Slides
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Investor Presentation May 2025
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BIC at a Glance 2 A consumer-centric brand, meeting rapidly changing needs A world leader in creative expression, lighters and shavers One of the most recognized brands, creating high quality, safe, affordable, essentials. Trusted in +160 countries • 27 million BIC products bought daily, driven by value and strong brand • BIC is successfully expanding into new segments to meet new needs • Strong track record for growing above market rates in all global territories • Blue chip commercial and operational capabilities being deployed • Ambitious sustainable development goals
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BIC Key Financial Figures in 2024 €343m Adjusted EBIT1 15.6% Adjusted EBIT Margin1 €2,197m Net Sales €271m Free Cash Flow2 €189m Net Cash Position €218m Shareholder Return3 2024 Key Figures 1 See glossary in appendix 2 Before acquisitions and disposals 3 Shareholder return = dividends + sharebuybacks >13,000 Team members €6.15 Adjusted EPS1 3
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BIC’s Horizon Strategic Plan 4 Expand total addressable markets in fast- growing segments, and apply enhanced commercial execution Leverage innovation capabilities and global manufacturing excellence Capitalizing on BIC’s unique identity, consumer- centric brands and market reach The Horizon strategic plan has 5 key objectives: • Reframing our three categories to accelerate top-line growth • Taking our sustainable development journey to the next level • Remaining on a mid-single digit growth trajectory while improving operating margins • Maintaining strong cash-flow conversion • Sustaining solid returns to shareholders
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Sustainable Growth and Shareholder Return Approx. €100m per year 1. Investments Into operations (CAPEX) On average approx. €100m per year 2. Targeted Acquisitions Payout ratio in the range of 40-50% of adj. EPS 3. Ordinary Dividend Regular program (up to €40m) 4. Share Buyback BIC’s Capital Allocation Policy 5
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Sustained Shareholder Remuneration Ordinary Dividend1 for 2024 fiscal year 2024 Payout ratio2 up to €40m 2025 Share buyback program 50% €3.08 6 1 Payable in June 2025 – based on 41,621,162 shares as of December 31, 2024 (excluding treasury shares) 2 Dividend per share / Adjusted Group EPS 40 127 167 2025e in million euros 120 39 81 2021 Ordinary dividend 134 2022 39 95 210 2023 60 40 110 Share buyback Exceptional dividend Exceptional share buyback 117 2020 110 7 218 2024 59 40 119
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7 2025 Strategic Priorities • Launch of new products • Portfolio streamlining • Continued trade-up strategy Consumer-centric innovation • Enhanced regionalization • Continued manufacturing efficiencies • Further value engineering Supply Chain initiatives • Continued market expansion across multiple channels • Impactful advertising campaigns Solid commercial execution • Tangle Teezer integration • Leverage BIC Blade Tech Unlocking new pockets of growth
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8 2025 Outlook1 Full Year Net Sales expected to grow between 0% and 3% at constant currency Free Cash Flow expected to be above €240 million Adjusted EBIT margin expected to be around 15.0% 1 This outlook does not reflect possible impacts from the fluid trading environment, particularly changes in US tariffs
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BIC in a nutshell
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In tune with the times First BIC® lighter International expansion in Europe, Latin America, Africa and North America Launch of the BIC® Cristal, the first high quality ballpoint pen First BIC® One- piece shaver Acquisition of graphite, coloring and marking business Launch of first Utility Lighter Acquisition of correction products in USA Reusable Digital Notebooks Semi-permanent Tattoos Digital Expression Premium Pocket Lighters Launch of the “Writing the Future, Together” sustainable development plan Acquisition of Lucky Stationery, Nigeria’s leading writing instruments player Acquisition of correction products in Europe Acquisition of Cello, leader of writing instruments in India Creation of BIC’s B2B business in the shaver category 1950 1954 1998 1973 1975 1979 1992 1997 2009 2018 2019 2020 2021 2022 Launch of EZ Reach pocket utility lighter in Europe and Brazil Launch of EZ Reach BIC’s first pocket utility lighter in the US 10 2023 USA’s leading decal brand Launch of EZ Load, utility refillable lighter in the US 2024 Premium detangling haircare company
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FY 2024 Net Sales Breakdown By Category Human Expression Flame for Life Blade Excellence Other products 37% 37% 25% 1% 8% Middle East & Africa 4% Asia & Oceania (including India) 32% Europe 19% Latin America 37% North America 11 By Geography
