Good morning, everyone. Thank you for participating in today's conference call to discuss Simply Better Brands' financial results for Q2 2023. Before we begin, let me remind everyone of the company's Safe Harbor disclaimer. Certain portions of our comments today will concern future expectations, plans, and prospects of the company that constitute forward-looking statements for purposes of the Safe Harbor provisions under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements containing verbs such as aims, anticipates, estimates, expects, believes, intends, plans, predicts, will, may, continue, projects, or targets, and similar. This is Kathy Casey, the CEO of Simply Better Brands. We seem to have lost connection back with the operator. Please hang on. We'll work through some difficulties here. Okay, good. I did hear from one of the listeners that although you cannot hear the operator, you can hear me. We'll just go ahead and start the call now that we've had the forward-looking statements we made. Again, this is Kathy Casey. Thank you so much for everybody joining us today, and I apologize for the difficulties. We'll go ahead and move forward with the content. During today's call, we really plan on covering three topics. One is an overview of Simply Better Brands. The second one is a review of our Q2 2023 financials, and finally, some insight on the back half growth drivers of the company. Quickly, after taking Simply Better Brands public back in December of 2020, we were laser, and are laser focused on both organic and M&A acquisition growth. And the intent was really to diversify our portfolio, expand our capability, and acquire top talent to the company. We sit here now less than three years later, and I'm giving a bit of background for the folks that may be new to the company or new to the call. Three years later, we have completed six acquisitions and operate in three core verticals: plant-based wellness, clean ingredient food, and next-generation beauty. Our mandate is to drive growth by relentlessly following the consumer and innovating to be able to solve their problems in the wellness space. As a result, we source our growth through consumer-centric innovation, acquisition, expansion, both in category and channel. The business model is fueled by buying, starting, building, and if at some point it makes sense, selectively selling both brands. Brands in both the direct-to-consumer and the B2B environment. A key growth focus for us is our rapidly growing TRUBAR brand, as you see here on the slide. Driven by expanded distribution, the brand delivered CAD 10 million in 2022, and is forecasted, and this is an updated number for our shareholders, forecasted to do a minimum of CAD 34 million here in 2023, primarily buoyed by, of course, our expanded distributions in Costco. One of the drivers of Simply success is the access to strong, experienced talent within the company, from companies like Procter & Gamble, Kellogg, Mars, R.J. Reynolds, that serve both on our leadership team and also, also, on our board of directors. Essentially, building brands is in this group's DNA. In 2022, in Q2, I'm pleased to say that we delivered a very strong quarter. Net sales of CAD 23.6 million, compared to CAD 16.9 million in 2021, or roughly a 40% growth. Year-to-date, the revenue is now $48.2 million versus $29 million a year ago. We did this all while achieving a 58% gross margin and continuing to buy down our debt. After a positive Adjusted EBITDA of $800,000 in Q1, we did make some investments, as you saw in our financials, both in marketing and capability in Q2, and drove an Adjusted EBITDA loss, while still being operating cash flow positive on a year-to-date basis. These investments were signaled on our last earnings call. Net growth costs money and brands require pressure to grow. We are, however, confident that those investments in acquiring new consumers result in stronger back half to both growth and profit performance. I certainly would like to take a moment to thank the people on the team that have helped inspire and actually deliver these types of results. As we look at the back half of 2022, we reaffirm our guidance to exceed $80 million in revenue, with an adjusted EBITDA in the range of $3 million-$4 million, even with the promo investment that we made here in Q2. We're forecasting the following growth drivers: expansion of TRUBAR at Costco and now distribution in BJ's Wholesale. That's new information. We did secure BJ's Wholesale for TRUBAR, and that'll be going in here in October. Continued consumer acquisition on PureKana, No B.S. entering Walgreens nationally this fall. That'll be in 4,400 stores, and the portfolio expansion of our new wellness brand, Vibes. Buoyed by expanded innovation across all of the core brands