Slides
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IR Presentation Post Q3 2025
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Alma in figures (FY 2024) 313 MEUR Revenue 77 MEUR Adj. operating profit 0.46 euros per share Dividend of 25% Adj. Operating profit % 84% Digital business 1 660 in 11 countries Professionals c. 500% (2015–2024) TSR 23% ROE 15% ROI 49% Equity ratio 100+ Digital services and applications 89% Alma’s media reach about 40/60 abroad / in Finland % of employees of Finns weekly
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• Solid performance despite headwinds and subdued market environment. • Revenue grew to MEUR 313, up 2.5%. • Adjusted operating profit up to MEUR 76.9 with margin of 24.6%. • The share of digital business up to 84.2% of total revenue. • Healthy balance sheet: leverage (rolling 12 month) at 1.5. FY 2024 Highlights Revenue grew by 2.5%, adjusted operating profit up by 4.4% 2022 2023 2024 308.7 304.9 312.7 +2.5% REVENUE (MEUR) 0 5 10 15 20 25 30 0 20 40 60 80 100 120 23.8% 2022 24.1% 2023 24.6% 2024 73.4 73.6 76.9 +4.4% ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) 3
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Digital business and portfolio development driving profitable growth • Solid performance despite uncertainties in the market environment. • Active product portfolio management contributing to adjusted operating profit growth. • Revenue grew to MEUR 79.3, exceeding the growth rate set in the Group’s long-term financial targets. Organic growth, excluding acquired and discontinued brands and at local currencies, was 2.7%. • Adjusted operating profit up to MEUR 22.7 with margin of 28.6%. • The share of digital business up to record-high 87.8% of total revenue. • Strong balance sheet capacity: leverage (rolling 12 month) at 1.5 and equity ratio at 49.1%. Q3 2025 Highlights 4 REVENUE (MEUR) ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) Q3 2023 Q3 2024 Q3 2025 73.4 75.2 79.3 +5.4% 0 5 10 15 20 25 30 0 5 10 15 20 25 30 35 27.9% Q3 2023 29.1% Q3 2024 28.6% Q3 2025 20.5 21.9 22.7 +3.8%
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| Strong market positions and leading brands in key areas RECRUITING #1 Czech Republic jobs.cz, prace.cz #1 Slovakia profesia.sk #1 Croatia mojposao.net #2 Finland jobly.fi #1-3 Estonia, Latvia, Lithuania cvonline.com #1 Bosnia and Herzegovina, Macedonia, Serbia mojposao.ba, vrabotuvanje.com.mk, poslovi.infostud.com, HOUSING AND COMMERCIAL PREMISES #1 Finland, Sweden etuovi.com, toimitilat.kauppalehti.fi, objektvision.se VEHICLES AND MACHINERY #1 Finland nettiauto.com, nettikone.com, nettimoto.com, autotalli.com NEWS MEDIA #1 Finland iltalehti.fi kauppalehti, talouselämä DIGITAL ADVERTISING #1 Finland Alma network 1 1 1 1 1 1 1 5 REVENUE SPLIT Q3 2025: OTHER 6% CONTENT 16% ADVERTISING 16 % DIGITAL SERVICES 22% CLASSIFIED 40 % 5
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Continuing the renewal of portfolio – net investments over MEUR 200 to digital transformation and growth 6 2018 2019 2020 2021 Techloop Nettix Alma Career (17%) Netello (60%) Etua.fi (40%) DOKS (25%) Alma Mediapartners (35%) Kolektiv DIAS (80%) Muuttomaailma Bolt (21%) Early morning delivery Regional media and Alma Manu printing operations Affärsvärlden Alma Talent AB Suomen Tukkuautot Etua.fi (40%) AutoJerry Katsastushinnat.fi Talosofta Etua.fi (20%) Dagens Media Sverige INVESTMENTS OF WITH A STRONG FOCUS ON DIGITAL BUSINESS DIVESTMENTS CONSISTING OF HEAVILY PRINT-BASED BUSINESSES OR BUSINESSES WITH LOW PROFITABILITY Talosofta KPK-yhtiöt (5.6%) E-kontakti 2022 Netello (40%) Bolt (21%) Muugimeistrite A/S Lapin Kansa Matkapörssi Toimitilat.fi DOKS (26%) Vrabotuvanje Online (70%)* 2023 Rantapallo Talent’em 2024 Netwheels DOKS (24%) Nelisa s.r.o Kotikokki 2025 Edilex Lakitieto Oy DOKS (25%) Decade of Action Effortia Oy
