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MAISONS DU MONDE PRESS RELEASE MAISONS DU MONDE'S NINE - MONTH 2021 ACTIVITY : 2021 FULL - YEAR GUIDANCE REVISED UPWARD STRATEGIC DECISIONS ANNOUNCED I. Strong 9M 2021 sales growth : € 980 million , + 21 % yoy ( LFL + 20 % ) and + 16 % vs 9M2019 ( LFL + 10 % ) 。 Q3 2021 sales broadly stable yoy : € 317 million , -1 % vs 2020 ( LFL -3 % ) and + 12 % vs Q319 ( LFL + 6 % ) II . Upward revision of full - year 2021 guidance 。 Top line yoy growth : up low teens ( previously : high single - digit ) 。 EBIT margin : between 9 % and 9.5 % O ( previously : increasing by up to 50 bps vs 2020 ) Free cash flow : materially above its 2020 level ( previously : above ) Year - end store count : slightly higher vs end 2020 ( previously : broadly stable ) III . Divestment of Modani : Agreement reached to reduce stake to 15 % IV . Launch of € 50 million ESG Impact share buyback program - NANTES 26 October 2021 , 07:45 CEST - Maisons du Monde ( Euronext Paris : MDM ; ISIN : FR0013153541 ) , a European leader in affordable and inspirational home and living , today publishes the Group's sales for the third - quarter and first nine months of 2021 , announces it is reducing its holding in Modani from 70 % to 15 % and launches a € 50 million ESG Impact share buyback program . Conference call to be held today at 09:00 CEST ( see details on page 7 ) . Julie Walbaum , Chief Executive Officer of Maisons du Monde , commented : " We are pleased with our nine - month performance , which demonstrates our ability to navigate through a volatile environment and execute our growth agenda . As expected , Q3 reflected a more normalized activity in our categories after a very strong third quarter last year . With double - digit growth compared to 2019 , our performance attests to the continued strength of our brand and offering , as well as the relevance of our pan- European omnichannel model . Against this backdrop , and despite continuing uncertainty linked to the global health situation and supply chain disruptions , we are revising upwards our full - year guidance to double - digit top line growth with an EBIT margin between 9 % and 9.5 % . I am also pleased to announce new advances in line with our strategic and capital allocation priorities . We have reached an agreement to sell down our Modani stake from 70 % to 15 % so that we may devote our full attention to further enhancing the operational excellence of our European activities and consolidating our positions in our existing markets . On the back of the Modani transaction and thanks to our solid cash generation , we are also today launching our first ESG Impact share buyback program , another demonstration of our reinforced focus on returning value to our shareholders . With its ESG component , this program is fully embedded in the Group's values and vision to act as a responsible corporate citizen . " 1