Slides
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IR presentation Post Q2 2026
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Alma in Figures (FY 2025) 327 MEUR Revenue 82 MEUR Adj. operating profit 0.48 euros per share Dividend proposal of 25% Adj. Operating profit % 86% Digital business 1 650 in 11 countries Professionals c. 594% (2016–2025) TSR 23% ROE 15% ROI 53% Equity ratio 100+ Digital services and applications 89% Alma’s media reach about 40/60 abroad / in Finland % of employees of Finns weekly
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Digital business and portfolio development driving profitable growth • Solid performance despite uncertainties in the market environment and turbulence in geopolitics. • Revenue grew to MEUR 327, approaching the growth rate set in the Group’s long-term financial targets. Organic growth, excluding acquired and discontinued brands and at local currencies, was 1.8%. • Adjusted operating profit accelerated to over MEUR 82 with margin of 25.1%. EBITDA reached the MEUR 100 threshold. • Active product portfolio management contributing to adjusted operating profit growth. • The share of digital business reached 85.9% of total revenue. • Strong balance sheet capacity sustained: leverage (rolling 12 month) at 1.3 and equity ratio at 52.6%. FY2025 Highlights 3 REVENUE (MEUR) ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) 2023 2024 2025 304.9 312.7 327.1 +4.6% 0 5 10 15 20 25 30 0 20 40 60 80 100 120 24.1% 2023 24.6% 2024 25.1% 2025 73.6 76.9 82.1 +6.8%
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Strong profitability with all segments improving results • Alma Media delivered continued growth and improved profitability in Q2 • Revenue grew 5.0% to over MEUR 87.9, at the level of the growth rate set in the Group’s long-term financial targets. Organic growth, excluding acquired and divested businesses and at local currencies, grew 4.1%. • Adjusted operating profit climbed to MEUR 24.4 with margin of 27.7%. • Digital services a major driver behind the adjusted operating profit growth. • The share of digital business up to over 87% of total revenue. • The financial position remained strong; leverage (rolling 12 month) at 1.2 and equity ratio at 52.4%. Q2 2026 Highlights 4 REVENUE (MEUR) ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) Q2 2024 Q2 2025 Q2 2026 80.1 83.7 87.9 +5.0% 0 5 10 15 20 25 30 0 5 10 15 20 25 30 35 24.2% Q2 2024 25.2% Q2 2025 27.7% Q2 2026 19.4 21.1 24.4 +15.6%
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Business segments Q2 2026 Leading digital news media in the Finnish market. Pioneer in paid digital content and a leader in digital advertising. Leading job boards in eight CEE countries. Recruitment advertising, EB, career development and staffing. Leading marketplaces in real estate, mobility and business premises. Comparison services and B2B services. ALMA CAREER Vesa-Pekka Kirsi ALMA NEWS MEDIA Juha-Petri Loimovuori ALMA MARKETPLACES Santtu Elsinen Revenue MEUR 28.5 EBIT MEUR 12.0 EBIT margin 42.0% Digital 97.2% Revenue MEUR 31.9 EBIT MEUR 11.0 EBIT margin 34.6% Digital 96.9% Revenue MEUR 27.8 EBIT MEUR 5.6 EBIT margin 20.0% Digital 65.3% 5
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Alma Career: Revenue up 5.5% and adjusted operating profit up by 4.9%, driven by strong performance in the Czech market 7 Business development in Q2: o Revenue increased by 5.5% to MEUR 28.5 (in local currencies up by 4.1%). o Adjusted operating profit up by 4.9% to MEUR 12 with the stable margin of 42.0%. o Invoicing in comparable currencies increased by 3.5%, supported by positive development particularly in Czechia. o Adjusted expenses up 5.7% to MEUR 16.6; personnel costs continued to decline, partly offset by higher IT and development costs. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 50 55 0 5 10 15 20 25 30 35 40 45 50 42.2% Q2 25 42.3% Q3 25 40.4% Q4 25 40.1% Q1 26 42.0% Q2 26 27.0 11.4 26.2 11.1 26.4 10.7 27.9 11.2 28.5 12.0 Adjusted EBIT-% Revenue Adjusted EBIT Q2 2025 +0.1 Career North +1.7 Career Central -0.2 Career South Q2 2026 27.0 28.5 23.6Classified 2.9Digital services 1.1Other 0.8Advertising 1.5 (6.7%) 0.2 (6.8%) -0.1 (-8.6%) -0.1 (-10.8%)
