Thank you everyone for joining us today and welcome to the Simply Better Brands third quarter 2024 Investor Webinar for the period ending September 30th, 2024. This call is being recorded. I trust that everyone has received a copy of our financial results press release that was issued today. Listeners are also encouraged to download a copy of our quarterly financial statements and management's discussion and analysis from SEDAR+. Please note, portions of today's call other than historical performance include statements of forward-looking information within the meaning of applicable securities laws. These statements are made under the Safe Harbor provisions of those laws. Please refer to today's press release and in our management's discussion and analysis for disclosure of risks and uncertainties we provide forward-looking statements solely for the purpose of providing information about management's current expectations and plans relating to the future. We do not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements or to reflect any changes in our expectations or any change in events, conditions, assumptions or circumstances on which any such statement is based, except if it is required by law. We use terms such as Adjusted EBITDA, Gross Profit and Gross Margin which are non-IFRS and non-GAAP measures. For more information on how we define these terms, please refer to the definitions set out in our Management Discussion and Analysis. Joining me on the call today are the Company's Chairman and CEO Kingsley Ward, who will first provide an overview of the business and a financial summary of the quarterly results. Then we have Erica Groussman, Founder and CEO of TRUBAR, who will provide an update on TRUBAR, followed by Kingsley who will come back with some closing remarks. Also joining us on the line today is Brian Meadows, the company's CFO, who will be available during the question-and-answer session which will be at the e nd of the call. And with that let me turn the call over to Kingsley Ward, Chairman and CEO Kingsley. T hanks very much, Pardeep. Just by way of a little quick background on me, I am with a firm by the name of VRG Capital and we are a group of family offices making private equity investments in three areas, health care, CPG, marketing services and financial services. And we've been operating for many decades and we're very very pleased to have Simply Better Brands in the portfolio today and look forward to telling you more about our success here. Next slide. So some highlights here folks. Obviously some pretty impressive numbers here with 124% year-over-year growth in the quarter. That's for total revenue. The TRUBAR division, which is really our main asset here now, the 156% that you see year-over-year growth and direct to, we'll talk more about direct to consumer, ex plosive growth there and significant growth in our distribution network is also part of our results for the third quarter here. We've won significant new distribution channels that you see here. These iconic brands are all part of our ecosystem now and we're onboarding inventory in a number of them and look forward to continued success selling through in these channels. Next slide. So I think you all know we have three operating divisions. The smallest is the Plant-Based Wellness business. This is very small, around $1.5 million in sales. And we actually will be looking to divest of that small asset sometime this year and be fully out of the cannabis business by the end of this year. The Next Gen Beauty business continues to grow, but it's a very small asset. We're talking $2 million-$3 million here and it really is not a huge contributor to the overall picture here. This story is all about TRUBAR and to tell you more about the success we're having in that brand, let's go to the next slide. We'll get to Erica in a minute. We'll touch on the financial performance then turn things over to Erica. But you can see here total revenue $12.1 versus $5.4. The numbers are fabulous for the TRUBAR division here. $11.5 versus $4.5. Gross margin continues to improve and we're making a little money along the way, and that's certainly our goal is to continue on the growth curve, but profitable growth will be the mandate here. Next slide, so the balance sheet also has had significant improvement over the quarter. We currently have a cash balance of $3.5 million. We have funds available through our credit lines with tier one bank. $10 million today. We've reduced the amount of promissory notes, loans payable by $1.2 million in the quarter. The convertible debentures that we had in our world have all been converted to equity. We've also added $3 million in promissory notes to help our working capital position. That was provided by myself, my partners at VRG and Erica. So continued evidence of, you know, strong cash support for this business from management and directors. Next slide please. Okay, over to you, Erica. Please tell us about all the great success in TRUBAR. Erica, can you unmute? Oh my gosh, I was talking on mute. Sorry about that. Thank you so much. This is Erica Groussman and I am the CEO and Founder of TRUBAR. TRUBAR was really created