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23 factories across 5 continents >90% of net sales are from products manufactured in BIC’s own factories 12 1as of December 31, 2024 Flame For Life Advertising & Promotionalprodutcs Human Expression Blade Excellence BIC’s Global Manufacturing Footprint1
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Worldwide Leadership Positions #3 in total wet shave market (~7% market share in value1) #2 in total Stationery (~9% market share in value1) #1 in Ball Pens #1 Correction #1 in Mechanical Pencils #1 in branded Lighters (<50% market share in value1) 1 Sources: Euromonitor 2023 and BIC Estimates. For Flame for Life, market share excluding Asia Human Expression Flame For Life Blade Excellence 13 #2 in One-Piece Shavers (~24% market share in value1)
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Human Expression 2024 net sales €814m +2.9% at CC1 North America <30% >10% #1 #2 Latin America >20% ~10% #1 #2 Middle East and Africa ~10% <5% #1 #2 Asia & Oceania (including India) ~10% <2% #1 #8 Europe >10% <10% #1 #2 Source: Market share in value, Euromonitor 2023 and BIC estimates for Writing instruments markets BIC Global Rank: #2 with ~9% market share BIC’s leadership position in Stationery 1 on a constant currency basis 14
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Human Expression: Overview of BIC’s markets Helping consumers learn, create, share and express themselves Writing & Coloring Instruments Total Addressable Markets Projection Growth Drivers €20.2bn €11.6bn €7.7bn €6.6bn +5.8%1 CAGR 2023-2027 Increased literacy rates and education +4.4%1 CAGR 2022-2027 Kid’s creative, Increased Teen and Adult Creative wishes “Do it Yourself” expected to grow to €1.3bn in 2035 Self-Expression +6.6%1 CAGR 2022-2027 Digitalization, increased needs and desire for sharing Brands 1 BIC Estimates 2023 Arts & Crafts Skin Creative Digital Expression 15
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0.30 0.66 1.21 1.51 1.56 1.91 2.41 2.94 4.00 Cristal medium M10 Illusion 4C medium Atlantis Gelocity Quick dry 4C Shine 4C Velours Cristal Renew with refills Core Writing Instruments: from classic to added- value products France – Modern Mass Market – in € per unit1 161 as of February 2025
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Source: Market share in value excluding Asia, BIC estimates as of 2023 (the methodology has changed in 2023, and now includes 30 countries vs 17 previously) North America >65% Latin America >60% Middle East and Africa <10% Asia & Oceania (including India) <10% Europe >30% Flame For Life 2024 net sales €810m (0.9)% at CC1 BIC’s leadership position in Lighters 1 on a constant currency basis 17 #1 #1 BIC Global Rank: #1 with <50% market share1
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Flame for Life: BIC’s addressable markets for Flames Providing safe and affordable flames for all lighting occasions Tobacco Usages Selected Non-tobacco Usages $7.1bn1 +2.2% CAGR 2021-2025 Premiumization, product innovation At home well- being Lifestyle Cooking Lifestyle Cooking Candles Barbecues Gas oven $6.8bn2 1 Cigarettes and Cigars – Statista (2021) 2 Vantage Market Research (2022) 3 Statista (July 2022) $6.4bn3 +8.0% CAGR 2021-2023 +6.5% CAGR 2021-2028 More than 2/3 of Developed and Developing countries households are equipped with a stove, out of which 1/3 are gas stoves Total Addressable Markets Projection Growth Drivers Brands 18
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Flame for Life: Breakdown of Flame Usages 34% 29% 17% 20% United States Brazil Smoking Candles & incense Barbecue, gas stove and gas oven Others (campfire, chimney, etc.) 55% 15% 8% 22% Source: Ipsos / U&A (Usage & Attitudes) study 2021 19
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Flame for Life: A full range of lighters towards a more value-added business model J5/J25 STANDARD J5/J25 SLEEVE J6/J26 STANDARD J6/J26 SLEEVE J6/J26 LICENCE DJEEPJ38W EZ REACH U140 MEGALIGHTER U110 MEGALIGHTER U160 EZ LOAD J6/J26 PERSONALIZED 80 95 100 110 120 200 150 200 250 300 350 1 2025 list price in France and the US Index 100 vs J6/J261 20
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North America >50% <10% #1 #3 Latin America >70% >10% #1 #2 Middle East and Africa <40% ~5% #1 #2 Asia & Oceania (including India) >40% <3% #1 #4 Europe >60% ~6% #1 #3 Source: Market share in value, NIQ & IRI 2023, total wet shave market BIC Global Rank: #3 in total wet shave with ~7% market share1 #2 in One-Piece Shavers with ~24% market share Blade Excellence 2024 net sales €543m +9.7% at CC1 BIC’s leadership position in Shavers 1 on a constant currency basis 21
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Blade Excellence: BIC addressable markets Total Wet Shave market €12.8bn +4.6% CAGR 2023-2027 Hygiene Beauty / Style Care/ premiumization One Piece 39% Refillable 60% Double Edge 1% Breakdown By Segments Total Addressable Markets Projection Growth Drivers Brands Source: Euromonitor 2023 22