in the back half. Net-net, as you see on the slide, the quick highlights. Revenue growth, 23.6%. Our third quarter in a row of 20, over $20 million in sales. Invested in growth in Q2, but still maintaining our operating cash flow positive year to date. We continue to buy down our debt, down year to date, $2.7 million. PureKana clearly is established as the number one e-commerce brand, and working towards becoming the number one brand in the United States for CBD. But for sure, right now we hold the number one e-commerce plant-based brand position. TRUBAR, TRUBAR delivered $9.1 million in the quarter. This is in addition to about $10 million in Q1, so getting it to, just over $19 million dollar brand the first half. No B.S. Skincare going into Walgreens, as I mentioned earlier. Vibes momentum, our new wellness brand, did $1.7 million in the quarter, getting it close to about $2.7 million halfway through the year. We also had made an announcement that we've added a Costco nationally. So they will not only support our grocery and our natural business, but then we have teams of folks working on our mass business and our convenience business as well. Assisting us and accomplish our mission is an extremely, extremely group of board members. Michael Galloro, Board Member, Principal at Aloe Finance, and a CPA experience in M&A. Richard Kellam, currently the CEO and Director of Data Communications Management, with extensive CPG experience, with executive roles at places like Mars and Advantage Group. Kingsley Ward, a new board member, Chairman and Managing Partner of VRG Capital, and the Chairman of Clarus Securities. Brian Meadows, our talented CFO, with strong operational experience in both public and startup experience. Paul Norman, our board chairman, with over 30 years of experience at Kellogg, running a $9 billion P&L. And lastly, myself, CEO and board member, 30 years experience at P&G and Kellogg in sales, marketing, and general management across every class of trade, with my last role leading a Kellogg's $2 billion portfolio. We feel very fortunate to have this team in place that solves problems quickly, solves consumers, but does it with an incredible amount of financial diligence. The team leads a portfolio in a variety of big categories, and you'll see here that we participate in three large and growing categories: cosmetics and beauty at $77 billion, the snack bar category at roughly $7 billion, and the CBD health market here at roughly $12 billion. Not yet on the page are additional categories that we're entering into 2023 via category expansion. The $6 billion protein powder category. Our protein powder will be out in mid-October under TRUBAR's brand, and then the $400 billion nutritional supplement category with Vibes and as well as our entry into hemp for PureKana with our pet constituency. And we operate in really three verticals. Those verticals go into three significant brands that are our core focus: PureKana, TRUBAR, and No B.S. Skincare. PureKana, excuse me, PureKana is our largest plant-based wellness brand to date. In a roughly category of 4,000 brands, it performs in the top two, we believe, nearing towards the top one, due to its active ingredients, transparency, and efficiency. TRUBAR, secondly, is our absolutely delicious organic, gluten-free, vegan bar with 12 grams of protein and only 190 calories. It consistently exceeds category hurdles when it's placed at retail. No B.S. Skincare bans 1,600 ingredients to garner the reputation as one of the cleanest skincare lines in the category. No B.S. sources from lapsed consumers of large category players that no longer meet the consumer's demand for no bad stuff. Essentially, these three brands align with an informed consumer who's mindful of what goes in, on, and around their body. This past year, we also integrated and activated another plant-based wellness brand, Seventh Sense, and launched a new brand called Vibes, that I mentioned earlier. Seventh Sense is currently sold exclusively online and primarily targets young boomers focused on proactive solutions in the need states of pain and sleep. Vibes just launched this back in November 2022, started with a keto offering, and it targets millennials in their preventative wellness space via subscription model for direct to consumers. Due to our extensive capability in the marketing space, Vibes has already sold 2.7 million year to date, with an expansive, extensive portfolio expansion in place right now. Moving on to revenue, and one of the goals of the company, of course, has been to diversify our portfolio. While Simply originally started with only the PureKana brand, we have, by design and strong intention, evolved into a disruptive and innovation-centric consumer products company, focusing on what we call