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LVMH Good start to the year for LVMH Paris , April 13th , 2021 LVMH Moët Hennessy Louis Vuitton , the world's leading luxury products group , recorded revenue of 14 billion euros for the first quarter of 2021 , up 32 % compared to the same period in 2020 and up 30 % on an organic basis . The quarter marks a return to growth after several quarters of decline during 2020 , a year that was severely disrupted by the global pandemic . Organic revenue grew 8 % compared to the first quarter of 2019 . All activities contributed to the good performance of the Group , with the exception of Selective Retailing , which was still impacted by the restrictions on international travel . Fashion & Leather Goods , in particular , had an excellent start to the year and achieved record levels of revenue . The United States and Asia enjoyed strong growth , while Europe is still affected by the crisis due to the impact of store closures across several countries and the suspension of tourism . Revenue by business group : Euro millions Wines & Spirits Fashion & Leather Goods Perfumes & Cosmetics Watches & Jewelry Selective Retailing Other activities and eliminations Q1 2021 1 510 6 738 1 550 1 883 2337 ( 59 ) Q1 2020 1 175 4 643 1 382 792 2 626 ( 22 ) % Change Q1 2021 / Q1 2020 Reported + 29 % + 45 % + 12 % + 138 % - 11 % Organic * + 36 % + 52 % +18 % + 35 % - 5 % % Change Q1 2021/2019 Organic + 17 % + 37 % - 4 % + 1 % -30 % Total LVMH 13 959 10 596 + 32 % + 30 % + 8 % * With comparable structure and constant exchange rates . The structural impact for the Group was + 8 % , linked entirely to the consolidation of Tiffany & Co for the first time . The currency effect was -6 % . The Wines & Spirits business group recorded organic revenue growth of 36 % in the first quarter of 2021 compared to the same period of 2020 and 17 % compared to that of 2019 . Champagne volumes were up 22 % compared to the first quarter of 2020 , with good performances in Europe and the United States . Hennessy cognac saw its volumes increase by 28 % compared to 2020. China , which is the first market to have been affected by the pandemic , experienced a strong rebound . Demand in the United States remained robust . Despite a good start to the year , it continues to be an uncertain environment . 1/3