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O O SMCP sandro maje claudie pierlot - fursac FURSAC Q3 2021 Sales at € 271.7m , down -1.0 % on a reported basis vs 2019 , -3.2 % on an organic¹ basis , and up + 8.4 % on an organic basis vs 2020 ( supported by LFL growth ) O Continued progressive catch - up versus 2019 O 2021 Third quarter Press release - Paris , October 27th , 2021 Q3 Sales almost at par with 2019 levels Steady and solid progress on full price strategy Strong trend vs 2019 in Mainland China ( + 15.8 % on an organic basis ) despite some Covid resurgences locally impacting mobility and store traffic O Americas turning positive vs 2019 and U.S. still outperforming ( reaching + 15.2 % vs 2019 on an organic basis ) thanks to a very high demand France and EMEA progressively catching up to 2019 level , supported by a strong local consumption o Steady and solid progress on full price strategy ( discount rate down by -5.5 pts ) , and delivery of our network optimization plan O Normalization of digital penetration at 24 % in 9M due to the complete reopening of physical stores and our ongoing full price strategy O SMCP is confident in its ability to reach one billion euros sales for 2021 Commenting on those results , Isabelle Guichot , CEO of SMCP , stated : " We delivered a solid performance in Q3 allowing us to post sales close to their pre - pandemic level of 2019. We are particularly pleased with our sales trend in the U.S. , which continues to outperform thanks to strong demand . In Mainland China , sales recorded double - digit growth vs 2019 despite the resurgence of Covid cases locally . Sales in France and EMEA are also approaching their pre - crisis level , despite reduced tourism . While our digital sales share stabilizes with the complete reopening of physical stores and the decline in liquidation operations , we have made significant progress on optimizing our network 1 Organic growth / All references in this document to the " organic sales performance " refer to the performance of the Group at constant currency and scope 1