing and BDR team that David spoke of, you know, we're also significantly increasing their opportunity through the support from an enablement manager and then also all these partnerships that we've done and added as well. You know, lots of factors coming into play, and on top of that, finally, you know, the R&D team, as they started to expand throughout the year, have and got out of just the storming piece, you know, have been able to start delivering on some new features and things that are moving the needle for the sales team too. You know, it's a full, you know, holistic approach, if you will, that's gonna make that team overall successful and get them to higher productivity numbers. That was a good segue to kinda where I was going next, and I was hoping you could just touch on, you know, some of the win rate trends that you've seen of late, and then maybe touch on, you know, your short-term and longer-term kinda product development priorities and how you see that influencing the win rates that you're achieving with the salesforce there. Q4, we saw our best win rates in history. We started the year kind of in the COVID win rate range. We saw in 2020 things came down 'cause our sales cycle lengthened, so what was closing within a quarter reduced. Whereas coming into the pandemic, we were closing quite a large percentage of our deals in quarter. The lead would come in in quarter, and we would close within quarter. 2020 hits, the pandemic, and all of a sudden, a lot of those things that were coming in within a quarter would close in the next quarter, so that changed those win rates throughout the business. In Q4, we saw that dramatically swing from how we entered Q1 of last year, so our best win and close rates yet in our history, and we see that continuing throughout 2022, as a lot of the factors that Rob, Dave, and I talked about in our opening remarks just lengthened throughout the year 'cause we see all those trends continuing. From a product side, I'm pretty excited for 2022 because Rob's right. A lot of storming happened in our engineering team, which grew the most out of any team. Pretty well that entire team spent 20%-30% of their weekly time throughout 2021 interviewing, training, onboarding. 20%-30% of their time was used to bring new people on. Coming into 2022, that's primarily gone. Now we can take all those resources, they're optimized, they're training, getting good and familiar in their roles with our domain, and now applying that to a lot of the things that have been working through our product roadmap in 2021. I'm really excited, as I mentioned, on the video front. We've got a lot of really exciting things coming on that side, and this is an area where we're really well known on being able to handle massive volumes of 4K and 8K video files. These are massive files, and we can handle millions of them, which gives us a massive competitive advantage in the market. Artificial intelligence, you know, the things that we're doing with Jane Goodall and other organizations that we've talked about through press releases and past calls like this, we're taking AI to that next level to really increase the utility of it for our customers, to truly make a difference in the searchability and discoverability of assets. 'Cause if you can't find assets within your system when you have millions of assets, let alone hundreds of thousands or tens of thousands, the system isn't much good other than a bank to make sure that they're not deleted. Our job as a DAM is all about discoverability, so we can increase the ROI of those assets. We see AI and video being big this year, but also getting into the core of DAM. That's permissions, it's attributes, metadata, how it's organized, how it's tracked, how it's utilized. There's a part of our team that's delving into that as well because we're seeing across the board organizations' DAM maturity, I would say asset maturity, is increasing significantly. When people used to come to us a few years ago, it'd just be like, "Yep, need 10 terabytes. Gonna chunk a bunch of assets in there, and, like, three people, like, will access it." Not today. It's like, "Yeah, yeah, I've got 10 terabytes to put in, but now let's talk about taxonomy. Let's talk about integrations into third-party systems. Let's talk about multiple teams being used, being able to access that, those assets from within the company, let alone through vendors, customers, wholesalers, retailers," just a much bigger ecosystem accessing those. As we talk about that DAM maturity model, it's not just level two, it's level three and four that customers are talking about today. Two years ago, they were barely talking beyond level two. We have a few customers talking about level five that isn't even technologically possible today. I'm getting really excited with the overall maturity of the DAM market and people's understanding of assets within their businesses and how they impact productivity, continuity, and velocity. One thing that, David, and you, I'll roll you all the way back to your comment on Q4 being the best win rate numbers ever. Mm. ... for the company, and also dovetail that into what you're saying about some of the areas we're investing in R&D. In Q4, at the beginning of it, we released a new AVI, audio-visual indexer tool, and also a new CDN linking tool, it's called, that enables you to distribute directly to the DAM to other assets, other tools, and those two adds were a big part of getting our win rate up to a record level. It was actually the quarter where you could see the direct linkage between R&D releases of new features that, on the path that we're on for the DAM maturity model and the results in the same period. That was. I don't think I wanna. I wanna make sure that wasn't missed. I also wanna make sure that what isn't missed about this is that in fiscal 2021, in U.S. dollars, our net new ARR was a record in every single quarter except for Q3. If you minus