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PRESS RELEASE . 161 GROUPE FIRST QUARTER 2021 Advertising revenue : € 239.4 m , ( up 1.6 % ) Profit from recurring operations : € 64.3 m Operating margin : 21.7 % 1st Quarter 2021 2020 % ( € millions ) Group advertising revenue 239.4 235.6 + 1.6 % - of which TV advertising revenue 204.0 202.9 + 0.5 % - of which other advertising revenue 35.4 32.7 + 8.3 % Non - advertising revenue 57.2 85.7 -33.3 % Consolidated revenue 296.6 321.3 -7.7 % Over the first quarter of the 2021 financial year , M6 Group posted stable consolidated revenue , excluding consolidation scope effects related to the deconsolidation of Home Shopping Service ( € 16.6 million ) and iGraal ( € 8.8 million ) . Multimedia advertising revenues grew 1.6 % , or € 3.8 million . Following a difficult start to the year , marked by the ongoing pandemic , they benefited from a favourable base effect in March given that the first lockdown was introduced at the same time last year . Non - advertising revenues were down € 3.1 million² , mainly due to the fall in cinema revenues as a result of their closure . Consolidated profit from recurring operations ( EBITA ) ³ stood at € 64.3 million , compared with € 45.6 million in the first quarter of 2020 and € 64.2 million in the first quarter of 2019. In a business environment that continues to be degraded , the Group maintained its cost saving efforts , thus improving the operational performance of its TV and Radio divisions . In particular , management of programming costs has been further optimised , resulting in a significant reduction in costs while simultaneously increasing audiences . The Group's continued agility enabled it to achieve a record operating margin ( 21.7 % vs. 14.2 % in 2020 and 18.6 % in 2019 - the highest level in 16 years ) . 1 The information provided is intended to highlight the breakdown of consolidated revenue between advertising and non - advertising revenue . Group advertising revenue includes TV advertising revenue ( advertising revenue of free - to - air channels M6 , W9 , 6ter and Gulli , and the platforms 6play and Gulli Replay , as well as the share of advertising revenue from pay channels ) , the advertising revenue of radio stations RTL , RTL2 and Fun , and the share of advertising revenue generated by diversification activities ( mainly Internet ) . 2 Excluding scope impacts 3 Profit from recurring operations ( EBITA ) is defined as operating profit ( EBIT ) before amortisation and impairment of intangible assets ( excluding audiovisual rights ) related to acquisitions and capital gains and losses on the disposal of financial assets and subsidiaries . INVESTOR RELATIONS PRESS Guillaume Couturié + 33 ( 0 ) 1 41 92 28 03 / guillaume.couturie@m6.fr Paul Mennesson + 33 ( 0 ) 1 41 92 61 36/paul.mennesson@m6.fr