Slides
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IR Presentation Post Q2 2025
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Alma in figures (FY 2024) 313 MEUR Revenue 77 MEUR Adj. operating profit 0.46 euros per share Dividend of 25% Adj. Operating profit % 84% Digital business 1 660 in 11 countries Professionals c. 500% (2015–2024) TSR 23% ROE 15% ROI 49% Equity ratio 100+ Digital services and applications 89% Alma’s media reach about 40/60 abroad / in Finland % of employees of Finns weekly
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• Solid performance despite headwinds and subdued market environment. • Revenue grew to MEUR 313, up 2.5%. • Adjusted operating profit up to MEUR 76.9 with margin of 24.6%. • The share of digital business up to 84.2% of total revenue. • Healthy balance sheet: leverage (rolling 12 month) at 1.5. FY 2024 Highlights Revenue grew by 2.5%, adjusted operating profit up by 4.4% 2022 2023 2024 308.7 304.9 312.7 +2.5% REVENUE (MEUR) 0 5 10 15 20 25 30 0 20 40 60 80 100 120 23.8% 2022 24.1% 2023 24.6% 2024 73.4 73.6 76.9 +4.4% ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) 3
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Revenue grew by 4.5%, adjusted operating profit up by 8.9% • Solid performance despite uncertainties in the market environment. • Disciplined cost management applied across all segments. • Revenue grew to MEUR 83.7. The organic growth excluding acquired and discontinued businesses and at local currencies was 2.7%. • Adjusted operating profit up to MEUR 21.1 with margin of 25.2%. • The share of digital business up to 86.2% of total revenue. • Healthy balance sheet: leverage (rolling 12 month) at 1.7 and equity ratio at 46.1%. Q2 2025 Highlights 4 REVENUE (MEUR) ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) Q2 2023 Q2 2024 Q2 2025 78.2 80.1 83.7 +4.5% 0 5 10 15 20 25 30 0 5 10 15 20 25 30 24.8% Q2 2023 24.2% Q2 2024 25.2% Q2 2025 19.4 19.4 21.1 +8.9%
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Strong market positions and leading brands in key areas 5 RECRUITING #1 Czech Republic jobs.cz, prace.cz #1 Slovakia profesia.sk #1 Croatia mojposao.net #2 Finland jobly.fi #1-3 Estonia, Latvia, Lithuania cvonline.com #1 Bosnia and Herzegovina, Macedonia, Serbia mojposao.ba, vrabotuvanje.com.mk, poslovi.infostud.com, HOUSING AND COMMERCIAL PREMISES #1 Finland, Sweden etuovi.com, toimitilat.kauppalehti.fi, objektvision.se VEHICLES AND MACHINERY #1 Finland nettiauto.com, nettikone.com, nettimoto.com, autotalli.com NEWS MEDIA #1 Finland iltalehti.fi kauppalehti, talouselämä DIGITAL ADVERTISING #1 Finland Alma network 1 1 1 1 1 1 1 REVENUE SPLIT Q2 2025: OTHER 7% CONTENT 15% ADVERTISING 17 % DIGITAL SERVICES 20% CLASSIFIED 39 % 5
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6 Print Digital AI Media Alma Media’s transformational journey Exploiting paradigm changes in technology and consumer behaviour - 2000 2000 - 2020 2020 > Integrating Platforms Media and Services • Print the main media channel • Timely start for print to digital transformation • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business
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Continuing the renewal of portfolio – net investments over MEUR 200 to digital transformation and growth 7 2018 2019 2020 2021 Techloop Nettix Alma Career (17%) Netello (60%) Etua.fi (40%) DOKS (25%) Alma Mediapartners (35%) Kolektiv DIAS (80%) Muuttomaailma Bolt (21%) Early morning delivery Regional media and Alma Manu printing operations Affärsvärlden Alma Talent AB Suomen Tukkuautot Etua.fi (40%) AutoJerry Katsastushinnat.fi Talosofta Etua.fi (20%) Dagens Media Sverige INVESTMENTS OF WITH A STRONG FOCUS ON DIGITAL BUSINESS DIVESTMENTS OF CONSISTING OF HEAVILY PRINT-BASED BUSINESSES OR BUSINESSES WITH LOW PROFITABILITY Talosofta KPK-yhtiöt (5.6%) E-kontakti 2022 Netello (40%) Bolt (21%) Muugimeistrite A/S Lapin Kansa Matkapörssi Toimitilat.fi DOKS (26%) Vrabotuvanje Online (70%)* 2023 Rantapallo Talent’em 2024 Netwheels DOKS (24%) Nelisa s.r.o Kotikokki 2025 Edilex Lakitieto Oy DOKS (25%) Decade of Action