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Snapshot of Wet Shave Market where BIC operates BIC Value for Money products (Walmart US – Price per unit - 2025) Men Women 23 $0.23 $0.27 $0.33 $0.83 $0.84 $0.95 $1.37 $1.49 $1.50 $1.52 $1.61 $1.64 $1.70 $1.74 $1.93 $1.96 $1.99 $2.00 $2.28 $2.33 $2.33 $2.57 $2.77 $3.11 $3.47 $3.49 $4.37 $4.74 $4.74 $4.74 Equate 2 BIC Silky Touch 2 Simply Venus 2 Daisy 2 BIC Easyrinse 4 Equate 3 Equate 4 Venus Simply 3 Skintimate 4 BIC Soleil Simply Smooth 3 Equate 5 BIC Soleil Comfort 3 Schich Intuition 4 Venus Pubic 2 BIC Soleil Smooth 3 Schick Hydro Silk Derm Venus Tropical Womens 3 Billie 3 Venus Sensitive 3 Venus Miami Sunset 3 Schick Hydro Silk 5 BIC Soleil Escape 3 Japonesque Precision BIC Soleil SSA 5 BIC Soleil Glide 5 Venus Comfort Glide 3 Venuse Extra Smooth 5 Venus Miami Sunrise 5 Venus Extra Smooth 5 Venus Extra Smooth 5 $0.19 $0.29 $0.54 $0.59 $0.77 $0.80 $0.90 $0.99 $1.04 $1.05 $1.11 $1.17 $1.35 $1.43 $1.56 $1.57 $1.61 $1.74 $1.83 $1.93 $2.00 $2.17 $2.99 $4.99 Equate 2 BIC Sensitive 1 Schick Xtreme 2 BIC Sensitive 3 BIC Comfort 3 Hybrid Refill BIC Sensitive 2 BIC Comfort 3 Hybrid Gillette Prestobarba 2 Equate 3 Sensor 2 BIC Flex 4 Hybrid Refill Harry's 3 Sensor 3 Schick Xtreme 3 BIC Flex 3 BIC Flex 5 Refill BIC Flex 4 Hybrid Skin Guard 2 Equate 5 BIC Flex 5 Hybrid BIC Flex 4 Mach 3 BIC Flex 5 Sensor 5
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24 B2B business offering shaving solutions to other brands, strongly correlated to overall business environment Aimed at leveraging: • BIC's leadership position • BIC’s Manufacturing excellence Offering a large variety of customizable products: • Components (like cutting-edge blade heads and a diverse range of razor handles) • Turnkey services (like packaged finished products)
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story the
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26 Tangle Teezer®: a Fast-Growing and Premium Detangling Haircare Brand €4.5bn +10% CAGR1 Comprehensive product range with strong brand recognition Omni-channel distribution model Best-in-class management team with longstanding expertise Globally recognized platform with diverse and engaged customer base Large & fast-growing total addressable market >20% eCommerce from direct sales #1 share in the UK2 #4 share in the US2 4.7 / 5.0 Average review on Amazon Broad experience in the Personal Grooming industry Superior financial profile Accretive to BIC’s margins 1 Company estimates, CAGR 2023-2027 2 Market share in value. Source: POS for the UK and Nielsen for the US
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27 c.75% Core Detangling A Comprehensive Product Range with a Global Footprint c.10% On-the-Goc.15% Styling, Blow-drying, Pet Care & others c.20% Rest of World c.30% Europe c.10% UK c.40% USA Diversified product range1 A truly global brand1 FY 2024 Net Sales >€70m 1 2024 Net Sales
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28 Product portfolio addressing relevant consumer needs and diverse hair types through simplicity of design for daily use Tapping into growth in the personal grooming market, an established and fast-growing category Unique expertly designed products supported by a strong patented IP portfolio Leveraging BIC’s distribution, manufacturing, and supply chain capabilities, accelerating growth Further enhancing long term profitable growth and robust cash conversion High Value Creation Potential
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Operational and Consolidated Results FY 2024
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2024 Key Takeaways • Resilient net sales performance at +0.8%1 in a challenging trading environment, driven by solid commercial execution • Operational excellence delivering robust financial ratios: ▪ aEBIT margin at 15.6%, up 90 basis points year-on-year ▪ aEPS growth for the 5th consecutive year, at 6.15 euros ▪ Free cash flow generation at €271 million • Acquisition of Tangle Teezer paving the way towards further value creation 30 Flame for Life Human Expression Blade Excellence 1 at constant currency excluding Argentina
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Delivering on BIC’s Horizon Strategic Goals 31 Strong distribution gains across multiple channels in Europe and the US Core e-commerce growing double digit across 3 divisions Best performing products including BIC EZ Reach lighter, iconic 4-Color pen and Flex 5 Hybrid shaver Solid Commercial Execution Revenue Growth Management achievements Portfolio streamlining with ~40% SKU reduction since 2019, focusing on higher added-value products Net sales per SKU almost doubled since 2019, with newly created SKUs positively contributing SKU reduction 2019 2024 2020 2021 2022 2023 -40%
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Continuous improvement of BIC’s Supply Chain Initiatives 32 Manufacturing of BIC’s markers relocated to the Samer factory in France to serve the European market Significant logistics optimization and reduction of goods transiting between production sites Enhancing our end-to-end supply chain network and process optimization Inventory management improved DIO reduced by 12% in 3 years Regionalization Manufacturing efficiencies Value engineering Rebalancing product portfolio to maximize growth, cost and sustainability >€10 million cost savings1 ~2% plastic removed from total production1 Revamp of the iconic BIC 4-Color with a lighter clip 321 Since launch of program in 2022
