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IR presentation 2026
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Alma in figures (FY 2025) 327 MEUR Revenue 82 MEUR Adj. operating profit 0.48 euros per share Dividend proposal of 25% Adj. Operating profit % 86% Digital business 1 650 in 11 countries Professionals c. 594% (2016–2025) TSR 23% ROE 15% ROI 53% Equity ratio 100+ Digital services and applications 89% Alma’s media reach about 40/60 abroad / in Finland % of employees of Finns weekly
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Digital business and portfolio development driving profitable growth • Solid performance despite uncertainties in the market environment and turbulence in geopolitics. • Revenue grew to MEUR 327, approaching the growth rate set in the Group’s long-term financial targets. Organic growth, excluding acquired and discontinued brands and at local currencies, was 1.8%. • Adjusted operating profit accelerated to over MEUR 82 with margin of 25.1%. EBITDA reached the MEUR 100 threshold. • Active product portfolio management contributing to adjusted operating profit growth. • The share of digital business reached 85.9% of total revenue. • Strong balance sheet capacity sustained: leverage (rolling 12 month) at 1.3 and equity ratio at 52.6%. FY2025 Highlights 3 REVENUE (MEUR) ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) 2023 2024 2025 304.9 312.7 327.1 +4.6% 0 5 10 15 20 25 30 0 20 40 60 80 100 120 24.1% 2023 24.6% 2024 25.1% 2025 73.6 76.9 82.1 +6.8%
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The adjusted operating profit grew by 8.1% in Q4 • Solid performance despite the subdued market environment. • Revenue grew to just shy of MEUR 85, within reach of the growth rate set in the Group’s long-term financial targets. Organic growth, excluding acquired and discontinued brands and at local currencies, was on par with the comparison period. • Adjusted operating profit climbed over MEUR 21 with margin of 24.8%. • Active product portfolio management contributing to adjusted operating profit growth. • The share of digital business up to 85.4% of total revenue. • Strong balance sheet capacity: leverage (rolling 12 month) at 1.3 and equity ratio at 52.6%. Q4 2025 Highlights 4 REVENUE (MEUR) ADJUSTED OPERATING PROFIT (MEUR) (% OF REVENUE) Q4 2023 Q4 2024 Q4 2025 78.0 81.2 84.9 +4.6% 0 5 10 15 20 25 30 0 5 10 15 20 25 30 35 21.5% Q4 2023 24.0% Q4 2024 24.8% Q4 2025 16.7 19.5 21.1 +8.1%
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| Strong market positions and leading brands in key areas RECRUITING #1 Czech Republic jobs.cz, prace.cz #1 Slovakia profesia.sk #1 Croatia mojposao.net #2 Finland jobly.fi #1-3 Estonia, Latvia, Lithuania cvonline.com #1 Bosnia and Herzegovina, Macedonia, Serbia mojposao.ba, vrabotuvanje.com.mk, poslovi.infostud.com, HOUSING AND COMMERCIAL PREMISES #1 Finland, Sweden etuovi.com, toimitilat.kauppalehti.fi, objektvision.se VEHICLES AND MACHINERY #1 Finland nettiauto.com, nettikone.com, nettimoto.com, autotalli.com NEWS MEDIA #1 Finland iltalehti.fi kauppalehti, talouselämä DIGITAL ADVERTISING #1 Finland Alma network 1 1 1 1 1 1 1 5 REVENUE SPLIT Q4 2025: OTHER 8% CONTENT 15% ADVERTISING 19 % DIGITAL SERVICES 21% CLASSIFIED 37 % 5