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Invoicing & revenue recognition in Alma Career, rolling 12 months 8 KPIs (monthly averages in thousands) 4-6/ 2026 4-6/ 2025 1-12/ 2025 Unique visitors 5,633 5,798 5,860 Users with job alerts 2,217 2,090 2,110 Number of paid job ads 97 101 93 9,085 9,234 07/22 01/23 07/23 01/24 07/24 01/25 07/25 01/26 6 000 6 500 7 000 7 500 8 000 8 500 9 000 9 500 10 000 01/2210/21 04/22 10/22 04/23 10/23 04/24 10/24 04/25 10/25 04/26 07/26 7 876 6 847 Revenue Invoicing Rolling 12 months, EURk
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Alma Marketplaces: Revenue up 9.2% and adjusted operating profit up by 31.1%, with growth across all business units 9 Business development in Q2: o All businesses contributed to the growth. o Revenue rose by 9.2% to MEUR 31.9. The organic growth up by 6.7%. Digital service revenue soared by 15.2%. o In Real Estate, revenue grew by 14.8%. Classified revenue increased by 12.4%, driven by broad-based growth across all business units, particularly in Sweden. Digital housing transactions continued to gain popularity. o Mobility revenue up 5.0%; classifieds grew 5.6% and digital services 5.2% through ongoing product development and productisation. o Insights revenue grew by 1.1%, licence-based revenue continued to grow, offsetting the decline in one-off and print sales. o Comparison Services revenue expanded by 25.3%, driven by the acquisition of Effortia. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 0 5 10 15 20 25 30 35 40 45 50 28.8% Q2 25 34.4% Q3 25 28.8% Q4 25 31.7% Q1 26 34.6% Q2 26 29.2 8.4 28.6 9.8 30.4 8.7 30.1 9.5 31.9 11.0 Adjusted EBIT-% Revenue Adjusted EBIT Q2 2025 +1.6 Real estate +0.5 Mobility +0.5 Comp. Services +0.1 Insights Q2 2026 29.2 31.9 16.2Digital services 10.9Classified 2.9Advertising 1.9Other 2.1 (15.2%) 0.9 (9.5%) 0.1 (3.7%) -0.5 (-20.2%)
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Alma News Media: Revenue up 1.2%, adjusted operating profit up 20.6%, with a record 20.0% margin 10 Business development in Q2: o Revenue up 1.2% (2.6% excluding divestments); digital business share increased to 65.3%. o Content revenue increased by 3.0%, as strong digital growth (+9.3%) more than offset declining print revenues. o Advertising revenue up 3.8%; digital advertising grew, while print advertising held steady. o The adjusted operating profit demonstrated a 20.6% hike to MEUR 5.6 – active product portfolio management was a key driver. 10th consecutive improvement q-on-q. o Cost discipline continued, with adjusted expenses down 2.8% and stable on a comparable basis. o High demand for journalism continued: digital subscriptions climbed to 239K in total. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY DIGITAL/PRINT (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 16.8% Q2 25 17.3% Q3 25 18.9% Q4 25 14.4% Q1 26 20.0% Q2 26 27.5 4.6 24.6 4.3 28.3 5.3 25.4 3.7 27.8 5.6 Adjusted EBIT-% Revenue Adjusted EBIT Q2 2025 +0.5 Advertising +0.4 Content -0.5 Other Q2 2026 27.5 27.8 18.2Digital 7.8Print 1.8Other 0.6 (3.5%) -0.2 (-2.8%) 0.1 (8.2%)
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| Strong market positions and leading brands in key areas RECRUITING #1 Czech Republic jobs.cz, prace.cz #1 Slovakia profesia.sk #1 Croatia mojposao.net #2 Finland jobly.fi #1-3 Estonia, Latvia, Lithuania cvonline.com #1 Bosnia and Herzegovina, Macedonia, Serbia mojposao.ba, vrabotuvanje.com.mk, poslovi.infostud.com, HOUSING AND COMMERCIAL PREMISES #1 Finland, Sweden etuovi.com, toimitilat.kauppalehti.fi, objektvision.se VEHICLES AND MACHINERY #1 Finland nettiauto.com, nettikone.com, nettimoto.com, autotalli.com NEWS MEDIA #1 Finland iltalehti.fi kauppalehti, talouselämä DIGITAL ADVERTISING #1 Finland Alma network 1 1 1 1 1 1 1 11 REVENUE SPLIT Q2 2026: OTHER 5% CONTENT 15% ADVERTISING 19 % DIGITAL SERVICES 22% CLASSIFIED 40 % 11
