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Nexans ELECTRIFY THE FUTURE PRESS RELASE NEXANS TO BECOME THE FIRST ELECTRIFICATION PURE PLAYER о - Electrify the Future Nexans operational model focused on Electrification value chain from generation of energy to transmission and distribution up to usage of energy Simplify to amplify - Nexans will focus on four sectors and scale - up through organic and inorganic amplification 200 million euros investment in Subsea high voltage by 2023 - Nexans will invest in Norway and in the USA to address the exponential growth of sustainable electrification 2024 financial ambitions outlined - Nexans will rotate portfolio towards pure electrification , scale- up in value to significantly step - up performance and cash flow generation while maintaining a robust balance sheet and committing to a progressive dividend - Paris , February 17 , 2021 Nexans is hosting today at 2:00 pm CET it's Virtual Capital Markets Day . Christopher Guérin , CEO , Jean - Christophe Juillard , CFO , and other members of the Executive Committee will highlight the Group's industrial ambition , operational roadmap and financial objectives for 2021-2024 . Since 2018 , Nexans has undertaken an in - depth transformation , building a leaner , more customer centric and profitable Group . In just two years , the successful deployment of the New Nexans operating model , has enabled the Group to unlock value and set strong financial footing . Today , Nexans is steered for growth . Our strategy : from a generalist cable manufacturer to pure electrification player For the last 120 years , Nexans has played a major role in the world's electrification . This market represents 65 % of the world cable market and is expected to grow by + 4.3 % per annum over the next 10 years driven by key growth trends : growing energy consumption , demand for sustainable energies , grid modernization and protection . The world is becoming more electric and carbon neutral . Likewise , customer needs are changing from cables to systems and interconnected solutions . Convinced that remaining a generalist will be more a weakness than a strength , Nexans intends to become a pure electrification player . Simplify to Amplify . The Group will simplify its business model by moving from 8 macro sectors , representing 34 subsectors , to 4 sectors , representing 12 subsectors . Nexans will become a unique fully integrated player covering the entire electrification value chain : from the very start of production of energy , to transmission and distribution of energy , all the way to usage of energy . The Group will amplify its impact through two axes : о Pursue transformation program on all segments through 3 main actions : i ) deploy an updated activity portfolio management method , enabling a stronger focus on cash generation ; ii ) continue the implementation of cost and productivity improvement programs ; and iii ) implement SHIFT Performance program wherever still needed . Amplify and accelerate growth on electrification segments through : i ) both on transformative deals and bolt - on acquisitions ; ii ) SHIFT Prime program focused on customer and innovation , and iii ) innovations and partnership programs thanks to its global R & D capabilities , partner ecosystem and digital solutions .