Zillennials, or young millennials and older Gen Zs on their wellness journey. This mandate is enabling us to access more consumers and categories, but also diversify our revenue and our profit sources. As you can see, in Q2 of 2021, only about 16% of our revenue was outside of PureKana, and the rapid expansion of TRUBAR has evolved to nearly half of our revenue here in the past quarter. Essentially, for shareholders, that we are not a cannabis company, but a disruptive growing brand incubator of consumer goods. An update here on this page versus last quarter, we shared with folks that TRUBAR was really the current holy grail of the company and the brand that we're most excited about in terms of its upside potential. So adding a bit of color here, TRUBAR has experienced another breakout year in 2023. Our great taste and strict nutritional credentials had the bar recognized by Healthline as a top protein bar in the category. Expanded distribution at retailers like Costco and 7-Eleven drove sales 10x in 2022. Costco sales velocities, and these are updated numbers for you, are consistently performing above the category threshold. So you can see here that the category hurdle is about $1,000 per building per week. That's the metric that Costco uses. And TRUBAR, if you look at our recent data, is at $1,419 per building per week. Said another way, exceeding the category hurdle by 40%. It's that momentum that drives the 34+ call in terms of forecasting for 2022. And actually, due to the stellar performance of Costco and the club channel, we did get attention of and are also expanding into the BJ's Wholesale in the back half. Essentially, that marketing investment of TRUBAR enables us to have the business case that we could then go over and talk to, to BJ's with substantial information. You know, building on our club and convenient channel success, we're also leveraging our new national sales organization with the brokerage relationship with Acosta. They will focus on mass, natural, and grocery channels, essentially via Acosta. We are already currently in discussions with 10 regional and national chains for the opportunity of TRUBAR. I mentioned last week to folks, there's a couple of times in your career where you have what I call a genie in a bottle, an opportunity that comes across your desk that's just a perfect brand positioned with the right consumers at the right time. And the indulgent taste and strict nutritional guidelines of TRUBAR are actually well-timed. Clearly, we are running fast to keep up with demand, and we actually have retailers right now reaching out to us to want to put the product line into their said retail environment. Speaking of retailers, you can see here that we do sell the brands today across a very diverse class of trade. And brands really that started primarily online now enjoy an omnichannel footprint, with roughly 60% of our sales direct to consumer, balanced out with across really virtually every class of trade. I would envision down in the lower right-hand corner that circle will continue to get more and more balanced to actually the brick-and-mortar business getting even as a larger percentage of the total. We're in notable retailers, right? Like Costco, Amazon, CVS, 7-Eleven, and select health food stores, Albertsons, as an example. As we shared earlier this year, TRUBAR has signed a distribution agreement with Sodexo, one of the largest retailers in the world, and will be entering BJ's Wholesale in Q4. No B.S. has added T.J. Maxx and bjswholesale.com, and a slate, of course, as we mentioned, to enter Walgreens later this year. The opportunity to continue to grow in these retailers is buoyed by innovation. As I mentioned earlier, we do an incredible amount of research, and we follow consumers to be able to solve their problems. We operate really in these main need states here: calm, sleep, pain, immunity, weight loss, focal acuity, energy, recreation, and hair loss. Essentially, we have a very agile, asset-light environment that we can listen to consumers. and be very much quick movers or first movers in the category in terms of capitalizing upon what the opportunity is, that we think we can have a differentiated offering, but also enable a sustainable solution for consumers. These hunting grounds then drive our innovation for the upcoming next two years. This is what's in flight right now that is either already in the marketplace or will be in the marketplace later this year. The Vibes portfolio, the Seventh Sense portfolio, and the Patch portfolio from No B.S. are already all in market. The additional club packs we have developed for both Costco and BJ's will be putting in, in addition to the base pack that we had at Costco, we'll be looking at other flavor assortments. We already have an