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13 January 2021 ASOS delivers strong peak trading performance ASOS today announces trading for the four months to 31st December 2020 ( " P1 " ) . Revenue growth in the period surpassed our expectations , driven by investment in product , pricing and marketing and stronger than anticipated consumer demand for our products . Our multi - brand model and strong execution enabled us to capture available demand as consumers increasingly shopped online . ASOS plc ( " the Company " ) Trading Statement for the four months ended 31 December 2020 Our performance in P1 also benefited from the resumption of lower returns rates driven by renewed social restrictions in the period . With restrictions likely to be in place for the balance of the first half we expect a net COVID PBT benefit¹ of at least £ 40m in H1 . Whilst our outlook for the balance of the year remains unchanged , given the ongoing virus and the likely economic impact on our core 20 - something consumer , the strength of our performance in P1 with the anticipated H1 COVID PBT benefit , means we now expect FY21 PBT to be at the top end of current market expectations² . ● £ m³ UK retail sales EU retail sales US retail sales ROW retail sales International retail sales Total retail sales ● asos discover fashion online Four months to 31 December Reported Increase 2020 554.1 390.7 156.8 224.2 771.7 1,325.8 2019 408.9 332.5 139.3 194.2 666.0 1,074.9 36 % 18 % 13 % 15 % 16 % 23 % 1,106.0 Total group revenue5 1,364.1 ¹Incremental COVID disruption costs , more than offset by cost reduction from lower returns rates 2Company compiled PBT market expectations for FY21 as at 5th January 2021 : Consensus : £ 141m , min : £ 115m , max : £ 170m 3 All numbers subject to rounding throughout this document , 4Constant currency is calculated to take account of hedged rate movements on hedged sales and spot rate movements on unhedged sales , 5 Includes retail sales , delivery receipts and third - party revenues 23 % CCY4 Increase 36 % 18 % 17 % 20 % 18 % 24 % P1 Results Summary Group Sales up 23 % supported by investment into capturing available demand and building customer momentum ; overall demand in the market , whilst suppressed , remained more resilient than our initial expectations 24 % Active customer base increased 1.1m to 24.5m ; good growth in new customers offsetting impact of existing customers having fewer occasion - led reasons to shop Gross margin -90bps reflecting continued ' lockdown ' category product mix , investment into customer acquisition and increased freight costs due to COVID disruption Good agility shown through reshaping of product offer and investment to capture demand through period of accelerated online channel shift Territory Performance Exceptional UK growth reflected strength of market position as well as restrictions on non - essential retail stores through the peak period Good growth in the EU despite demand constraints in markets where hospitality closed but stores remained open Increased momentum in the US , supported by continued improvement of product offer ROW trading accelerated , supported by good growth in Australia and the MENA region