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8 17 271 247 36 23 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 50 100 150 200 250 300 350 400 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Q2 LTM Others Print Digital Digital rate 2025 Q2 LTM 85% Digital transformation
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179 36 95 271 22 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 50 100 150 200 250 300 350 2014 2025 Q2 LTM Offline Digital Services Share of revenue, % Digital transformation and change in business mix driving operational gearing 9 2025 Q2 LTM 85.0% 2014 32.0% 21 80 0.0 % 5.0 % 10.0 % 15.0 % 20.0 % 25.0 % 30.0 % 0 10 20 30 40 50 60 70 80 90 2014 2025 Q2 LTM Adj. Operating profit Operating margin 2025 Q2 LTM 25.0% 2014 7.2% REVENUE MEUR ADJUSTED OPERATING PROFIT MEUR
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Acquisitions supported revenue growth, while challenging market conditions and uncertainty tempered overall expansion 10 REVENUE Q2 2025 (MEUR) ADJUSTED OPERATING PROFIT Q2 2025 (MEUR) Q2 2024 -0.7 Alma Career +4.1 Alma Marketplaces +0.1 Alma News Media +0.1 Non- allocated operations Q2 2025 80.1 83.7 Q2 2024 +0.2 Alma Career +1.3 Alma Marketplaces +0.8 Alma News Media -0.6 Non- allocated operations Q2 2025 19.4 21.1
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On rolling 12 months basis, the proportion of digital business reached record-high levels Notes: * Continuing operations ** Acquisition of Talentum in 2015 *** Rolling 12-months 11 SHARE OF DIGITAL BUSINESS OF GROUP REVENUE* REVENUE BY REVENUE CLASSES Q2 2025 (MEUR) (REVENUE CHANGE IN BRACKETS) 82 99 125 146 160 165 158 212 250 251 263 271 0 10 20 30 40 50 60 70 80 90 0 50 100 150 200 250 300 58% 2014 61% 2015 53% 2016 59% 2017 63% 2018 66% 2019 69% 2020 77% 2021 81% 2022 82% 2023 84% 2024 85% Q2 2025 ** *** Revenue from digital business Share of digital revenue 32.2Classified 16.7Digital services 16.2Advertising 12.7Content 5.8Other 0.8 (2.5%) 2.6 (18.1%) 0.3 (2.1%) 0.2 (1.3%) -0.2 (-3.8%)
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Alma Career: Adjusted operating profit turned to growth as a result of efficiency improvement measures 12 • Czechia’s recruitment market had stable employee activity and competition for skilled labour as well as low unemployment rates. • The development of invoicing in local currencies on par with comparison period. • The segment's profitability improved as a result of cost savings. • Continued investments in product development are progressing as planned, reflected in the current high-cost level. The Career United initiative is set to strengthen internal collaboration and drive productivity gains. System renewal will proceed in phases through the end of 2026, enabling reductions in overlapping costs as anticipated. • Business development in Q2: o Revenue down by 2.6% to MEUR 27 (in local currencies down by 2.9%). o Adjusted operating profit up by 2.2% to MEUR 11.4. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 40.2% Q2 24 43.2% Q3 24 40.4% Q4 24 38.7% Q1 25 42.2% Q2 25 27.7 11.1 26.3 11.3 26.3 10.6 26.9 10.4 27.0 11.4 Adjusted EBIT-% Revenue Adjusted EBIT Q2 2024 -0.3 Career North -0.3 Career Central -0.2 Career South Q2 2025 27.7 27.0 22.1Classified 2.8Digital services 1.2Other 0.9Advertising -0.3 (-1.5%) 0.1 (2.7%) -0.5 (-29.8%) 0.0 (1.5%)
