BOSS Q3 2025 Earnings Presentation

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THIRD QUARTER 2025 RESULTS PAGE 4 989 EUR MILLION VS. Q3 2024 95 EUR MILLION VS. Q3 2024 GROUP SALES EBIT (1)%(4)% IN GROUP CURRENCY CURRENCY-ADJUSTED (1)% 9.6% +30BP FOCUS ON OPERATIONAL EXCELLENCE DRIVES EBIT-MARGIN INCREASE IN Q3 EBIT MARGIN IN GROUP CURRENCY

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THIRD QUARTER 2025 RESULTS PAGE 5 EXECUTION OF STRATEGIC BRAND INITIATIVES STRENGTHENS RELEVANCE FOR BOSS AND HUGO BOSS FASHION SHOW BECKHAM x BOSS HUGO COLLECTION LAUNCH BOSS COLLECTION LAUNCH

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THIRD QUARTER 2025 RESULTS PAGE 6 *CURRENCY-ADJUSTED (5)% VS. Q3 2024 * (9)% VS. Q3 2024 * HUGO BOSS WOMENSWEAR BOSS MENSWEAR * 0% VS. Q3 2024 Q3 CAPITALIZING ON THE STRONG POSITION OF BOSS MENSWEAR THROUGH ITS VERSATILE 24/7 LIFESTYLE OFFERING

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+3% VS. Q3 2024 * VS. Q3 2024 (4)% VS. Q3 2024 * AMERICAS EMEA ASIA/PACIFIC * Modest revenue increase in the U.S., alongside double-digit growth in Latin America Sales improvements in Germany and France more than offset by revenue declines in the UK Sales increase in Southeast Asia & Pacific more than offset by lower revenues in China SOLID IMPROVEMENTS IN THE AMERICAS COMPENSATE FOR MODERATE DECLINES IN EMEA AND ASIA/PACIFIC THIRD QUARTER 2025 RESULTS*CURRENCY-ADJUSTED PAGE 7 Q3 (2)%

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PAGE 8 B&M RETAIL IMPROVES SEQUENTIALLY DUE TO HIGHER CONVERSION AND SALES PER TRANSACTION*CURRENCY-ADJUSTED B&M RETAIL B&M WHOLESALE DIGITAL BECKHAM x BOSS Shanghai THIRD QUARTER 2025 RESULTS 0% VS. Q3 2024 (5)% VS. Q3 2024 +2% VS. Q3 2024 * * * Sequential improvement, while store traffic remains muted in most markets Timing of deliveries and softer replenishment business weigh on performance Both hugoboss.com and business with partners contribute to sales growth

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© 2023 HUGO BOSS THIRD QUARTER 2025 RESULTS PRODUCT COSTS STRONG GROSS MARGIN EXPANSION DRIVEN BY SOURCING EFFICIENCIES AND COST OPTIMIZATION 61.4% +100 BP PAGE 9 Q3 2024 Q3 2025 60.2% DRIVERS 61.2% SOURCING EFFICIENCIES FREIGHT RATES

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Q3 2024 Q3 2025 510 EUR MILLION 524 EUR MILLION THIRD QUARTER 2025 RESULTS PAGE 10 B&M RETAIL EXPENSES DECREASE BY 4%, DRIVEN BY ONGOING STORE NETWORK OPTIMIZATION MARKETING INVESTMENTS SUSTAINED FOCUS ON DRIVING EFFECTIVENESS; 7.1% OF SALES IN Q3 (3)% ADMINISTRATION EXPENSES FELL BY 2%, DRIVEN BY STRICT OVERHEAD COST MANAGEMENT DECLINE IN OPERATING EXPENSES REFLECTS STRUCTURAL EFFICIENCY IMPROVEMENTS