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Continuing the renewal of portfolio – net investments over MEUR 200 to digital transformation and growth 12 2018 2019 2020 2021 Techloop Nettix Alma Career (17%) Netello (60%) Etua.fi (40%) DOKS (25%) Alma Mediapartners (35%) Kolektiv DIAS (80%) Muuttomaailma Bolt (21%) Early morning delivery Regional media and Alma Manu printing operations Affärsvärlden Alma Talent AB Suomen Tukkuautot Etua.fi (40%) AutoJerry Katsastushinnat.fi Talosofta Etua.fi (20%) Dagens Media Sverige INVESTMENTS OF WITH A STRONG FOCUS ON DIGITAL BUSINESS DIVESTMENTS CONSISTING OF HEAVILY PRINT-BASED BUSINESSES OR BUSINESSES WITH LOW PROFITABILITY Talosofta KPK-yhtiöt (5.6%) E-kontakti 2022 Netello (40%) Bolt (21%) Muugimeistrite A/S Lapin Kansa Matkapörssi Toimitilat.fi DOKS (26%) Vrabotuvanje Online (70%)* 2023 Rantapallo Talent’em 2024 Netwheels DOKS (24%) Nelisa s.r.o Kotikokki 2025 Edilex Lakitieto Oy DOKS (25%) Decade of Action Effortia Oy Netello
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SOLID FINANCIAL POSITION
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Alma Media’s long-term financial targets* Notes: Dividend target is not included in Long-Term Financial Targets, though it is disclosed separately in Alma Media's dividend policy. However, Alma Media has not changed the target:Payout ratio > 50 % * EPS. 14 >30% <2.5x REVENUE GROWTH (%) ADJUSTED OPERATING PROFIT (%)* NET DEBT/EBITDA RATIO* >5.0% 2022 2023 2024 2025 Q2 2026 LTM 12.1 -1.2 2.5 4.6 5.0 2022 2023 2024 2025 Q2 2026 LTM 23.8 24.1 24.6 25.1 26.4 2022 2023 2024 2025 Q2 2026 LTM 1.6 1.6 1.5 1.3 1.2 Revenue Growth (%) Target Level >5% Adjusted Operating Profit (%) Target Level >30% Net Debt/EBITDA Ratio Target Level <2.5x <2.5x >30% >5% *Adjusted EBITDA, rolling 12 months*Rolling 12 months
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Balanced financial position 15 o Alma Media has a commercial paper program of MEUR 100 in Finland. At the end of June 2026, MEUR 10 of commercial papers were issued. o In Q2, loan repayments were related to the repayments of a term loan of MEUR 15 and finance lease liabilities of MEUR 2. o In May 2026, Alma Media renewed its Term Loan interest rate hedge, replacing two derivatives (MEUR 50, maturing Dec 2027; MEUR 30, maturing Aug 2027) with a single MEUR 60 fixed-rate derivative maturing Dec 2028. The new agreement carries forward the fair value of the terminated derivatives at the termination date. o Average interest rate was 2.9% (2.8%) in Q2. INTEREST-BEARING NET DEBT, MEUR 4-6/2026 4-6/2025 Interest-bearing long-term liabilities 132.8 162.9 IFRS16 lease liabilities 22.8 27.9 Loans from financial institutions 110.0 135.0 Short-term interest-bearing liabilities 18.0 31.2 IFRS16 lease liabilities 8.0 7.2 Commercial papers 10.0 24.0 Cash and cash equivalents 25.7 35.6 Interest-bearing net debt 125.1 158.5 NET DEBT (MEUR), GEARING (%) & EQUITY RATIO (%) Q2/2023 – Q2/2026 160 169 159 125 -60 -40 -20 0 20 40 60 80 100 120 0 50 100 150 200 250 300 350 400 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 Q1 26 Q2 26 43% 44% 46% 52% Q2 23 Q3 23 Q4 23 82% 81% 71% Q1 24 52% Gearing Equity ratio Net debt
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Cash flow 16 o Cash flow from operating activities was MEUR 15.6 (15.5) in Q2. o Operating result was strong. Cash flow was strong in Q1 but moderate in Q2, due to normal seasonal timing in working capital. Combined, cash flow for the two quarters remains strong. o After investments, cash flow before financing was MEUR 14.7 (13.8) in Q2, incl. investments in tangible and intangible assets. OPERATING CASH FLOW Q2/2023 – Q2/2026 (MEUR) OPERATING CASH FLOW BRIDGE Q2/2025 YTD – Q2/2026 YTD 5 10 15 20 25 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 0 3.0 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 Q1/26 Q2/26 9.8 10.9 15.5 15.6 Q2/23 Q2 2025 YTD 5.0 Adjusted EBITDA -2.3 Taxes paid 0.3 Net interest paid 1.1 Changes in working capital 2.6 Other Q2 2026 YTD 37.8 44.5