incremental and new, so a second item going into one of the regions of Costco and preparing a second item for another region as well. We do believe over time there's an opportunity to not only have a base SKU, but seasonally to be able to add a second SKU. Pet will be moderated throughout the back half of the year. The oils will be immediately, hip and joint will be later this year, and calm coming into market here in October. The protein two protein items under TRUBAR will be out and available here in September. And then the natural and aluminum-free deodorant coming out here in October. So essentially, our back half will certainly be buoyed by incremental innovation within the category. We referenced the Vibes portfolio last call. What started out as a keto offering and then had, at least temporarily, a CBD offering, although that's not the long-term plan, will be our most diversified nutritional line we have. And the intent would be not only is it focused on preventative plant-based wellness, but it also will be a non-CBD portfolio, so that we can grow in the nutritional supplement base, agnostic of what happens ultimately with the FDA. With that said, I'm gonna transition here over to Brian, who's gonna show you how these strategies come to life financially. Brian? Thank you, Kathy, and good morning, everyone. First slide I'm gonna start with looks at our revenue progression over time. Graph tells the Simply Better Brands sales growth story, that really took off starting in the fourth quarter of 2021. Quarterly sales in 2021 were single digits, were based on PureKana and No B.S. for most of that year. In August of 2021, we acquired TRU Brands, Inc., and they began to contribute materially to SBBC sales growth, starting in the first quarter of 2022. PureKana's new marketing program started to produce tremendous top-line results in the fourth quarter of 2021 and has been delivering solid sales numbers ever since that launch. In 2022, we also saw No B.S. skincare launching into 3,200 CVS locations, adding further diversified growth. In the fourth quarter of 2022, again demonstrated continued quarterly growth led by PureKana and TRUBAR. Sales in the first 2 quarters of 2023 are significantly higher than the comparable quarters of 2022. You see the last 3 quarters, we were all above CAD 23 million. We're seeing growth spread across more of the brands, with TRUBAR representing 40% of 6-month revenues, compared to 15% in the fourth quarter of 2022. Moving to the next slide, looking at our second quarter results. We generated CAD 23.6 million sales, with a gross profit of CAD 13.7 million, or 58% of sales, compared to CAD 16.9 million, with a gross profit of CAD 11.7 million, or 69% of sales in 2022. Revenue increased by CAD 6.7 million, or 40%, over the prior period's revenues. Company's revenues generated by four main subsidiaries, PureKana, TRU, BRN, and No B.S. PureKana's second quarter revenue was $12.2 million, compared to $13.8 million in the comparable period. PureKana's revenue decrease was driven by a reduction in profitable subscriptions during the quarter. As a result of this, PureKana invested heavily in marketing in the second quarter to increase new sales and subscriptions. Revenues have increased by approximately 50% in the third quarter of 2023 to date over the comparable period. TRU's comparable second quarter revenue was $9 million, compared to $2 million for the comparable year in 2022, or an increase of $7 million or 350%. TRU's strong sales performance in the second quarter was driven primarily by orders from Costco in the U.S. for a national promotion, the Multi-Vendor Mailer, or MVM program. No B.S. second quarter was CAD 0.2 million, compared to CAD 0.8 million for the comparable period. The major change or decrease this year was an expected shipment in Q2, is now moved to the third quarter. So you'll see kind of reversal of that, in the coming third quarter. Vibes and Seventh Sense or the BRN subsidiary, second quarter revenue was CAD 2 million, compared to CAD 0.2 million in the second quarter of 2022. So significant growth since the acquisition last year. SBBC's other subsidiaries contributed to CAD 0.2 million in the second quarter, compared to CAD 0.1 million prior year. Looking at the cost of goods sold, it was CAD 9.9 million in the second quarter, which is 42% of revenues, compared to CAD 5.2 or 31% of revenues in 2022. SBBC's cost of sales increased in the second quarter relative to comparable period by 11 points, due to higher mix of lower margin B2B sales, compared to, the DTC sales. Margins for DTC typically range in the low-to-mid 70s%, and B2B gross margins range in the mid-30s% to high 40s%. Looking at the gross profit, the second quarter was CAD 13.7 million, or 58%, compared to CAD 11.7 million