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7 Digital transformation 17 276247 35 23 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 50 100 150 200 250 300 350 400 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Q3 LTM Others Print Digital Digital rate 2025 Q3 LTM 85% LTM figures from Q4/2024–Q3/2025, LTM= Last 12 months
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179 35 95 276 22 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 50 100 150 200 250 300 350 2014 2025 Q3 LTM Offline Digital Services Share of revenue, % Digital transformation and change in business mix driving operational gearing 8 2025 Q3 LTM 85.4% 2014 32.0% 21 81 0.0 % 5.0 % 10.0 % 15.0 % 20.0 % 25.0 % 30.0 % 0 10 20 30 40 50 60 70 80 90 2014 2025 Q3 LTM Adj. Operating profit Operating margin 2025 Q3 LTM 24.9% 2014 7.2% REVENUE MEUR ADJUSTED OPERATING PROFIT MEUR
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Acquisitions supporting revenue growth in subdued market conditions 9 REVENUE Q3 2025 (MEUR) ADJUSTED OPERATING PROFIT Q3 2025 (MEUR) Q3 2024 -0.1 Alma Career +4.1 Alma Marketplaces 0.0 Alma News Media -0.1 Non- allocated operations Q3 2025 75.2 79.3 Q3 2024 -0.3 Alma Career +1.2 Alma Marketplaces +0.3 Alma News Media -0.3 Non- allocated operations Q3 2025 21.9 22.7
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Digital services and active product portfolio management driving digital business to an all-time high Notes: * Continuing operations ** Acquisition of Talentum in 2015 *** Rolling 12-months 10 SHARE OF DIGITAL BUSINESS OF GROUP REVENUE* REVENUE BY REVENUE CLASSES Q3 2025 (MEUR) (REVENUE CHANGE IN BRACKETS) 82 99 125 146 160 165 158 212 250 251 263 276 0 10 20 30 40 50 60 70 80 90 0 50 100 150 200 250 300 58% 2014 61% 2015 53% 2016 59% 2017 63% 2018 66% 2019 69% 2020 77% 2021 81% 2022 82% 2023 84% 2024 85% Q3 2025 ** *** Revenue from digital business Share of digital revenue 32.0Classified 17.4Digital services 12.7Advertising 12.4Content 4.8Other 1.3 (4.1%) 3.0 (20.5%) -0.2 (-1.8%) 0.2 (1.3%) -0.1 (-1.8%)
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Business segments Q3 2025 Leading digital news media in the Finnish market. Pioneer in paid digital content and a leader in digital advertising. Leading job boards in 9 CEE countries. Recruitment advertising, EB, career development and staffing. Leading marketplaces in real estate, mobility and business premises. Comparison services and B2B services. ALMA CAREER Vesa-Pekka Kirsi ALMA NEWS MEDIA Juha-Petri Loimovuori ALMA MARKETPLACES Santtu Elsinen Revenue MEUR 26.2 EBIT MEUR 11.1 EBIT margin 42.3% Digital 100% Revenue MEUR 28.6 EBIT MEUR 9.8 EBIT margin 34.4% Digital 98.0% Revenue MEUR 24.6 EBIT MEUR 4.3 EBIT margin 17.3% Digital 62.8% 11
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Alma Career: Revenue on par, development costs weighing on the adjusted operating profit in Q3 12 • Employment in Czechia remained stable, supported by strong labor demand and rising key-client investments • Invoicing in local currencies up by 0.9 %. • Profitability eased slightly, driven by higher cost levels. Personnel expenses fell despite wage inflation due to a reduction of headcount. • Product development investments on track, reflected in current (high) cost levels. Career United set to boost collaboration and drive productivity. Cloud implementation in phases through 2026, reducing overlapping costs. • Business development in Q3: o Revenue on par at MEUR 26.2 (in local currencies down by 2.0%). o Adjusted operating profit down by 2.4% to MEUR 11.1. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 43.2% Q3 24 40.4% Q4 24 36.6% Q1 25 42.2% Q2 25 42.3% Q3 25 26.3 11.3 26.3 10.6 26.7 9.8 27.0 11.4 26.2 11.1 Adjusted EBIT-% Revenue Adjusted EBIT Q3 2024 -0.3 Career North +0.3 Career Central -0.2 Career South Q3 2025 26.3 26.2 21.9Classified 2.9Digital services 1.1Other 0.3Advertising 0.1 (0.7%) 0.2 (6.7%) -0.3 (-20.4%) -0.1 (-28.5%)