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Investments 17 o Investments in Q2 of 2026 totaled MEUR 0.9 (1.6), consisting of maintenance and product development investments and other increases in PPE. o Capex to support the strategy in developing digital industry solutions and expanding our services in customer's value-chain and additions to right-of-use assets in accordance with IFRS 16. o Amortisation of intangible assets arising from business acquisitions will decrease in 2026, as some items will be fully amortised and the amortisation will end, resulting in an impact of MEUR 4 compared to 2025. CAPEX, LEASES, M&A Q2/2023 – Q2/2026 DEPRECIATIONS Q2/2023 – Q2/2026 3 2 0 1 3 11 1 1 0 5 10 15 Q2 23 Q3 23 Q4 23 Q1 24 0 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 Q1 26 Q2 26 7 13 2 1 Leases CAPEX M&A -5 -4 -3 -2 -1 0 1 2 3 4 -1.7 -0.9 -1.8 Q2 23 Q3 23 Q4 23 Q1 24 -1.6 -1.2 -1.4 Q2 24 Q3 24 Q4 24 Q1 25 -1.6 -1.4 -1.6 Q2 25 Q3 25 Q4 25 Q1 26 -0.5 -1.4 -1.6 Q2 26 -3.5 Purchase price allocation (PPA) Depreciation on tangible and intangible assets Depreciations on financial lease
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Earnings per share Notes: *Includes adjusted items 18 o Earnings per share: 0.22 (0.18) EUR. o Adjusted items: MEUR -0.2 (-1.2). o In Q2, a negative fair value change of MEUR 0.3 (negative MEUR 0.2) was recognised on an interest rate derivate agreement. ROE & ROI (%) Q2/2023 – Q2/2026* EARNINGS PER SHARE Q2/2023 – Q2/2026 0 5 10 15 20 25 30 35 40 45 40.5 22.0 Q2 23 Q3 23 Q4 23 Q1 24 29.4 17.3 Q2 24 Q3 24 Q4 24 Q1 25 28.8 17.2 Q2 25 Q3 25 Q4 25 Q1 26 33.0 21.2 Q2 26 ROE ROI Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 Q1 26 Q2 26 0.220.23 0.18 0.18
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19 Total Shareholder Return 2016-2025 Total shareholder return 2016 - 2025, % Includes dividends Alma Media +594% OMXHGI +43% 30/12/2015 30/12/2017 30/12/2019 30/12/2021 30/12/2023 ALMA OMXHPI (norm vs ALMA) 30/12/20251/1/2016
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OPERATING ENVIRONMENT
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Challenging operating environment 21 The uncertainty surrounding political and economic development elevated, making forecasting difficult. Recovery signals on horizon, but long-term structural challenges and low consumer confidence curbing the growth of the Finnish economy. Expectations for easy, time- saving, and safe digital experiences and e- commerce increasing. AI transforming how consumers’ search, browse, and buy. Rising digital service use and increased data volumes. Complex regulatory environment and expanding digital legislation. Heightened importance of data privacy and consumer protection. Lagging economic growth Geopolitical turbulence Increasing regulation Changing consumer behaviour
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Update on Finnish business confidence and consumer confidence Source: Confederation of Finnish Industries (EK) & Statistics Finland (Tilastokeskus) 22 Business Confidence of Finnish Industries Consumer Confidence 01/22 04/22 07/22 10/22 01/23 04/23 07/23 10/23 01/19 04/19 04/24 07/19 07/24 10/19 10/24 01/20 01/25 01/24 04/25 07/20 07/25 10/20 10/25 01/21 01/26 04/21 04/26 04/20 -50 07/21 -40 -35 -30 -25 -20 -15 -10 -5 -45 5 10 15 20 25 30 07/26 10/21 0 Manufacturing Construction Services Retail trade 07/19 10/19 01/20 04/20 07/20 10/20 01/21 01/19 04/21 07/21 10/21 01/22 04/22 07/22 10/22 01/23 04/23 04/24 04/25 07/23 07/25 07/24 10/25 01/24 01/26 10/24 04/26 10/23 -20 04/19 -10 -5 0 5 10 07/26 01/25 -15
