Slides
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Get to know Business Area Fiskars
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Today’s speakers NOVEMBER 2025 Ⓒ FISKARS GROUP 2 Jyri Luomakoski Fiskars Group’s President & CEO Employed since 2025 (BoD 2016-2025) Jussi Siitonen Fiskars Group’s CFO Employed since 2021 Dr. Steffen Hahn CEO of Business Area Fiskars Employed since 2024
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Agenda NOVEMBER 2025 Ⓒ FISKARS GROUP 3 1. Opening of the event Jyri Luomakoski, President & CEO of Fiskars Group 2. Busines s Area Fiskars – resilience combined with an efficient capital structure Jussi Siitonen, CFO of Fiskars Group 3. Capturing the hearts and minds of consumers since 1649 Dr. Steffen Hahn, CEO of Business Area Fiskars 4. Q&A 5. Product showcase at Fiskars Group Campus
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NOVEMBER 2025 Ⓒ FISKARS GROUP 4 Welcome & introduction JYRI LUOMAKOSKI PRESIDENT & CEO OF FISKARS GROUP
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Pioneering design to make the everyday extraordinary – global home of design -driven brands for indoor and outdoor living Est. 1649 Est. 1904 Est. 1775 Est. 1759 Est. 1783Est. 1881Est. 1939 Arabia est. 1873 5
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NOVEMBER 2025 Ⓒ FISKARS GROUP 6 Fiskars Group has a well -balanced global footprint Global presence +100 countries ~500 own stores +60 own e -commerce stores 7,000 employees 13 own manufacturing units Own manufacturing units Fiskars Headquarters Own manufacturing units Vita ~50 ~100 ~100 ~70 ~130 ~20 ~20 China Japan Australia Rest of APAC Continental Europe Own stores (incl. concessions) Nordics UK & Ireland NORTH AMERICA ~30% of net sales EUROPE ~50% of net sales APAC ~20% of net sales
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NOVEMBER 2025 Ⓒ FISKARS GROUP 7 BUSINESS AREA FISKARS (Net sales : EURm 531*) BUSINESS AREA VITA (Net sales : EURm 610*) • A market leader in its categories • Innovation -driven • Access to the leading retail players in each country • 60% sourcing, 40% manufacturing • Unique portfolio of desirable brands • Recognized for creative design • ~500 own stores and online • 40% sourcing, 60% manufacturing 50%50% DirectIndirect 97% 3% Direct Indirect 55%35% EuropeAsia - Pacific 10% Americas 46% 50% 4% Asia -Pacific Europe Americas CHANNELS BY NET SALES GEOGRAPHIES BY NET SALES Vita and Fiskars: Independent Business Areas with different strategic growth opportunities *LTM Q3 2025, Net sales splits FY 2024 Fiskars Corporation acts as a holding company for its two operationally independent subgroups CHANNELS BY NET SALES GEOGRAPHIES BY NET SALES
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Group Group Business Services BA Terra NOVEMBER 2025 Ⓒ FISKARS GROUP 8 2020: BAs as product owner, part of Group -wide matrix organization 2023 : BAs as business owner, P&L accountable BA Crea BA Vita Brand, marketing & communications Global Sales Supply Chain IT Group Functions Scalable platforms Group BA Fiskars BA Vita FEBRUARY 1, 2025: Operationally independent Business Areas with own CEOs Fiskars Vita ~ 1% % Approx. share of headcount at the end of Q3 2025 ~3% We have completed our “brands first” approach – operationally independent Business Areas ~ 76%~ 20%
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NOVEMBER 2025 Ⓒ FISKARS GROUP 9 This way of operating enables speed of execution, and is a key enabler for future growth Full business accountability End-to-end responsible business CEOs, improved flexibility and speed Independent legal entities* Enable structural optionality Dedication Accelerate differing growth opportunities Transparency and measurability More precise target setting and capital allocation *Legal entities expected to be finalized by the end of Q1 2026 Fiskars Corporation acts as a holding company for its two operationally independent subgroups
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NOVEMBER 2025 Ⓒ FISKARS GROUP 10 Business Area Fiskars – resilience combined with an efficient capital structure JUSSI SIITONEN CFO OF FISKARS GROUP