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Continuing the renewal of portfolio – net investments over MEUR 200 to digital transformation and growth 6 2018 2019 2020 2021 Techloop Nettix Alma Career (17%) Netello (60%) Etua.fi (40%) DOKS (25%) Alma Mediapartners (35%) Kolektiv DIAS (80%) Muuttomaailma Bolt (21%) Early morning delivery Regional media and Alma Manu printing operations Affärsvärlden Alma Talent AB Suomen Tukkuautot Etua.fi (40%) AutoJerry Katsastushinnat.fi Talosofta Etua.fi (20%) Dagens Media Sverige INVESTMENTS OF WITH A STRONG FOCUS ON DIGITAL BUSINESS DIVESTMENTS CONSISTING OF HEAVILY PRINT-BASED BUSINESSES OR BUSINESSES WITH LOW PROFITABILITY Talosofta KPK-yhtiöt (5.6%) E-kontakti 2022 Netello (40%) Bolt (21%) Muugimeistrite A/S Lapin Kansa Matkapörssi Toimitilat.fi DOKS (26%) Vrabotuvanje Online (70%)* 2023 Rantapallo Talent’em 2024 Netwheels DOKS (24%) Nelisa s.r.o Kotikokki 2025 Edilex Lakitieto Oy DOKS (25%) Decade of Action Effortia Oy Netello
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7 Digital transformation 2005 - 2025 17 281247 34 23 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 50 100 150 200 250 300 350 400 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Others Print Digital Digital rate 2025 86%
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179 34 95 281 22 11 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 50 100 150 200 250 300 350 2014 2025 Offline Digital Services Share of revenue, % Digital transformation and change in business mix driving operational gearing 8 2025 85.9% 2014 32.0% 21 82 0.0 % 5.0 % 10.0 % 15.0 % 20.0 % 25.0 % 30.0 % 0 10 20 30 40 50 60 70 80 90 2014 2025 Adj. Operating profit Operating margin 2025 25.1% 2014 7.2% REVENUE MEUR ADJUSTED OPERATING PROFIT MEUR
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Acquisitions underpinned revenue growth in subdued market conditions 9 REVENUE Q4 2025 (MEUR) ADJUSTED OPERATING PROFIT Q4 2025 (MEUR) Q4 2024 +0.1 Alma Career +4.5 Alma Marketplaces -0.9 Alma News Media -0.1 Non- allocated operations Q4 2025 81.2 84.9 Q4 2024 +0.1 Alma Career +1.9 Alma Marketplaces +0.3 Alma News Media -0.6 Non- allocated operations Q4 2025 19.5 21.1
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Digital services and proactive portfolio management drove digital business to all time high Notes: * Continuing operations ** Acquisition of Talentum in 2015 10 SHARE OF DIGITAL BUSINESS OF GROUP REVENUE* REVENUE BY REVENUE CLASSES Q4 2025 (MEUR) (REVENUE CHANGE IN BRACKETS) 82 99 125 146 160 165 158 212 250 251 263 281 0 10 20 30 40 50 60 70 80 90 0 50 100 150 200 250 300 58% 2014 61% 2015 53% 2016 59% 2017 63% 2018 66% 2019 69% 2020 77% 2021 81% 2022 82% 2023 84% 2024 86% 2025 ** Revenue from digital business Share of digital revenue 31.2Classified 17.8Digital services 16.1Advertising 13.0Content 6.7Other 1.4 (4.5%) 2.9 (19.2%) -0.4 (-2.6%) -0.2 (-1.6%) 0.1 (2.1%)
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Business segments Q4 2025 Leading digital news media in the Finnish market. Pioneer in paid digital content and a leader in digital advertising. Leading job boards in nine CEE countries. Recruitment advertising, EB, career development and staffing. Leading marketplaces in real estate, mobility and business premises. Comparison services and B2B services. ALMA CAREER Vesa-Pekka Kirsi ALMA NEWS MEDIA Juha-Petri Loimovuori ALMA MARKETPLACES Santtu Elsinen Revenue MEUR 26.4 EBIT MEUR 10.7 EBIT margin 40.4% Digital 99.0% Revenue MEUR 30.4 EBIT MEUR 8.7 EBIT margin 28.8% Digital 93.7% Revenue MEUR 28.3 EBIT MEUR 5.3 EBIT margin 18.9% Digital 63.0% 11