or 69% in the second quarter of 2022. Gross profit was down 11 percentage points in the second quarter over the gross profit comparable period, again, driven by the higher mix of B2B sales, which are lower margin than we saw in 2022, which was mainly DTC. That is how we looked at our when we set our guidance this year, we were expecting lower gross margin this year compared to last year. It's driven by the mix of business. Looking at operating costs for the second quarter, came in at CAD 18.4 million, an increase of CAD 4.9 million compared to the prior year at CAD 13.5 million. The majority of the operating cost increase incurred in the second quarter were marketing expenses, which were CAD 13.4 million in the second quarter, or 73% of operating expenses, and they increased CAD 5.2 million over the previous year, directly related to the increase in revenues for PureKana, BRN, and TRU sales. In the second quarter of 2023, online advertising accounted for 78% of marketing expenses, compared to 82% last year. Marketing expenses related to DTC were up by $3.5 million in the second quarter compared to the second quarter of 2022, due to an increased push in the second quarter to acquire customers for PureKana and the Vibes brands to rebuild our subscriber base for PureKana and to develop its subscriber base for Vibes. This investment in the customer base of PureKana and Vibes did result in increases in subscriber bases for these two brands during the second quarter, and the benefits are expected to be seen in the third and fourth quarters. In the second quarter of 2023, retailer promotional allowances accounted for 14% of marketing expenses, compared to 5% in 2022. The increase in this category of $1.5 million was directly related to the national Costco MVM promotion for TRUBAR. B2B sales increased from $2 million in Q2 2022 to $9 million in Q2 2023, or a $7 million increase in B2B sales. The national promotional costs are significantly higher than the regular Costco promotional allowances. The national promotional allowances averages 22%, for example, compared to regular promotional allowance of approximately 10%. The company chose to participate in this program as it expected the national promotion in favorable position for additional Costco regions would continue to order the product after the national promotion had ended. We also benefited by the increased awareness of the brand, as Kathy had gone over previously, and we are expanding into additional club, grocery, convenience as a result with this brand. Customer services support represented 5% of operating expenses in Q2. These expenses were also directly related to the increase in sales of PureKana and Vibes and represent two categories of expenses: third-party customer services agents, and secondly, information technology used to operate our affiliate marketing programs. First, category one generally increases with the increase in customer orders and sales. However, we are continuing working on automating customer service tasks to reduce the volume of transactions that agents need to directly work on. So the category two actually increased CAD 0.3 million during the second quarter, which is the bulk of the increase in this area. Additionally, the company's strategy to further automate customer service transactions to reduce third-party customer agent expenses. External customer service agents are thus freed up from handling admin tasks and can concentrate on customer sales and customer inquiries that cannot be easily automated. The great thing here is the customer service is now a profit center instead of a cost center, as the contribution from the sales they generate now cover the cost of operating this part of our business. The operating loss for Q2 2023 was CAD 4.7 million, compared to a loss of CAD 1.8 million in the prior period. Other expenses for the second quarter came in at CAD 1.6 million, compared to CAD 0.4 million in 2022. We incurred a net loss of CAD 6.3 million in the second quarter of 2023, which increased by CAD 3.6 million over the loss in the second quarter of 2022. This is primarily related to the increase in operating expenses. The increase in operating expenses was driven by, as we mentioned earlier, an increase in marketing expenses of $3 million on the PureKana, Vibes, and TRUBAR brands, impairment of inventories and accounts receivable of $0.3 million, and an increase in customer support costs of $0.3 million. Looking at our Adjusted EBITDA loss for the quarter, it came in at $2.4 million, which is an increase of $3.3 million over the Adjusted EBITDA loss of $0.9 million in the comparable period. Primary driver for the Adjusted EBITDA loss in the second quarter of 2023 is the increase in cash operating expenses, which were partially offsetted