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© 2023 HUGO BOSS GROSS MARGIN OPERATING EXPENSES (IN % OF SALES) EBIT EBIT MARGIN NET INCOME (ATTRIBUTABLE TO SHAREHOLDERS) THIRD QUARTER 2025 RESULTS PAGE 11 OPERATING EXPENSES EARNINGS PER SHARE (EPS) GROSS MARGIN EXPANSION AND STRICT COST MANAGEMENT SUPPORT BOTTOM-LINE PERFORMANCE 9M 2025 CHANGE 2,989 EUR MILLION (2)% 61.8% +30 BP 1,610 EUR MILLION (2)% 53.9% +10 BP 237 EUR MILLION +1% 7.9% +30 BP 141 EUR MILLION +9% 2.04 EUR +9% Q3 2025 CHANGE 989 EUR MILLION (4)% 61.2% +100 BP 510 EUR MILLION (3)% 51.6% +70 BP 95 EUR MILLION (1)% 9.6% +30 BP 59 EUR MILLION +7% 0.85 EUR +7% SALES

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THIRD QUARTER 2025 RESULTS PAGE 12 FOCUS ON CAPEX EFFICIENCY DRIVES FREE CASH FLOW IMPROVEMENT Q3 2025 FREE CASH FLOW +63% 66 EUR MILLION SEPTEMBER 30, 2025 TRADE NET WORKING CAPITAL +11%* (20) BP 909 EUR MILLION Q3 2025 CAPITAL EXPENDITURE (51)% 44 EUR MILLION * CURRENCY-ADJUSTED 20.2 IN % OF SALES Inventories increase by 5%* year over year, but slightly decline versus June 30, 2025 Decline reflects strategic focus on maintaining a disciplined investment approach Free cash flow improvements mainly driven by CapEx efficiency

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OUR FOCUS IN Q4 2025 Seizing additional sales opportunities Prioritizing focused brand investments Implementing moderate price increases Leveraging global sourcing activities Driving sustainable efficiency measures THIRD QUARTER 2025 RESULTS PAGE 13

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THIRD QUARTER 2025 RESULTS PAGE 14 STRATEGIC BRAND AND PRODUCT INITIATIVES TO SUPPORT Q4 PERFORMANCE HUGO x JUJUTSU BECKHAM x BOSS SHANGHAI BOSS BOTTLED HUGO x JUJUTSU BOSS x ASTON MARTIN BOSS x STEIFF HOLIDAY CAPSULE

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THIRD QUARTER 2025 RESULTS PAGE 15 DRIVING CUSTOMER ENGAGEMENT WITH LOYALTY PROGRAM HUGO BOSS XP ~13MILLION

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OUR FOCUS IN Q4 2025 Seizing additional sales opportunities Prioritizing focused brand investments Implementing moderate price increases Leveraging global sourcing activities Driving sustainable efficiency measures THIRD QUARTER 2025 RESULTS PAGE 16

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© 2022 HUGO BOSS© 2022 HUGO BOSS THIRD QUARTER 2025 RESULTS PAGE 18 SALES 4.2 TO 4.4 EUR BILLION 2025E EBIT 380 TO 440 EUR MILLION 2025E HUGO BOSS REAFFIRMS 2025 GUIDANCE ANTICIPATING THE LOWER END OF RANGES ASSUMPTIONS MACROECONOMIC ENVIRONMENT TO REMAIN VOLATILE FOR THE TIME BEING ACCELERATION IN TOP- AND BOTTOM- LINE PERFORMANCE EXPECTED IN Q4 GUIDANCE INCLUDES FX HEADWINDS: ~EUR 100 MILLION (SALES); ≤ EUR 20 MILLION (EBIT) LOWER END OF GUIDANCE IN LINE WITH MARKET EXPECTATIONS

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© 2022 HUGO BOSS© 2022 HUGO BOSS FORWARD-LOOKING STATEMENTS CONTAIN RISKS THIRD QUARTER 2025 RESULTS PAGE 22 This document contains forward-looking statements that reflect management's current views with respect to future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “project”, “should”, and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made.

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