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Invoicing & revenue recognition in Alma Career, rolling 12 months 13 KPIs (monthly averages in thousands) 7-9/ 2025 7-9/ 2024 1-12/ 2024 1-12/ 2023 Unique visitors 5,571 5,906 6,063 6,105 Users with job alerts 2,144 1,956 1,979 2,012 Number of paid job ads 93 100 100 103 8,848 8,994 11/21 01/22 03/22 05/22 07/22 09/22 11/22 01/23 03/23 05/23 07/23 09/23 11/23 01/24 03/24 05/24 07/24 09/24 11/2409/21 03/25 05/25 07/25 6 000 6 500 7 000 7 500 8 000 8 500 9 000 9 500 10 000 09/2501/25 7 876 6 847 Revenue Invoicing Rolling 12 months, EURk
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Alma Marketplaces: Revenue grew by 16.9% organically and supported by acquisitions, adj. EBIT continued to improve in Q3 14 • Growth derived from segment’s all business areas. The organic growth up by 9.3%. • Investments focused on service development and marketing. • The housing market still subdued, but increasing signs of recovery in the number of used apartments. Digital housing transactions continue to gain popularity. • Business development in Q3: o Revenue rose 16.9% to MEUR 28.6. Digital services’ revenue soared. o Adjusted operating profit surged by 13.6% to MEUR 9.8. o Diverse revenue base contributing to Real Estate’s growth. Revenue in the Nordic business premises vertical increased by 20.8%, driven by strong demand in the Swedish market, as well as changes in productisation and pricing. o Solid demand in mobility continued, even as the new car market remained subdued. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 0 5 10 15 20 25 30 35 40 45 50 35.3% Q3 24 26.6% Q4 24 27.5% Q1 25 28.8% Q2 25 34.4% Q3 25 24.5 8.6 25.9 6.9 26.9 7.4 29.2 8.4 28.6 9.8 Adjusted EBIT-% Revenue Adjusted EBIT Q3 2024 +1.4 Real estate +0.8 Mobility +0.2 Comp. Services +1.7 Insights Q3 2025 24.5 28.6 14.5Digital services 10.0Classified 2.5Advertising 1.6Other 2.8 (23.6%) 1.1 (12.1%) -0.0 (-1.6%) 0.3 (24.4%)
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Alma News Media: Revenue on par, profitability continued to improve in Q3 15 • Revenue on par with comparison period at MEUR 24.6. Adjusted for discontinued brands, revenue increased by 1.9%. • Adjusted operating profit demonstrated a 6.3% improvement to MEUR 4.3 – active product portfolio management a key driver. • Digital business climbed clearly over the 60% threshold. • High demand for journalism continued: now over 223K digital subscriptions. • Digital revenue rose by 10.6%. • Cost savings (-0.9%) explained by discontinued brands and lower printing and distribution expenses. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY DIGITAL/PRINT (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 16.3% Q3 24 17.4% Q4 24 11.6% Q1 25 16.8% Q2 25 17.3% Q3 25 24.6 4.0 29.2 5.1 25.8 3.0 27.5 4.6 24.6 4.3 Adjusted EBIT-% Revenue Adjusted EBIT Q3 2024 0.0 Advertising +0.2 Content -0.1 Other Q3 2025 24.6 24.6 15.5Digital 7.2Print 1.8Other 0.8 (5.2%) -0.7 (-9.0%) 0.0 (-1.6%)
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SOLID FINANCIAL POSITION
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Alma Media’s long-term financial targets* Notes: Dividend target is not included in Long-Term Financial Targets, though it is disclosed separately in Alma Media's dividend policy. However, Alma Media has not changed the target:Payout ratio > 50 % * EPS. 17 >30% <2.5x REVENUE GROWTH (%) ADJUSTED OPERATING PROFIT (%)* NET DEBT/EBITDA RATIO* >5.0% 2021 2022 2023 2024 Q3 2025 LTM 19.6 12.1 -1.2 2.5 4.5 2021 2022 2023 2024 Q3 2025 LTM 22.2 23.8 24.1 24.6 24.9 2021 2022 2023 2024 Q3 2025 2.3 1.6 1.6 1.5 1.5 Revenue Growth (%) Target Level >5% Adjusted Operating Profit (%) Target Level >30% Net Debt/EBITDA Ratio Target Level <2.5x <2.5x >30% >5% *Adjusted EBITDA, rolling 12 months*Rolling 12 months