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Alma Career: Revenue and the adjusted operating profit on par with the comparison period 12 • Business development in Q4: o Revenue on par at MEUR 26.4 (in local currencies down by 1.9%). o Adjusted operating profit on par at MEUR 10.7. o Invoicing in local currencies up by 2.3 %. o In Czechia, all customer segments showed positive momentum, with growth also in value-added services. In Slovakia, conditions remained subdued and recruitment caution persisted across all segments. In Finland, the recruitment market was still decreasing. o Development costs up due to the cloud migration and the common job platform, while lower headcount reduced personnel expenses. The main phase of the Career United initiative was completed, while the remaining system renewal and cloud- migration work will continue through 2026, when the project’s efficiency gains finally start to materialise. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 40.4% Q4 24 36.6% Q1 25 42.2% Q2 25 42.3% Q3 25 40.4% Q4 25 26.3 10.6 26.7 9.8 27.0 11.4 26.2 11.1 26.4 10.7 Adjusted EBIT-% Revenue Adjusted EBIT Q4 2024 -0.3 Career North +0.8 Career Central -0.6 Career South Q4 2025 26.3 26.4 21.2Classified 2.9Digital services 1.5Other 0.8Advertising 0.1 (0.7%) 0.1 (3.9%) -0.1 (-5.9%) -0.0 (-1.2%)
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Invoicing & revenue recognition in Alma Career, rolling 12 months 13 KPIs (monthly averages in thousands) 10-12/ 2025 10-12/ 2024 1-12/ 2025 1-12/ 2024 Unique visitors 5,316 5,667 5,860 6,063 Users with job alerts 2,155 2,037 2,110 1,979 Number of paid job ads 77 86 93 100 8,860 9,065 11/21 01/22 03/22 05/22 07/22 09/22 11/22 01/23 03/23 05/23 07/23 09/23 11/23 01/24 03/24 05/24 07/24 09/24 11/2409/21 03/25 05/25 07/25 09/25 6 000 6 500 7 000 7 500 8 000 8 500 9 000 9 500 10 000 11/25 01/2601/25 6 847 7 876 Revenue Invoicing Rolling 12 months, EURk
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Alma Marketplaces: Revenue grew by 17.5%, while adjusted operating profit surged by 26.9% 14 • Business development in Q4: o Revenue rose 17.5% to MEUR 30.4. The organic growth up by 6.6%. Digital services’ revenue soared by 22.7%. o The adjusted operating profit surged by 26.9% to MEUR 8.7. o Diverse revenue base contributed to the Real Estate’s growth. Revenue in the Nordic business premises vertical increased by 23.6%, driven by strong demand in the Swedish market, as well as changes in productisation. Revenue in Insights services increased by 33.7% as a result of the acquisition of Edilex Lakitieto Oy. o Solid demand in the Mobility continued, even as the new car market remained subdued. o The housing market still subdued, but slight increase took a place in the trade numbers of used apartments. Digital housing transactions continued to gain popularity. o Investments focused on service development and marketing. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY REVENUE CLASSES (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 0 5 10 15 20 25 30 35 40 45 50 26.6% Q4 24 27.5% Q1 25 28.8% Q2 25 34.4% Q3 25 28.8% Q4 25 25.9 6.9 26.9 7.4 29.2 8.4 28.6 9.8 30.4 8.7 Adjusted EBIT-% Revenue Adjusted EBIT Q4 2024 +1.9 Real estate +0.2 Mobility +0.5 Comp. Services +1.9 Insights Q4 2025 25.9 30.4 14.9Digital services 9.9Classified 2.5Advertising 3.1Other 2.8 (22.7%) 1.2 (13.3%) 0.1 (6.1%) 0.5 (17.3%)
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Alma News Media: The strengthening of profitability continued, adjusted operating profit margin at 18.9% 15 • Business development in Q4: o Revenue down by 2.9% to MEUR 28.3. When adjusted for discontinued brands, revenue was on par with the comparison period. o The share of digital business climbed to 63%. Digital content revenue increased 4.9% o The adjusted operating profit demonstrated a 5.0% improvement to MEUR 5.3 – active product portfolio management was a key driver. 8th consecutive improvement q-on-q. o Cost savings (-4.6%) are explained by the efficiency-driven culture, discontinued brands and lower printing and distribution expenses. o High demand for journalism continued: digital subscriptions grew by 11% to nearly 230K in total. REVENUE AND ADJUSTED OPERATING PROFIT SEGMENT REVENUE CHANGE BY BUSINESS UNIT (MEUR) SEGMENT REVENUE BY DIGITAL/PRINT (REVENUE CHANGE IN BRACKETS) 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 45 50 17.4% Q4 24 11.6% Q1 25 16.8% Q2 25 17.3% Q3 25 18.9% Q4 25 29.2 5.1 25.8 3.0 27.5 4.6 24.6 4.3 28.3 5.3 Adjusted EBIT-% Revenue Adjusted EBIT Q4 2024 -0.6 Advertising -0.2 Content 0.0 Other Q4 2025 29.2 28.3 17.9Digital 8.0Print 2.4Other 0.0 (0.0%) -1.1 (-12.0%) 0.3 (12.9%)
