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20 January 2021 Strong progress on strategic priorities " Despite the challenging external environment , we made good progress on our strategic priorities in the quarter . We saw a strong increase in full - price sales as our collections and communication resonated well with new , younger clientele as well as existing customers . Our localised plans and digital capabilities helped drive growth in rebounding markets and we implemented our planned reduction in markdown . While the short - term outlook remains uncertain due to COVID - 19 , we are well placed to accelerate when the pandemic eases . " Marco Gobbetti , Chief Executive Officer ● ● Burberry Group plc Third Quarter Trading Update Retail comparable store sales declined 9 % as planned reductions in markdown and reduced tourist traffic in outlets offset high single - digit full - price sales growth COVID - 19 related store closures averaged 7 % in Q3 FY2021 impacting trading Full - price sales growth driven by new , younger clientele as well as repeat customers Good strategic progress in key areas : o Full price sales in leather and outerwear increased low teens o Digital full - price sales growth over 50 % with Mainland China in triple digits Highly successful festive campaign featuring Marcus Rashford MBE Retail revenue 13 weeks ended 26 December 26 Dec 2020 688 £ million Retail revenue Comparable store sales * -9 % 28 Dec 2019 719 3 % % change Reported FX -4 % * See page 4 for definition Comparable store sales -9 % . Asia Pacific + 11 % with strong growth in Mainland China and Korea EMEIA -37 % due to fewer tourists and COVID - 19 related store closures 39 Americas -8 % as mid - teen increase in full - price sales was more than offset by planned reductions in markdown activities CER -5 % Outlook FY2021 We remain encouraged by the strong underlying outperformance of full - price sales in Q3 FY2021 . Notwithstanding further COVID - 19 disruption , we expect continued progress on our strategic objectives in Q4 FY2021 . Gross margins will benefit from full price , regional , and channel mix changes as well as lower stock provisions . Inventory and cost management plans remain on track . Whilst Q4 FY2021 headwinds persist from store closures , the performance of Q2 / Q3 FY2021 , driven by product and digital capabilities , reinforces confidence in our prospects . The financial information contained herein is unaudited 1