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Balanced financial position • Alma Media has a commercial paper programme of MEUR 100 in Finland. At the end of September MEUR 12 of commercial papers were issued. • In Q3, loan repayments were related to the repayments of finance lease liabilities and short-term loans of MEUR 14. • Average interest rate was 2.6% (3.8%) in Q3. INTEREST-BEARING NET DEBT, MEUR 1-9/2025 1-9/2024 IFRS16 leasing liabilities 26.6 29.7 Loans from financial institutions 135.0 160.0 Commercial papers 12.0 0.0 IFRS16 lease liabilities 7.3 6.9 Cash and cash equivalents 36.0 41.7 Interest-bearing net debt 144.8 155.0 NET DEBT (MEUR), GEARING (%) & EQUITY RATIO (%) Q3/2022 – Q3/2025 154 143 128 160 151 146 138 169 155 140 133 159 145 -100 -50 0 50 100 150 50 100 150 0 200 250 300 350 400 450 500 42% Q3 22 69% 46% Q4 22 59% 48% Q1 23 82% 43% Q2 23 73% 46% Q3 23 65% 46% Q4 23 60% 46% Q1 24 81% 44% Q2 24 70%81% Q3 24 60% 49% Q4 24 54% 51%46% 71% 46% Q2 25 60% 49% Q3 25Q1 25 Gearing Equity ratio Net debt 18
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Solid cash flow 19 • Cash flow from operating activities was MEUR 21.5 (17.5) in Q3. • Cash flow from operating activities increased due to the stronger operative result, changes in working capital and decreased due to the increase in taxes paid. • After investments, cash flow before financing was MEUR 15.1 (16.7) in Q3, incl. investments in Effortia Oy. OPERATING CASH FLOW Q3/2022 – Q3/2025 (MEUR) OPERATING CASH FLOW BRIDGE Q3/2024 YTD – Q3/2025 YTD 5 10 0 15 20 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 17.2 17.7 20.6 Q3/22 13.0 19.6 24.2 10.99.8 21.2 22.3 15.5 21.5 17.5 Q3 2024 YTD Adjusted EBITDA -7.3 Taxes paid Net interest paid Changes in working capital Other Q3 2025 YTD 52.6 59.3 4.6 1.5 5.3 2.6
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Investments 20 • Investments in Q3 of 2025 totaled MEUR 6.4 (0.8), consisting of the acquisition of the Decade of Action business and acquisition of Effortia Oy. • Capex to support the strategy in developing digital industry solutions and expanding our services in customer's value-chain and additions to right-of-use assets in accordance with IFRS 16. • In February 2025, Alma Media acquired the entire share capital of Edilex Lakitieto Oy. The acquisition will expand Alma Media's legal content offering. CAPEX, LEASES, M&A Q3/2022 – Q3/2025 DEPRECIATIONS Q3/2022 – Q3/2025 7 3 3 2 14 2 2 13 0 5 4 3 2 3 3 11 1 1 1 1 1 1 0 2 4 6 8 10 12 14 16 18 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 1 Q3 24 Q4 24 1 Q1 25 Q2 25 Q3 25 10 Q3 22 5 5 4 13 16 4 1 3 14 2 61 1 1 Q4 22 1 7 Leases CAPEX M&A -5 -4 -3 -2 -1 0 1 2 3 4 -1.7 -0.7 -1.8 Q3 22 Q4 22 Q1 23 Q2 23 -1.7 -0.9 -1.7 Q3 23 Q4 23 Q1 24 Q2 24 -1.6 -1.2 -1.6 Q3 24 Q4 24 Q1 25 Q2 25 -1.7 -1.4 -1.6 Q3 25 Purchase price allocation (PPA) Depreciation on tangible and intangible assets Depreciations on financial lease
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Earnings per share Notes: *Includes adjusted items 21 • Earnings per share: 0.20 (0.18) EUR. • Adjusted items: MEUR -0.1 (-0.3). • In Q3, a fair value change of MEUR 0.3 (negative MEUR 1.2) was recognised on an interest rate derivate agreement. ROE & ROI (%) Q3/2022 – Q3/2025* EARNINGS PER SHARE Q3/2022 – Q3/2025 0 5 10 15 20 25 30 35 40 45 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 40.7 34.4 31.1 32.3 18.6 19.0 17.9 18.5 ROE ROI Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 0.20 0.20 0.14 0.23 0.19 0.13 0.13 0.18 0.18 0.15 0.14 0.18 Q3 25 0.20
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22 Total Shareholder Return 2015-2024 2014-12 2015-12 2016-12 2017-12 2018-12 2019-12 2020-12 2021-12 2022-12 2023-12 2024-12 ALMA OMXHGI (norm vs ALMA) Total shareholder return 2015 - 2024, % Includes dividends Alma Media +498.2% OMXHGI +85.3%
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OPERATING ENVIRONMENT
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Challenging operating environment 24 The uncertainty surrounding political and economic development remains high, making forecasts difficult. Positive recovery signals on horizon, but long-term structural challenges and low consumer confidence curbing the growth of the Finnish economy. Expectations for easy, time- saving, and safe digital experiences and e-commerce increasing. AI transforming how consumers’ search, browse, and buy. Rising digital service use and increased data volumes. Complex regulatory environment and expanding digital legislation. Heightened importance of data privacy and consumer protection. Lagging economic growth Geopolitical turbulence Increasing regulation Changing consumer behaviour