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SOLID FINANCIAL POSITION
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Alma Media’s long-term financial targets* Notes: Dividend target is not included in Long-Term Financial Targets, though it is disclosed separately in Alma Media's dividend policy. However, Alma Media has not changed the target:Payout ratio > 50 % * EPS. 17 >30% <2.5x REVENUE GROWTH (%) ADJUSTED OPERATING PROFIT (%)* NET DEBT/EBITDA RATIO* >5.0% 2021 2022 2023 2024 2025 19.6 12.1 -1.2 2.5 4.6 2021 2022 2023 2024 2025 22.2 23.8 24.1 24.6 25.1 2021 2022 2023 2024 2025 2.3 1.6 1.6 1.5 1.3 Revenue Growth (%) Target Level >5% Adjusted Operating Profit (%) Target Level >30% Net Debt/EBITDA Ratio Target Level <2.5x <2.5x >30% >5% *Adjusted EBITDA, rolling 12 months*Rolling 12 months
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Balanced financial position o Alma Media has a commercial paper programme of MEUR 100 in Finland. At the end of December, no commercial papers were issued. o In Q4, loan repayments were related to the repayments of finance lease liabilities and short-term loans of MEUR 13 and long-term loans of MEUR 10. o Average interest rate was 3.0% (3.4%) in Q4. INTEREST-BEARING NET DEBT, MEUR 1-12/2025 1-12/2024 IFRS16 lease liabilities 25.5 30.3 Loans from financial institutions 125.0 145.0 Commercial papers 0.0 0.0 IFRS16 lease liabilities 8.0 7.1 Cash and cash equivalents 32.5 42.5 Interest-bearing net debt 126.0 140.0 NET DEBT (MEUR), GEARING (%) & EQUITY RATIO (%) Q4/2022 – Q4/2025 143 128 160 151 146 138 169 155 140 133 159 145 126 -100 -50 0 50 100 150 0 50 100 150 200 250 300 350 400 450 500 59% 48% Q1 23 82% 43% Q2 23 73% 46% Q3 23 65% 46% Q4 23 60% 46% Q1 24 81% 44% Q2 24 70% 46% Q3 24 60%69% Q4 24 54% 51% Q1 25 71% 46% Q2 25 49% 49% Q3 25 Q4 25 51% 53%46% Q4 22 60% Gearing Equity ratio Net debt 18
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Strong cash flow 19 o Cash flow from operating activities was MEUR 22.0 (21.2) in Q4. o Cash flow from operating activities increased due to the stronger operative result, changes in working capital and decreased due to the increase in taxes paid. o After investments, cash flow before financing was MEUR 21.1 (18.2) in Q4, incl. investments in Climatrix and investments in tangible and intangible assets OPERATING CASH FLOW Q4/2022 – Q4/2025 (MEUR) OPERATING CASH FLOW BRIDGE Q4/2024 YTD – Q4/2025 YTD 5 10 0 15 20 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 17.7 20.6 9.8 Q4/22 19.6 24.2 10.9 17.5 13.0 22.3 15.5 21.5 22.021.2 Q4 2024 YTD 6.4 Adjusted EBITDA -5.0 Taxes paid 1.6 Net interest paid 3.5 Changes in working capital 1.0 Other Q4 2025 YTD 73.8 81.3
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Investments 20 o Investments in Q4 of 2025 totaled MEUR 0.6 (3.4), consisting of maintenance and product development investments and other increases in PPE. o Capex to support the strategy in developing digital industry solutions and expanding our services in customer's value-chain and additions to right-of-use assets in accordance with IFRS 16. o In February 2025, Alma Media acquired the entire share capital of Edilex Lakitieto Oy. The acquisition expanded Alma Media's legal content offering. o Amortisation of intangible