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Invoicing & revenue recognition in Alma Career, rolling 12 months 13 KPIs (monthly averages in thousands) 4-6/ 2025 4-6/ 2024 1-12/ 2024 1-12/ 2023 Unique visitors 5,798 5,823 6,063 6,105 Users with job alerts 2,090 1,951 1,979 2,012 Number of paid job ads 101 104 100 103 8,854 8,964 11/21 01/22 03/22 05/22 07/22 09/22 11/22 01/23 03/23 05/23 07/23 09/23 11/23 01/24 03/24 05/24 07/24 09/2409/21 01/25 03/25 6 000 6 500 7 000 7 500 8 000 8 500 9 000 9 500 10 000 05/25 07/2511/24 6 847 7 876 Revenue Invoicing Rolling 12 months, EURk
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Alma Marketplaces: Revenue grew by 16.5% organically as well as supported by acquisitions – profitability continued to strengthen 14 • Growth derived from segment’s all business areas. The organic growth saw an 9.5% increase. • Investments focused on service development. • The housing market still subdued, but increasing signs of recovery in the number of used dwellings trades. Digital housing transactions continue to gain popularity. • Business development in Q2: o Revenue rose 16.5% to MEUR 29.2. Digital services’ revenue soared. o Adjusted operating profit surged by 18.2% to MEUR 8.4. o Diverse revenue base contributing to Real Estate’s growth. High growth in business premises marketplaces continued, particularly in Sweden (+26,4 %). o Solid demand in mobility continued, even as the new car market remained subdued. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 0 5 10 15 20 25 30 35 40 45 50 28.4% Q2 24 35.3% Q3 24 26.6% Q4 24 25.5% Q1 24 28.8% Q2 25 25.1 7.1 24.5 8.6 25.9 6.9 22.9 5.8 29.2 8.4 Adjusted EBIT-% Revenue Adjusted EBIT Q2 2024 +1.7 Real estate +0.4 Mobility +0.1 Comp. Services +2.0 Insights Q2 2025 25.1 29.2 13.9Digital services 10.0Classified 2.8Advertising 2.4Other 2.4 (20.7%) 1.2 (13.5%) 0.5 (25.5%) 0.1 (2.5%)
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Alma News Media: Revenue on par, adjusted operating profit climbed by 20.1% 15 • Revenue on par with comparison period at MEUR 27.5. Adjusted for discontinued brands, revenue increased by 2.2%. Marketing services declined by MEUR 0.2. • Adjusted operating profit demonstrated a 20.1% hike to MEUR 4.6. • Digital business climbed clearly over the 60% threshold. • High demand for journalism continued: now close to 217K digital subscriptions. • Digital revenue rose by 7.8%. • Cost savings (-2.9%) is explained by discontinued brands and lower printing and distribution expenses. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY DIGITAL/PRINT (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 14.0% Q2 24 16.3% Q3 24 17.4% Q4 24 9.7% Q1 24 16.8% Q2 25 27.4 3.8 24.6 4.0 29.2 5.1 26.5 2.6 27.5 4.6 Adjusted EBIT-% Revenue Adjusted EBIT Q2 2024 +0.2 Advertising +0.2 Content -0.2 Other Q2 2025 27.4 27.5 17.5Digital 8.1Print 1.7Other 1.3 (7.8%) 0.9 (-10.2%) -0.3 (-14.8%)
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SOLID FINANCIAL POSITION
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Alma Media’s long-term financial targets* Notes: Dividend target is not included in Long-Term Financial Targets, though it is disclosed separately in Alma Media's dividend policy. However, Alma Media has not changed the target:Payout ratio > 50 % * EPS. 17 >30% <2.5x REVENUE GROWTH (%) ADJUSTED OPERATING PROFIT (%)* NET DEBT/EBITDA RATIO* >5.0% 19.6 12.1 -1.2 2.5 3.8 2021 2022 2023 2024 Q2 2025 LTM 2021 2022 2023 2024 Q2 2025 LTM 22.2 23.8 24.1 24.6 25.0 2021 2022 2023 2024 Q2 2025 2.3 1.6 1.6 1.5 1.7 Revenue Growth (%) Target Level >5% Adjusted Operating Profit (%) Target Level >30% Net Debt/EBITDA Ratio Target Level <2.5x <2.5x >30% >5% *Adjusted EBITDA, rolling 12 months*Rolling 12 months