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Update on Finnish business confidence and consumer confidence 25 -60 -50 -40 -30 -20 -10 0 10 20 30 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Jul-25 Manufacturing Construction Services Retail trade Business Confidence of Finnish Industries Consumer Confidence -20 -15 -10 -5 0 5 10 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20 Oct-20 Jan-21 Apr-21 Jul-21 Oct-21 Jan-22 Apr-22 Jul-22 Oct-22 Jan-23 Apr-23 Jul-23 Oct-23 Jan-24 Apr-24 Jul-24 Oct-24 Jan-25 Apr-25 Jul-25 Source: Confederation of Finnish Industries (EK) & Statistics Finland (Tilastokeskus)
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GDP development in operating countries GDP growth-% of operating countries for Alma, 2012–2026E -5% -10% 15% 10% 5% 0% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025E 2026E Finland Czech Republic Slovakia Croatia Sweden Estonia 2019 2020 2021 2022 2023 2024 2025E 2026E Finland 1.2% -2.4% 2.8% 1.3% -1.0% -0.1% 1.0% 1.3% Czech Republic 3.0% -5.5% 3.5% 2.4% -0.2% 1.1% 1.9% 2.1% Slovakia 2.5% -3.3% 4.8% 1.8% 1.1% 2.1% 1.5% 1.4% Croatia 3.4% -8.5% 13.0% 7.0% 3.1% 3.9% 3.2% 2.9% Sweden 2.0% -2.8% 4.8% 2.8% -0.2% 1.0% 1.1% 1.9% Estonia 4.0% -1.0% 7.2% -0.5% -3.0% -0.3% 1.1% 2.3% Key operating countries 2019 2020 2021 2022 2023 2024 2025E 2026E Latvia 0.6% -2.5% 6.7% 3.4% -0.3% -0.4% 0.5% 2.0% Lithuania 4.6% 0.0% 6.0% 4.8% -0.3% 2.8% 2.8% 3.1% Bosnia & Herz 2.9% -3.0% 7.4% 3.8% 1.6% 2.6% 2.7% 3.1% North Macedonia 3.9% -4.7% 4.5% 2.2% 1.0% 2.9% 3.1% 3.1% Smaller operating countries Source: European Comission & Country specific official agencies 26
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Latest European Commission financial forecast for Alma's operating countries Source: European Economic Forecast, European Commission, May 19, 2025, Update 27 GDP Change (%) Inflation (%) Unemployment (%) 2025 2026 2025 2026 2025 2026 1.0 1.3 1.7 1.5 8.6 8.3 Finland 1.9 2.1 2.2 2.0 2.6 2.6 Czechia 1.5 1.4 4.0 2.9 5.3 5.3 Slovakia 3.2 2.9 3.4 2.0 4.6 4.5 Croatia 1.1 1.9 2.2 1.6 8.7 8.4 Sweden 1.1 2.3 3.8 2.3 7.6 7.3 Estonia 0.5 2.0 3.0 1.7 6.8 6.6 Latvia 2.8 3.1 2.6 1.2 6.8 6.6 Lithuania 2.0 2.3 3.0 3.3 11.2 10.9 Bosnia & Herz 3.0 3.1 2.7 2.3 12.5 12.1 N Macedonia
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The Finnish advertising market update 28 MONTHLY CHANGE IN MEDIA ADVERTISING 09/2024–09/2025 -25% -15% -5% 5% 15% 25% P9 24 P10 24 P11 24 P12 24 P1 25 P2 25 P3 25 P4 25 P5 25 P6 25 P7 25 P8 25 P9 25 Advertising sales total, chg % Newspaper advertising, chg % Online advertising, chg % Source: Kantar TNS
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Housing market & marketplaces update Notes: * The figures include the housing market services: Etuovi and Vuokraovi 29 Source: Federation of Real Estate Agency 129 143 -10 -5 0 5 10 15 20 25 30 50 100 150 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 P07 25 P08 25 P09 25 +10.9% Housing, Active listing in thousands HOUSING MARKETPLACES: ACTIVE LISTINGS & UNIQUE VISITORS* HOUSING MARKET UPDATE (SOLD APARTMENTS) 3,819 3,719 10 20 30 40 50 60 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 P07 25 P08 25 P09 25 -2.6% Housing, Unique visitors in thousands 2 888 P02 24 3 873 P03 24 P04 24 4 452 P05 24 P06 24 4 253 P07 24 P08 24 4 556 P09 24 P10 24 4 622 P11 24 P12 24 3 608 P01 25 P02 25 4 782 P03 25 P04 25P01 24 P05 25 P06 25 4 852 P07 25 P08 25 5 209 P09 25 4 061 P09 23 P10 23 4 859 P11 23 P12 23 4 262 5 063 2 999 4 069 4 592 4 355 4 637 4 783 3 967 4 951 4 763 4 977 5 338 4 720 +10.7% +13.1% Existing apartments Newly built apartments
