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GN Announcement no . 52 GN Store Nord to acquire SteelSeries a global pioneer in premium software enabled gaming gear ● GN a global leader in intelligent hearing , audio and video systems - has signed an agreement to acquire SteelS eries - a global innovation driven pioneer in premium software - enabled gaming gear . GN is acquiring SteelSeries from the Nordic private equity company Axcel Following the expected acquisition , GN gains a very strong position in the attractive upscale gaming gear market and expands its position in the premium audio market SteelSeries will be a new growth engine to GN operating with its own identity , brand and execution strength while benefitting from the industry leading capabilities and track record of GN Audio to drive continuous growth and value creation • The total purchase price ( enterprise value ) for SteelSeries amounts to DKK 8.0 billion ● Closing of the transaction is subject to customary regulatory approvals and is anticipated by the beginning of 2022 ● October 6 , 2021 ● SteelSeries , with its attractive growth profile and margin structure , presents an attractive new growth opportunity for GN . The acquisition of SteelSeries will bring complementary engineering competencies , commercial capabilities , differentiated brands , a large customer base and an innovative high - growth product offering , adding further technical expertise and IP to GN . SteelSeries will benefit from G N's commercial and operational excellence , and financial strength , allowing SteelSeries to continue its strong growth trajectory and take share in the fast - growing market for premium software - enabled gaming gear . René Svendsen - Tune , CEO of GN Audio , says : " We have for some time searched for the right way for G N to enter the very interesting gaming market , being keenly interested in the " high - end " segment . SteelSeries delivers on this aspiration of ours and we see a perfect match in terms of technology and commercial capabilities , premium brand positioning , and growth ambitions . SteelSeries brings a highly relevant and competitive portfolio and strong engineering competencies . Combining our forces will benefit both organizations as we enter a future where demand for our portfolios of products will continue to be strong . " Ehtisham Rabbani , CEO of SteelSeries , says : " SteelSeries is a premium gaming gear brand with a single - minded focus on helping gamers achieve glory . We are thrilled to become part of GN . The fit is perfect as we both share a relentless drive for creating cutting - edge technology to delight our customers . We see great upside in leveraging each organization's unique strengths to build an even more formidable , unified company . " SteelSeries – a global pioneer in premium software - enabled gaming gear Originally founded in Denmark in 2001 , SteelSeries is an innovative pioneer in the premium gaming gear market and is favored among the world's e - sports gamers for its superior quality , inventive functionality and Scandinavian design heritage . SteelSeries is particularly known for its premium gaming headsets , keyboards and mice that are software - enabled and system - integrated , which significantly enhance the user experience and reinforce customer loyalty . GN Store Nord A / S | Lautrupbjerg 7 | 2750 Ballerup | +45 45 75 00 00 Co. Reg . no . 24257843 | info@gn.com | www.gn.com Page 1 of 3