assets arising from business acquisitions will decrease in 2026, as some items will be fully amortised and the amortisation will end, resulting in an impact of EUR 4 million compared to 2025. CAPEX, LEASES, M&A Q4/2022 – Q4/2025 DEPRECIATIONS Q4/2022 – Q4/2025 3 2 14 2 2 13 0 5 3 2 3 3 11 1 1 1 1 1 1 0 2 4 6 8 10 12 14 16 18 1 1 Q2 23 1 Q3 23 Q4 23 Q1 24 Q2 24 1 Q3 24 Q4 24 1 Q1 25 Q2 25 Q3 25 Q4 22 5 5 4 13 16 4 1 3 14 2 6 Q4 25 1 1 1 0 Q1 23 7 Leases CAPEX M&A -5 -4 -3 -2 -1 0 1 2 3 4 -1.7 -0.8 -1.8 Q4 22 Q1 23 Q2 23 Q3 23 -1.7 -1.0 -1.6 Q4 23 Q1 24 Q2 24 Q3 24 -1.6 -1.2 -1.6 Q4 24 Q1 25 Q2 25 Q3 25 -1.7 -1.7 -1.5 Q4 25 Purchase price allocation (PPA) Depreciation on tangible and intangible assets Depreciations on financial lease
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Earnings per share Notes: *Includes adjusted items 21 o Earnings per share: 0.15 (0.15) EUR. o Adjusted items: MEUR -2.4 (-1.8). o In Q4, a fair value change of MEUR 0.1 (positive MEUR 0.2) was recognised on an interest rate derivate agreement. ROE & ROI (%) Q3/2022 – Q3/2025* EARNINGS PER SHARE Q4/2022 – Q4/2025 0 5 10 15 20 25 30 35 40 45 37.1 19.0 Q4 22 Q1 23 Q2 23 Q3 23 21.3 13.2 Q4 23 Q1 24 Q2 24 Q3 24 22.9 14.3 Q4 24 Q1 25 Q2 25 Q3 25 22.2 14.1 Q4 25 ROE ROI Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 0.20 0.14 0.23 0.19 0.13 0.13 0.18 0.18 0.15 0.14 0.18 0.20 0.15 Preliminary Board proposal for profit distribution o The Board's dividend proposal is EUR 0.48 (0.46) per share which represents payout ratio of 71%. Dividends 2015 - 2025 22 23 24 2025 0.12 0.16 0.24 0.35 0.40 0.30 0.35 0.44 0.45 2015 0.48 4.0% 3.2% 3.3% 6.3% 5.0% 3.4% 3.2% 4.7% 4.7% 4.2% 3.3% 16 17 18 19 20 21 0.46
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22 Total Shareholder Return 2016-2025 Total shareholder return 2016 - 2025, % Includes dividends Alma Media +594% OMXHGI +43% 30/12/2015 30/12/2017 30/12/2019 30/12/2021 30/12/2023 ALMA OMXHPI (norm vs ALMA) 30/12/20251/1/2016
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OPERATING ENVIRONMENT
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Challenging operating environment 24 The uncertainty surrounding political and economic development elevated, making forecasts difficult. Recovery signals on horizon, but long-term structural challenges and low consumer confidence curbing the growth of the Finnish economy. Expectations for easy, time- saving, and safe digital experiences and e- commerce increasing. AI transforming how consumers’ search, browse, and buy. Rising digital service use and increased data volumes. Complex regulatory environment and expanding digital legislation. Heightened importance of data privacy and consumer protection. Lagging economic growth Geopolitical turbulence Increasing regulation Changing consumer behaviour
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Update on Finnish business confidence and consumer confidence Source: Confederation of Finnish Industries (EK) & Statistics Finland (Tilastokeskus) 25 Business Confidence of Finnish Industries Consumer Confidence 04/19 07/19 10/19 01/20 07/20 10/20 01/21 04/21 04/20 07/23 01/24 04/23 04/24 01/23 07/24 10/22 10/24 10/23 01/25 07/22 04/25 04/22 07/25 01/22 10/25 10/21 01/26 07/21 -50 -45 -40 -35 -30 -25 -20 -15 01/19 -5 0 5 10 15 20 25 30 -10 Manufacturing Construction Services Retail trade 07/19 10/19 01/20 04/20 07/20 10/20 01/21 01/19 04/21 07/21 10/21 01/22 04/22 07/22 10/22 01/23 10/24 04/19 01/25 04/23 04/25 04/24 07/25 10/23 10/25 07/24 01/26 07/23 -20 -15 -10 -5 0 5 10 01/24
