Slides
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IR Presentation, post FY 2024
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Alma in figures (FY 2024) 313 MEUR Revenue 77 MEUR Adj. operating profit 0.46 euros per share (A proposal to the AGM) Dividend of 25% Adj. Operating profit % 84% Digital business 1 660 in 11 countries Professionals c. 500% (2015–2024) TSR 23% ROE 15% ROI 49% Equity ratio 100+ Digital services and applications 89% Alma’s media reach about 40/60 abroad / in Finland % of employees of Finns weekly
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RECRUITING #1 Czech Republic jobs.cz, prace.cz #1 Slovakia profesia.sk #1 Croatia mojposao.net #2 Finland jobly.fi #1-3 Estonia, Latvia, Lithuania cvonline.com #1 Bosnia and Herzegovina, Macedonia, Serbia mojposao.ba, vrabotuvanje.com.mk, poslovi.infostud.com, HOUSING AND COMMERCIAL PREMISES #1 Finland, Sweden etuovi.com, toimitilat.kauppalehti.fi, objektvision.se VEHICLES AND MACHINERY #1 Finland nettiauto.com, nettikone.com, nettimoto.com, autotalli.com NEWS MEDIA #1 Finland iltalehti.fi kauppalehti, talouselämä DIGITAL ADVERTISING #1 Finland Alma network REVENUE SPLIT Q4 2024: OTHER 8% CONTENT 16% DIGITAL SERVICES 19 % ADVERTISING 20% CLASSIFIED 37 % 1 1 1 1 1 1 1 Strong market positions and leading brands in key areas 3
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• Print as the main media channel • Timely start for print to digital transformation Integrating Platforms Media Media and Services -2000 2000 - 2020 2020 > • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business Alma Media’s transformational journey Exploiting paradigm changes in technology and consumer behaviour Print Digital AI 4
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Continuing the renewal of portfolio – net investments over MEUR 200 to digital transformation and growth 5 2018 2019 2020 2021 Techloop Nettix Alma Career (17%) Netello (60%) Etua.fi (40%) DOKS (25%) Alma Mediapartners (35%) Kolektiv DIAS (80%) Muuttomaailma Bolt (21%) Early morning delivery Regional media and Alma Manu printing operations Affärsvärlden Alma Talent AB Suomen Tukkuautot Etua.fi (40%) AutoJerry Katsastushinnat.fi Talosofta Etua.fi (20%) Dagens Media Sverige INVESTMENTS OF WITH A STRONG FOCUS ON DIGITAL BUSINESS DIVESTMENTS OF CONSISTING OF HEAVILY PRINT-BASED BUSINESSES OR BUSINESSES WITH LOW PROFITABILITY Talosofta KPK-yhtiöt (5.6%) E-kontakti 2022 Netello (40%) Bolt (21%) Muugimeistrite A/S Lapin Kansa Matkapörssi Toimitilat.fi DOKS (26%) Vrabotuvanje Online (70%)* 2023 Rantapallo Talent’em 2024 Netwheels DOKS (24%) Nelisa s.r.o Kotikokki 2025 Edilex Lakitieto Oy
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• Solid performance despite headwinds and subdued market environment. • Revenue grew to MEUR 81.2, acquisitions contributing MEUR 2.7. • Adjusted operating profit up to MEUR 19.5 with margin of 24.0%. • The share of digital business up to 83.6% of total revenue. • Healthy balance sheet: leverage (rolling 12 month) at 1.5 and equity ratio at 48.6%. Q4 2024 Highlights Revenue grew by 4.1%, adjusted operating profit up by 16.6% Q4 2022 Q4 2023 Q4 2024 78.7 78.0 81.2 +4.1% REVENUE (MEUR) 0 5 10 15 20 25 30 0 5 10 15 20 25 30 19.4% Q4 2022 21.5% Q4 2023 24.0% Q4 2024 15.2 16.7 19.5 +16.6% ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) 8