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Balanced financial position • Alma Media has a commercial paper programme of MEUR 100 in Finland. At the end of June MEUR 24 of commercial papers were issued. • In H1, loan repayments were related to the repayments of finance lease debts and the Term Loan amortisation of MEUR 10. • Average interest rate was 2.8% (3.9%) in Q2. INTEREST-BEARING NET DEBT, MEUR 1-6/2025 1-6/2024 IFRS16 leasing liabilities 27.9 29.8 Loans from financial institutions 135.0 160.0 Commercial papers 0.0 0.0 Cash and cash equivalents 35.6 28.0 Interest-bearing net debt 158.5 168.5 NET DEBT (MEUR), GEARING (%) & EQUITY RATIO (%) Q2/2022 – Q2/2025 164 154 143 128 160 151 146 138 169 155 140 133 159 -100 -50 0 50 100 150 0 50 100 150 200 250 300 350 400 450 500 94% 39% Q2 22 81% Q3 22 69% 46% Q4 22 59% 73% 46% Q1 23 Q3 23 65% 46% 82% Q4 23 60% 46%43% Q1 24 81% 48% Q2 24 70% 46% Q2 23 Q3 24 60%49%42% Q4 24 54% 51% Q1 25 71% 46% Q2 25 44% Gearing Equity ratio Net debt 18
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Solid cash flow 19 • Cash flow from operating activities was MEUR 15.5 (10.9) in Q2. • Cash flow from operating activities increased due to the stronger operative result, changes in working capital and decreased due to the increase in taxes paid. • After investments, cash flow before financing was MEUR 13.8 (8.3) in Q2, incl. investments in Decade of Action and Hilla Villas. OPERATING CASH FLOW Q2/2022 – Q2/2025 (MEUR) OPERATING CASH FLOW BRIDGE H1/2024 – H1/2025 5 10 0 15 20 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 17.0 17.3 17.6 Q2/22 9.8 13.0 19.6 24.2 20.6 18.8 21.2 22.3 15.5 10.9 H1 2024 3.4 Adjusted EBITDA -6.0 Taxes paid 1.0 Net interest paid 3.0 Changes in working capital 1.3 Other H1 2025 35.1 37.8
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Investments Notes: 20 • Investments in Q2 of 2025 totaled MEUR 1.6 (2.7) • The investments consisted of the acquisition of the Decade of Action business and an investment in the Hilla Villas business • Capex to support the strategy in developing digital industry solutions and expanding our services in customer's value-chain and additions to right-of-use assets in accordance with IFRS 16. • In February 2025, Alma Media acquired the entire share capital of Edilex Lakitieto Oy. The acquisition will expand Alma Media's legal content offering. • In April 2024, Alma Media increased its ownership in Suomen Tunnistetieto Oy from 51% to 75%, and in Q1 2025 to 100%. CAPEX, LEASES, M&A Q2/2022 – Q2/2025 DEPRECIATIONS Q2/2022 – Q2/2025 2 7 3 3 1 1 2 14 2 2 13 0 3 4 3 2 3 3 11 1 1 1 1 1 1 0 2 4 6 8 10 12 14 16 Q2 22 Q3 22 Q4 22 Q1 23 1 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 1 Q3 24 Q4 24 1 Q1 25 Q2 25 5 10 7 5 5 4 13 16 4 1 3 14 2 Leases CAPEX M&A -5 -4 -3 -2 -1 0 1 2 3 4 -1.8 -0.6 -1.8 Q2 22 Q3 22 Q4 22 Q1 23 -1.7 -0.9 -1.8 Q2 23 Q3 23 Q4 23 Q1 24 -1.6 -1.2 -1.4 Q2 24 Q3 24 Q4 24 Q1 25 -1.6 -1.6 -1.6 Q2 25 Purchase price allocation (PPA) Depreciation on tangible and intangible assets Depreciation on financial lease
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Earnings per share Notes: *Includes adjusted items 21 • Earnings per share: 0.18 (0.18) EUR. • Adjusted items: MEUR -1.2 (-0.2). • In Q2 a negative fair value change of MEUR 0.2 (positive 0.5) was recognized on an interest rate derivate agreement. • In H1 a negative fair value change of MEUR -0.1 (positive 1.2) was recognized ROE & ROI (%) Q2/2022 – Q2/2025* EARNINGS PER SHARE Q2/2022 – Q2/2025 0 10 20 30 40 50 60 70 80 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 70.5 40.5 29.4 28.9 22.0 28.6 17.3 17.2 ROE ROI Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 0.28 0.20 0.20 0.14 0.23 0.19 0.13 0.13 0.18 0.18 0.15 0.14 Q2 25 0.18
