IPS Q1 2025 Earnings Presentation

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A MORE VOLATILE WORLD IN 2025 Nasdaq FTSE 100 CAC 40 composite © Ipsos | 2025 Q1 Results

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© Ipsos | Essentials Report | March 3 to 7, 2025 Fieldwork | For the Exclusive Use of Subscribers 3 EVEN BEFORE THE MAIN TARIFFS WERE ANNOUNCED, CONSUMERS WERE CONCERNED… Q:US President Donald Trump has warned of tariffs against trading partners and measures which encourage US citizens and companies to buy American products. What level of risk do you think US economic policy and potential tariffs pose to each of the following?Base: Canada:998; Mexico: 503 US: 1003; China: 503; EMEA: 4019 Risk Due to US Economic Policy and Potential Tariffs Top 2-Box rating (High risk or moderate risk) 70% 71% 88% 66% 60% 88% 57% 54% 70% 49% 51% 79% 29% 38% 61% You personally Your job or business Your country Mexico Canada US EMEA China

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4© Ipsos | World Affairs Apr 2025 | April 2025 | Version 1 Thinking about the next decade, would you say the following countries will have an overall positive or a negative influence on world affairs? % Strongly/somewhat positive CHINA’S REPUTATION IMPROVES AS THE US’ DECLINES 20% 30% 40% 50% 60% 70% 80% Oct 2015 Oct 2016 Oct 2017 Nov 2018 Sept 2019 Sept 2020 Oct 2021 Oct 2022 Oct 2023 Oct 2024 Apr 2025 Base: 24,718 online adults under the age of 75 across 29 countries, interviewed 21 March -4 April 2025. USA: 46% China: 49% Russia: 34% UK: 68% France: 68%

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5© Ipsos | World Affairs Apr 2025 | April 2025 | Version 1 1 1 1 -3 -3 -3 -6 -6 -7 -9 -12 -13 -14 -14 -17 -17 -20 -20 -21 -21 -21 -21 -22 -23 -24 -26 -30 -33 India Indonesia Türkiye Thailand Argentina Malaysia Peru Singapore Hungary Chile Brazil Italy South Africa Ireland Colombia Great Britain Japan Australia Poland Mexico Spain Germany Sweden South Korea Belgium France Netherlands Canada STEEP FALLS IN AMERICA’S GLOBAL IMAGE Base: 24,718 online adults under the age of 75 across 29 countries, interviewed 21 March -4 April 2025. Thinking about the next decade, would you say the United States will have an overall positive or a negative influence on world affairs? Change in % “strongly/somewhat positive”, Oct 2024 – Apr 2025

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66© Ipsos | 2025 Q1 Results 6 FIRST QUARTER REVENUE TOTAL GROWTH +2.0% REVENUE €568M ORGANIC -1.8% SCOPE +2.9% FX +0.9%

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7© Ipsos | 2025 Q1 Results EXCLUSIVE NEGOTIATIONS TO ACQUIRE THE BVA FAMILY Consolidating Ipsos leadership in France, the UK and Italy in customer experience, mystery shopping and Public Affairs Reinforcing our footprint in Pack Testing through PRS IN VIVO, highly recognized in the industry with best-in-class practices and a proprietary research solution Leveraging The BVA Family's esteemed brands (BVA, DOXA, BDRC, PRS IN VIVO) and innovative research methodologies in services, luxury, consumer goods and behavioral sciences around 160 M€ Operating profit temporarily lower than Ipsos Alignment expected by 18 – 24 months REVENUE:

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99© Ipsos | 2025 Q1 Results 9 REVENUE BREAKDOWN BY REGION In millions of euros Q1 2025 Share Total growth Organic growth EMEA 272.1 48% 6.1% -0.3% Americas 203.2 36% 0.0% -1.7% Asia-Pacific 93.1 16% -4.7% -6.0% Total 568.5 100% 2.0% -1.8%

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1010© Ipsos | 2025 Q1 Results 1 0 REVENUE BREAKDOWN BY AUDIENCE Breakdown of each Service Line by segment: breakdown of revenue by audience segment is non-financial data, likely to change over time depending on changes to the organization of Ipsos teams. 1. Brand Health Tracking, Creative Excellence, Innovation, Ipsos UU, Ipsos MMA, Market Strategy & Understanding, Observer (excl. public sector), Ipsos Synthesio, Strategy3 2. Automotive & Mobility Development, Audience Measurement, Customer Experience, Channel Performance, Media development, ERM, Capabilities 3. Public Affairs, Corporate Reputation 4. Pharma (quantitative and qualitative) In millions of euros Q1 2025 Share Total growth Organic growth Consumers1 278. 6 49% 0.8% -0.6% Clients and employees2 113.5 20% 1.3% 0.5% Citizens3 92.4 16% 1.9% -14.2% Doctors and patients4 84.0 15% 6.9% 5.4% Total 568.5 100% 2.0% -1.8%