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Revenue bolstered by acquisitions. The market conditions curbing the growth Q4 2023 -0.7 Alma Career +4.0 Alma Marketplaces 0.0 Alma News Media -0.1 Non- allocated operations Q4 2024 78.0 81.2 REVENUE Q4 2024 (MEUR) Q4 2023 +0.6 Alma Career +1.3 Alma Marketplaces +0.6 Alma News Media +0.2 Non- allocated operations Q4 2024 16.7 19.5 ADJUSTED OPERATING PROFIT Q4 2024 (MEUR) 9
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On annual basis, the share of digital business grew to new records *Continuing operations **Acquisition of Talentum in 2015 ** 82 99 125 146 160 165 158 212 250 251 263 0 10 20 30 40 50 60 70 80 0 50 100 150 200 250 300 58% 2014 61% 2015 53% 2016 59% 2017 63% 2018 66% 2019 69% 2020 77% 2021 81% 2022 82% 2023 84% 2024 Share of total revenue Revenue from digital business SHARE OF DIGITAL BUSINESS OF GROUP REVENUE* REVENUE BY REVENUE CLASSES Q4 2024 (MEUR) (REVENUE CHANGE IN BRACKETS) 29.8 Classified (0.3, 0.9 %) 16.5 Advertising (-1.5, -8.4 %) 15.1 Digital services (+4.2, +38.8 %) 13.2 Content (0.5, 3.9 %) 6.5 Other (-0.3, -4.3 %) 10
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Alma Career: Adjusted operating profit up by 6.4% in Q4. The development of common platform continued REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) Q4 2023 -0.6 Career North -0.4 Career Central +0.4 Career South Q4 2024 27.0 26.3 21.0 Classified (-0.7, -3.1 %) 0.8 Advertising (-0.4, -34.3 %) 2.8 Digital services (+0.7, +34.5 %) 1.6 Other (-0.3, -16.0 %) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) • In Slovakia and Czechia, recruitment market was driven by employee activity, competition for skilled labour and low unemployment rates. In Czechia, the weakened currency continued to affect revenue (MEUR -0.4). • Finland and Baltics continued to struggle with weak macroeconomic conditions. • Investments in product development continued and the Career United initiative proceeded to deepen internal cooperation and improve productivity. • The development of invoicing in local currencies turned to growth. • Business development in Q4: o Revenue softened by 2.5% to MEUR 26.3 (in local currencies revenue down by 1.0%). o Adjusted operating profit saw a 6.4% increase to MEUR 10.6. 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 37.0% Q4 23 38.7% Q1 24 40.2% Q2 24 43.2% Q3 24 40.4% Q4 24 27.0 10.0 26.9 10.4 27.7 11.1 26.3 11.3 26.3 10.6 Adjusted EBIT-% Revenue Adjusted EBIT 11
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Invoicing & revenue recognition in Alma Career, rolling 12 months KPIs (monthly averages in thousands) 10-12/ 2024 10-12/ 2023 1-12/ 2024 1-12/ 2023 Unique visitors 5,667 5,663 6,063 6,105 Users with job alerts 2,036 2,089 1,979 2,012 Number of paid job ads 86 87 100 103 12 6,847 8,933 7,876 8,957 0 2,000 4,000 6,000 8,000 10,000 12,000 Revenue Invoicing
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Alma Marketplaces: Revenue and adjusted operating profit increased both organically and due to acquisitions 0 5 10 15 20 25 30 35 40 25.5% Q4 23 25.5% Q1 24 28.4% Q2 24 35.3% Q3 24 26.6% Q4 24 21.9 5.6 22.9 5.8 25.1 7.1 24.5 8.6 25.9 6.9 Adjusted EBIT-% Revenue Adjusted EBIT Q4 2023 +0.7 Real estate +3.1 Mobility +0.1 Comparison services +0.1 Insights Q4 2024 21.9 25.9 8.8 Classified (+0.8, +10.3 %) 2.8 Advertising (-0.2, -7.5 %) 11.7 Digital services (+3.5, +40.1 %) 1.8 Other (-0.2, -6.7 %) • High profitability despite the decline in advertising sales and increased costs in product development. • The organic growth was 5.6%. • Investments focused on service development. • The housing market still subdued, but increasing signs of recovery. • Business development in Q4: o Revenue rose 18.1% to MEUR 25.9. Digital services’ revenue soared 40.1%. o Adjusted operating profit surged by 23.5% to MEUR 6.9. o Solid demand in mobility, integration of Netwheels into the segment on track. o High growth in business premises marketplaces continued, particularly in Sweden. 13 REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS)
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14 Alma News Media: Revenue on par, adjusted operating profit hiked due to the rigorous cost management 0 5 10 15 20 25 30 35 0 5 10 15 20 25 30 35 40 45 15.5% Q4 23 9.7% Q1 24 14.1% Q2 24 16.4% Q3 24 17.5% Q4 24 29.1 4.5 26.4 2.6 27.2 3.8 24.5 4.0 29.1 5.1 Adjusted EBIT-% Revenue Adjusted EBIT Q4 2023 -0.4 Advertising +0.5 Content -0.1 Other Q4 2024 29.1 29.1 17.9 Digital (+1.0, +6.0 %) 9.1 Print (-0.9, -9.1 %) 2.1 Other (-0.1, -5.4 %) • The Segment's revenue on par at MEUR 29.1. • Adjusted operating profit advanced by 13.3% to MEUR 5.1. • Digital business climbed over the 60% threshold. • High demand for journalism continued: now over 207K digital subscriptions. • Digital content revenue climbed by 14.1%. • Cost savings (-2.4%) achieved especially in printing, distribution and content production procurements. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY DIGITAL/PRINT (REVENUE CHANGE IN BRACKETS)
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SOLID FINANCIAL POSITION
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Alma Media’s updated long-term financial targets* * https://www.almamedia.fi/en/newsroom/ 16 2020 2021 2022 2023 2024 -8.0 19.6 12.1 -1.2 2.5 >5.0% Previous >5.0% Unchanged >25% Previous >30% Updated <2.5x Previous <2.5x Unchanged 2020 2021 2022 2023 2024 19.7 22.2 23.8 24.1 24.6 2020 2021 2022 2023 2024 -0.2 2.3 1.6 1.6 1.5 REVENUE GROWTH (%) ADJUSTED OPERATING PROFIT (%) NET DEBT/EBITDA RATIO Revenue Growth (%) Target Level >5% Adjusted Operating Profit (%) Target Level >30% Net Debt/EBITDA Ratio Target Level <2.5x Note: Dividend target is not included in Long -Term Financial Targets, though it is disclosed separately in Alma Media's dividend policy. However, Alma Media has not changed the target: Payout ratio > 50 % * EPS. >5% >30% <2.5x
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INTEREST-BEARING NET DEBT, MEUR 12/2024 12/2023 IFRS16 leasing liabilities 30.3 31.8 Loans from financial institutions 145.0 160.0 Commercial papers 0.0 0.0 Cash and cash equivalents 42.5 52.4 Interest-bearing net debt 140.0 145.7 Balanced financial position • In Q4, no new financing loans were raised. • In Q4, loan repayments were related to the repayments of finance lease debts and the Term Loan amortisation of MEUR 15. • Average interest rate was 3.4% (4.8%) in Q4 and 3.8% (3.6%) in FY 2024. NET DEBT (MEUR), GEARING (%) & EQUITY RATIO (%) Q3/2021–Q3/2024 182 157 164 154 143 128 160 151 146 138 169 155 140 -100 -50 0 50 100 150 0 50 100 150 200 250 300 350 400 450 500 39% Q2 22 81% 42% Q3 22 69% 46% Q4 22 59% 48% 109% Q1 23 82% 43% Q2 23 73% 46% Q3 23 65% 46% 35% Q4 23Q4 21 46% 102% Q1 24 81% 44% Q2 24 70%60% Q3 24 60% 49% 33% Q4 24Q1 22 94% 46% Gearing Equity ratio Net debt 17