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22 2014-12-30 2015-12-30 2016-12-30 2017-12-30 2018-12-30 2019-12-30 2020-12-30 2021-12-30 2022-12-30 2023-12-30 2024-12-30 Total Shareholder Return 2015-2024 Alma Media Oy 498% OMXHGI 85% TSR, % (dividends included) Alma Media’s TSR +498.2% Helsinki Stock Exchange Index +85.3% (including dividends) 2015–2024
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OPERATING ENVIRONMENT
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Challenging operating environment 24 Lagging economic growth Geopolitical turbulence Increasing regulation Changing consumer behaviour Geopolitical tensions elevated. Uncertainty of political and economic development high and forecasting difficult. Growth picking up, but major changes in geopolitics and trade policies increase uncertainty. Low consumer confidence curbing the growth and long-term structural challenges persist in Finland. Digitalisation continues to change consumer behaviour. Expectations of ease to use, time-saving and secure digital experience and ecommerce growth continue. Digital legislation increasing. Growing popularity of digital services. Data privacy and consumer protection key issues for companies.
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Latest European Commission financial forecast for Alma's operating countries Source: European Economic Forecast, European Commission, May 19, 2025, Update 25 GDP Change (%) Inflation (%) Unemployment (%) 2025 2026 2025 2026 2025 2026 1.0 1.3 1.7 1.5 8.6 8.3 Finland 1.9 2.1 2.2 2.0 2.6 2.6 Czechia 1.5 1.4 4.0 2.9 5.3 5.3 Slovakia 3.2 2.9 3.4 2.0 4.6 4.5 Croatia 1.1 1.9 2.2 1.6 8.7 8.4 Sweden 1.1 2.3 3.8 2.3 7.6 7.3 Estonia 0.5 2.0 3.0 1.7 6.8 6.6 Latvia 2.8 3.1 2.6 1.2 6.8 6.6 Lithuania 2.0 2.3 3.0 3.3 11.2 10.9 Bosnia & Herz 3.0 3.1 2.7 2.3 12.5 12.1 N Macedonia
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The Finnish advertising market update 26 MONTHLY CHANGE IN MEDIA ADVERTISING 06/2024–06/2025 Source: Kantar TNS -25% -15% -5% 5% 15% 25% P6 24 P7 24 P8 24 P9 24 P10 24 P11 24 P12 24 P1 25 P2 25 P3 25 P4 25 P5 25 P6 25 Advertising sales total, chg % Newspaper advertising, chg % Online advertising, chg %
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Housing market & marketplaces update Notes: * The figures include the housing market services: Etuovi and Vuokraovi 27 Source: Federation of Real Estate Agency 131 139 -10 -5 0 5 10 15 20 25 30 50 100 150 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 +6.2% Housing, Active listing in thousands HOUSING MARKETPLACES: ACTIVE LISTINGS & UNIQUE VISITORS* P07 23 P08 23 P09 23 P10 23 P11 23 P12 23 P01 24 P02 24 P03 24 P04 24 P05 24 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P06 25P05 25 4 267 4 319 4 199 4 993 3 413 4 341 3 686 4 697 5 152 3 835 4 256 4 690 P06 23 4 434 4 523 4 410 5 177 3 559 4 559 4 931 4 839 5 326 4 035 4 389 4 843 5 097 3 837 -13.5% +32.8% Existing apartments Newly built apartments HOUSING MARKET UPDATE (SOLD APARTMENTS) 3,723 3,590 10 20 30 40 50 60 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 -3.6% Housing, Unique visitors in thousands
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Mobility market & marketplaces update Notes: ** The figures include the mobility market services Autotalli and Nettiauto 28 Measurement method of unique visitors has been changed, limiting the comparability of 2024 figures Source: Information Centre of Road Transport *Only passenger cars included MOBILITY MARKET ACTIVE LISTINGS & UNIQUE VISITORS** P9 23 P10 23 P11 23 P12 23 P1 24 P2 24 P3 24 P4 24 P5 24 P6 24 P7 24 P8 24 P9 24 P10 24 P11 24 P12 24 P1 25 P2 25 P3 25 P4 25 P5 25 P6 25 57 883 65 027 61 566 43 078 49 615 55 079 55 201 63 915 66 131 47 510 50 489 58 071 59 566 48 914 57 360 52 27649 068 45 78941 270 60 303 44 339 48 628 51 938 37 327 55 256 P6 23 P7 23 P8 23 57 526 -4.6% +7.9% Used cars Newly registered cars MOBILITY MARKET UPDATE* (SOLD CARS) 140 134 -10 -5 0 5 10 15 20 25 30 20 40 60 80 100 120 140 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 -4.4% Mobility, Active listing in thousands 2,732 2,582 10 20 30 40 50 60 P06 24 P07 24 P08 24 P09 24 P10 24 P11 24 P12 24 P01 25 P02 25 P03 25 P04 25 P05 25 P06 25 -5.5% Mobility, Unique visitors in thousands