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33 Q4 & FY 2024 Key Financial Figures 1 See glossary in appendix 2 Free Cash Flow before acquisitions and disposals 3 At the end of December €2,197m +0.8% at constant currency excl. Argentina Net Sales €517m +4.4% at constant currency excl. Argentina €271m Net Cash Position3 €189m Free Cash Flow2 €75m Net Cash Position3 €189m €343m aEBIT Margin 15.6% Adjusted1 EBIT €71m aEBIT Margin 13.7% €6.15 Change as reported +8% Adjusted1 EPS €1.40 Change as reported +14% FY 2024 Q4 2024
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Flame For LifeHuman Expression Blade Excellence 2024 Category Performance Snapshot 1 Change at constant currency excluding Argentina 2 Adjusted EBIT: See glossary in appendix Double digit growth in the Middle East and Africa region Distribution gains in Europe and in the US, notably in discounters’ channel Soft performance in the Digital Writing and Skin Creative segments Double digit growth in Brazil driven by solid commercial execution Lower consumption trends in the US Growth of premium lighters Djeep and BIC EZ Reach in Europe Robust performance driven by innovations across Europe Market share gains in the Men’s segment in the US Successful trade-up strategy with BIC’s Flex and Soleil brands in Latin America and Middle East and Africa 34 €62m aEBIT2 7.6% margin €814m Net Sales +0.7%1 €269m aEBIT2 33.3% margin €810m Net Sales (1.8)%1 €101m aEBIT2 18.5% margin €543m Net Sales +5.0%1
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FY 2024 Q4 2024 526 51822.0 13.3 17.3 Q4 2023 Net Sales as reported Change on a comparative basis FX impact Argentina Q4 2024 Net Sales as reported +4.4 pts (2.5) pts (3.5) pts2 35 Net Sales Evolution 1 Argentina increase at constant currency +2.3 pts and FX impact (ARS) (3.8) pts 2 Argentina increase at constant currency (1.5) pts and FX impact (ARS) (2.0) pts in million euros 2,263 2,19717.6 50.6 33.7 FY 2023 Net Sales as reported Change on a comparative basis FX impact Argentina FY 2024 Net Sales as reported +0.8 pts (2.2) pts (1.5) pts1
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FY 2024 Q4 2024 13.8% 13.7%+0.4 pts +0.9 pts (1.4) pts Q4 2023 Adjusted EBIT margin Change in Gross Profit Decrease in Brand Support Increase in Operating and Other Expenses Q4 2024 Adjusted EBIT margin 4 3 14.7% 15.6%+0.4 pts +0.5 pts 0.0 pts FY 2023 Adjusted EBIT margin Change in Gross Profit Decrease in Brand Support Operating and Other Expenses FY 2024 Adjusted EBIT margin2 3 36 Key Components of change in adjusted EBIT Margin1 1 See glossary in appendix 2 Excluding special bonus, PPA in France and VPPA in Greece 3 Excluding non-recurring items 4 Excluding PPA in France and VPPA in Greece
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FY 2024 Profit & Loss Account From adjusted EBIT to Net Income 1 See glossary in appendix 2 Special bonus that was paid in Q4 to team members who have not been granted shares under our regular long term incentive plans 3 BIC signed a Virtual Power Purchase Agreement in November 2022 in Greece and a Physical Power Purchasing Agreement in November 2023, as part of its sustainability strategy 4 Non-cash item related to an impairment test made in December, due to lower-than-expected performance in 2024 following challenging market conditions 41,561,522 average outstanding shares (net of treasury shares) FY 2024 non-recurring items: €(7.8)m related to special bonus2 €(5.8)m related to restructuring expenses €(15.6)m related to Greece VPPA and French PPA3 €(4.3)m related to acquisition costs €(19.9)m related to Inkbox impairment4 in million euros FY 2023 FY 2024 Adjusted EBIT1 333.1 343.1 Non-recurring items (12.6) (53.4) EBIT 320.5 289.7 Finance revenues (costs) (7.5) 7.9 Income before Tax 313.0 297.6 Net Income Group share 226.5 212.0 EPS Group share 5.30 5.10 Adjusted EPS Group share 5.70 6.15 Finance revenues (costs) mainly due to strong favorable impact of the fair value adjustments to financial assets denominated in US Dollar against the Brazilian Real in 2024 37
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38 Working Capital 1 Number of days in net sales (DSO) 2 Number of days in costs of goods (DIO) 560 55632 29 12 3 2 24 8 Dec-23 Net Inventory Trade & other Receivables Trade & other Payables Other receivables and payables Investing Activites Acquisition (Tangle Teezer) FX & others Dec-24 61 57 59 Dec-22 Dec-23 Dec-24 186 183 175 Dec-22 Dec-23 Dec-24 Receivables in Days1 Inventory in Days2 in million euros
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96 105 87 99 101 96 FY 2022 FY 2023 FY 2024 39 CAPEX and Depreciation & Amortization Other (including IT) 23% Human Expression 25% Blade Excellence 21% Flame For Life 31% FY 2024 CAPEX: €87m in million euros CAPEX Depreciation & Amortization
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40 385 189 471 113 87 178 56 201 32 December 2023 Net Cash Position Operating cash flow Change in working capital and others CAPEX Dividends paid Share buyback Acquisition (Tangle Teezer) Others December 2024 Net Cash Position FY 2024 Net Cash Position Net Cash from Operating Activities €358m Free Cash Flow €271m 1 Including income tax paid and pensions contribution 2 Including €40.0 million of share buyback for cancellation and €15.7 million of free shares to be granted (long term incentive s) in million euros 1 2