off NBCU, which was $300,000 in that quarter, it was actually a record every single quarter by a magnitude of 25%-30% higher than any other quarter previously delivered. You know, really good to see those starting to come through. This year, with the FX rate currently at about 1.28 versus 1.2656 in our ARR, it's no longer a headwind for us in this year. You know, those numbers and those records were delivered despite the fewest number of large deals we've seen in a while. It's because of the strategy that David was talking about leaning into the entire use case that we've talked about. In the face of continued COVID headwinds, in the face of the team being so focused on adding people, and also having fewer of the, you know, none of the sort of NBCUs added in the year, we still delivered that record much more stable, much stronger growth platform to grow from going forward as some of these larger deals David talks to come to fruition potentially in 2022 and 2023. Wanna bring all those pieces in a full circle there for you, make sure they're not missed. Thank you. No, that's super helpful. Next, just on net dollar retention, I mean, you talked about looking to get back to 2019 levels. How are you feeling entering 2022? What are some of the drivers that you're tracking? You know, how are you feeling about, you know, the overall ability to expand the base? You know, I did see, obviously, the nice big expansion with NBCU obviously early in this year, so a nice start on that front. Hey, Dave, we talk a lot about this recently. You wanna jump in? Sure. This has actually been a focus of mine just in the last month or so. We really feel like there's an opportunity here for 2022 to be, you know, above 100% net retention. You know, we're looking at, and I think I mentioned it in my deck, we're looking at, you know, price increases, inflationary price increases. We're seeing, you know, good numbers coming in Q1 on churn, low churn. Then just as Rob mentioned, the feature set that we've started to deliver in Q4 and also into Q1, the opportunity for us to add upsell dollars is increasing. We're starting to lean in on that. I know I'm working with the CS team heavily in terms of, you know, trying to scope out and trying to make sure that we're building that as a big part of our business into 2022 and beyond. Well done. Not sure if that answered your question. Well done, Dave. Yeah. No, it was great. Just lastly for me, I mean, you know, obviously we've talked a lot about the hiring that you've been doing and kind of the hot labor market. Maybe just to flip that on its head, how are you doing around kind of employee retention, given everything that's going on for tech talent out there? Yeah, it's a good question. As you probably know, we brought on our first Vice President of People and Culture full-time. The team has been doing a great job just kinda level setting, I find we've been storming for, like, a decade when it comes to just people in general, heads down, and almost forgot about the people and culture side because our culture has always been very warm and friendly and seemingly really good. Bringing in this people and culture role within the business, now that we have it, and we've had it for three, four months now, I can't imagine how we didn't have it before. I don't even understand how we survived before we didn't have it because there's so many really great things from a benefit standpoint to provide a team, and some of those I didn't even know were available or possible before. I think as a management team and overall as an organization, we've learned tremendously by having that team set up in the last quarter and getting them ramped up. There's a lot of things that right out of the gate we were able to implement that are helping. I think in general, and when I say helping meaning that bringing us into the new age of people and culture and the benefits to provide our team so that as they're working their long hours on building great products for us, selling our products, and maintaining them and helping our customers, that the company's looking out for them, their best interest at all times. That's what that team does nowadays and kind of SaaS companies and other companies as it trends throughout the different industries. From a retention level, our retention levels are really good for 2021 and for 2020. I think in 2020 we might have lost one or two people. In 2021, four or five for the whole year, and I might be a little high on that. Coming into this year, just being really careful, making sure that we're doing everything we can to support our team so that they're properly compensated, properly benefited, supported in their career growth plans. Everything that we can do to make sure that they feel they're in a respectful, caring, thoughtful environment that's looking out for them and their family. That's great. That's it for me. Thank you. Thank you, Gavin. That is it for questions that we have today, so I will hand it back to you, Rob, for closing remarks. Well, thank you, Corey, and thank you, everybody for listening in on today's call. Much appreciate your support and interest. We hope that it was informative and that it helped you better understand where we've come from and what that indicates for our future, and particularly some of the key messages that we hope you walk away with regarding the market opportunity, our ability to increase our market share and growth, and of course, our expanded operational foundation and the impact that may have on the future and you know, how we've calibrated that relative to our accessible capital. Hopefully that was all very clear, and happy to take other questions you know subsequent. Hope to see you again for our Q1 reporting, which will be just around the corner. Looking forward to that, and thank you again for your time. Thanks, everybody. This concludes today's call.
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