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GDP growth development in operating countries Notes: European Comission & Country specific official agencies 26 -2% 0% 2% 4% 6% 14% -4% -10% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 SlovakiaFinland Czech Republic Croatia Sweden 2019 2020 2021 2022 2023 2024 2025E 2026E Finland 1.2% -2.4% 2.8% 1.3% -1.0% -0.1% 0.1% 0.9% Czech Republic 3.0% -5.5% 3.5% 2.4% -0.2% 1.1% 2.4% 1.9% Slovakia 2.5% -3.3% 4.8% 1.8% 1.1% 2.1% 0.8% 1.0% Croatia 3.4% -8.5% 13.0% 7.0% 3.1% 3.9% 3.2% 2.9% Sweden 2.0% -2.8% 4.8% 2.8% -0.2% 1.0% 1.5% 2.6% Key operating countries 2019 2020 2021 2022 2023 2024 2025E 2026E Latvia 0.6% -2.5% 6.7% 3.4% -0.3% -0.4% 1.0% 1.7% Lithuania 4.6% 0.0% 6.0% 4.8% -0.3% 2.8% 2.4% 3.0% Bosnia & Herz 2.9% -3.0% 7.4% 3.8% 1.6% 2.6% 1.8% 2.2% North Macedonia 3.9% -4.7% 4.5% 2.2% 1.0% 2.9% 3.2% 3.3% Estonia 4.0% -1.0% 7.2% -0.5% -3.0% -0.3% 0.6% 2.1% Smaller operating countries
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Unemployment rate development in operating countries Notes: European Comission & IMF 27 2% 4% 6% 8% 10% 14% 18% 0% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2025 20262024 2019 2020 2021 2022 2023 2024 2025E 2026E Finland 6.8% 7.7% 7.7% 6.8% 7.2% 8.4% 9.5% 9.3% Czech Republic 2.0% 2.6% 2.8% 2.2% 2.6% 2.6% 2.7% 3.0% Slovakia 5.7% 6.7% 6.8% 6.1% 5.8% 5.3% 5.4% 5.6% Croatia 6.6% 7.4% 7.5% 6.8% 6.1% 5.0% 4.7% 4.5% Sweden 6.9% 8.5% 8.9% 7.5% 7.7% 8.4% 9.0% 8.4% Key operating countries 2019 2020 2021 2022 2023 2024 2025E 2026E Latvia 6.3% 8.1% 7.6% 6.9% 6.5% 6.9% 6.8% 6.6% Lithuania 6.3% 8.5% 7.1% 6.0% 6.9% 7.1% 7.1% 6.8% Bosnia & Herz 15.7% 15.9% 14.9% 12.7% 10.7% 10.7% 13.2% 13.2% North Macedonia 17.4% 16.6% 15.8% 14.5% 13.2% 13.4% 12.9% 12.7% Estonia 4.5% 6.9% 6.2% 5.6% 6.4% 7.6% 7.6% 7.2% Smaller operating countries Finland Czech Republic Slovakia Croatia Sweden
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The Finnish advertising market update 29 MONTHLY CHANGE IN MEDIA ADVERTISING 12/2024–12/2025 -25% -15% -5% 5% 15% 25% P12 24 P1 25 P2 25 P3 25 P4 25 P5 25 P6 25 P7 25 P8 25 P9 25 P10 25 P11 25 P12 25 Advertising sales total, chg % Newspaper advertising, chg % Online advertising, chg % Source: Kantar TNS
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Housing market & marketplaces update Notes: * The figures include the housing market services: Etuovi and Vuokraovi 30 Source: Federation of Real Estate Agency 362 369 409 0 100 200 300 400 500 10 20 30 40 50 60 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 +1.9% +10.9% HOUSING MARKETPLACES: ACTIVE LISTINGS & UNIQUE VISITORS* HOUSING MARKET UPDATE (SOLD APARTMENTS) 10,687 9,866 9,992 10 20 30 40 50 60 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 -7.7% +1.3% Housing, Unique visitors in thousands 14,051 10,174 12,479 13,876 13,836 12,646 14,258 14,742 14,257 Q3/24 621 Q4/24 661 Q1/25 445 Q2/25 389 Q3/25 348 Q4/25 599 Q4/23 453 Q1/24 509 Q2/24 447 14 650 10 627 12 988 14 323 14 457 13 307 14 703 15 131 14 605 -1.3% +1.0% Existing apartments Newly built apartments Housing, Active listing in thousands
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Mobility market & marketplaces update Notes: ** The figures include the mobility market services Autotalli and Nettiauto 31 Measurement method of unique visitors has been changed, limiting the comparability of 2023 & 2024 figures Source: Information Centre of Road Transport *Only passenger cars included MOBILITY MARKET ACTIVE LISTINGS & UNIQUE VISITORS** 18,654 18,154 20,137 15,978 18,338 16,444 20,123 16,329 17,701 139,333 135,271 150,162 168,398 152,526 145,048 157,607 178,571 151,680 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 157 987 153 425 170 299 184 376 170 864 161 492 177 730 194 900 169 381 +8.2% -0.9% Used cars Newly registered cars MOBILITY MARKET UPDATE* (SOLD CARS) 411 402 368 -10 -5 0 5 10 15 20 25 30 100 200 300 400 500 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 -2.3% -8.5% Mobility, Active listing in thousands 8,432 7,898 7,799 10 20 30 40 50 60 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 Q2/25 Q3/25 Q4/25 -6.3% -1.2% Mobility, Unique visitors in thousands