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GDP growth development in operating countries Notes: European Commission 11/2025 & Country specific official agencies 23 0% 6 14 -10% -4 -2 2 4 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 Finland Czech Republic Slovakia Croatia Sweden 2020 2021 2022 2023 2024 2025 2026E 2027E Finland -2.4% 2.8% 1.3% -1.0% -0.1% 0.2% 0.8% 1.4% Czech Republic -5.5% 3.5% 2.4% -0.2% 1.1% 2.6% 1.8% 2.4% Slovakia -3.3% 4.8% 1.8% 1.1% 2.1% 0.8% 0.8% 1.5% Croatia -8.5% 13.0% 7.0% 3.1% 3.9% 3.4% 2.7% 2.5% Sweden -2.8% 4.8% 2.8% -0.2% 1.0% 1.5% 1.8% 2.2% Key operating countries 2020 2021 2022 2023 2024 2025 2026E 2027E Latvia -2.5% 6.7% 3.4% -0.3% -0.4% 2.1% 1.4% 1.6% Lithuania 0.0% 6.0% 4.8% -0.3% 2.8% 2.9% 3.0% 2.1% Bosnia & Herz -3.0% 7.4% 3.8% 1.6% 2.6% 2.1% 2.3% 2.8% North Macedonia -4.7% 4.5% 2.2% 1.0% 2.9% 3.5% 2.9% 2.9% Estonia -1.0% 7.2% -0.5% -3.0% -0.3% 0.6% 1.6% 1.7% Smaller operating countries
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Unemployment rate development in operating countries Notes: European Commission & IMF 24 2% 4% 6% 8% 10% 14% 18% 0% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2025 2026 20272024 2020 2021 2022 2023 2024 2025 2026E 2027E Finland 7.7% 7.7% 6.8% 7.2% 8.4% 9.7% 10.1% 9.8% Czech Republic 2.6% 2.8% 2.2% 2.6% 2.6% 2.8% 3.1% 3.2% Slovakia 6.7% 6.8% 6.1% 5.8% 5.3% 5.4% 5.7% 5.7% Croatia 7.4% 7.5% 6.8% 6.1% 5.0% 4.9% 4.8% 4.8% Sweden 8.5% 8.9% 7.5% 7.7% 8.4% 8.8% 8.5% 7.9% Key operating countries 2020 2021 2022 2023 2024 2025 2026E 2027E Latvia 8.1% 7.6% 6.9% 6.5% 6.9% 6.9% 6.8% 6.7% Lithuania 8.5% 7.1% 6.0% 6.9% 7.1% 6.9% 6.7% 6.7% Bosnia & Herz 15.9% 14.9% 12.7% 10.7% 10.7% 12.2% 12.6% 12.5% North Macedonia 16.6% 15.8% 14.5% 13.2% 13.4% 11.5% 11.0% 10.5% Estonia 6.9% 6.2% 5.6% 6.4% 7.6% 7.5% 7.1% 6.8% Smaller operating countries Finland Czech Republic Slovakia Croatia Sweden
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The Finnish advertising market update 25 MONTHLY CHANGE IN MEDIA ADVERTISING 06/2025–06/2026 -35% -25% -15% -5% 5% 15% 25% P6 25 P7 25 P8 25 P9 25 P10 25 P11 25 P12 25 P1 26 P2 26 P3 26 P4 26 P5 26 P6 26 Advertising sales total, chg % Newspaper advertising, chg % Online advertising, chg % Source: Kantar TNS
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Housing market & marketplaces update Notes: * The figures include the housing market services: Etuovi, Vuokraovi, Objektvision, Kauppalehti Toimitilat and Toimitilat.fi.** Visitor figures are based on the Finnish Internet Audience Measurement (FIAM). FIAM is the industry standard for digital media measurement in Finland. The measurement method is based on a computational algorithm that includes statistical uncertainty. The calculation method of the algorithms is continuously being developed, which may cause discontinuities in how the data is presented between different reporting periods. The figures presented represent the best available estimate of the reach of the services. 26 Source: Federation of Real Estate Agency 236 245 0 50 100 150 200 250 10 20 30 40 50 60 Q2/25 Q3/25 Q4/25 Q1/26 Q2/26 +3.9% HOUSING MARKETPLACES: ACTIVE LISTINGS* & UNIQUE VISITORS** HOUSING MARKET UPDATE (SOLD APARTMENTS) 956 1,044 10 20 30 40 50 60 Q2/25 Q3/25 Q4/25 Q1/26 Q2/26 +9.2% Housing, Average weekly reach in thousands 14,472 14,981 14,346 11,582 11,990 456 Q2/25 406 Q3/25 365 Q4/25 251 Q1/26 339 Q2/26 14 928 15 387 14 711 11 833 12 329 -17.4% Existing apartments Newly built apartments Housing, Average monthly active listing in thousands