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Different P&L profiles – Business Area Fiskars demonstrates high SG&A efficiency NOVEMBER 2025 Ⓒ FISKARS GROUP 11 39.3% 55.0% 47.7% G R O S S M A R G I N 27.0% 50.1% 40.8% 13.0% 5.3% 7.5% S G & A A N D M A R K E T I N G E B I T M A R G I N Fiskars Vita Group -3.7% 0.1% -1.6% N E T S A L E S D E V E L O P M E N T LAST 12 MONTHS (Q3 2025) SG&A Marketing
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Fiskars Vita Other 40% 60% 0% 15% 50% 35% 15% 45% 40% 5% 85% 10% 1% 99% 0% NOVEMBER 2025 Ⓒ FISKARS GROUP 12 ROIC: Invested Capital structure highlights different Business Area roles 340 (27%) 133 (11%) 227 (18%) 344 (27%) 218 (17%) Sep-25 NWC Capitalized Leases PPE and Bio Assets Other Intangibles Goodwill 1,263 0.0X 3.0X Vita Fiskars Group 0% 15% Vita Fiskars Group 0% 40% Vita Fiskars Group ×INVESTED CAPITAL (EURM) BY B USINESS AREA CAPITAL TURNOVER (LTM) NET OPERATING PROFIT AFTER TAXES ( LTM ) RETURN ON INVESTED CAPITAL (LTM )
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Tariffs are more pronounced in BA Fiskars, SG&A improvements mitigating impacts NOVEMBER 2025 Ⓒ FISKARS GROUP 13 Q 3 2 0 2 5 B A F I S K A R S E B I T E X C L . I A C B R I D G E , E U R m 0 10 20 Q3-24 Sales Volume Gross Margin Tariffs Marketing SG&A Other Income Q3-25 13.6 12.6 -1.0
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NOVEMBER 2025 Ⓒ FISKARS GROUP 14 Exposure • U.S. exposure heavy with Fiskars BA: ~ 30% of Fiskars Group's net sales, ~ 50% of Business Area Fiskars’ net sales, ~ 10% of Business Area Vita’s net sales • Indirect market effects materializing: Retailer demand and inventory behavior affected more rapidly than anticipated Tariff impacts & response: Focus on market share and cashflow Actions • Direct tariff impacts expected to be mitigated: Agile response through ongoing productivity initiatives • Expanded scope of steel tariffs announced in August requires further efforts • Focus on maintaining competitive position: Prioritizing market share and cash flow • Rebasing sourcing: Measures to optimize its supply chain in the long term
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NOVEMBER 2025 Ⓒ FISKARS GROUP 15 Capturing the hearts and minds of consumers since 1649 DR. STEFFEN HAHN CEO OF BUSINESS AREA FISKARS
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Business Area Fiskars: well -diversified, yet united by cutting competence SALES SPLIT BY CATEGORY SALES SPLIT BY CHANNEL NET SALES, EURm 530.9 LTM Q3 2025 COMPARABLE EBIT, EURm 69.1 LTM Q3 2025 NOVEMBER 2025 Ⓒ FISKARS GROUP 16 53% 16% 18% 10% Gardening Outdoor Scissors & creating Cooking 3% Other 16% 8% 9% 11% 48% Rest of the world Norway Sweden Poland Germany Finland US 4% 4% 97% 3% Direct Indirect SALES SPLIT BY COUNTRY U.S. AND EUROPE ~50/50 CONTRIBUTION TO NET SALES
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We serve consumers around the world - through major retail partners, online and offline The number of Fiskars products sold in Australia suggests they could be present in roughly half of all households Image We sell almost 100 pairs of scissors per minute during the Back-to- School season in the USA Note: Estimates based on units sold NOVEMBER 2025 Ⓒ FISKARS GROUP 17 We sell enough stick tools in the Nordics each year to equip roughly every tenth person
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Geographically diverse world -class manufacturing combined with efficient sourcing Own manufacturing MANUFACTURING UNIT SLUPSK, POLAND MANUFACTURING UNIT BILLNÄS, FINLAND MANUFACTURING UNIT PORTLAND, OREGON, U.S. MANUFACTURING UNIT SORSAKOSKI, FINLAND Distribution centre 18
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NOVEMBER 2025 Ⓒ FISKARS GROUP 19 Harnessing our 376 years of legacy
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We have always been at the forefront of innovation “Twenty years too early – Fiskars launched the microwave oven already in 1965 but at that time Finns were still getting used to refrigerators”
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NOVEMBER 2025 Ⓒ FISKARS GROUP 21 The claw weed-puller in 2004 Plastic-handled scissors in 1967 Leveraging our iconic innovations The Power Gear mechanism in 1996 The ropeless tree pruner in 1997 Note: Fiskars has innovated certain functionalities to improve these products