because there was nothing on the market that tasted good. My mom was a maven of fad diets. So I learned very early how important it is that you want something that tastes good, makes you feel good and you know, makes, you know, just makes you feel good afterwards. It has clean ingredients but the taste, you know, makes you going for it. So these are all vegan, gluten free, soy free, there's no sugar alcohols and we have very sexy packaging can turn to the TRUBAR. As Kingsley had mentioned, we were starved of capital. We've been starved of capital previously and we still continue to grow. 1 million, 10 million in 2024 and now we're doing 50 million. We have a clear path to 100 million within this industry. It's a $6 billion industry with a 14% CAGR. We are on this clear path with a clear plan of distribution expansion. We're going, we have Costco, Walmart, Whole Foods, Amazon, CVS planning to go international as well as then we have a marketing acceleration program where we're doing really amazing things on the marketing front and we have a clear innovation pipeline with lots of flavors that we're going to learn more about. Coming up, here's some of our major wins. This is across North America we've gotten all of these distributions just in the past recent year and we have more to come but these are some really great wins. Not only do we have regional wins but we've got national wins and we're going to talk about the regional on the next slide. Here's some of our regional wins that are huge. You know, a lot of these are really influencer driven great stores that mean a lot. So even though there are smaller pockets, a lot of people look for them for their, you know, new and improved product and you know, TRUBAR once you try it, everyone's coming back for more. Here's our international plan. So we are talking to international through Costco and other retailers and we're really excited to you know, be moving into these territories or you know, continuing the conversation. So more to come on this. Here's our Amazon. So just in January we were doing less than $40,000 and just you can see that we've just increased over and over and over again. This is just with having inventory with people trying it with people who are signing up for monthly subscriptions and you know, we're doing over $600,000. So it's amazing to see what Amazon has done and then here's just some of our, you know we've got for club, we've got Costco. For retail we're in Whole Foods which is, you know, huge. We got national Whole Foods just a couple months ago. A big gatekeeper for a lot of other places. And you know, convenience, we're in many convenience stores across the nation. Amazon, Shopify, Walmart.com for e-commerce and then for drug we've got CVS and Shoppers Drug Mart. We are an asset-light model. We have three 3PLs across the nation, across the U.S. and Canada. We use brokers instead of multiple salespeople. We have a small lean team and then we utilize brokers and then we use co-mans to build our ingredients and we have two of them across the U.S. We are currently working on our marketing acceleration program and we have very exciting things happening with AI technology and Omnicom BBDO as our partner. Currently using, doing Facebook ads and different Instagram with influencers and a lot of really amazing social focused influencer programs. So it's very exciting to see. Here's some of them we have. We just did a giveaway with the Eras Tour and we got huge following from that. A lot of people were entering and taking pictures inside of different stores and purchasing. We are doing one with Whole Foods and then of course we always are a part of the Prime Day promotions with Amazon and here's our innovation pipeline, so we're working on minis and different flavor packs, different pack sizes. As you can see, we've got some Strawberry Shortcake over there and Birthday Cake and Caramel Macchiato which we just actually launched nationally in Whole Foods as an exclusive flavor, so a lot of really new delicious flavors that are coming on the market, and these minis are phenomenal. They're the perfect little size. It really makes you want to come back for more. We are also going to be doing some Costco roadshows to plan out our year for next year, doing other flavors with the new flavors that you just saw. We are going into 38 Sprouts so that's going to be on the Forager Table which is very exciting. That's like right when you walk through the store. We are going to be giving out a lot of mini bars at Walmart since we just launched Walmart nationwide and over 700 stores. We're planning to do some holiday collaborations. It's seasonal flavors. We're also working on a kids bar which is school-friendly ingredients. So those moms who want to put it in their lunch boxes now you can, and other pack sizes and bar sizes, of course. Here's some fun pictures of us. That's me on Halloween and me in New York jumping up and down as well as we're going to be using those costumes at like different sporting events and you know, runs and other activations. So we're really excited to get out there. Thanks very much, Erica, and thank you for the incredible job you