Good morning, everyone. Thank you for participating in today's conference call to discuss Simply Better Brands' financial results for Q1 of 2023. Before we begin, let me remind everyone of the company's Safe Harbor disclaimer. Certain portions of our comments today will concern future expectations, plans, and prospects of the company that constitute forward-looking statements for the purposes of the Safe Harbor provisions under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements containing verbs such as aims, anticipates, estimates, expects, believes, intends, plans, predicts, will, may, continue, projects or targets, and negatives of these words and similar words or expressions. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated by the forward-looking statements. Factors that could affect our actual results include, among others, those that are discussed under the heading Risk Factors in our most recently filed reports with the SEC, including our annual report on Form 10-K, our quarterly reports on Form 10-Q, and our current reports on Form 8-K. In addition, this call includes discussions of certain non-GAAP financial measures, including adjusted EBITDA. The most directly comparable GAAP measures and reconciliations for non-GAAP measures are available in the earnings release and other documents posted on the company's website at simplybetterbrands.com under Investor Relations. I would like to remind everyone that this call will be available for replay through June 14th, 2023, starting at 7:30 P.M. Eastern Time tonight. Executing the conference call today is Kathy Casey, Chief Executive Officer, and Brian Meadows, Chief Financial Officer of Simply Better Brands Corp. Subsequent to the formal presentation, we will not be executing a live Q&A session, but answering questions submitted in advance of the call. Should you have additional unresolved questions, we encourage you to reach out to our investor relations website. With that, I would now like to turn the conference call over to the CEO of Simply Better Brands, Kathy Casey. Please go ahead. Oh, thank you, Michelle, and thank you to everyone who chose to join us today. Extremely excited to share our progress over the past quarter. During today's call, we'll plan to cover three topics. First, an overview of Simply Better Brands, since some of you are newer to the party. Second, a review of our Q1 performance, and finally, some insight into our outlook and growth drivers on a year-to-go basis. After taking Simply Better Brands public in December of 20, we are and were laserly focused on growth, both organically and through an aggressive acquisition strategy to diversify our portfolio, with the intent to expand our capabilities and also acquire top talent. Now, we sit here less than three years later, and we've completed six acquisitions and operate in really three core verticals: plant-based wellness, clean ingredient food, and next-generation beauty. Our mandate is to drive growth by relentlessly following the consumer and innovating to solve the problems. As a result, we source the growth through concentric innovation, acquisition, and expansion, both in category and in channel. The business model is fueled by buying and building brands, both in the direct-to-consumer environment and the B2B environment, many of them starting as direct-to-consumer brands, that we then ultimately take into omni-channel brands. A key focus of ours is our rapidly growing TRUBAR product. It's driven by expanded distribution. The brand delivered $10 million in 2022, and is focused to accelerate to achieve a minimum of $25 million here in 2023. One of the drivers of Simply Success is the access to strong and experienced management and talent from companies, blue-chip companies like Procter & Gamble, Kellogg, Mars, R.J. Reynolds, that we enjoy and have on our leadership team, as well as our board of directors. Essentially, decades of folks with building brands is part of our DNA. In Q1 2023, we are pleased to announce that we delivered a record quarter across all of the key metrics. Net sales of $24.6, compared to $12.1 year ago, achieving positive adjusted EBITDA of $800 thousand, versus losing $1.1 million a year ago, all with strong operational and governance to deliver positive operating cash flow of roughly $1 million. Doing all this while simultaneously continuing to buy down our debt. take a moment to thank our entire team for the discipline to deliver and enable these stellar results. As we look into 2023, we reaffirm our guidance. It was and is to exceed $80 million in top line revenue, with an adjusted EBITDA of $3 million-$4 million. We are focusing and forecasting the following growth drivers: continued distribution, expansion of TRUBAR, customer acquisition on our PureKana brand, No B.S. entering Walgreens nationally this fall on top of CVS last year, and the portfolio expansion of our new wellness brand, Vibez. As well as category expanding innovation across all of the core brands in the back half of 2023. Net, we are seeing momentum across what we call the Fab Four, our strategic growth brands. A quick highlight of a summary of Q1 23. Our revenue, and we're very, very pleased to announce that revenue not only delivered on expectation, but grows 2 times year-ago. You'll remember 2x year ago, you'll remember that we grew 4x for the total year of 2022. Our cash flow is positive for the first time in quite some time, very proud of that achievement, that we're effectively