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11© Ipsos | 2025 Q1 Results CONTINUED MOMENTUM ON IPSOS.DIGITAL GROWTH IN Q1 2025 85 M€ 35 M€ 2021 2022 2023 65 M€ 110 M€ 2024 Revenue 2025 TARGET c.140 M€ 2025 c.30%

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75% of our people at Ipsos are already AI certified 13© Ipsos | 2025 Q1 Results 60% of employees are regular users of Ipsos Facto

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14© Ipsos | 2025 Q1 Results SYNTHETIC DATA: A KEY PART OF OUR AI STRATEGY QUANTITATIVE DATA AUGMENTATION  Data Boosting  Data Imputation  Data Fusion SYNTHETIC PARTICIPANT RESEARCH  PersonaBot  Synthetic Panels Two broad application areas Harnessing the unique synergy between Human Intelligence and Artificial Intelligence Partnering with Stanford University, giving Ipsos privileged access to their deep expertise in AI research and enhancing our scientific base

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IPSOS X MOTABILITY UK OPERATIONS Using AI twins to drive adoption of Electric Vehicles (EV) amongst disabled customers  Creating a pilot of 50 AI twins (synthetic respondents) based on a community of 7,000 customers, their demographics, attitudes & needs  Developing tailored communications relying on behavioural science to overcome barriers to EV adoption  Accelerating delivery - days vs weeks © Ipsos | 2025 Q1 Results

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16© Ipsos | 2025 Q1 Results IPSOS X L’ORÉAL Understanding mental wellness trends within the beauty industry with AI  Leveraging our Signals Gen AI web listening solution to quickly identify key trends, such as the impact of beauty filters on self-image  Giving L'Oréal a year's advantage in understanding mental well-being and align product development and communication strategies with consumer expectations  Presented at L’Oréal Innovation Day and the ESOMAR conference

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17© Ipsos | 2025 Q1 Results  Utilizes AI to bring customer personas to life, helping stakeholders better understand customer needs and improve experience design  Enables teams to quickly brainstorm and refine innovative solutions, speeding up prototyping before real-world testing  Powered by Ipsos’ Gen AI platform, guaranteeing secure and scalable insights LAUNCH OF CX (Customer Experience) PERSONABOT Image created using AI

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18© Ipsos | 2025 Q1 Results  Enhances influencer marketing ROI, delivering key performance metrics from platforms (Instagram, TikTok, YouTube…)  Leverages advanced analytics to understand competitors’ strategies  Selects top influencers by analyzing engagement and brand affinity  Initial launch in MENA before expanding to other markets LAUNCH OF INFLUENCERS IMPACT ASSESSMENT Image created using AI

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© Ipsos | 2025 Q1 Results THANK YOU Q&A session Please find below the dial-in phone numbers: France: +33 1 70 91 87 04 UK: +44 1 21 281 8004 US: +1 718 705 8796 The password to access the call is "Ipsos"

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© Ipsos World Affairs 23 Base: 24,718 online adults under the age of 75 across 29 countries, interviewed 21 March - 4 April 2025. Change since 2024 The Impact on America's Global Standing Q: Thinking about the next decade, would you say United States will have an overall positive or a negative influence on world affairs? 46% 76% 73% 67% 63% 63% 61% 60% 60% 58% 57% 56% 52% 49% 48% 46% 46% 45% 40% 39% 39% 35% 34% 33% 30% 30% 23% 22% 20% 19% % in each country who see the USA as having positive impact -13 pp -6 pp -3 pp 1 pp -14 pp -3 pp -12 pp -17 pp -6 pp -9 pp -14 pp 1 pp -21 pp -3 pp -23 pp -21 pp -7 pp -20 pp 1 pp -17 pp -13 pp -14 pp -20 pp -21 pp -26 pp -21 pp -24 pp -22 pp -30 pp -33 pp Country 29-country average Peru Thailand India U ni ted States A rgentina Brazil Colombia Singapore Chile South A frica Indonesia Poland M alaysia South K orea Me x i c o Hungary J apan Türkiye Great Britain It a ly Ire la nd Au s t r a lia Spain France Ge r m a n y Belgium Sweden Netherlands C anada

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