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Press Release , July 13 , 2021 , 14:32 CEST Media and Games Invest signs transforming acquisition of Smaato , a leading digital advertising platform , adding on a pro forma FY 2020 basis 51 % revenues and 140 % EBITDA to its Verve Group Tuesday , 13 July , 2021 - Disclosure of inside information according to Article 17 of the Regulation ( EU ) No 596/2014 ( MAR ) ● Media and Games Invest ● Smaato Guidance for FY 2021 has a revenue of EUR 39 million with an expected adj . EBITDA of EUR 13 million , which represents an adj . EBITDA margin of 33 % The acquisition of Smaato's programmatic SaaS platform is transformative for MGI's Verve Group adding substantial revenues and EBITDA Smaato is valued at an Enterprise Value ( EV ) of EUR 140 million EV / EBITDA multiple of 10.7x based on 2021 forecast , and 6.8x based on expected results in 2022 The acquisition will be fully paid in cash July 13 , 2021 - Media and Games Invest SE ( " MGI " or the " Company " , ISIN : MT0000580101 ; ticker M8G ; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange ) has successfully entered into an agreement with the current shareholder of Smaato , Shanghai Qiugu Investment Partnership ( Limited Partnership ) ( " SQI " ) , to acquire 99.9 percent ( which corresponds to all shares of Smaato except for one share ) of the shares of Smaato's holding company " Shanghai Yi Qiu Business Management Co. , Ltd. " ( the " Transaction " ) , following MGI's earlier announcement of its intention to acquire Smaato on June 21 , 2021. A call option regarding the remaining 1 share is also agreed and can be executed by MGI earliest from March 31 , 2022 , and beyond . Smaato , based in San Francisco and Hamburg , operates a leading mobile first digital Advertising Technology Platform . Smaato offers its services to publishers on a software - as - a - service ( ' SaaS ' ) basis . With expected revenues of EUR 39 million in 2021 , which represents app . 20 % organic growth versus 2020 , and an expected adj . EBITDA¹ of EUR 13 million in 2021 ( a 33 % EBITDA margin ) , the company is showing a very positive development . Via its platform Smaato reaches over 1.3 billion unique users worldwide every month which will substantially increase the reach of MGI's media segment Verve Group . The parties have agreed to an Enterprise Value of EUR 140 million . Based on the guidance for 2021 , this corresponds to an EV / EBITDA multiple² of 10.7x , based on the guidance for 2022 it would be a multiple of 6.8x . The purchase price will be paid entirely from existing cash resources . The transaction is expected to close within the next two months , providing any regulatory approvals have been obtained . -End of ad - hoc