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Solid cash flow • Cash flow from operating activities was MEUR 21.2 (19.6) in Q4. • Cash flow from operating activities increased thanks to higher EBITDA and lower paid taxes. • After investments, cash flow before financing was MEUR 17.9 (17.5) in Q4. 5 10 0 15 20 25 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 24.6 27.3 17.0 Q4/21 17.6 20.6 9.8 13.0 17.3 24.2 10.9 18.8 21.2 19.6 OPERATING CASH FLOW (MEUR) 2023 3.0 Adjusted EBITDA 8.0 Taxes paid -0.6 Net interest paid 1.2 Changes in working capital -0.8 Other 2024 63.0 73.8 OPERATING CASH FLOW BRIDGE 2023 - 2024 18
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Investments • In January 2024, Alma Media purchased the automotive industry software company Netwheels Oy to strengthen its car and transport services offering to corporate customers. Netwheels Oy provides software as a service (SaaS) to automotive industry. • In April 2024, Alma Media increased its ownership in Suomen Tunnistetieto Oy to 75% from 51%. • In December, Alma Media's subsidiary Alma Career Oy acquired 100% ownership of Czech online recruitment services Nelisa s.r.o. • Capex to support the strategy in developing digital industry solutions and expanding our services in customer's value- chain, focusing on investments to Mobility services. CAPEX, LEASES, M&A Q4/21-Q4/24 11 -5 -4 -3 -2 -1 0 1 2 3 4 -0.7 -2.1 Q4 21 -1.8 -0.7 -1.9 Q1 22 -1.8 -0.6 -1.8 Q2 22 -1.7 -0.7 -1.8 Q3 22 -1.7 -0.8 -1.8 Q4 22 -1.6 -0.9 -1.7 Q1 23 -1.7 -0.9 -1.8 Q2 23 -1.7 -0.9 -1.7 Q3 23 -1.7 -1.0 -1.6 Q4 23 -1.6 -1.1 -1.4 Q1 24 -1.6 -1.2 -1.4 Q2 24 -1.6 -1.2 -1.6 Q3 24 -1.6-1.8 -1.6 Q4 24 -4.6 -4.3 -4.2 -4.3 -4.3 -1.2 -4.4 -4.4 -4.3 -4.1 -4.2 -4.4 -4.4-4.2 Purchase price allocation (PPA) Depreciation on tangible and intangible assets Depreciation on financial lease DEPRECIATIONS Q4/21-Q4/24 3 1 2 7 3 3 1 1 2 14 2 2 2 3 4 3 2 3 3 11 1 1 1 1 1 0 2 4 6 8 10 12 14 16 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 1 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 1 Q3 24 Q4 24 5 1 5 10 7 5 5 4 13 16 4 1 3 Leases CAPEX M&A 19
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Earnings per share and dividends • Earnings per share: 0.15 (0.13) EUR. • Adjusted items: MEUR -1.7 (0.3). • The average interest cost of interest-bearing liabilities was 3.4% (4.8%) in Q4 and 3.8% (3.6%) in FY 2024. • A positive fair value change of MEUR 0.2 (-1.5) was recognised on an interest rate derivate agreement. *Adjusted items included 0 10 20 30 40 50 60 70 80 32.9 13.1 Q4 21 Q1 22 70.5 Q2 22 Q3 22 37.1 19.0 Q4 22 Q1 23 Q2 23 Q3 23 21.3 13.2 Q4 23 Q1 24 Q2 24 Q3 24 22.9 14.3 Q4 24 ROE & ROI (%) Q4/21-Q4/24* EARNINGS PER SHARE Q4/21-Q4/24 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 0.14 0.19 0.28 0.20 0.20 0.14 0.23 0.19 0.13 0.13 0.18 0.18 0.15 ROE ROI 20 2014 4.0% 15 3.2% 16 3.3% 17 6.3% 18 5.0% 19 3.4% 20 3.2% 21 4.7%4.4% 4.7% 23 4.2% 2024 0.12 0.12 0.16 0.24 0.35 0.40 0.30 0.35 0.44 0.45 0.46 22 DIVIDENDS Dividend per share Effective dividend yield (%) Preliminary Board proposal for profit distribution • The Board's dividend proposal is EUR 0.46 (0.45) per share which represents payout ratio of 72%. • The dividend paid in Q2 2024 was EUR 0.45 (0.44) per share and MEUR 37.0 in total.