are doing, and it really is amazing what you've been able to accomplish. And before we really got on the scene, it was a very, very difficult environment, and yet you still continue to thrive and get us on this incredible track. So thank you for all the great work. So closing up here, folks, you know, we are focused really just on the TRUBAR build here, continuing the sales momentum. We've got a world class group of folks advising us here. I think you've all seen the board of directors that we've assembled with deep, deep sector experience to help guide us down this road. We've put the company now into a strong financial position to allow us to achieve the growth, and we'll continue to build the balance sheet over time. We've really, you know, put the restructuring in the rear view mirror and we're focused on our focus is all about supporting Erica and the TRUBAR build, and we're very, very happy to report that we are very comfortable with our guidance for the remainder of the year and we're looking at a wonderful 2025 for the company. With that, I think we'll just go here to Q&A. Thank you, Kingsley. We will now open the call to questions. Priority will be given to equity research analysts. Equity research analysts will ask their questions live. Other listeners who would like to submit a question, you may do so by using the Q&A button on your Zoom screen and typing in your question. Your questions will be read out for the management team to reply. Just give a second here to queue up some questions. The first question comes from Gianluca Tucci of Haywood Securities. Your line is open, Gianluca. Thanks, Pardeep. Good afternoon, guys. So the company's been putting out their good cadence of updates on new stores for TRUBAR. Kingsley, I'm just wondering if you could give us an update. As of today, how many stores are carrying TRUBAR and how the company thinks about its current penetration rate in terms of market coverage in particular the U.S. for TRUBAR. Right. The total number of stores that we currently are on track to be in is 15,000 by the end of the year. You know, in terms of total penetration for the U.S. market, you know, Erica, I don't know, or Brian, if you have statistics on that, you know, it's a massive market. You know, you've got the $6 billion worldwide arena that we're playing in and there's just a ton of room for growth. The category's CAGR is, you know, at that 14%, 15% point. So lots and lots of room for growth. If that's, you know, really what your question is about. Does that help on, for your questions there? Yeah, yeah, for sure. Kingsley, thank you for that color. And then secondly, in terms of unit economics, how should we be thinking about margins as your store count continues to grow? It sounds like next year is going to be quite the growth year again on a storefront perspective. I'm just trying to get a sense of how much torque or upside to margins, gross margins exist in the model as volumes expand? Yeah, I think in general you want to be thinking about a 50% sort of margin. Obviously the club world, you know, you're at a discount but you've got the huge volume weighing in. And Brian and his team have done, John and Eric have done just a great job of managing the margins, you know, upward and we've gained. Brian helped me out here year-over-year. What, what have you been able to achieve on, on margin improvement this year? With my partner Erica, who's very much involved in some of the negotiations, we've been able to move from 40%-50%. So we're up 10% and that's across all channels. I think with the volumes that we're going to look at going forward, there's still room to get raw material prices down as well as, you know, co-mans we're optimistic about as well. Thank you. Okay, that's great, guys. And then just lastly, if you could provide us an update on your current production, I guess, capacity, Kingsley? Yeah, there's no limit to the capacity, folks. We are using world-class co-mans with very, very extensive, deep, deep capabilities. So we could easily ramp production well north of $100 million with our current footprint. Okay, thank you. Thank you. Your next question comes from Noel Atkinson of Clarus Securities. Mr. Atkinson, you may now ask your question. Your line is open. Good afternoon, Kingsley, Erica and Brian, well done in Q3. Thanks for taking our questions first off. So I just want to reiterate here. So you're maintaining your 2024 TRUBAR guidance for $45 million-$50 million of revenue, is that correct? Yes sir, absolutely. Very comfortable with that. Okay, so that means that you're going to do somewhere between hopefully $15 million-$19 million in revenue in Q4. I think that's the numbers. So it looks like you're seeing hopefully some acceleration, good acceleration into Q4. What are you seeing as the drivers for that? It's really just distribution expansion. Noel, as we onboard these stores, building inventory in the stores and we're getting the turnover. I don't know Erica or Brian, if you've got any thoughts on overall sell-through, anything to share there for Noel? I'll leave that one to you, Erica. Sell through. Yeah, we're just doing really well. We're nipping at our