by increased gross profits of $2 million. The operating expense increase in the second quarter reflected investment in sales growth and automation of customer services in PureKana and Vibes brands, as we discussed, as well as the TRUBAR brand growth with the MVM program. Marketing customer service technology investments in the direct-to-consumer brands are expected to result in benefits in the latter half of 2023 for PureKana and Vibes, as we see more subscription revenues and lower customer service costs. For the investments in the TRUBAR brand during the second quarter of 2023, the MVM benefits are expected to materialize over the next 12 months for the TRUBAR brand. The Costco MVM has brought significant awareness of the TRUBAR brand in mass, convenience, and grocery categories. The company expects to be delivering TRUBAR beyond the mass category starting in the third quarter of 2023. Interestingly, when we look at cash used in operating expenses compared to the Adjusted EBITDA loss, so it's CAD 0.3 million in the second quarter of 2023, compared to cash flow use of CAD 2.9 million in the second quarter of 2022, or an improvement of CAD 2.6 million, which actually, in fact, funded most of our Adjusted EBITDA loss in the quarter. Looking at the next slide on six-month results. Revenue for the six months, 2023 came in at CAD 48.2 million, an increase of CAD 19.2 million, or 66% growth compared to CAD 29 million in the comparable period of 2022. PureKana's revenue came in at CAD 24.9 million, compared to CAD 23.1 million. TRU's revenue for the six months was CAD 19.2 million, compared to CAD 4.5 million. No B.S. revenue for the six months was $0.5 million compared to $1.1 million. Vibes and Seventh Sense revenue was $3.4 million, compared to $0.2 million in 2022. And our other subsidiaries contributed $0.2 million, compared to $0.1 million in 2022. Cost of goods sold came in at $20.7 million for six months, which is 43% of revenues, compared to $9.3 million or 32% of revenues, and the higher cost of sales reflecting the mix of the business skewed towards B2B this year versus last year, which was mainly D2C. Gross profit for the six months was $27.5 million or 57% of sales, compared to $19.7 million or 68% of sales, comparable period. Same story, the drop in gross margin percentage related to the change in mix from skewed towards D2C to a good mix of B2B and D2C. Looking at operating expenses, six months was CAD 33.2 million, an increase of CAD 9.2 million, compared to CAD 24 million in 2022. Again, no different explanation here. The main increase, the majority of costs was through marketing expenses, CAD 23.8 million, 72% of operating expenses. For reasons we had explained previously on the, on the quarter, investing in the PureKana and Vibes brands as well as the TRUBAR brands, resulting in benefits in the back half of the year. Other expenses for six months were CAD 3.3 million, compared to CAD 1.1 million in 2022, and we incurred a net loss of CAD 9 million for six months 2023. Our Adjusted EBITDA loss as of six months was $1.5 million, which is an increase of $1.3 million over the Adjusted EBITDA loss of $0.2 million comparable period. The primary driver was the increased investment in TRUBAR brands as well as PureKana and Vibes. We expect the benefits in the subscription increases customer increases on PureKana and Vibes, as well as the lower customer service costs to drive better results in Q3 and Q4. The investment in the MVM, as we said, as Kathy, I think, outlined very well, we're really looking at a lot of expanded distribution through mass, convenience, and grocery categories over the next 12 months, with results starting in the third quarter. Cash generated from operating activities for six months was a positive CAD 0.7 million, compared to cash flow used of CAD 2.4 million in 2022, or an improvement of CAD 3.1 million. Looking at the next slide on debt reduction. Building on our success of our debt reduction initiatives in 2022, we reduced short-term promissory notes and convertible debentures by CAD 4.5 million. We have further reduced our debt by CAD 2.7 million as of June 30, 2023. And you combine those two numbers, that's CAD 7.2 million debt reduction over the year and a half. We did, as a reminder, we had a successful cap raise in February 2023, where we raised CAD 7 million. Another key area of funding that we've been expanding is the use of short-term lines of credit, which is now benefiting both TRU as well as No B.S. These credit lines typically are tied to large customer purchase orders or receivables. The average life of these credit facilities is three-five months in lengths. You'll see that these short-term loans fluctuate on our balance sheet as we finance larger customer POs. These credit lines are