managing through the cash with great governance and rigor, and delivering $1 million in free cash flow. adjusted EBITDA, as we said, up $800,000 versus a loss of $1.1 million a year ago, all while reducing some of our short-term debt in terms of promissory and convertible debt reduction of $2.6 million. This is on top of buying down $4.5 million of those two vehicles in 2022. PureKana, our largest brand, now achieves a number two rank, and we'll chat a little bit later that we believe it's trending to be the number one brand in the category here in 2023. TRUBAR in Q1 grew 4x year ago. No B.S. had their second installment of businesses within TJ Maxx, and as we said, with Walgreens later this year. We continue to see progress and momentum on our Vibez brand. We are very pleased with our financial commercial progress in Q1. We're confident in our talent, our strategy, and most importantly, our execution going forward. Let me now transition to an overview of Simply Better Brands and begin ultimately with our mission. Our highest order is to democratize health and wellness authentically every day, as we believe that wellness should be accessible to all. We have this in mind as we create the portfolio that we execute today. We accomplish this mission by building disruptive brands in the emerging plant-based and holistic wellness space. Our focus remains to emotionally connect with millennials and older gen, Gen Zs on their wellness and active lifestyle journey. Core to our value prop, this is one of the things that differentiates our company. Our value prop is to move with speed and agility. We identify a consumer opportunity or a trend in the marketplace, we're enabled to move at a much faster rate than large corporations to solve a consumer problem. With this agility and flexibility in terms of supply chain, we can win first and secure a disproportionate share in the markets that we choose to enter. Assisting us in this mission is an extremely talented board of directors and leadership team. I'll start on the slide from right to left. Board member Michael Galloro, Principal at Ellis Finance and a CPA with extensive capital markets and M&A experience. Richard Kellam, new to our board, currently CEO and Director of DATA Communications Management Corp, with extensive CPG experience in executive leadership roles globally at retailers, or excuse me, at manufacturers like Mars and The Advantage Group International. Kingsley Ward, a newer member to our board, came on here earlier this year. Chairman and Managing Partner of VRG Capital and the Chairman of Clarus Securities. Brian Meadows, our talented CFO, with strong operational experience, both in the public markets and as a significant startup background. Paul Norman, our board, with over 30 years of experience at Kellogg, running a $9 billion P&L. Finally, myself, CEO and board member, 30 years at P&G and Kellogg in Sales, Marketing, and General Management, working in commerce and across every class of trade. My last role at Kellogg was leading a $2 billion portfolio across every category and every brand within Kellogg. We use this experienced board to solve for where we see significant growth opportunities in the marketplace. If you look at this page here, you'll see that we have the opportunity to participate in some extensively large categories. We're mindful of the categories that ultimately we go after. We participate in three large and growing categories: cosmetics and beauty at $77 billion, the growing snack bar category at nearly $7 billion, and the CBD hemp market at roughly $12 billion. Not yet on this page are some additional markets that we're entering here in 2023. Six billion dollar protein powder category with our TRUBAR brand, and the $40 billion nutritional supplement category with Vibez, and on a smaller scale, only about $196 million, but the hemp pet care category with PureKana. You'll see us continue to grow through category and channel expansion, but also look at where our brands can extend into other categories, AKA taking TRUBAR into protein. Enabling category penetration, as referenced earlier, there are really three core brands: PureKana, TRUBAR, and our No B.S. Skin Care brand. PureKana is our largest brand, plant-based wellness brand to date. In a category of about 4,000 brands, it performs in the top 2 ranking position. This is really due to our active ingredient formulas, transparency, and efficacy, ultimately, what we bring to market. Secondly, TRUBAR is our absolutely delicious gluten-free vegan bar, with 12 grams of protein and only 190 calories. I would call it a mix between a high-protein snack bar or a low-protein snack bar, a bit of a hybrid in the category, which allows us to engage consumers from multiple different directions. TRUBAR consistently exceeds category hurdles when placed at retail. We'll talk a lot more about TRUBAR's success as we get here in this call a little bit later. No B.S. Skin Care bans 1,600 ingredients, and it garners the reputation as one of the cleanest skincare lines in the category. If you look at healthy skincare, where the skincare category is currently growing at about 20%, or healthy skincare is growing about 20%, it's growing at a rate greater than the category, which really is only growing at 7%. We enjoy lapsed users coming from bigger brands, coming into, ultimately into consumer, into No B.S. brand, because there's a demand for no bad stuff. Essentially, these three big brands align with an informed