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SMCP sandro maje claudie pierlot . de fursac 2021 First quarter Press release - Paris , April 27th , 2021 Strong performance in APAC Europe still impacted by lockdowns and restrictive measures Early signs of recovery in the Americas Q1 2021 Sales : € 223.9 million , down -2.1 % as reported ; -0.6 % on an organic¹ basis Strong performance in APAC ( + 64.6 % ¹ ) driven by a double - digit growth in Mainland China : + 92.6 % ¹ , and + 26 % vs. Q1 2019 Lockdowns and restrictive measures continue to weigh on performance in Europe Early signs of a rebound in demand and traffic in the Americas , notably in the US Digital sales continue to grow strongly : + 38.9 % Expansion in Asia // Continued network optimization in France : -33 POS net closings ( vs. - 8 in Q1 2020 ) Focus maintained on tight cost and cash management Commenting on those results , Daniel Lalonde , CEO of SMCP , stated : " Over the quarter , our sales were affected by lockdown measures in Europe and Canada . In Asia , where the impact of the pandemic is far more limited , the positive trend continued throughout the first quarter , particularly in Mainland China ( with a double - digit growth of + 26 % vs 2019 ) , while the United States showed early signs of rebound in demand . Our global teams are focused on the execution of our One Journey strategic plan presented in October 2020 , supported by our strong and desirable Brands . The perspective of a gradual market reopening in Europe gives us a good reason to be cautiously optimistic about H2 2021 , not only in Europe , but in all markets . " 1 Organic growth | All references in this document to the " organic sales performance " refer to the performance of the Group at constant currency and scope 1