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Net Sales Performance Q1 2025
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First Quarter 2025 Key Takeaways • Deteriorating trading environment in North America, leading to lower consumption trends • Tough comparison basis across the rest of the world, which grew double-digits in Q1 2024 • BIC focused on execution of its Horizon strategy o Ongoing commercial execution and distribution gains o Continued focus on impactful campaigns o Consumer-centric and more sustainable innovation • Strong growth of Tangle Teezer and integration on-track 42
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522 478 57 7 20 Q1 2024 Net Sales as reported Change on a comparative basis FX impact Perimeter impact (Tangle Teezer) Q1 2025 Net Sales as reported (10.9) pts (1.3) pts +3.9 pts 43 Q1 2025 Net Sales Evolution 1 on a constant currency basis 2 on a comparative basis in million euros Net Sales €478m (10.9)% at CB2 (7.0)% at CC1
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Corporate Social Responsibility & Sustainable Development
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1944 1994 Conducted our first life cycle product analyses 2009 Became first stationery manufacturer to receive the “NF Environnement” (NF400 Writing Instruments) ecolabel 2016 Created the BIC Corporate Foundation 2018 Launched the Writing the Future, Together program 2022 Announced greenhouse gas emission- reduction targets 2024 Launch of BIC® EZ Load , BIC’s first refillable utility lighter 2020 Unveiled our Horizon business strategy 2017 Initiated our first circular economy model with Ubicuity benches 2011 Began a recycling partnership in Europe with TerraCycle® 2004 Published our first public report on the Sustainable Development Program launched in 2003 BIC’s commitment to sustainability 45 BIC’s Sustainable Development Journey 1950 The BIC® Cristal pen is a symbol of Marcel Bich’s philosophy: “Just what’s necessary”
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, BIC’s Long-lasting Products with Low Environmental Impact BIC® Ecolutions®, a complete line of writing products made from recycled materials 3km Up to 3 kilometers of writing for a BIC® Cristal®1 3,000 Up to 3,000 flames for a BIC® Maxi lighter 13 Up to 13 shaves with a BIC® Flex 5 shaver 46 17 flagship products in the BIC® range have earned the NF Environnement ecolabel 1 SGS test 2023 (average writing length for blue and black cartridges)
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-30% for the flame for life division -50% Scope 1 -100% Scope 2 -5% scope 3 35% current female representation in leadership roles at level 4 and above (Executives, including Executive Committee) Target: reach 40% of women in director and above positions by 2027 8% of non-virgin petroleum plastic in products Target: reach 50% non-virgin petroleum plastic for its products by 2030. 95% of strategic suppliers have adopted our responsible purchasing program Target: work responsibly with its strategic suppliers to ensure the most secure, innovative and efficient sourcing by 2025 85% of all consumer plastic packaging is reusable, recyclable, or compostable Target: reach 100% reus., recycl. or compost. plastic packaging by 2025 92% of electricity used in our own operations is renewable Target: reach 100% renewable electricity by 2025 81% of BIC sites with zero lost-time incident Target: zero accidents across all operations by 2025 Estimated 210m children have improved learning conditions since 2018 Target: improve learning conditions for 250 million children globally by 2025 BIC’s Greenhouse Gas (GHG) Emission reduction targets for 20302 1 Key 2024 achievements 2 Versus 2019 baseline year BIC’s ESG Program and Objectives1 47
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Our Commitments Target Baseline Year Target Year 2024 Actual Result vs. Target Packaging 100% of cardboard packaging from certified and/or recycled sources – 2025 99% 100% recyclable, reusable, or compostable plastic in consumer packaging – 2025 85% 100% PVC-free plastic packaging – 2025 99% 75% recycled content in plastic packaging – 2025 65% Product 50% non-virgin petroleum plastics in products – 2030 8% Climate change 100% renewable electricity 2019 2025 92% Reduce Scope 1 GHG emissions by 50% 2019 2030 -46% Reduce Scope 2 GHG emissions by 100% 2019 2030 -79% Reduce Scope 3 GHG emissions by 5% 2019 2030 -9% Safety No lost-time incidents in BIC sites – ongoing 81% Improved in lost-time incident vs. 2023 Education Improve learning conditions for 250m children 2018 2025 210m Suppliers Work responsibly with strategic suppliers to ensure the most secure, innovative, and efficient sourcing – 2025 95% Have integrated the Responsible Purchasing program ProductPlanetPeople 48 Detailed Sustainability targets We have set a number of targets to help us achieve our sustainability commitments. The below table provides a snapshot of our progress towards these targets.