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32 Ukrainian crisis • Russia’s aggressive invasion to Ukraine brought severe economic and business consequences: • Significantly higher energy prices and inflation • Lower economic growth in Europe • Increased volatility and insecurity • Disruptions in financial markets and supply chains due to sanctions and counter-sanctions • Alma Media has no investments or business operations in Ukraine or Russia • The financial system’s direct exposure to Russia and Ukraine is limited in Alma Media’s operating economies in Eastern Central Europe and the Baltic states • No sign of solution to the crisis or the start of major reconstruction of infrastructure yet in sight Our response • Expressing solidarity to the people of Ukraine • Finetuning our products to support Ukrainian immigrants in finding jobs in Alma’s operating markets • Actively searching channels to support and collaborate with Ukrainians in the long term
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Sustainability targets and results 2025 33
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STRATEGY AND OUTLOOK
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Versatile revenue sources, business cyclicity varies 36 Advertising Classifieds Other Digital services Content sales Revenue source Highest cyclicity Lowest cyclicity 16% 21% 7% 39% 19% Q2 2024 Share of revenue 2025 Figures might not add to a 100% due to rounding
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Alma Media’s transformational journey 37 Exploiting paradigm changes in technology and consumer behaviour Print Digital AI Media - 2000 2000 - 2020 2020 > Integrating Platforms Media and Services • Print the main media channel • Timely start for print to digital transformation • Expanding our role in value chains • Streamlining customer processes by integrating services to platforms • Enabling integrations also to customers’ and partners’ own platforms • Personalised services for different customer needs • Applying the newest technologies and AI for business • Driving growth through M&A • Acceleration of digitalisation throughout the company • Diversification to international markets • Active business portfolio development towards digital business
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Strategy 38 Synergies GROW • Increase customer value and diversify revenue streams • Develop the best human and technology capabilities • Accelerate growth through M&A 2 SCALE • Scale existing assets to create new products and services • Expand businesses to new geographies • Leverage synergies through efficient co- operation 3 • Streamline customer processes by integrating services to platforms • Increase operational agility to speed up time- to-market • Advance customer-centric, product-led development with AI 1 TRANSFORM Alma Media concentrates on recruitment, real estate, mobility, media and insights Advanced MARKETPLACES Intelligent INSIGHTS Inspiring MEDIA Shared AUDIENCES DATA TECHNOLOGY AD SALES
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From classified advertising to transactions 39 Entering larger potential market and enabling new revenue sources OWNERSHIP & CRM NEGOTIATE & CLOSE EVALUATE & MARKET TRANSACTIONS ADVERTISING SEARCH & PROVIDE S E L L E R S , B 2 B P A R T N E R S B U Y E R S 321 We are strengthening and broadening our offering to provide end-to-end solutions for the digital transaction lifecycle. We support our partners in streamlining customer engagement and sales through digital solutions. Leveraging data-powered AI insights, we continuously innovate with new features and products, while strengthening our portfolio via targeted M&A activity.