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Fiskars delivers functional AND emotional value 64 red dot design award wins since 1990 2025 2024 2018 2024 “There are very few companies that have a success rate of almost 100%, but Fiskars is one of them.” Professor Dr. Peter Zec, founder and CEO of Red Dot 2023 2023 2022 2021 2020 2016 20142016 2015 201520162016 2014 2014 2012 2019 2019 2019 20192019 20192019 2013 201220132013 2013 2012 2018 2017 2017 2015
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Durable design: a cornerstone of our commitment to sustainability NOVEMBER 2025 Ⓒ FISKARS GROUP Durability Several of our product ranges, such as X-series axes, have an extended 25 years guarantee RepairabilityCircularity Many of our products use circular materials – the Fiskars Classic scissors are made with 92% recycled steel The Fiskars X-series DualAction pruner has replaceable blades making it easily repairable Scissors More information about sustainability at Fiskars Group www.fiskarsgroup.com/sustainability 23
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Market leader in the gardening category A market leader in garden cutting
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NOVEMBER 2025 Ⓒ FISKARS GROUP 25 A leader in adult scissors… …and children’s creating
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Over one billion Classic Scissors sold worldwide NOVEMBER 202526 Ⓒ FISKARS GROUP
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Offering supplemented by the regional categories of outdoor and cooking COOKING 27
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Fiskars brand power – trusted worldwide NOVEMBER 2025 Ⓒ FISKARS GROUP 28 In the U.S., Fiskars kids’ scissors are so well-known that the brand name is often used as a synonym. TeacherLists, a school supply platform, lists Fiskars on thousands of school lists. Fiskars orange-handled scissors are the official scissors of NCAA basketball® in the U.S., used in the net cutting ceremonies In 2025, Fiskars ranked as Finland’s second most reputable brand, according to the annual study by an independent research company (Taloustutkimus)
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NOVEMBER 2025 Ⓒ FISKARS GROUP 29 We take decisive actions to fund future growth LTM Indexed values (Q1 22 = 100) SG&A SHOWS PRUDENT COST MANAGEMENT, DECISIVE INCREASE IN MEDIA SPEND 70 80 90 100 110 120 130 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 SG&A Media
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Robust EBIT margin even during the recent challenging times NOVEMBER 202530 BA FISKARS COMPARABLE EBIT MARGIN AND NET SALES mEUR , LTM 0% 5% 10% 15% 20% 0 500 600 700 2019 2020 2021 2022 2023 2024 2025 Q3 25 0% 10% 20% -10% -5% 0% 5% 10% 15% LTM sales growth (Q3 -25 vs. Q3 -24) LTM EBIT, % Fiskars BA COVID peak Profit protection during volume decline PERFORMANCE AGAINST PEERS Sales (LHS) EBIT % (RHS) Ⓒ FISKARS GROUP
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NOVEMBER 2025 Ⓒ FISKARS GROUP 31 Well-positioned to drive future topline growth
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Our model and priorities NOVEMBER 2025 Ⓒ FISKARS GROUP 32 INNOVATION POINT-OF-SALE MEDIA
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We have more than doubled our innovation pipeline in the last 20 months NOVEMBER 2025 Ⓒ FISKARS GROUP 33
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Leveraging our position for continued conversion – Ultra Axes NOVEMBER 2025 Ⓒ FISKARS GROUP 34 DESIGNED FOR THE PASSIONATE HOBBYIST That enjoys splitting wood, appreciates high performance, and is willing to pay for it THE FISKARS ULTRA AXE RANGE EXPANSION OF FISKARS AXE OFFER New ToughCoat innovation for blade friction reduction, as our new top range
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Reaching new urban consumer groups with indoor gardening → While the world’s urban population is growing, homes are shrinking → Tools for urban gardeners suited for indoors, balconies and terraces “I am so obsessed with this little set! I hate repotting houseplants inside because of the mess, but I hate being out in the cold even more! I love how this ingenious little set makes it feel so much more approachable.” Watering can Mister Caddy Mat Scoop and brush Note: reviews from retailer online platform