consumer, who's mindful of what goes in, on, and around their body. In addition to these brands, this past year, through acquisition, we've also integrated and activated another plant-based brand called Seventh Sense, and launched our own brand from scratch called Vibez. Seventh Sense is currently sold online and primarily targets young boomers, focused on proactive solutions in the needs states of both pain and sleep. Vibez just launched this past November of 22 with a keto gummy offering to start. It targets a little younger, and it targets millennials in the preventive wellness space via subscription model and direct consumer. Due to really our extensive learning and capability in this space that we learned through PureKana, Vibez sold $1 million already in Q1 '23, as we manage the balance between growth and profit of that brand, and has an extensive portfolio expansion plan in the back half. That I'll take you through a little bit later. While Simply, originally started with only the PureKana brand, we, by design and strong intention, actually, evolved to a disruptive and innovation-centric consumer products company, focusing on millennials and older Gen Zs on their wellness journey. This mandate is now allowing us to access consumers in a variety of different spaces. You'll see that although early in 2021, PureKana represented 92% of the portfolio of the company, or only 8% of our business was done outside of PureKana. You'll see very quickly, if we look at Q1 over year-over-year and get into Q2, that 8% of the business was outside of PureKana. Then in 2022, 21%, 23% was outside of PureKana, and now you can see roughly half of our business is now outside of the PureKana brand. Again, by design, we want to participate in plant-based wellness, but we wanted to be able to grow the company agnostic of what happens regulatorily in the CBD space. Even within PureKana, you'll see that we have an offering that actually engages CBD, and many offerings that actually do not engage CBD at all to solve the wellness problems of consumers. Net net, we are not a cannabis company, and I think early on, because our biggest business was PureKana, folks by nature thought we were a CBD company or a cannabis company. It's clearly articulated here in Q1 that we're not a cannabis company, but a disruptive and growing brand incubator of consumer goods. Also of note, I know there's often questions about how we spend our marketing investment, what that looks like year-over-year, the role that it plays ultimately in our portfolio. Also of note, as our revenue diversifies, so does our marketing spend. As you'll get into the numbers, when you go through some of our materials, you'll see that in Q1, our marketing spend was reduced 13 full points as a% of sale. We'll continue to see our marketing and our revenue diversify beyond what you see here on this page, in each of those key metrics play a different role as we go forward. Adding a bit of color to the TRUBAR number that we shared in the previous page. TRUBAR is positioned for just another breakout year in 2023. Our great taste and candidly, very strict nutritional guidelines, had the party recognized by Healthline as a top 10 brand in the protein category last year. We continue to expand distribution and new distribution at retailers like Costco, who would be one of the, if not the largest bar retailer in the United States of America, because about 45% of the bar category is shopped within club. If you want to win in bars, you have to win in Costco and ultimately Sam's. The new distribution in retailers like Costco and 7-Eleven, drove sales to 10x year ago in 2022, and we consistently exceeded the category hurdles at Costco. Exceeding that hurdle, it enabled us to secure distribution in every U.S. Costco, this early, actually earlier in Q2. It's really that momentum that drives the $25 million forecast for 2023. An early Q2 promotion at Costco delivered, as you'll see down here in the lower left, $9.5 million in POS sales through the register in just 26 days. For reference, when I was at Kellogg and we sold 5 different bar brands, our largest promotion at Costco ever was $5 million. In 26 days, we did $9.5 million to the register, exceeding Costco's hurdle rate, which is about $8 million that they expect from these national promotions. Equally as important, you'll see next to us, we had another bar that was on promotion at the exact same time. It's one of the leading national bars in the category, that bar set next to us in a pallet position, while we did $9.5 million, only did $7 million. We, without question, between the packaging, the position on the pallet, the incredible graphics, the indulgent taste profile, and the clean ingredient guardrails of the brand, we believe that without question, we have a breakthrough winner. If you look at Costco sales, it would suggest that we would be one of the top 10 selling protein bars in the United States already, with a brand that, as you saw, just started getting traction last year in 2022. Customers. It is a very critical mandate of ours that we take these direct consumer brands, and we put them in omni-channel environments. If you want to drive stickiness and loyalty with consumers, we need to make sure that they can find a product agnostic of where they choose to position it. Our brands, which as I stated earlier, started roughly online, you know, now enjoy an omni-channel footprint, with roughly 60% of our sales direct-to-consumer and the balance