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PRESS RELEASE . 61 CONSOLIDATED RESULTS AT 30 June 2021 Advertising revenue : € 529.1 m ( up 32.1 % ) Profit from recurring operations ( EBITA ) : € 165.0 m including € 16.9 million non - recurring income Operating margin ( excluding non - recurring income ) 23.0 % ( vs. 15.1 % in H1 2020 and 20.7 % in H1 2019 ) At its meeting held on 27 July 2021 , the Supervisory Board reviewed the 2021 half - year financial statements approved by the Executive Board . H1 2021 2020 ( € millions ) Consolidated revenue¹ Group advertising revenue - of which TV advertising revenue - of which other advertising revenue Group non - advertising revenue Consolidated profit from recurring operations ( EBITA ) ² change ( % ) change 2019 ( % ) 645.0 557.3 + 15.7 % 714.6 -9.7 % 529.1 400.6 + 32.1 % 539.3 -1.9 % 453.8 338.6 + 34.0 % 454.3 -0.1 % 75.3 62.0 + 21.4 % 85.0 -11.4 % 115.9 156.7 -26.1 % 175.3 -33.9 % 165.0 84.4 + 95.7 % 148.3 + 11.3 % Operating income and expenses related to business combinations ( 3.3 ) ( 7.6 ) -56.9 % ( 6.5 ) -49.7 % Capital gains on disposals of equity investments 3.2 120.9 n.a 0.4 n.a Operating profit ( EBIT ) from continuing operations 164.9 197.7 -16.6 % 142.2 + 16.0 % Net financial income / ( expense ) ( 1.1 ) ( 2.4 ) n.a ( 2.8 ) n.a Share of profit / ( loss ) of equity - accounted entities ( 17.4 ) ( 3.0 ) n.a 3.1 n.a Deferred and current tax ( 27.1 ) ( 31.2 ) -13.1 % ( 53.8 ) -49.6 % Net profit / ( loss ) of operations sold / held for sale 0.0 0.0 n.a ( 0.3 ) n.a Net profit 119.3 161.2 Net profit for the period - Group share 119.2 161.2 -25.9 % -26.0 % 88.4 + 35.0 % 88.4 + 34.8 % For the first half of the 2021 , M6 Group recorded consolidated revenue of € 645.0 million , up 15.7 % or € 87.6 million compared with H1 2020 . Multimedia advertising revenues grew 32.1 % ( up € 128.5 million ) and moved closer to their pre - pandemic levels . Following a difficult start to the year , marked by the ongoing Covid crisis , they benefited from a favourable base effect from mid - March onwards ( start of the first 2020 lockdown ) and the resumption of consumer spending . Restated for scope effects , non - advertising revenues grew 3.1 % ( € 3.5 million ) . Consolidated profit from recurring operations ( EBITA ) totalled € 165.0 million , an increase of € 80.7 million compared with the 1st half of 2020 , that mainly reflected the growth in advertising revenue . It also included the impact of the recognition of € 16.9 million in exceptional government subsidies . Excluding non - recurring items , M6 Group EBITA returned to its 2019 first half level ( € 148.1 million vs. € 148.3 million ) . Operating margin stood at 23.0 % , excluding government subsidies , compared with 15.1 % for the first half of 2020 and 20.7 % for H1 2019. This improvement reflects the relevance of the strategic refocusing on TV and Radio ( acquisition of the Youth TV division in H2 2019 ) , and the Group's flexibility in the management of its programming costs ( despite the overspend in relation to Euro 2020 ) and its other costs . INVESTOR RELATIONS PRESS Guillaume Couturié + 33 ( 0 ) 1 41 92 28 03/guillaume.couturie@m6.fr Paul Mennesson +33 ( 0 ) 1 41 92 61 36/paul.mennesson@m6.fr