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16 September 2021 ASOS PIC ASOS announces ambitious new 2030 ESG goals Next phase of Fashion with Integrity builds on a decade of delivery with plans to achieve Net Zero across the value chain , along with greater circularity , transparency , and diversity ASOS is pleased to announce its industry - leading Fashion with Integrity ( " FWI " ) 2030 programme , laying out a comprehensive plan to achieve a new set of stretching ESG goals by 2030. Under the plan , which includes a commitment to achieve Net Zero across the full value chain by 2030 , ASOS will continue its journey towards becoming a truly global retailer in a responsible and sustainable way . Taking into account the most material issues for ASOS , the FWI 2030 programme is focused on minimising ASOS ' impact on the planet , delivering positive benefits for people who work in fashion and meeting increasing demands from customers for greater choice in responsible fashion . From that focus , ASOS has set two overarching pillars , Planet and People , which are underpinned by four key goals : • • • • Be Net Zero : minimising ASOS ' impact on the planet through decarbonisation targets set with the Carbon Trust . ASOS will be carbon neutral in its direct operations by 2025 and achieve Net Zero across its value chain by 2030 Be More Circular : shifting towards more circular systems , ensuring 100 % of ASOS own- brand products and packaging are made from more sustainable or recycled materials by 2030 , prioritising circular design , and facilitating product recovery programmes Be Transparent : accelerating transparency and human rights within its supply chain and the wider industry . ASOS will publish a detailed human rights strategy and implementation reports annually from 2023 ; ensure that third - party brands are signed up to the Transparency Pledge and the ASOS Ethical Trade policy by 2025 ; and provide full public transparency of every ASOS own - brand product by 2030 Be Diverse : driving diversity , equity and inclusion across every aspect of the business , with a focus on leadership representation . ASOS will ensure at least 50 % female representation and over 15 % ethnic minority representation at every leadership level by 2030 Nick Beighton , CEO , said : " At ASOS we are proud to work in fashion . Ours is an industry that brings joy , gives people confidence , and provides millions of jobs around the world . We are proud that over the last decade we have been among those leading our industry when it comes to responsibility and sustainability . Our FWI programme has been a cornerstone of everything we do and has helped us deliver positive benefits for people and minimise our impact on the planet . " Now we are pleased to announce our FWI 2030 programme and stretching ambitions . Achieving these will make us a Net Zero business that embraces more circular systems and uses more sustainable and recycled materials in our products and packaging . Our progress will be driven by a more diverse team with equity and inclusion at its heart , leading a business where transparency and human rights remain central to our approach . And , as we continue our journey to becoming a Truly Global Retailer , our new goals will ensure that we do so sustainably and responsibly . " We cannot do this alone . As we've seen throughout the last decade , collaboration and engagement with other brands , civil society organisations and government is critical to driving lasting change . We will work closely with our brand partners and our suppliers , and we will forge new relationships and partnerships to drive progress and build new solutions to enable the achievement of our FWI 2030 goals .