sourced in really virtually every class of trade in the U.S. and Canada. Mind you, when we showed this graph down the lower left, at our last meeting for the year-end 2022 results, about 75% of our business was done in a, in the direct-to-consumer. We're very, very quickly adjusting the mix of the business and the access to our brands across many outlets, agnostic of trip mission and agnostic of shopper occasion. Some notable retailers you'll see include Amazon, CVS, 7-Eleven, and select Whole Foods locations. We're in some Whole Foods now with TRUBAR and have planned later this year to enter Whole Foods globally with TRUBAR, with 4 different flavors. To date, in 2023, TRUBAR signed a distribution agreement with Sodexo, one of the largest food service retailers in the world. No B.S. has added TJ Maxx and BJ's Wholesale Club. As I mentioned, is slated to enter Walgreens later this year, the largest drug retailer in the United States. While our PureKana offline business continues to enter C-stores and distributors regionally here in the United States. Enabling this expansion is actually innovation. Not only do we take the brands and we make them fit for purpose, agnostic of the channel they go to, but being very mindful of the consumer that shops these and what problems we're solving for, and how do we bring that innovation to market. Through extensive research, we follow the consumer on their wellness journey. We innovate solutions that solve problems in, as you can see, the following need states on this page: calm, sleep, pain, immunity, weight loss, focal acuity, energy, recreation, and the latest need state that we're entering here in Q3 around healthy hair or hair loss mitigation. Those need states are hunting grounds in form, where we take the brands going forward and how we extend those brands. We've activated those consumer insights with innovation across our portfolio. The expansion plans are fortified with not just line extensions, which give you moderate incrementality, but actually incremental categories, which gives you material incrementality. Vibez will transcend the need states of calm, weight loss, immunity, and hair loss or hair management, and focal acuity. TRUBAR expands what originally started as a bar. We believe we have the right to stretch the brand into the protein powder category. For reference, the protein powder category is about a $22 billion category with daily use and consumer takeaway. We also be extending with new flavors. We need to refresh not only the flavors in market, but continue to refresh the packs that will go into Costco with line extensions. We have mint, PB&J recently, lemon and orange flavor extensions coming for TRUBAR. While No B.S. will launch later this year, all-natural deodorant and a broader set of stronger skincare patches. Seventh Sense strengthens their pain offering and expands more broadly into sleep, while PureKana doubles down on its expansion into pet. We believe that roughly 60% of PureKana consumers today have pets in their home, we see this as an opportunity. If they're going to trust to put PureKana into their bodies, we certainly believe that they would trust to put it on or in the bodies of their pets. Essentially, insight-driven innovation drives incrementality, and it's core to securing consumers' loyalty across our brands. Vibez, and this is the first time we're showing this. We launched Vibez, as we said, back in 2022, late 2022, back in November. We wanted to solve consumer problems, but we also wanted to be in a position that we could do that agnostic of what was happening with CBD regulations. It's been an advantage the company has had, where many of our CBD peers only do CBD. They don't do brands outside of CBD, and they're essentially then mitigated to FDA regulations, which we all know have been very slow to move. Vibez, the essence of Vibez was not to buy a brand like we've bought many of our other brands, but actually to launch our own brand with the CBD experience and background we have. We wanted this brand actually not to have CBD in it. We could enter the $40 billion nutritional supplement business incrementally for us, and as you can see there, over time, expand the portfolio across a variety of specific states. Over the next 12 months, we'll expand the portfolio across a number of innovation areas to include weight management, gut health, extremely rapid space for Eastern wellness coming to the Western United States, brain health, immunity, calm, energy, focus, and ultimately nails. We will pace this innovation. You won't see all of these in market immediately. We started with a keto offering. Next comes focal acuity, next comes hair loss. We will stage as makes sense in terms of balancing the financials and appropriate pacing as we talk to specifically consumers. Now, to see how all this comes to life between consumer expansion, channel expansion, category expansion, I'd like to now turn it over to Brian. Brian will take you through the financials. Thank you, Kathy, and good morning, everyone. Looking at our first slide, the financials revenue progression graph tells the Simply Better Brands' major growth story that really took off starting in the fourth quarter of 2021. Quarterly sales in 2021 were single digits and were based on PureKana and No B.S. for most of the year. In August, we acquired TRU Brands, and it began to contribute materially to SBBC sales growth starting in the first quarter of 2022. PureKana's new marketing program started