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BIC’s Global Memberships and ESG Ratings1 UN Global Compact CDP Score: • “B for Climate” MSCI Rating: • “AAA” ISS ESG Corporate Rating: • “C+” French Business Climate Pledge member 49 1 Updated as of February 2025 S&P Global ESG Score: • ”48”
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Governance
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Executive Committee (Feb. 2025) Board of Directors (May 2025) 12 Directors 60% Women1 3 Nationalities 10 Members 30% Women 5 Nationalities A Family-Controlled Company with Solid Corporate Governance 40% Independents11% 51% 31% 17% Treasury Shares Free Float BICH Family Direct holding Société M.B.D. Shareholding Structure (Dec. 2024) 51 1 Excluding directors representing employees according to recommendation n°10 of the AFEP-MEDEF Corporate Governance Code In accordance with French law, directors who represent employees are not included in the figures used to calculate the percentage of women on the Board.
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Board of Directors (as of May 2025) Timothée Bich Edouard Bich Non-Executive Chair Gonzalve Bich Chief Executive Officer Marie-Aimée Bich-Dufour Carole Callebaut Piwnica Sébastien Drecq Esther Gaide Lead Independent Director Véronique Laury Héla Madiouni Candace Matthews Jake Schwartz Société M.B.D. (Marie-Edmée Vallery-Radot) 52 Committees Nominations, Governance and CSR Remuneration Audit Independent director Director representing the employees Directors
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Executive Committee (as of February 2025) 53 Chester Twigg Group Commercial Officer Chad Spooner Chief Financial Officer Alexandra Malak Chief People and Workplace Officer Esther Wick Group General Counsel Board Secretary Jonathan Skyrme General Manager, Skin Creative Sara LaPorta Group Strategy and Business Development Officer David Cabero Group Category Leader, Stationery François Clément-Grandcourt General Manager, Group Lighter Gary Horsfield Group Supply Chain Officer Group Category Leader, Blade Excellence Gonzalve Bich Chief Executive Officer
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Appendices
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Group Quarterly Figures In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Net Sales 538.7 638.2 560.3 526.1 2,263.3 521.7 617.8 539.7 517.5 2,196.6 478.4 YoY change as reported +4.5% +4.4% (3.4) % (0.1) % +1.3% (3.2) % (3.2) % (3.7) % (1.6) % (2.9) % (8.3) % YoY change on a comparative basis1 +3.8% +9.2% +7.2% +15.9% +9.0% +5.9% +1.1% +2.7% +2.9% +3.1% (10.9) % YoY change on a constant currency basis1 +4.3% +9.3% +7.2% +15.9% +9.2% +5.9% +1.1% +2.7% +2.9% +3.1% (7.0) % EBIT 71.9 102.8 81.6 64.2 320.5 55.0 99.5 101.5 33.7 289.7 - Adjusted EBIT1 70.0 105.0 85.3 72.7 333.1 62.8 107.4 102.2 70.7 343.1 - EBIT margin 13.3% 16.1% 14.6% 12.2% 14.2% 10.5% 16.1% 18.8% 6.5% 13.2% - Adjusted EBIT margin1 13.0% 16.5% 15.2% 13.8% 14.7% 12.0% 17.4% 18.9% 13.7% 15.6% - Net Income Group Share 50.8 70.8 59.8 45.1 226.5 34.2 77.2 73.6 27.0 212.0 - EPS Group Share 1.17 1.64 1.39 1.05 5.30 0.82 1.85 1.77 0.65 5.10 - 55 1 See glossary in appendix. 2023 and 2024 changes on a comparative basis include Argentina.