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29 Ukrainian crisis • Russia’s aggressive invasion to Ukraine, brought severe economic and business consequences: • Significantly higher energy prices and inflation • Lower economic growth in Europe • Increased volatility and insecurity • Disruptions in financial markets and supply chains due to sanctions and counter-sanctions • Alma Media has no investments or business operations in Ukraine or Russia • The financial system’s direct exposure to Russia and Ukraine is limited in Alma Media’s operating economies in Eastern Central Europe and the Baltic states • No sign of solution to the crisis or the start of major reconstruction of infrastructure yet in sight Our response • Expressing solidarity to the people of Ukraine • Finetuning our products to support Ukrainian immigrants in finding jobs in Alma’s operating markets • Actively searching channels to support and collaborate with Ukrainians in the long term
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Sustainability as an integral part of our strategy Alma Media has gained international recognisition by its ambitious work for climate and responsible business. 30 ENVIRONMENTAL • Minimising CO2 emissions in own operations and in subcontracting chain • Science-based SBTI climate objectives SOCIAL RESPONSIBILITY • Responsible media, journalism and marketing • Engaging employees and guaranteeing high quality of working life GOOD GOVERNANCE • Prevention of corruption, bribery and violation against human rights • Ensuring high security and data protection Alma Media has significantly cut down its carbon footprint in the last few years 0 100 200 300 400 500 600 700 800 900 2019 2020 2021 2022 2023 2024 Scope 1 + 2 emissions, tCO2-eq Scope 1 + 2 change compared to 2019 -30.6 % -39.5 % -47.2 % -63.2 % -65.6 %
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STRATEGY AND OUTLOOK
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Business segments Q2 2025 Leading digital news media in the Finnish market. Pioneer in paid digital content and a leader in digital advertising. Leading Job boards in 10 CEE countries. Recruitment advertising, EB, career development and staffing. Leading marketplaces in real estate, mobility and business premises. Comparison services and B2B services. ALMA CAREER Vesa-Pekka Kirsi ALMA NEWS MEDIA Juha-Petri Loimovuori ALMA MARKETPLACES Santtu Elsinen Revenue MEUR 27.0 EBIT MEUR 11.4 EBIT margin 42.2 % Digital 98.5 % Revenue MEUR 29.2 EBIT MEUR 8.4 EBIT margin 28.8 % Digital 95.9 % Revenue MEUR 27.5 EBIT MEUR 4.6 EBIT margin 16.8 % Digital 63.9 % 32
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Versatile revenue sources, business cyclicity varies 34 Advertising Classifieds Other Digital services Content sales Revenue source Highest cyclicity Lowest cyclicity 15% 20% 7% 39% 19% Q2 2024 Share of revenue Q2 2025
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35 Print Digital AI Media Alma Media’s transformational journey Exploiting paradigm changes in technology and consumer behaviour - 2000 2000 - 2020 2020 > Integrating Platforms Media and Services • Print the main media channel • Timely start for print to digital transformation • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business