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21 2014-12-30 2015-12-30 2016-12-30 2017-12-30 2018-12-30 2019-12-30 2020-12-30 2021-12-30 2022-12-30 2023-12-30 2024-12-30 ALMA OMXHGI (norm vs ALMA) Total Shareholder Return 2015-2024 Alma Media Oy 498% OMXHGI 85% TSR, % (dividends included) Alma Media’s TSR +498.2% Helsinki Stock Exchange Index +85.3% (including dividends) 2015–2024
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OPERATING ENVIRONMENT
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GDP Change (%) Inflation (%) Unemployment (%) 2025 2026 2025 2026 2025 2026 1.5 1.6 2.0 1.8 7.9 7.5 Finland 2.4 2.7 2.4 2.0 2.7 2.7 Czechia 2.3 2.5 5.1 3.0 5.3 5.1 Slovakia 3.3 2.9 3.4 2.0 4.7 4.6 Croatia 1.8 2.6 1.5 1.8 8.4 7.8 Sweden 1.1 2.6 3.6 2.4 7.7 7.2 Estonia 1.0 2.1 2.2 2.2 6.7 6.5 Latvia 3.0 3.0 1.7 1.6 7.0 6.9 Lithuania 2.4 3.0 1.8 2.0 13.0 12.5 Bosnia & Herz 2.5 2.6 3.2 2.1 3.6 3.6 Slovenia 2.6 2.9 2.2 2.1 12.1 11.8 N Makedonia Source: European Economic Forecast, European Commission, Nov 15, 2024 Update European Commission financial forecast for Alma's operating countries - Latest Alma Media operating countries’ updates 23
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Challenging operating environment Lagging economic growth Geopolitical turbulence Increasing regulation Changing consumer behaviour Geopolitical tensions elevated. Uncertainty of political and economic development high and forecasting difficult. Growth picking up, but changes in geopolitics and trade policy increase uncertainty. Low consumer confidence curbing the growth and long-term structural challenges persist in Finland. Digitalisation continues to change consumer behaviour. Expectations of ease to use, time-saving and secure digital experience and ecommerce growth continue. Digital legislation increasing. Growing popularity of digital services. Data privacy and consumer protection key issues for companies. 24
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The Finnish advertising market update MONTHL Y CHANGE IN MEDIA ADVERTISING 12/2023–12/2024 Source: Kantar TNS 25 -40% -35% -30% -25% -20% -15% -10% -5% 0% 5% 10% P12 23 P1 24 P2 24 P3 24 P4 24 P5 24 P6 24 P7 24 P8 24 P9 24 P10 24 P11 24 P12 24 Advertising sales total, chg % Newspaper advertising, chg % Online advertising, chg %
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Housing market & marketplaces update Source: Federation of Real Estate Agency 114 116 -10 -5 0 5 10 15 20 25 30 20 40 60 80 100 120 140 P12 23 P01 24 P02 24 P03 24 P04 24 P05 24 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 +1.7% Housing, Active listing in thousands HOUSING MARKETPLACES: ACTIVE LISTINGS & UNIQUE VISITORS 3,245 2,949 10 20 30 40 50 60 P12 23 P01 24 P02 24 P03 24 P04 24 P05 24 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 -9.1% Housing, Unique visitors in thousands** The figures include the housing market services: Etuovi and Vuokraovi ** The figures include the housing market services: Etuovi and Vuokraovi 26 4,887 2,821 3,311 3,628 4,044 4,173 3,683 4,253 4,697 4,468 5,326 4,622 3,835 P12 23 P01 24 P02 24 P03 24 P04 24 P05 25 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 5 060 2 922 3 443 3 757 4 207 4 288 3 834 4 355 4 839 4 603 5 500 4 783 4 035 -20.3% Existing apartments Newly built apartments HOUSING MARKET UPDATE (SOLD APARTMENTS)
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Mobility market & marketplaces update ** The figures include the mobility market services Autotalli and Nettiauto 139 135 -10 -5 0 5 10 15 20 25 30 20 40 60 80 100 120 140 P12 23 P01 24 P02 24 P03 24 P04 24 P05 24 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 -2.7% Mobility, Active listing in thousands 2,681 2,390 -10 -5 0 5 10 15 20 25 30 P12 23 P01 24 P02 24 P03 24 P04 24 P05 24 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 -10.8% Mobility, Unique visitors in thousands** The figures include the mobility market services Autotalli and Nettiauto 27 Source: Information Centre of Road Transport *Only passenger cars included MOBILITY MARKET ACTIVE LISTINGS & UNIQUE VISITORS 37,327 44,482 44,339 46,450 49,525 55,855 49,998 56,800 57,526 54,072 60,303 50,953 41,270 P12 23 P01 24 P02 24 P03 24 P04 24 P05 24 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 43 078 50 973 49 613 52 834 55 532 63 406 56 762 61 833 63 915 58 626 67 579 57 217 47 510 +10.3% Used cars Newly registered cars MOBILITY MARKET UPDATE* (SOLD CARS)