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Mobility market & marketplaces update Notes: ** The figures include the mobility market services: Nettiauto, Nettikaravaani, Nettikone, Nettimoto, Nettivaraosa, Nettivene and Autotalli.*** Visitor figures are based on the Finnish Internet Audience Measurement (FIAM). FIAM is the industry standard for digital media measurement in Finland. The measurement method is based on a computational algorithm that includes statistical uncertainty. The calculation method of the algorithms is continuously being developed, which may cause discontinuities in how the data is presented between different reporting periods. The figures presented represent the best available estimate of the reach of the services. 27 Source: Information Centre of Road Transport *Only passenger cars included MOBILITY MARKET ACTIVE LISTINGS** & UNIQUE VISITORS*** 20,555 16,683 17,939 17,202 20,053 157,607 178,571 151,680 143,837 154,320 Q2/25 Q3/25 Q4/25 Q1/26 Q2/26 178 162 195 254 169 619 161 039 174 373 -2.1% Used cars Newly registered cars MOBILITY MARKET UPDATE* (SOLD CARS) 234 216 -10 0 10 20 30 50 100 150 200 250 Q2/25 Q3/25 Q4/25 Q1/26 Q2/26 -7.5% Mobility, Average monthly active listing in thousands 904 1,008 10 20 30 40 50 60 Q2/25 Q3/25 Q4/25 Q1/26 Q2/26 +11.6% Mobility, Average weekly reach in thousands
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28 Ukrainian crisis • Russia’s aggressive invasion to Ukraine brought severe economic and business consequences: • Significantly higher energy prices and inflation • Lower economic growth in Europe • Increased volatility and insecurity • Disruptions in financial markets and supply chains due to sanctions and counter-sanctions • Alma Media has no investments or business operations in Ukraine or Russia • The financial system’s direct exposure to Russia and Ukraine is limited in Alma Media’s operating economies • No sign of solution to the crisis or the start of major reconstruction of infrastructure yet in sight Our response • Expressing solidarity to the people of Ukraine • Finetuning our products to support Ukrainian immigrants in finding jobs in Alma’s operating markets • Actively searching channels to support and collaborate with Ukrainians in the long term
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Sustainability targets and results 2025 29
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STRATEGY AND OUTLOOK
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Versatile revenue sources, business cyclicity varies 31 Advertising Classifieds Other Digital services Content sales Revenue source Highest cyclicity Lowest cyclicity 16% 21% 7% 39% 19% Q2 2024 Share of revenue 2025 Figures might not add to a 100% due to rounding
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Alma Media’s transformational journey 32 Exploiting paradigm changes in technology and consumer behaviour Print Digital AI Media - 2000 2000 - 2020 2020 > Integrating Platforms Media and Services • Print the main media channel • Timely start for print to digital transformation • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business
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Strategy 33 Synergies GROW • Increase customer value and diversify revenue streams • Develop the best human and technology capabilities • Accelerate growth through M&A 2 SCALE • Scale existing assets to create new products and services • Expand businesses to new geographies • Leverage synergies through efficient co- operation 3 • Streamline customer processes by integrating services to platforms • Increase operational agility to speed up time- to-market • Advance customer-centric, product-led development with AI 1 TRANSFORM Alma Media concentrates on recruitment, real estate, mobility, media and insights Advanced MARKETPLACES Intelligent INSIGHTS Inspiring MEDIA Shared AUDIENCES DATA TECHNOLOGY AD SALES
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34 1 TRANSFORM 2 GROW 3 SCALE • AI scaled across workflows, products and customer solutions. • Cloud, CRM and Career platform transformation on track. • AI expanded across News Media content, sales and product development. • Alma Account exceeded 3 million registered users. • AI-driven innovation strengthened customer value and recurring revenue. • Edilex integration delivered growth and synergies. • Shared platforms and cloud capabilities improved scalability and efficiency. • Group-wide AI and data capabilities accelerated innovation and profitable growth. Strategy Strategy on Q2 2026 - Highlights