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Advanced MARKETPLACES Intelligent INSIGHTS Inspiring MEDIA Shared AUDIENCES DATA TECHNOLOGY AD SALES STRATEGY TRANSFORM SYNERGIES GROW SCALE Alma Media concentrates on recruitment, real estate, mobility, media and insights. • Streamline customer processes by integrating services to platforms • Systematically improve all products and processes with AI • Increase operational agility to speed up time- to-market • Scale existing assets to create new products and services • Expand businesses to new geographies • Leverage synergies through efficient co- operation • Diversify and build new products and revenue streams • Develop the best human and technology capabilities • Accelerate growth through M&A 1 2 3
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37 From classified advertising to transactions Entering larger potential market and enabling new revenue sources OWNERSHIP & CRM NEGOTIATE & CLOSE EVALUATE & MARKET TRANSACTIONS ADVERTISING SEARCH & PROVIDE S E L L E R S , B 2 B P A R T N E R S B U Y E R S 321 We develop new features and new products based on AI supported data, and complement our portfolio through M&A. We further develop and complement our product portfolio to cover the entire digital buying and selling process. We help to streamline our partners’ customer management and sales in digital environment.
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AI boosts Alma's strategy 38 OPPORTUNITY DIFFICULTY 1. INCREASING INTERNAL PRODUCTIVITY • Use of AI tools for individual productivity, e.g., in software or content creation. • Automating internal processes, e.g., reporting, forecasting, or planning 2. IMPROVING CUSTOMER EXPERIENCE • Improving products via AI-based features • Improving customer-facing processes, e.g., via personalisation and self-service 3. NEW BUSINESS MODELS • Changing existing business models and value chains • Creating completely new ones Stage 1: Increasing internal productivity Stage 2: Improving customer experience Stage 3: New business models
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Outlook For 2025 Announced on 5 February 2025 Alma Media expects its full-year revenue and adjusted operating profit of 2025 to remain at the 2024 level. The full-year revenue for 2024 was MEUR 312.7 and the adjusted operating profit was MEUR 76.9. The outlook is based on an assessment of the company's main market areas, where national economies are expected to pick up, but the uncertainty continues. The global economy fluctuations may affect the development of the market. The period of slow growth in Finland is expected to continue and there is still uncertainty in advertising. Acquisitions will support the development of the Group's turnover and operating profit. Group business diversification, geographically for several markets and for various business areas, as well as the determined management of costs, will stabilise the company's outlook even in challenging market conditions. 39 Background for the outlook
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Thank You! Upcoming events in the investor calendar: • Interim report for January–September 2025 on Friday, 31 October 2025 40
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Closing remarks • Digital transformation has led to a well-balanced and synergistic business mix and to market leadership in chosen areas • The digital journey continues towards integrating platforms • Leveraging the best of current Alma Career products by expanding into new markets: building one unified international multi-channel recruitment platform across CEE • Current portfolio in housing and cars enables focusing on efficient transactional services for retailers and consumers • In B2B services we hold comprehensive data assets for growing corporate sales with a scalable model • Solid financial position and cash flow enable good dividend payout capacity 41