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AI boosts Alma’s strategy 40 OPPORTUNITY DIFFICULTY Stage 1: Increasing internal productivity Stage 2: Improving customer experience Stage 3: New business models INCREASING INTERNAL PRODUCTIVITY • Use of AI tools for individual productivity, e.g., in software or content creation • Automating internal processes, e.g., reporting, forecasting, and planning 1 IMPROVING CUSTOMER EXPERIENCE • Improving products via AI-based features • Enhancing customer-facing processes, e.g., via personalisation and self-service 2 NEW BUSINESS MODELS • Changing existing business models and value chains • Creating completely new ones 3
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Steps forward in leveraging AI for product innovation 41 ALMA CAREER ALMA NEWS MEDIA ALMA MARKETPLACES • Award-winning Asuntopuntari, AI-powered platform for real estate and financial industry professionals • Semantic search on Etuovi • Edilex AI, intelligent legal content search to professionals • Autohuuto’s AI-generated pros and cons for car listings • Sophi, the dynamic paywall • AI Moderator • Interactive AI chats in Kauppalehti and Iltalehti • AI-produced podcasts • Atmoskop now offers automatic summaries of employee feedback • Career page content generation in Teamio • Automated video subtitles in Seduo • Jobly Vibes, AI assisted recruiting concept
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Outlook for 2026 42 Announced on 5 February 2026 Alma Media expects its full-year revenue of 2026 to remain at the 2025 level and the adjusted operating profit to grow. The full-year revenue for 2025 was MEUR 327.1 and the adjusted operating profit was MEUR 82.1. The outlook is based on an assessment that the economies in the company’s main markets are expected to remain broadly unchanged, while market uncertainty persists. Fluctuations in the global economy may affect market developments. The subdued growth of the Finnish market and weak consumer confidence are expected to continue, and advertising is still characterised by uncertainty. The Group’s diversified business portfolio, both geographically across several markets and across multiple business areas, together with disciplined cost management, helps to stabilise the company’s business performance even in challenging market conditions. Background for the outlook
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Thank You! Questions? Upcoming events in the investor calendar: • Interim report for January–March 2026 on Wednesday, 29 April 2026 • Interim report for January–June 2026 on Wednesday, 12 August 2026 • Interim report for January–September 2026 on Thursday, 29 October 2026 43
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Closing remarks • Digital transformation has led to a well-balanced and synergistic business mix and to market leadership in chosen areas • The digital journey continues towards integrating platforms • Leveraging the best of current Alma Career products by expanding into new markets: building one unified international multi-channel recruitment platform across CEE • Current portfolio in housing and cars enables focusing on efficient transactional services for retailers and consumers • In B2B services we hold comprehensive data assets for growing corporate sales with a scalable model • Solid financial position and cash flow enable good dividend payout capacity 44