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Mobility market & marketplaces update Notes: ** The figures include the mobility market services Autotalli and Nettiauto 30 Measurement method of unique visitors has been changed, limiting the comparability of 2024 figures Source: Information Centre of Road Transport *Only passenger cars included MOBILITY MARKET ACTIVE LISTINGS & UNIQUE VISITORS** 44 482 P02 24 46 450 P03 24 P04 24 52 466 P05 24 P06 24 56 800 P07 24 P08 24 54 072 P09 24 P10 24 50 953 P11 24 P12 24 48 420 P01 25 P02 25 50 839 P03 25 P04 25P01 24 P05 25 P06 25 59 387 P07 25 P08 25 57 450 P09 25 53 428 P09 23 P10 23 46 750 P11 23 P12 23 60 812 53 343 50 975 52 835 60 019 61 833 53 393 57 217 54 082 56 921 60 093 64 673 63 34658 628 -3.6% +8.0% Used cars Newly registered cars MOBILITY MARKET UPDATE* (SOLD CARS) 129 118 -10 -5 0 5 10 15 20 25 30 20 40 60 80 100 120 140 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 P07 25 P08 25 P09 25 -8.5% Mobility, Active listing in thousands 2,833 3,039 10 20 30 40 50 60 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 P07 25 P08 25 P09 25 +7.3% Mobility, Unique visitors in thousands
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31 Ukrainian crisis • Russia’s aggressive invasion to Ukraine, brought severe economic and business consequences: • Significantly higher energy prices and inflation • Lower economic growth in Europe • Increased volatility and insecurity • Disruptions in financial markets and supply chains due to sanctions and counter-sanctions • Alma Media has no investments or business operations in Ukraine or Russia • The financial system’s direct exposure to Russia and Ukraine is limited in Alma Media’s operating economies in Eastern Central Europe and the Baltic states • No sign of solution to the crisis or the start of major reconstruction of infrastructure yet in sight Our response • Expressing solidarity to the people of Ukraine • Finetuning our products to support Ukrainian immigrants in finding jobs in Alma’s operating markets • Actively searching channels to support and collaborate with Ukrainians in the long term
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Sustainability as an integral part of our strategy Alma Media has gained international recognisition by its ambitious work for climate and responsible business. 32 ENVIRONMENTAL • Minimising CO2 emissions in own operations and in subcontracting chain • Science-based SBTI climate objectives SOCIAL RESPONSIBILITY • Responsible media, journalism and marketing • Engaging employees and guaranteeing high quality of working life GOOD GOVERNANCE • Prevention of corruption, bribery and violation against human rights • Ensuring high security and data protection Alma Media has significantly cut down its carbon footprint in the last few years 0 100 200 300 400 500 600 700 800 900 2019 2020 2021 2022 2023 2024 Scope 1 + 2 emissions, tCO2-eq Scope 1 + 2 change compared to 2019 -30.6 % -39.5 % -47.2 % -63.2 % -65.6 %
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STRATEGY AND OUTLOOK
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34 Print Digital AI Media Alma Media’s transformational journey Exploiting paradigm changes in technology and consumer behaviour - 2000 2000 - 2020 2020 > Integrating Platforms Media and Services • Print the main media channel • Timely start for print to digital transformation • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business
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Versatile revenue sources, business cyclicity varies 36 Advertising Classifieds Other Digital services Content sales Revenue source Highest cyclicity Lowest cyclicity 15% 20% 7% 39% 19% Q2 2024 Share of revenue Q2 2025
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37 Print Digital AI Media Alma Media’s transformational journey Exploiting paradigm changes in technology and consumer behaviour - 2000 2000 - 2020 2020 > Integrating Platforms Media and Services • Print the main media channel • Timely start for print to digital transformation • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business