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28 Ukrainian crisis • Russia’s aggressive invasion to Ukraine, brought severe economic and business consequences: • Significantly higher energy prices and inflation • Lower economic growth in Europe • Increased volatility and insecurity • Disruptions in financial markets and supply chains due to sanctions and counter-sanctions • Alma Media has no investments or business operations in Ukraine or Russia • The financial system’s direct exposure to Russia and Ukraine is limited in Alma Media’s operating economies in Eastern Central Europe and the Baltic states • No sign of solution to the crisis or the start of major reconstruction of infrastructure yet in sight Our response • Expressing solidarity to the people of Ukraine • Finetuning our products to support Ukrainian immigrants in finding jobs in Alma’s operating markets • Actively searching channels to support and collaborate with Ukrainians in the long term
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Sustainability as an integral part of our strategy Alma Media has gained international recognisition by its ambitious work for climate and responsible business. 29 ENVIRONMENTAL • Minimising CO2 emissions in own operations and in subcontracting chain • Science-based SBTI climate objectives SOCIAL RESPONSIBILITY • Responsible media, journalism and marketing • Engaging employees and guaranteeing high quality of working life GOOD GOVERNANCE • Prevention of corruption, bribery and violation against human rights • Ensuring high security and data protection Alma Media has significantly cut down its carbon footprint in the last few years 0 100 200 300 400 500 600 700 800 900 2019 2020 2021 2022 2023 2024 Scope 1 + 2 emissions, tCO2-eq Scope 1 + 2 change compared to 2019 -30.6 % -39.5 % -47.2 % -63.2 % -65.6 %
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STRATEGY AND OUTLOOK
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U Leading digital news media in the Finnish market. Pioneer in paid digital content with a Group-wide digital advertising network. Leading Job boards in 10 CEE countries. Recruitment advertising, EB, career development and staffing. Alma Media's business segments Q4 2024 Leading marketplaces in real estate, mobility and business premises. Comparison services and B2B services. ALMA CAREER Vesa-Pekka Kirsi ALMA NEWS MEDIA Juha-Petri Loimovuori ALMA MARKETPLACES Santtu Elsinen Revenue MEUR 26.3 Adj. EBIT MEUR 10.6 Adj. EBIT margin 40.4% Digital 99.2% Revenue MEUR 25.9 Adj. EBIT MEUR 6.9 Adj. EBIT margin 26.6% Digital 93.0% Revenue MEUR 29.1 Adj. EBIT MEUR 5.1 Adj. EBIT margin 17.5% Digital 61.5% 31
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Versatile revenue sources, business cyclicity varies 32 Advertising Classifieds Other Digital services Content sales Revenue source Highest cyclicity Lowest cyclicity 16% 18% 7% 39% 19% Q2 2024 Share of revenue 2024
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Alma Media strategy summary GROW TRANSFORM SCALE • Streamline customer processes by integrating services to platforms • Systematically improve all products and processes with AI • Increase operational agility to speed up time-to-market • Scale existing assets to create new products and services • Expand businesses to new geographies • Leverage synergies through efficient co-operation • Diversify and build new products and revenue streams • Develop the best human and technology capabilities • Accelerate growth through M&A 2. 3. 1. 33
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Synergy creation within strategic business areas Shared AUDIENCES DATA TECHNOLOGY AD SALES Inspiring MEDIA • Alma Media concentrates on recruitment, real estate, mobility, media and insights. • Group synergy is based on co-operation between and within businesses: • Growth of average revenue per user (ARPU) through audience reach and direction of visitor traffic across Alma’s services • Data collection, refinement and commercialisation • Shared technology, tools, platforms and competencies • Advertising sales and digital marketing • Development of seamless user experiences • Effective shared group services and global processes 34