used to support our rapid growth in customers such as CVS, Costco, Walgreens. We have a disciplined approach to using these lines only to finance large customer POs. For example, we have borrowed a total of $10.7 million for the first six months of this year to finance large customer POs, and we have repaid over that same period of time, $11.2 million of these facilities. Next slide is looking at our balance sheet highlights. Cash on hand as of June 30, 2023, was CAD 3.9 million, which is up CAD 1.6 million from year-end 2022. Total assets were CAD 33.3 million, and total liabilities were CAD 26.5 million. Of note, liabilities were up CAD 1.5 million over Q1 2023. Whoever looked at the makeup of our liabilities, CAD 1 million was due to deferred revenue, which was subsequently been realized into Q3. And we also had an increase in more liabilities of CAD 0.7 million, which is a non-cash liability. As mentioned earlier, we reduced our promissory notes and convertible debt by CAD 2.7 million for the six months ended June 30, 2023. Basic shares outstanding, 71.8 million. Fully diluted is 97.4 million. Turning to our outlook, as Kathy mentioned, we're reconfirming our 2023 outlook. Revenues to exceed CAD 80 million. Gross margin, the 58%-60% range. Adjusted EBITDA, CAD 3 million-CAD 4 million range. And as we note, revenue for the six months came in at CAD 48.2 million against that CAD 80 million. Our margins are very close to the range, and we're expecting improvements in the back half of our Adjusted EBITDA. As we highlighted on our first-quarter conference call, Adjusted EBITDA generation would be uneven in 2023. And as we reported today, the investments in marketing for PureKana and Vibes brands in the second quarter, as well as the larger marketing expenses associated with the national promotion of Costco, were the primary drivers for the negative Adjusted EBITDA in the second quarter. Do expect lower marketing expenses for PureKana and Vibes in the second half of 2023, as well as significantly lower marketing promotional allowances for the Costco business. As a result of the MVM success, we are also seeing additional growth opportunities with grocery and convenience stores, which is higher margin business for TRU. These developments are expected to positively impact our Adjusted EBITDA starting in the third quarter. Now I'll turn it over to you, Kathy, to wrap up. Thank you, Brian. As we wrap up, you know, we will continue to source our growth through incremental categories, expanded channels, and disruptive innovation. As you can see, our rate of revenue growth is, has grown at a much faster rate than our market cap suggests, approximately 20% of our annual planned revenue. Our focus is to remain incredibly vigilant on delivering sustainable growth and profit improvement until our stock price resort, reward, excuse me, rewards the results. To summarize where we started, strong revenue growth of 40% versus year ago, third quarter in a row of above $23 million. Investing in growth in marketing and capability, but also very mindful of year-to-date operating cash flow positive, which is an incredible accomplishment at a, at a nascent company, as young and as virgin as we are. We have bought down $2.7 million in debt, and we will continue to buy down debt throughout the year. We have a one point five million dollar payment on our Main Street loan coming up in Q4 as an example. PureKana will continue to perform and is seeded to potentially become the number one brand here in the United States over the back half of the year or early next year. Strong expectations around TRUBAR, $9 million in Q2, $19 million year to date, and then $34 million for the year. No BS Skincare will build upon its success at CVS to enter into Walgreens, and then we are in conversations with a couple of other large retailers for 2024. Vibes will continue to expand its portfolio online primarily, and as we mentioned, 1.7 in Q2, but then 2.7 actually on a year-to-date basis. We have yet, for bullet point 8 here, we have yet to really scratch the surface of the capability of Acosta. They're a national organization of roughly 20,000 employees and have dedicated teams that live in the markets of most of the grocery and national players in the United States, and we will continue to leverage that relationship. As I have mentioned, we are in discussions today with about 10 regional or national players in the market. As we wrap up the call, we delivered strong top-line growth, significantly expanded our customer base, and continued to reduce our debt in Q2. We remain confident in our talent, our strategy, and our execution to deliver the 2023 outlook. I'll now turn it over to the operator, and I do apologize, our original operator, Vanessa, for some reason, something