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Advanced MARKETPLACES Intelligent INSIGHTS Inspiring MEDIA Shared AUDIENCES DATA TECHNOLOGY AD SALES STRATEGY TRANSFORM SYNERGIES GROW SCALE Alma Media concentrates on recruitment, real estate, mobility, media and insights. • Streamline customer processes by integrating services to platforms • Systematically improve all products and processes with AI • Increase operational agility to speed up time- to-market • Scale existing assets to create new products and services • Expand businesses to new geographies • Leverage synergies through efficient co- operation • Diversify and build new products and revenue streams • Develop the best human and technology capabilities • Accelerate growth through M&A 1 2 3
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39 From classified advertising to transactions Entering larger potential market and enabling new revenue sources OWNERSHIP & CRM NEGOTIATE & CLOSE EVALUATE & MARKET TRANSACTIONS ADVERTISING SEARCH & PROVIDE S E L L E R S , B 2 B P A R T N E R S B U Y E R S 321 We develop new features and new products based on AI supported data, and complement our portfolio through M&A. We further develop and complement our product portfolio to cover the entire digital buying and selling process. We help to streamline our partners’ customer management and sales in digital environment.
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AI boosts Alma's strategy 40 OPPORTUNITY DIFFICULTY 1. INCREASING INTERNAL PRODUCTIVITY • Use of AI tools for individual productivity, e.g., in software or content creation. • Automating internal processes, e.g., reporting, forecasting, or planning 2. IMPROVING CUSTOMER EXPERIENCE • Improving products via AI-based features • Improving customer-facing processes, e.g., via personalisation and self-service 3. NEW BUSINESS MODELS • Changing existing business models and value chains • Creating completely new ones Stage 1: Increasing internal productivity Stage 2: Improving customer experience Stage 3: New business models
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Outlook for 2025 41 Announced on 14 October2025 Alma Media estimates that the revenue and the adjusted operating profit for 2025 will remain at the 2024 level or grow. The full-year revenue for 2024 was MEUR 312.7 and the adjusted operating profit was MEUR 76.9. The outlook is based on the assessment that national economies in Alma Media’s key market areas are expected to recover, although market uncertainty persists. Fluctuations in the global economy may affect market development. In Finland, the period of slow growth is expected to continue, and advertising market remains uncertain. Recent acquisitions support the Group’s revenue and operating profit development. The diversification of Alma Media’s business operations–both geographically across multiple markets and across different business segments–combined with disciplined cost control, helps stabilise the company’s outlook even in challenging market conditions. Background for the outlook
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Thank You! Upcoming events in the investor calendar: • Interim report for January–September 2025 on Friday, 31 October 2025 43
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Closing remarks • Digital transformation has led to a well-balanced and synergistic business mix and to market leadership in chosen areas • The digital journey continues towards integrating platforms • Leveraging the best of current Alma Career products by expanding into new markets: building one unified international multi-channel recruitment platform across CEE • Current portfolio in housing and cars enables focusing on efficient transactional services for retailers and consumers • In B2B services we hold comprehensive data assets for growing corporate sales with a scalable model • Solid financial position and cash flow enable good dividend payout capacity 44