BOSS Q2 2026 Earnings Presentation

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© HUGO BOSS SECOND QUARTER 2026 RESULTS PAGE 4 UPDATE ON VOLUNTARY TAKEOVER OFFER BY FRASERS GROUP OUR RECOMMENDATION Managing Board and Supervisory Board jointly recommend that shareholders do not accept the offer OUR CONVICTION EUR 38 offer price does not reflect the long-term value creation potential of HUGO BOSS OUR FOCUS Continued execution of CLAIM 5 TOUCHDOWN to drive long-term shareholder value

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© HUGO BOSS CLAIM 5 TOUCHDOWN SECOND QUARTER 2026 RESULTS PAGE 5 BRAND EXCELLENCE DISTRIBUTION EXCELLENCE OPERATIONAL EXCELLENCE STRENGTHENING THE QUALITY OF THE BUSINESS WHILE LAYING THE FOUNDATION FOR LONG-TERM SHAREHOLDER VALUE CREATION

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DISCIPLINED EXECUTION STRENGTHENS EARNINGS QUALITY DESPITE TOP-LINE PRESSURE SECOND QUARTER 2026 RESULTS PAGE 6 Q2 2026 GROUP SALES (9)%* 905 EUR MILLION * CURRENCY-ADJUSTED Q2 2026 GROSS MARGIN +200 BASIS POINTS 64.9 % Q2 2026 OPERATING EXPENSES (4)% 528 EUR MILLION Q2 2026 FREE CASH FLOW VS. EUR 138 MILLION IN Q2 2025 105 EUR MILLION BEFORE LEASES

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© 2022 HUGO BOSS SECOND QUARTER 2026 RESULTS PAGE 7 INVESTING INTO OUR BRANDS WHILE FURTHER IMPROVING MARKETING EFFECTIVENESS SUPPORTING BRAND VISIBILITY AND CONSUMER ENGAGEMENT SHARPENING PRODUCT OFFERING WHILE REDUCING COMPLEXITY BRAND EXCELLENCE STRENGTHENING BRAND RELEVANCE AND CONSUMER ENGAGEMENT

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© 2022 HUGO BOSS SECOND QUARTER 2026 RESULTS PAGE 8 BRAND EXCELLENCE KEY BRAND ACTIVATIONS TO SUPPORT COMMERCIAL MOMENTS IN H2/26 INCREASE EXPECTED IN H2/26 IN LINE WITH PLANNED PHASING MARKETING INVESTMENTS WINTER 2026 CAMPAIGN HOLIDAY CAMPAIGN BOSS BY BECKHAM WINTER 2026 CAMPAIGN BOSS x SHOHEI OHTANI

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© 2022 HUGO BOSS SECOND QUARTER 2026 RESULTS PAGE 9 DISTRIBUTION EXCELLENCE ENHANCING DISTRIBUTION QUALITY AND STORE PRODUCTIVITY HUGO BOSS XP MEMBERS >14 MILLION AS OF JUNE 30, 2026 ONGOING STRONG FOCUS ON FULL-PRICE SELL-THROUGH STORE NETWORK OPTIMIZATION 21NET CLOSURES IN H1 2026 ENHANCING DISTRIBUTION QUALITY AND PROFITABILITY

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© 2022 HUGO BOSS SECOND QUARTER 2026 RESULTS PAGE 10 OPERATIONAL EXCELLENCE BUILDING A MORE AGILE AND RESILIENT BUSINESS SIMPLIFY PROCESSES ALONG THE VALUE CHAIN ONGOING OPTIMIZATION OF INVENTORIES ENHANCE PLANNING AND BUYING DECISIONS THROUGH AI SUCCESSFUL GO-LIVE OF DC FILDERSTADT

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905 EUR MILLION 59 EUR MILLION GROUP SALES EBIT (10)%(9)% CURRENCY-ADJUSTED IN GROUP CURRENCY SECOND QUARTER 2026 RESULTS PAGE 12 (28)% 6.5% (160) BP VS. Q2 2025 VS. Q2 2025 EBIT MARGIN EXECUTION OF CLAIM 5 TOUCHDOWN SHAPES FINANCIAL PERFORMANCE IN Q2