to produce tremendous top-line results in the fourth quarter of 2021 and has been delivering solid numbers ever since. No B.S. Skin Care also launched in 3,200 CVS locations in 2022, adding further diversified growth. The fourth quarter of 2022 again demonstrated continued quarterly growth led by PureKana and Tru. Sales for the first quarter of 2023 are higher by $1.6 million over the fourth quarter of 2022. As the slide revenue by brand shows, which was presented by Kathy earlier, we are starting to see growth spread across more of the brands, with Tru representing 41% of Q1 revenues, compared to 15% in the fourth quarter of 2022. Turning to the first quarter of 2023 results. In Q1 2023, the company generated revenue of $24.6 million, with a gross profit of $13.9 million, or 57% of sales, compared to $12.1 million, with a gross profit of $8 million, or 66% of sales during the prior period. Revenue increased by $12.5 million over the prior period's revenues. Company's revenue is generated by four main subsidiaries, PureKana, Tru, BRN, and No B.S. PureKana's first quarter revenue was $12.5 million, compared to $9.3 million for the comparable period, or an increase of $3.2 million, or 34%. Tru's first quarter revenue was $10.2 million, compared to $2.5 million in the comparable period in 2022, an increase of $7.7 million. Tru's strong sales performance in the first quarter was driven by orders from Costco in the U.S. for a national promotion for the Multi-Vendor Mailers or MVM event. No B.S.'s first quarter for 2023 was $0.3 million, compared to $0.3 million in comparable period. Revenue from BRN, which is Vibez and Seventh Sense brands for Q1 2023, was $1.4 million, compared to nil, as BRN was acquired in the second quarter of 2022. Looking at the cost of goods sold for the first quarter, the cost of sales increased in the first quarter relative to the fourth quarter of 2022 by 13 percentage points due to a higher mix of lower margin B2B sales, which was 41% of sales in Q1, compared to 15% in the fourth quarter of 2022, which has lower gross margins than B2C sales. Gross margins for B2C typically range in the low to mid-70s, and B2B gross margins range in the mid-30s to high 40s. Gross profits for the first quarter of 2023 was $13.9 million, or 57% of sales, compared to $8 million, or 66% of sales in the first quarter of 2022. The gross profit margin was down 9 percentage points in the first quarter of 2023 over the gross profit comparable period, again, driven by the higher mix of B2B sales compared to the prior period. Important to note, as we look at our 2023 guidance, that we do expect gross margin to be reduced in 2023, as we do expect to have a higher proportion of our sales generated in the B2B sector, with retailers such as Costco and CVS. Operating costs for Q1 2023 were $14.8 million, an increase of $4.3 million, compared to $10.5 million first quarter of 2022. Majority of operating costs increase that we incurred in the first quarter were marketing expenses, which were $10.7 million, or 72% of operating expenses. They increased $3.7 million over the previous year, directly related to the increase in PureKana and Tru sales. PureKana accounted for $7.6 million of the $10.7 million in marketing costs. TRU Brands accounted for $2.1 million in Q1 marketing expenses. Tru's marketing expenses were higher in the first quarter, directly related to the national Costco MVM promotion. The national promotional costs are significantly higher than the regular Costco promotional allowances. The national promotion average is 22% compared to the regular promotional allowances, which are approximately 10%. The company chose to participate in the MVM event as it expected to exit the national promotion in a favorable position, where additional Costco regions would continue to order the product after the national promotion event had ended. The MVM will run to the company's second quarter, and marketing expenses will be higher also in the second quarter. Non-cash items of $1.7 million represented 12% of operating expenses and increased $0.4 million from the prior year. These again, are share-based payments of $0.7 million and amortization of $1 million. The operating loss in Q1 2023 was $1 million, compared to a loss of $2.5 million in the prior period, or an improvement of $1.5 million. Other expenses in the first quarter were $1.7 million, compared to other expenses of $0.7 million in the first quarter of 2022, or an increase of $1 million. The main components of other expenses were finance costs of $0.7 million, and a loss on remeasurement of warrant liabilities of $0.9 million. For the first quarter of 2023, the company recorded a net loss of $2.7 million, compared to a net loss of $3.2 million in the prior period, or an improvement of half a million. The company generated adjusted EBITDA of $0.8 million in the first quarter of 2023, an increase of $1.9 million over adjusted EBITDA loss of $1.1 million for the prior period. Moving on to our progress on debt reduction. Building on the success of our debt reduction initiatives in 2022, where we reduced short-term promissory notes and convertible debentures by $4.5 million, we have further reduced this debt by $1.7 million in the first quarter of 2023. Subsequent to the quarter, we paid down an additional $0.75 million in promissory notes for a year to date 2023 total of $2.6 million in debt reduction in convertible debentures and promissory notes. Combining the debt reduction for 