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56 Group Quarterly Figures by Geography In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Europe Net Sales 151.5 202.3 170.7 141.3 665.9 160.3 212.4 175.2 149.9 697.8 167.8 YoY change as reported +6.1% +9.3% +0.6% +1.6% +4.6% +5.8% +5.0% +2.6% +6.0% +4.8% +4.7% YoY change on a comparative basis1 +6.5% +12.7% +8.6% +6.8% +8.9% +10.1% +7.7% +2.7% +7.0% +6.8% (3.5) % YoY change on a constant currency basis1 +6.6% +12.8% +8.6% +6.8% +9.0% +10.1% +7.7% +2.7% +7.0% +6.8% +4.7% North America Net Sales 217.5 259.1 207.6 198.7 882.9 190.7 233.3 198.3 196.4 818.6 166.8 YoY change as reported (6.9) % (2.4) % (12.3) % (9.3) % (7.5) % (12.3) % (10.0) % (4.5) % (1.2) % (7.3) % (12.5) % YoY change on a comparative basis1 (11.4) % +0.2% (5.2) % (4.5) % (5.1) % (11.3) % (10.8) % (3.6) % (1.9) % (7.2) % (18.7) % YoY change on a constant currency basis1 (10.5) % +0.3% (5.0) % (4.5) % (4.8) % (11.3) % (10.8) % (3.6) % (1.9) % (7.2) % (14.8) % Latin America Net Sales 104.8 112.2 116.4 128.4 461.7 110.7 107.4 99.4 107.4 424.9 87.5 YoY change as reported +24.3% +17.5% +7.3% +25.4% +18.2% +5.7% (4.2) % (14.6) % (16.3) % (8.0) % (21.0) % YoY change on a comparative basis1 +30.2% +28.4% +26.5% +82.9% +42.6% +35.8% +12.8% +12.1% +1.4% +14.6% (10.2) % YoY change on a constant currency basis1 +30.2% +28.4% +26.5% +82.9% +42.6% +35.8% +12.8% +12.1% +1.4% +14.6% (10.2) % Middle East and Africa Net Sales 42.0 41.0 42.0 29.2 154.2 40.4 40.9 44.8 36.3 162.5 38.4 YoY change as reported +30.8% +20.7% +16.7% (14.9) % +13.1% (3.8) % (0.1) % +6.7% +24.3% +5.4% (5.0) % YoY change on a comparative basis1 +34.5% +32.3% +36.5% +3.0% +26.6% +14.3% +10.4% +13.2% +29.5% +15.8% (7.6) % YoY change on a constant currency basis1 +34.5% +32.3% +36.5% +3.0% +26.6% +14.3% +10.4% +13.2% +29.5% +15.8% (7.6) % Asia & Oceania Net Sales 22.9 23.6 23.6 28.4 98.6 19.5 23.7 22.0 27.5 92.8 17.9 YoY change as reported (0.9) % (24.5) % (19.0) % (10.5) % (14.6) % (14.7) % +0.5% (6.8) % (3.3) % (5.9) % (8.2) % YoY change on a comparative basis1 +3.0% (18.0) % (9.1) % (4.8) % (7.9) % (11.2) % +1.8% (6.3) % (3.5) % (4.7) % (7.0) % YoY change on a constant currency basis1 +3.0% (18.0) % (9.1) % (4.8) % (7.9) % (11.2) % +1.8% (6.3) % (3.5) % (4.7) % (7.0) % 1 See glossary in appendix. 2023 and 2024 changes on a comparative basis include Argentina.
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57 Human Expression Quarterly Figures In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Net Sales 177.5 282.9 214.7 170.9 845.9 173.8 278.7 199.6 161.7 813.9 153.1 YoY change as reported +5.4% +4.9% (4.7) % (2.7) % +0.8% (2.0) % (1.5) % (7.0) % (5.4) % (3.8) % (11.9) % YoY change on a comparative basis1 +7.2% +9.2% +4.3% +20.2% +9.8% +12.2% +2.3% (1.0) % (1.1) % +2.9% (10.5) % YoY change on a constant currency basis1 +8.5% +9.5% +4.5% +20.2% +10.2% +12.2% +2.3% (1.0) % (1.1) % +2.9% (10.5) % EBIT 5.1 39.6 12.4 (6.1) 51.1 6.3 39.0 11.0 (22.8) 33.6 - Adjusted EBIT1 2.4 42.2 16.0 (0.0) 60.5 9.2 42.6 11.3 (1.6) 61.5 - EBIT Margin 2.9% 14.0% 5.8% (3.6) % 6.0% 3.6% 14.0% 5.5% (14.1) % 4.1% - Adjusted EBIT Margin1 1.4% 14.9% 7.5% (0.0) % 7.2% 5.3% 15.3% 5.7% (1.0) % 7.6% - 1 See glossary in appendix. 2023 and 2024 changes on a comparative basis include Argentina.
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58 Flame For Life Quarterly Figures In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Net Sales 228.5 205.8 200.1 217.1 851.5 207.1 195.0 191.5 216.2 809.8 171.7 YoY change as reported +0.9% (1.8) % (7.3) % (1.1) % (2.3) % (9.4) % (5.2) % (4.3) % (0.5) % (4.9) % (17.1) % YoY change on a comparative basis1 (1.3) % +2.8% +3.9% +7.8% +3.3% (5.5) % (2.0) % +1.3% +3.0% (0.9) % (15.9) % YoY change on a constant currency basis1 (1.3) % +2.8% +3.9% +7.8% +3.3% (5.5) % (2.0) % +1.3% +3.0% (0.9) % (15.9) % EBIT 83.4 69.4 68.2 67.6 288.6 61.2 59.9 68.6 72.9 262.5 - Adjusted EBIT1 83.9 69.2 68.3 69.0 290.4 63.4 63.2 68.8 74.0 269.3 - EBIT Margin 36.5% 33.7% 34.1% 31.1% 33.9% 29.6% 30.7% 35.8% 33.7% 32.4% - Adjusted EBIT Margin1 36.7% 33.6% 34.1% 31.8% 34.1% 30.6% 32.4% 35.9% 34.2% 33.3% - 1 See glossary in appendix. 2023 and 2024 changes on a comparative basis include Argentina.
