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2021 Capital Markets report - Media Release Straumann Group presents evolved strategy to achieve its long - term revenue ambition of CHF 5 billion ■ ■ straumanngroup ■ Ambition to achieve CHF 5 billion revenue by 2030 considering an average organic growth rate of at least 10 % , core EBIT margin expected to range between 25-30 % in the next years depending on investment , and on continuous increase of gross dividend Culture remains a key pillar with an employee engagement score of 80 in 2021 - in the top 25 % of companies Core implantology business strongly positioned to grow from 29 % market share across premium and value segments through innovation and geographic expansion respectively Orthodontics business set to grow via sharpening its value proposition development , expanding geographical presence and driving complementary business models Digital transformation to shape new pathways for treatment and customer service , to become a digitally - powered oral care company Dental Service Organizations growing in importance in a consolidating market New sustainability framework integrated in business strategy , including target of 100 % renewable electricity by 2024 and net - zero carbon emissions target to be set in 2022 Basel , December 16 , 2021 : Today at its Capital Markets Day , Straumann Group will present its evolved strategy to achieve long - term growth . The Group has enjoyed strong growth over the past years , outperforming both competitors and the market . The new strategy lays the foundation to enable the Group to continue this path . Since 2013 , when Straumann Group was still an implantology - only business , it has significantly expanded its business scope . Today , the Group operates in a potential CHF 18 billion market covering implantology , CADCAM prosthetics , orthodontics and digital equipment . Straumann's product mix and sales distribution have diversified greatly since 2013 , when EMEA contributed most revenue . Today more than half of the revenue comes from areas outside EMEA , with about a quarter of revenue coming from the LATAM and APAC regions . This share is expected to further develop due to the ongoing strategic geographic expansion in all business areas . Straumann Group CEO Guillaume Daniellot said : " The evolved strategy will ensure we achieve our growth and revenue ambition of CHF 5 billion and impact 10 million smiles by 2030. It captures three major shifts . We will evolve from being product - centric to customer - centric in everything we do , shift from being a total solution provider for esthetic dentistry to a digitally powered oral care company , and lastly move from a single to multiple business model company to address different stakeholders including health consumers . We will focus on culture , digital transformation and sustainability to enable the four strategic priorities of maintaining implant leadership , becoming a leader in orthodontics , winning strategic target groups and building consumer presence . " Page 1/4