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© HUGO BOSS BRANDS SECOND QUARTER 2026 RESULTS PAGE 13 REGIONS CHANNELS BOSS (8)% AMERICAS (1)% RETAIL (8)% HUGO (14)% EMEA (13)% WHOLESALE (10)% ASIA/PACIFIC (5)% TOP-LINE PERFORMANCE REFLECTS STRATEGIC MEASURES AND CHALLENGING MARKET ENVIRONMENT GROUP SALES VS. Q2 2025 (9)% ALL FIGURES ARE CURRENCY-ADJUSTED

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© 2023 HUGO BOSS SECOND QUARTER 2026 RESULTS 61.4% PAGE 14 Q2 2025 Q2 2026 62.9% 64.9% DRIVERS IMPROVED PRICING SOURCING EFFICIENCIES ROBUST GROSS MARGIN EXPANSION DEMONSTRATES IMPROVED EARNINGS QUALITY FULL-PRICE DISCIPLINE

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Q2 2025 Q2 2026 DECLINE IN OPERATING EXPENSES REFLECTS EFFICIENCY GAINS AND COST DISCIPLINE SECOND QUARTER 2026 RESULTS PAGE 15 548 EUR MILLION 528 EUR MILLION (4)% OPERATING EXPENSES SELLING AND MARKETING EXPENSES DECREASED 6%, SUPPORTED BY RETAIL EFFICIENCY AND MARKETING EFFECTIVENESS ADMINISTRATION EXPENSES INCREASED 3%, DUE TO DIGITAL INVESTMENTS AND ONE-OFF COSTS RELATED TO THE TAKEOVER OFFER EBIT OF EUR 59 MILLION, CORRESPONDING TO AN EBIT MARGIN OF 6.5%

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SECOND QUARTER 2026 RESULTS PAGE 16 Q2 2026 FREE CASH FLOW VS. EUR 138 MILLION IN Q2 2025 105 EUR MILLION JUNE 30, 2026 TRADE NET WORKING CAPITAL (11)%* 10 BP 763 EUR MILLION Q2 2026 CAPITAL EXPENDITURE 31 EUR MILLION * CURRENCY-ADJUSTED 19.8 IN % OF SALES Inventories reduced by 15%*, reflecting continued progress in inventory optimization Investing selectively in strategic priorities while maintaining capital discipline Working capital improvements and CapEx discipline translate into strong FCF generation (22)% (60) BP 3.4 IN % OF SALES BEFORE LEASES, I.E. INCLUDING THE IMPACT OF IFRS 16 LOWER INVENTORIES AND CAPEX DISCIPLINE SUPPORT STRONG CASH GENERATION

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© 2022 HUGO BOSS 2026 IS A DELIBERATE YEAR OF REALIGNMENT ONGOING FOCUS ON STRATEGY EXECUTION EXTERNAL ENVIRONMENT TO REMAIN VOLATILE 2026 OUTLOOK REAFFIRMED SALES* SECOND QUARTER 2026 RESULTS PAGE 17 300 TO 350 EUR MILLION 2026E EBIT MID- TO HIGH- SINGLE-DIGIT DECLINE 2026E * CURRENCY-ADJUSTED ASSUMPTIONS

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© 2022 HUGO BOSS KEY TAKEAWAYS SECOND QUARTER 2026 RESULTS PAGE 18 CLAIM 5 TOUCHDOWN EXECUTION DELIVERS TANGIBLE OPERATIONAL PROGRESS MARGIN EXPANSION AND CASH GENERATION UNDERSCORE IMPROVING BUSINESS QUALITY 2026 REMAINS A DELIBERATE YEAR OF REALIGNMENT, SUPPORTING LONG-TERM VALUE CREATION

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© 2022 HUGO BOSS PAGE 20 This document contains forward-looking statements that reflect management's current views with respect to future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “project”, “should”, and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties. If any of these or other risks and uncertainties occur, or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update any forward-looking statement, which speaks only as of the date on which it is made. SECOND QUARTER 2026 RESULTS PAGE 20 FORWARD-LOOKING STATEMENTS CONTAIN RISKS

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