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59 Blade Excellence Quarterly Figures In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Net Sales 124.7 143.6 139.1 129.4 536.8 132.5 138.5 142.0 130.3 543.3 145.0 YoY change as reported +9.9% +13.3% +4.9% +4.4% +8.0% +6.2% (3.6) % +2.1% +0.6% +1.2% +9.4% YoY change on a comparative basis1 +9.0% +19.7% +17.3% +24.3% +17.8% +18.0% +3.2% +10.5% +7.9% +9.7% (4.5) % YoY change on a constant currency basis1 +9.0% +19.7% +17.3% +24.3% +17.8% +18.0% +3.2% +10.5% +7.9% +9.7% +11.0% EBIT 5.3 14.9 26.0 21.1 67.3 11.6 23.6 39.6 7.7 82.5 - Adjusted EBIT1 5.7 14.8 26.0 21.9 68.4 13.8 24.5 39.8 22.5 100.6 - EBIT Margin 4.3% 10.4% 18.7% 16.3% 12.5% 8.8% 17.0% 27.9% 5.9% 15.2% - Adjusted EBIT Margin1 4.5% 10.3% 18.7% 16.9% 12.7% 10.4% 17.7% 28.0% 17.3% 18.5% - 1 See glossary in appendix. 2023 and 2024 changes on a comparative basis include Argentina.
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60 Other Products Quarterly Figures In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Net Sales 8.1 5.9 6.5 8.6 29.1 8.3 5.6 6.5 9.4 29.7 8.6 YoY change as reported +6.8% +13.2% +2.9% +14.6% +9.3% +2.3% (6.0) % +0.5% +9.1% +2.2% +4.6% YoY change on a comparative basis1 +7.4% +14.5% +4.4% +15.5% +10.4% +2.4% (6.0) % +0.4% +9.0% +2.2% +4.6% YoY change on a constant currency basis1 +7.4% +14.5% +4.4% +15.5% +10.4% +2.4% (6.0) % +0.4% +9.0% +2.2% +4.6% EBIT (0.8) (0.0) (0.9) 0.7 (1.0) (1.0) (1.4) (1.0) (0.5) (3.8) - Adjusted EBIT1 (0.7) (0.0) (0.9) 0.9 (0.8) (0.9) (1.4) (1.0) (0.5) (3.8) - 1 See glossary in appendix. 2023 and 2024 changes on a comparative basis include Argentina.
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Unallocated Costs Quarterly Figures In million euros Q1 23 Q2 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 Q3 24 Q4 24 FY 24 EBIT (21.2) (21.1) (24.1) (19.1) (85.5) (23.2) (21.6) (16.7) (23.6) (85.1) Adjusted EBIT1 (21.2) (21.1) (24.1) (19.1) (85.5) (22.7) (21.6) (16.7) (23.6) (84.6) 61 1 See glossary in appendix.
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62 Capital and Voting Rights As of December 31, 2024, the total number of issued shares of Société BIC is 41,621,162 shares, representing: • 59,846,577 voting rights • 59,417,857 voting rights excluding shares without voting rights Total number of treasury shares held at the end of December 2024: 428,720
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63 Glossary • Organic change or Comparative basis: At constant currencies and constant perimeter. Figures at constant perimeter exclude the impact of acquisitions and/or disposals that occurred during the current year and/or during the previous year, until their anniversary date. In 2025, BIC includes again Argentina in its comparative basis definition due to the limited impact from hyperinflationary context. • Constant currency basis: Constant currency figures are calculated by translating the current year figures at prior year average exchange rates. • EBITDA: EBIT before Depreciation, Amortization (excluding amortization of right of use under IFRS 16 standard) and impairment. • Adjusted EBIT: Adjusted means excluding normalized items. • Adjusted EBIT margin: Adjusted EBIT as a percentage of Net Sales. • Net Cash from operating activities: Cash generated from principal activities of the entity and other activities that are not investing or financing activities. • Free Cash Flow: Net cash flow from operating activities less capital expenditures (capex). Free cash flow does not include acquisitions and proceeds from the sale of businesses. • Net cash position: Cash and cash equivalents + Other current financial assets - Current borrowings - Non- current borrowings (except financial liabilities following IFRS 16 implementation)
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64 Disclaimer This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risk Factors and Management” of BIC’s 2024 Universal Registration Document filed with the French financial markets authority (“AMF”) on March 27, 2025.