competitors' butts and sometimes we're superseding them. So in just the short time that we've been in some of the newer retailers we're doing really well. So it's just refilling and continuing to build new, you know, new doors. Okay. And also a little bit. Sorry, go ahead. I'll just add a little bit to that. So we have an expected club event in the fourth quarter at Costco. All the doors is starting to have, you know, more and more impact really every day more and more purchase orders and e-commerce business is coming on very strong. Do you? And then related to the DTC. So are you involved? Are there significant events like, you know, Prime Day in Q4 still to come? Erica, you got any thoughts on that? There is, yeah. There is no Prime Day in Q4 but they do have Black Friday sales. Okay, great. Then the last one for me before I jump back in the queue here. The mini bar. You're talking about giving away mini bars at Walmart. Are you seeing that your retailers such as Walmart and some of these other large folks are opening up more shelf space for you in terms of being able to add SKUs? Thoughts on that? Yeah, I'm not saying that, but we are trying to get more brand awareness and that's what we're giving the mini bars away for so that people can taste them and then go and purchase. We're just trying to accelerate the purchasing process and the trial, but I'm not disagreeing with what you said, I'm just not agreeing with what you said. Okay, and is it? Sorry, one more quick thing there. Is that a, like, is that an in-store giveaway? Like one with every purchase? Like how do people? Yeah, so anyone who purchases. It's a grocery program. So if they order and they pick up in store or order and it gets delivered similar to like an Instacart, they will have it inside of their gift bag. Inside of their bag, not their gift bag. Okay, great. All right, that's it for me. Thanks. Thank you. We've had a couple of questions from attendees coming in on the Q&A. Just a reminder if you'd like to ask questions, you see the Q&A button on your screen. A couple of questions relating to Costco. So I'll put them in order here. So could you share an expected timeline for international expansion with Costco? Erica, could you take that, please? Yeah, we can't really share a timeline quite yet, but it should be in the near future, very near future. Can you comment on any sort of promotions in Q1 for Costco products? I think you talked about doing roadshow in Costco. Yes, we are going to be doing a Roadshow. We will be doing, and once we have more details on the exact weekends and locations, we will share that. But we will have the TRU team there at every location and showing, sharing, talking about TRUBAR and getting really the trial out there and excitement. So should be quite the show. Another question here from an attendee. You've had a remarkable distribution expansion this year. Are you expecting a similar rate of expansion in 2024 or how do you see TRUBAR continuing to grow in 2025? Yeah, yeah, so. So Erica, I'll take that because, you know, obviously folks, we're not in a position to be giving guidance at this point. I would like to just say that, you know, our long-term goal is to continue, you know, our significant growth rate here and really we're focused on getting to $100 million as fast as possible. We're building out the team. We have the capital to support the initiative and the team is being built as we speak to deliver. So that's what the focus is for 2025. And we're really just give us a little more time. We'll be out with some guidance probably in March with the Q4 numbers. So we just really can't speak to too much at this point. A question here with regards to expansion in Canada. You're doing a lot of work in the U.S. What are your Canada expansion plans? Erica? Yeah, we are going to be really designating a lot of energy on Canada. We are hiring a new salesperson that will be heading that acceleration growth in Canada. So we, you know, we did just launch Walmart and we have some other stuff in the pipeline. So you'll, you'll see it if you're in Canada. We also have that new distributor that's on board, right? Last what, 60, 90 days? It's Acosta. Yeah, yeah, yeah. So it's a very significant distributor, one of the top three in the country. We moved from a small mom and pop earlier this year and we're hoping that they can deliver some strong results in Canada. There's been a couple of questions that have come in asking about applying to trade or list on other exchanges such as the NASDAQ exchange. So if you can answer that one. Yeah, look folks, that's not in our immediate future. Obviously we have our U.S. OTC listing and we are looking at upgrading that listing to the OTCQX. So we'll definitely look to expand some IR activity in the U.S. with that. But there's no plan in sight for a major U.S. Exchange. Another question here from a listener. Do you have any sell through data on any of the new stores you have won over the last little while? Are you getting any inclination from retailers that they want to continue to roll out the product in more stores? Erica. Like I just shared earlier, we are nipping, we're superseding our