2022, that is a total of $7.1 million debt reduction in convertible debenture and promissory notes. We had a successful capital raise in February 2023, when we raised CAD 7 million. Additionally, we have been increasing our use of short-term lines of credit for a number of our subsidiaries, including TRU Brands and No B.S. These credit lines are typically tied to large customer purchase orders or receivables. The average life of these credit loans are 3-5 months. You'll see these short-term loans fluctuate on our balance sheet as we continue to finance large customer POs. These credit lines are being used for our rapid growth with customers such as CVS and Costco. We have a disciplined approach to using these lines only to finance large customer POs. For example, we borrowed a total of $5.3 million to finance large customer POs during the first quarter, and during the same quarter, we repaid $5.5 million of these facilities. A very recent important use of these facilities was to finance the national MVM Costco order for Tru, which provided us up to $6 million in a revolving line of credit to finance these POs. We also have AR factoring with C2FO, which provides us with quick access to cash on large customer receivables at a lower rate than our PO financing. We are thus able to factor large customer receivables and pay down our higher cost PO financing lines of credit. Moving to our balance sheet. Cash on hand as of March 31st, 2023, was $5.7 million, which was up from $2.3 million at year-end 2022. Total assets as of March 31st, 2023, were $37.8 million, and liabilities were $25 million. We reduced convertible debentures in February 2023 by $1.7 million, and an additional $0.75 million promissory notes subsequent to the quarter. Basic shares outstanding were 71.8 million, fully diluted shares outstanding, 98.2 million. Turning to our outlook. Today, as Kathy mentioned, we're reconfirming our 2023 outlook. Revenues to exceed $80 million, gross margin in the 58%-60% range, adjusted EBITDA in the $3 million-$4 million range. Our revenue for first quarter 2023 came in strong at $24.6 million with gross margins of 57%. I discussed earlier on the call, we do expect average gross margins to be lower in 2023 than in 2022, due to a higher mix of B2B sales than in 2022. The revenue distribution by brands slide that Kathy spoke to earlier shows, for example, Tru accounted for 41% of Q1 sales, compared to 15% in Q4 2022. B2B gross margins range in the low 30s to high 40s, compared to PureKana, which averages low to mid-70s and is almost 100% online sales. Our outlook for adjusted EBITDA remains on track for the year, however, we do expect to see uneven generation of adjusted EBITDA throughout the year. As we discussed earlier, the large national promotion with Costco has much higher marketing expenses associated with a national promotion compared to the everyday allowances on sales or everyday rotations. This will impact our second quarter profitability and adjusted EBITDA in the short term. The good news is that we have had a very successful MBM, as Kathy showed earlier, and we expect to have higher go forward sales with additional Costco regions in the third and fourth quarter at significantly lower marketing promotional allowances. As a result of the MBM success, we are also seeing additional growth opportunities with grocery and convenience stores, which is also a higher margin business for Tru. These developments are expected to positively impact our adjusted EBITDA starting in the third quarter. PureKana is seeing higher churn in the second quarter on its business, and we expect, with typical seasonality, sales and profits to improve in third and fourth quarters for it as well. We expect significantly higher adjusted EBITDA performance in the third and fourth quarters compared to the second quarter. I'll turn it back over to Kathy to wrap up. Thank you, Brian. On the page here, I just want to give a summary of where revenue is as it relates to our market cap. As we wrap up, we'll continue to source our growth through incremental categories, expanded channels, and disruptive innovation. As you can see, our rate of revenue growth has grown at a rate much faster than our market cap suggests. Our market cap currently is at one quarter of our annual planned revenue for 2023. Our focus is to remain vigilant on delivering sustainable growth and profit improvement until our stock rewards the results. Brian and I have significantly increased our attention to investor relations, 2 investor roadshows here in the last 3 weeks, because we believe, candidly, that the story of the company is strong. The financials continue to improve. There is an opportunity as it relates to awareness. It will be a focus of ours going forward. To wrap up quickly on just a summary of 2 pages here. I'll repeat a couple of pages early and certainly not going to spend a ton of time on them, but we're extremely proud of Q1 2023. We're a company in a very challenging, competitive environment with pricing headwinds, et cetera. To grow Q1 2x year ago on top of growing last year 4x is an outstanding start to the year and candidly exceeds our expectations. Equally as important is not only was the revenue growth grow strong and will continue to be strong as we go throughout 2023, we did it in a very mindful and thoughtful way about how we utilize and how we spend our cash. It's extremely exciting for us to share that cash flow is positive by $1 million. It speaks to