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PRESS RELEASE - BUSINESS RESULTS Q1 2021 Beiersdorf grows in a challenging market environment • Group sales grow by 6.3 % ( € 1.9 billion ) to reach pre - crisis level • tesa leads positive sales trend at + 23.6 % ( € 397 million ) • Beiersdorf Consumer Business Segment lifts sales by 2.7 % to € 1.5 billion : dermatological brands ( + 12.1 % ) and LA PRAIRIE ( + 17.0 % ) record strong growth , sales up slightly at NIVEA ( + 0.5 % ) • Climate commitment reinforced : first climate - neutralized products launched • Guidance for 2021 confirmed : positive sales growth and EBIT margin at previous year's level Hamburg , April 28 , 2021 - Beiersdorf AG has begun the 2021 fiscal year with an organic increase in sales of 6.3 % . Group sales for the first quarter stood at € 1.9 billion . Beiersdorf thus recorded a solid start to the new fiscal year despite the impacts of COVID - 19 continue to be felt in large parts of the world and the numerous restrictions brought by the pandemic . Increased demand for skin care Despite a still difficult market environment , especially in Europe , the Consumer Business Segment achieved 2.7 % organic sales growth in the first quarter of 2021 , taking sales to € 1.5 billion . The upward trend was driven by the EUCERIN and AQUAPHOR dermatological brands as well as the exclusive skin care from LA PRAIRIE . In online business , sales were up by more than 70 % in the first three months of the year compared with the same quarter of the previous year . In the first quarter of 2021 , the NIVEA core brand achieved a turnaround from the same period of the previous year , with organic sales growth of 0.5 % . While the pandemic continued to hit sales of sun and lip care products , there was greater demand for face and body care items . NIVEA also reaffirmed its strong position in the emerging markets , where it gained further market share . The EUCERIN and AQUAPHOR dermatological brands continued the previous year's sales success story , achieving double - digit organic growth again of 12.1 % from January to March versus an already strong prior - year quarter . Substantial sales increases were recorded especially in the United States and Latin America . The trend in market shares showed a similar picture . EUCERIN and AQUAPHOR further enhanced their leading market positions and gained additional shares of the European and North American markets in particular . LA PRAIRIE , which provides exclusive skin care , remained the brand most heavily affected by the coronavirus travel restrictions . Almost a quarter of all doors remained closed at the end of the first quarter , the majority in LA PRAIRIE'S important travel retail business . Nevertheless , sales were up 17.0 % in the first three months of the year . This was due to significant growth in Asia , led by domestic travel in China . A further driver was the targeted increase in recognition by launching LA PRAIRIE on the Chinese retail platform Tmall at the beginning of the year . Milestone achieved : first climate - neutralized products enter market Beiersdorf achieved a further milestone as part of the " Care Beyond Skin " sustainability agenda . The NIVEA Naturally Good face care range is to bring the first climate - neutralized products to market in about 30 countries , with more set to follow . With this step , Beiersdorf is working intensively on its transformation towards greater sustainability and a reduced environmental footprint . NIVEA Eucerin la prairie Hansaplast tesa SWITZERLAND