competitors that are in the same space. So the bar is doing phenomenally well and we're really excited to see what comes of that. So. Can I add one thing, Erica? So we're on the third year of Costco US and that's been nothing but growth with Costco, is a strong indicator of sell through with one of the largest bar distributors in the world. I think they're in 40%. I think they do 40% of our business. Us and our businesses has just continued to grow with Costco, is a great indicator and think you're seeing that with some of your other retailers n ow. Question here with regards to Walmart, are you expanding into more Walmart stores? What early signs of success are you seeing there? What's your future plans in Walmart, Erica? Yeah, we are doing really well in Walmart as of right now since we got launched early. We do not have more doors that we're going into immediately, but I'm sure that we will in the near future and we're doing very well. So we just launched, you know, like we said, not even eight weeks ago. So I just want to highlight for everybody on the call that, you know, we're only in 700 Walmart stores. We will be focusing some marketing initiatives like Erica mentioned earlier on Walmart because the opportunity obviously if we can sell through in the 700 that we're in, there's you know, the 4,000 store footprint that is open to us to expand into. So it's going to get a lot of attention in 2025. Question here about your TRU, your Mini TRU bars. When will they become available? What's the timing on the Minis, Erica? Yeah, yeah, it should be probably Q2 that you should start seeing them. Q2 to Q3. A couple of questions have come in with regards to Amazon so you can just kind of lump all those together. Amazon sales, Prime Day promotions and just providing an update on Amazon and your direct to consumer in general. Erica, Amazon is going really strong. We have that slide. We started in the beginning of the year at 40,000 and now we're over 600,000 a month. Very, very strong. We're just about to start gearing up Canada now. But I can't say enough amazing things. I think that in, you know, the coming year it's going to grow phenomenally. So we're having a very strong growth within our D2C. Target. Erica, I think we've been talking about trying to get to $1 million a month in 2025. Yeah, I think that in starting in January we should be on our way. We should have a run rate of 10 million. Okay, so a little less than $1 million a month, folks. Question from an attendee. What is your current plan for social media influencers, especially anyone without one million or larger followings? Erica, you want to start on that? Yeah, so we've had a lot of organic just from people seeing it, trying it who have a million, two million, three million, five, six million even have posted and done stories on Tru just commenting and how they love them organically. Not even any affiliation really, but we do plan to have other, you know, really getting it out there and sending out some influencer boxes to build brand awareness with them and hope that, you know, they'll get behind it and I'm sure they will. So you want to throw more color on that? Yeah, I just think we also are, you know, in a much better position than you were three quarters ago to actually, you know, put some marketing dollars in that bucket. That's certainly our intention. We're looking forward to hopefully having some impact in that influencer community. A financial-related question, do you have any working capital challenges or any other payment terms that you have to be looking out for? No, none at all folks. As I said, today we have three, almost three and a half, almost $4 million of cash on the balance sheet. We've got these lines of credit. We're looking at expanding the lines of credit to facilitate, you know, the significant growth, but Brian's just done a great job of managing the balance sheet and onboarding these new facilities and we have zero working capital issues. None at all. Another financial related question on your $100 million sort of target. What does the profitability profile look like, operating model look like when you're further in the future? Yeah, Brian, you want to take that one, sir? Let's say at the gross margin level we talked about 50% average. So you know, as we diversify away from our Costco base, which is lower margin, we do think we're going to be getting towards let's say high 40s-50s when we look at EBITDA margin. Because we are investing in growth, we're trying to balance, you know, investing in growth and still maintaining some level of profitability. So for next year at least we're probably 9%-10% EBITDA level and we do think that's going to expand in the future, you know, just with better economies of scale. That could be in the 20s. That's all the questions that we have. I'll turn it over to Kingsley Ward now for any closing comments. Thanks very much, Pardeep, and I'd like to thank you all for tuning in today. We'll look forward to continuing our build here of the TRUBAR brand and the Simply Better portfolio of products. We'll look forward to chatting with you with Q4 results and year-end results. Thanks again. Bye for now.