our commitment to balance not only demand and growth, with very intelligent decisions about how we utilize the company's assets. That positive cash flow, of course, drove adjusted EBITDA positive. I believe this is now our fourth quarter in a row where EBITDA was positive versus a year ago. Candidly, some of the net income noise is more paper as it relates to share-based comp and amortization, than it really is a reflection ultimately of the performance of the company financially, in terms of true cash burn, in terms of true and actualized profit. We did this growth in cash flow, EBITDA, and revenue growth all at the time that we made a choice to continue to decline and reduce our debt. We recognize a healthy balance sheet is extremely important, and we'll continue to be mindful of how we reduce our debt going forward, while balancing the need to be able to utilize our cash effectively. PureKana could and should move into the number one position this year. If you looked at, if you look at our performance going up versus the leading competitor in the category, we should eclipse them during 2023 and become the number one PureKana CBD brand in the world, of over 4,000 brands in the United States, and certainly tens of thousands globally. TRUBAR grew 4x in Q1 and will continue to grow versus year ago in the back half. No B.S. Skin Care enters TJ Maxx and eventually Walgreens. All while we continue to put pressure against and continue to drive a diversified portfolio in our own brands, started by us, which is certainly a lot less expensive and dilutive than buying other companies. Double down really on Vibez. Vibez will not only be sold in a direct-to-consumer environment, but we will announce formally later this year, that we will be launching our own Simply Better Brands marketplace. That you can not only buy Vibez, but you can actually purchase and have access through an informative and educational wellness marketplace owned by the company, the entire company's portfolio going forward. To wrap up, we're extremely excited to share what we did today. We feel great about 2022. We feel very strong about Q1 and our start to 2023. We will, as you know, we delivered strong top-line growth, operating cash flow, all while achieving adjusted EBITDA positive and reducing our debt. We are absolutely confident in our talent, our strategy, as it is working, and our execution going forward to deliver the 2023 outlook. I'm now going to turn it over to Michelle. Michelle, if you could assist us here. We do want to address some questions that have been submitted to us in advance of the call. For those of you participating for the first time, we don't usually do live Q&A, but anyone that has an interest in submitting a question can submit it to our investor relations line, Simply Better Brands IR. If you will, Michelle, I'll turn it over to you. I think we had a number of questions that came in from a variety of sources, actually. Thank you, Kathy. I will now read the questions that were submitted in advance of the call. The first question is for Kathy, and it comes from Noel Atkinson at Clarus Securities. Kathy, PureKana now appears to be the largest CBD e-commerce business by revenues in the U.S. market. Congratulations on that. Do you continue to see the potential for double-digit percentage revenue growth for the brand for 2023? What should drive that growth? Yeah, Noel. Thank you, Noel. We appreciate that. It has always been our goal, to be the stated goal actually, to be the number 1 in the categories which we compete. You know, I spent 10 years at Procter & Gamble. Those that lead in the category, not only influence where the category goes, but they also usually get a disproportionate piece of the profit in the category. It would be actually an extreme honor. PureKana has always been somewhere in the top 10 brands in the United States over the, since its inception, but this will be the first time potentially we move into the number 1 position. To your point, we're already there as it relates to e-commerce, but Charlotte's Web does have a bigger brick-and-mortar business than us at this state of time. We do believe as we look at, as we look at your question about 2023. As you know, PureKana grew 3x in 2022, which is a year ago, we do, yes, we absolutely see double-digit growth in 2023. We did about $50 million, $50 million in 2022. Our current forecast is to do $55+ as it relates to 2023, that growth will be sourced in two ways. One, we will continue our customer acquisition model that has been so successful for us. As you know, we add about 20,000 consumers a month to PureKana, those consumers go into a subscription model. We roughly, at any given time, have anywhere from 25,000-30,000 people that live within our subscription model, that come back and buy the product repeatedly as it becomes a daily partner for them to use PureKana. We will continue to acquire customers via this acquisition model. As I mentioned earlier, we also will be entering the pet category, and we're very excited about the potential opportunity that can be. Not only in terms of sales, stickiness, and loyalty as it relates to PureKana consumers, but you know, we love the idea that we can help our PureKana consumers increase the quality of life for their pets. Thank you. The next question is for Brian, is also from Noel Atkinson at Clarus Securities. Brian, can you talk about the expected scale of marketing expense in Q2 versus Q1, given that the Costco MVM campaign