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AI and data as strategic competitive advantages 35 • Unique data, trusted brands and domain expertise become more valuable with AI. Alma's market, audience and transaction data create advantages that generic AI models cannot easily replicate. • Embedded platforms deepen customer engagement and increase transaction value Alma’s services support the full customer journey from discovery to transactions, driving relevance, engagement and customer loyalty. • AI accelerates customer value and profitable growth AI improves matching, personalisation, product development and internal efficiency, supporting both revenue growth and long-term margin expansion. OPPORTUNITY DIFFICULTY Stage 1: Increasing internal productivity Stage 2: Improving customer experience Stage 3: New business models
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From classified advertising to transactions 36 Entering larger potential market and enabling new revenue sources OWNERSHIP & CRM NEGOTIATE & CLOSE EVALUATE & MARKET TRANSACTIONS ADVERTISING SEARCH & PROVIDE S E L L E R S , B 2 B P A R T N E R S B U Y E R S 321 We are strengthening and broadening our offering to provide end-to-end solutions for the digital transaction lifecycle. We support our partners in streamlining customer engagement and sales through digital solutions. Leveraging data-powered AI insights, we continuously innovate with new features and products, while strengthening our portfolio via targeted M&A activity.
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Outlook for 2026 37 Announced on 5 February 2026 Alma Media expects its full-year revenue of 2026 to remain at the 2025 level and the adjusted operating profit to grow. The full-year revenue for 2025 was MEUR 327.1 and the adjusted operating profit was MEUR 82.1. The outlook is based on an assessment according to which economic conditions in the Company’s main market areas are expected to remain broadly unchanged, although some positive signals have been seen in the market. Uncertainty in the markets is expected to continue. Fluctuations in the global economy may affect market development. The operating environment in Finland remained mixed, although economic indicators continued to show signs of a gradual recovery. Consumer confidence remained subdued but is expected to strengthen gradually, supporting a broader recovery in demand. The Group’s business diversification across multiple geographical markets and different business areas, together with systematic cost management, stabilises the Company’s operations even in challenging market conditions. Background for the outlook
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Thank You! Questions? Upcoming events in the investor calendar: • Interim report for January–June 2026 on Wednesday, 12 August 2026 • Interim report for January–September 2026 on Thursday, 29 October 2026 38
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Closing remarks • Digital transformation has led to a well-balanced and synergistic business mix and to market leadership in chosen areas • The digital journey continues towards integrating platforms • Leveraging the best of current Alma Career products by expanding into new markets: building one unified international multi-channel recruitment platform across CEE • Current portfolio in housing and cars enables focusing on efficient transactional services for retailers and consumers • In B2B services we hold comprehensive data assets for growing corporate sales with a scalable model • Solid financial position and cash flow enable good dividend payout capacity 39