happened with her audio. We did lose her on our end. I believe, we'll see, but I believe we have a replacement operator, so I'll turn it over to you, I think, Michelle. Yes. Thank you so much, Kathy. We do have a couple of questions. The first question that I have came from Noelle Atkinson at Clarus Securities. Brian, what will the company do to reduce costs to achieve the U.S. $3 million-$4 million of Adjusted EBITDA in your guidance? That guidance infers that you will be able to generate the $4.5 million-$5 million of the Adjusted EBITDA in the second half of 2023. Do you expect to achieve the positive Adjusted EBITDA in Q3? Thank you, Noelle. The company actually has undertaken many steps already for cost reduction initiatives starting late in the second quarter. These are focused on our direct-to-consumer businesses, PureKana and Vibes. The initiatives so far included product cost reductions through successful negotiations with our suppliers. We've made a fulfillment and warehousing change for our PureKana.com business, which we will see savings coming to us starting in September, as well as additional personnel reductions at PureKana. Additionally, we also invested in technologies that we covered earlier in our customer service processes that effectively automated a lot of manual work our agents were doing. This has freed up their time to focus on higher value-add activities, such as up-sell sales. Customer service, as of Q3, is now a profit center rather than a cost center. Lastly, and most importantly, we've been looking at our marketing costs to generate a better return on sales, and we've got some new initiatives that we expect will be generating positive results starting in September. In addition to the PureKana and Vibes cost reduction initiatives, we're also in a position to negotiate reductions in product costs with our significant increase in our TRUBAR business. We expect to see benefits from these reductions from our suppliers starting in the fourth quarter of 2023. And to your question, do we expect to achieve positive Adjusted EBITDA in Q3? We do expect to generate positive Adjusted EBITDA in Q3. A couple of important shipments are scheduled late in September, which will have a bearing on the achievement of that, for both No B.S. as well as TRUBAR, so we're all focused on making that happen. Back to you. Thank you. Kathy, the next question I have is for you, and it is: What do you see as a market opportunity for TRUBAR and the No B.S. Skincare in the U.S. market? Great. No, thank you, Michelle. If you look at the bar category, and particularly look at the subcategory of wellness bars, which is where we fall, which is positive nutrition and at least 10 grams or more of protein, you know, the bar category is about. It's a large category. It's about $3.4 billion. It's growing at a CAGR of about 6%. And if we delve into where TRUBAR is positioned and look at like items in the category, we envision that there's a line of sight for TRUBAR to achieve 3-4 share points of the category, which is roughly $300 million-$400 million. So we're really excited about the upside there. The interesting thing for bars, for folks, that follow the category, about half of the category actually is sold within club stores. Because if you buy a bar every day, you want to be able to buy it as inexpensively as you can, and most of our consumers are habitual and ritual consumers. So by virtue of being in club with Costco and now BJ's, we already participate in almost half the category. Opportunistic, of course, for us now is Sam's Club. So we're incredibly excited about where TRUBAR has already gone and will go, and as I mentioned, we see there's a $300 million-$400 million opportunity. The beauty and skincare category is even bigger. Where bars are $3.4 billion, you know, skincare and beauty is about $17 billion. A much bigger category. I would tell you it's also a much more crowded category. That $17 billion category is growing at about 4%, from the healthy skincare category within that is growing about 20%. And so we are disproportionately playing in the fastest area of the category, and retailers are recognizing the need for clean skin care and are actually adding and augmenting their planograms right now to take advantage of this emerging subcat. And similarly, where we see bars as 300-400, we actually see No B.S. closer to $500 million, I'm looking at other comparable brands in the category. So opportunistically, excited about both the categories in which we play there. Back to you, operator. Thank you. Ladies and gentlemen, this concludes today's teleconference. You may disconnect your line at this time. Thank you for your participation. Thanks, again, for everyone to join us today. We apologize about the delay in technology.