appears to have been quite successful? Thank you. I can provide directional information here. The MVM promotion expenses, as we have previously stated, are significantly higher than the typical promotional allowances for everyday or regional rotations with Costco, in the 2.5 times higher range. We do expect marketing expenses to be significantly higher in the second quarter for Tru, than in Q1. As you know, we had a significant amount of revenue generated so far from the MVM event in the second quarter. That said, these will be reduced back to the normal level in the third and fourth quarters on a larger expected Costco business than we had in the prior to the MVM event. For PureKana, as I previously stated, we are focusing on growing the customer subscription base in the second quarter, which will also drive up marketing expenses. Thank you. Thank you. Brian, are there any plans to uplift from Venture? Thanks. We currently trade on the Toronto Venture Board, as well as the U.S.-based OTC board. We absolutely are exploring an uplist. It is a frequent discussion with our board. Toronto Senior Board, as well as the Nasdaq, are both options for us. We do want to be intentional about timing, however, as there are incremental costs and share price requirements. We want to ensure we do what is best for our financials and for our shareholders. Thank you. Thank you. Kathy, where do international business plans currently lie? It's a great question. You know, as we've done these calls over the last year, we have had some discussions over time about, you know, entering Mexico or entering the U.K., or if legislation on CBD changed in Canada, going to those markets. As you know, we do enjoy a strong footprint actually in both the U.S. and Canada, across TRUBAR and then of course, PureKana, primarily in the United States, and then No B.S., actually, not only in the United States, but a number of small countries around the world. We do also opportunistically, you know, ship our brands upon request and certainly regulatory compliance to a number of countries. We have built and have ready to go and in place, partners in both in the U.K. and Mexico, and we are ready to activate those when it makes sense. However, we have delayed any plans and paused any plans for geographic expansions here in 2023. The rationale for that, very simply, is that we're having such incredible success here in the United States and Canada today. Many of the categories that we're in, because of how large the categories are, you know, we still only have a 1% or a 2% share of the categories. It's easier to grow in the markets that you're in, where people know your brands. It's more efficient of your resources in terms of people and marketing. We have made a strategic decision, at least for the back half of 2023, to focus on the U.S. market and Canada, and take advantage of the upside and the momentum that we see here locally. Thank you. Thank you. The final question will be for Kathy. Kathy, will the company issue an updated projection of anticipated revenue closer to $100 million? Can we expect this? As we mentioned earlier, we do reaffirm our current guidance to exceed $80 million in top-line revenue and a $3 million-$4 million adjusted EBITDA. You know, any change that we make in our guidance is always reviewed with a significant amount of rigor, as we do not and have not disappointed shareholders. To date, we've never missed guidance. I should knock on wood when I say this. We did increase our guidance, as the folks on the phone have been following us for a while, we did increase our guidance actually three times in 2022. With Q4 2020, Q4 2022 at $23 million, and certainly Q1 2023 at $24.6 million, I can see why some external folks that follow our company's stock would say, "Geez, doesn't that mean you should just say that you're going to make $100 billion this year because you're on that run rate?" I would say to you is that I know on the externally that can make sense, but as folks that are dealing with looking at the financials, looking at the pressure we have in the marketplace, looking at the commercial plans that we see in the back half of the year, it is actually not, it's not a run rate business. You know, we're growing quickly, and we're expanding into brick-and-mortar. Just as an example, some things happen. You fill a store, you could ship $1 million in one store to fill a chain, then the next month, you don't ship anything. For example, the Costco promotional investment in Q2 drives up revenue, but also requires incremental investment. It's just not a linear business quarter-over-quarter. What I would encourage all of us to do is, you know, we'll stay close to it, like you will. I do believe that we will reassess it here over the next 90 days, and if it's so prudent, we will adjust our guidance. For right now, we will continue to assess based upon commercial progress and augment the business as it dictates. Thank you. There are no further questions. Oh, great. Thank you so much. Michelle, thank you for taking us through the day, and thank you for everyone that dedicated a little bit of time to spend with us this morning to tell our story or this afternoon, depending upon where you are. Thank you for joining us, and we certainly appreciate your support on our journey upward. Have a great day. Ladies and gentlemen, this does conclude your conference call for this morning. We would like to thank you for participating. You may now disconnect your lines.