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NOVEMBER 2025 Ⓒ FISKARS GROUP 36 Pet ownership rising globally – 71% of U.S. households and 49% of EU households own at least one pet Extensive cutting know - how and brand equity harnessed for a new category Millennials largest group of pet owners, Gen Z growing fastest: both see pets as family and are more brand -driven than older generations Full collection of high- quality, ergonomic pet tools from a brand consumers trust Pet Care plays on Fiskars’ strengths and consumer trends Sources: American Pet Products Association State of the Industry 2025 (2025); European Pet Food Industry Federation Pet Population and Market Data (2025)
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VERSATILITY USB-C New Fiskars Power: top end cutting performance and convenience PERFORMANCE
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NOVEMBER 202538 Market leader in the gardening category Accelerating retail expansion efforts
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We are where the shoppers are and we make the category more shoppable NOVEMBER 2025 Ⓒ FISKARS GROUP 39 We are where the shoppers are Proven model to make the category more shoppable • Online and offline • At different price points • For the everyday and special use cases • Demonstrating brand power • Delivering ready-to-execute concepts • Proving we can win together → Ramped up shop-in-shop fixtures with a U.S. retailer from 0 to >200 in 12 months
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Reaching the right consumers at the right time
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Investments in media delivering impact – winning together with our customers NOVEMBER 2025 Ⓒ FISKARS GROUP 41 > 31,000,000 Clicks to Retailers > 100,000,000 Consumers reached Point-of-sale growth of media boosted products: Retailer A (U.S) +83% Retailer B (DE) +22% Retailer C (U.S.) +60% Retailer D (SE) +58% Note: figures H1 2025 across 9 countries
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• A market leading brand in key categories • Industry leading innovation capability – applied to existing and new categories • An adjusted commercial model to grow consumer relevance and retail success • Robust financials even in challenging times – proven cost and risk control • Well-positioned to drive future growth: from meaningful innovation, excellent point-of-sale, and impactful media NOVEMBER 2025 Ⓒ FISKARS GROUP 42 Key takeaways
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Company confidential Powered for the next 375+ years
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Q&A
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NOVEMBER 2025 Ⓒ FISKARS GROUP 45 Thank you!
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Appendix
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NOVEMBER 2025 Ⓒ FISKARS GROUP 47 Dr. Steffen Hahn, CEO of Business Area Fiskars EXPERIENCE: Weber Inc. 2020 - 2023 President EMEA & Global Commercial President EMEA Senior Vice President, Commercial EMEA McKinsey & Company 2013 -2020 Associate Partner Procter & Gamble 2003 -2012 several positions as brand and business leader EDUCATION : Dr. oec. (Consumer Behaviour ), Dipl-Ing. (Industrial Engineering) M.Sc. (M anagement of Production) German Citizen
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BA Fiskars’ quarterly development – last 3 years 151 127 167 153 121 130 156 150 115 126 164 131 110 0 20 40 60 80 100 120 140 160 180 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 -4.2% -0.9%* -5 0 5 10 15 20 25 -10 0 10 20 30 40 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 15.2 -2.8 30.6 24.7 11.1 7.4 29.5 22.3 13.6 11.9 30.6 14.0 Q3 2025 12.6 NET SALES, EURm COMPARABLE EBIT (EURm) AND EBIT MARGIN, % *Comparable net sales exclude the impact of exchange rates, acquisitions and divestments EURm % 48 NOVEMBER 2025 Ⓒ FISKARS GROUP
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NOVEMBER 2025 Ⓒ FISKARS GROUP 49 Fiskars pet care introduced to consumers