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From classified advertising to transactions Entering larger potential market and enabling new revenue sources We develop new features and new products based on AI supported data, and complement our portfolio through M&A. 3We further develop and complement our product portfolio to cover the entire digital buying and selling process. 21 We help to streamline our partners’ customer management and sales in digital environment. S E L L E R S , B 2 B P A R T N E R S B U Y E R S Close TRANSACTIONSADVERTISING OWNERSHIP & CRM NEGOTIATE & CLOSE EVALUATE & MARKET SEARCH & PROVIDE 35
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AI and product development at the core of successful business 36 AI as a part of customer commitment Improving customer service and customer experience AI bots supporting customer service ● Targeted services and customer communication AI as part of effective internal processes Efficiency in operations AI-assisted internal processes ● Work support for professionals ● Competence development AI as part of digital products and services Competitive advantage and business from smart products Data and artificial intelligence at the heart of the product ● Dynamic Pricing ● Smart targeting solutions
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AI boosts Alma's strategy 37 Stage 1: Increasing internal productivity Stage 2: Improving customer experience Stage 3: New business models Opportunity Difficulty 1. INCREASING INTERNAL PRODUCTIVITY • Use of AI tools for individual productivity, e.g., in software or content creation. • Automating internal processes, e.g., reporting, forecasting, or planning 2. IMPROVING CUSTOMER EXPERIENCE • Improving products via AI-based features • Improving customer-facing processes, e.g., via personalisation and self-service 3. NEW BUSINESS MODELS • Changing existing business models and value chains • Creating completely new ones
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Alma Media expects its full-year revenue and adjusted operating profit of 2025 to remain at the 2024 level. The full-year revenue for 2024 was MEUR 312.7 and the adjusted operating profit was MEUR 76.9. 38 Background for the outlook The period of slow growth in Finland is expected to continue and there is still uncertainty in advertising. Acquisitions will increase the company’s revenue and operating profit. Group business diversification, geographically for several markets and for various business areas, as well as the determined management of costs stabilise the company's outlook even in challenging market conditions. The outlook is based on an assessment of the company's main market areas, where national economies are expected to pick up, but the uncertainty continues.The global economy fluctuations may affect the development of the market. Outlook For 2025 Announced on 5 February 2025
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Thank You! Questions? Upcoming events in the investor calendar: • Interim report for January–March 2025 on Friday, 25 April 2025 • Interim report for January–June 2025 on Thursday 17 July 2025 • Interim report for January–September 2025 on Friday, 31 October 2025 39
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Closing remarks • Digital transformation has led to a well- balanced and synergistic business mix and to market leadership in chosen areas • The digital journey continues towards integrating platforms • Leveraging the best of current Alma Career products by expanding into new markets: building one unified international multi- channel recruitment platform across CEE • Current portfolio in housing and cars enables focusing on efficient transactional services for retailers and consumers • In B2B services we hold comprehensive data assets for growing corporate sales with a scalable model • Solid financial position and cash flow enable good dividend payout capacity 40