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16 July 2021 Growth acceleration " We have made an excellent start to the new fiscal year . Full - price sales accelerated as our collections and campaigns attracted new , younger luxury customers to the brand . We saw strong growth across our strategic categories , in particular leather goods and outerwear , and exited markdowns in digital and mainline stores . We continued to roll out our new store concept that will transform how customers experience our brand and product in a uniquely British luxury setting . Despite the continuing challenging external environment , we are very pleased with the progress against our strategy . With the Company firmly set on a path of growth and acceleration , we are confident of achieving our medium - term goals " Marco Gobbetti , Chief Executive Officer ● ● ● Comparable store sales rebounded strongly , rising 90 % vs LY and + 1 % vs LLY ** Within comparable store sales , full - price sales growth accelerated to + 26 % vs LLY driven by new , younger clientele ; exited markdowns in digital and mainline stores globally Burberry Group plc First Quarter Trading Update Strong growth across core strategic categories with both full - price leather and outerwear more than doubling against LY and triple digit in shoes . Since the end of Q1 , we opened our first flagship carrying our new global design concept in Sloane Street , London , a new customer experience in a uniquely British luxury setting ; three more flagships to follow over the next year Digital full - price sales more than doubled vs LLY . Continued digital innovation , including collaboration with Mythical Games to launch our new TB monogram collection Pledged to become Climate Positive by 2040 , going beyond net zero to set a new industry standard Retail revenue 13 weeks ended June 26 June 2021 479 £ million Retail revenue Comparable store sales * Full - price comparable store sales * * See page 4 for definition ** LLY is compared with Q1 FY20 + 90 % ( + 1 % v LLY ) + 121 % ( + 26 % v LLY ) 27 June 2020 257 -45 % n / a % change Reported FX + 86 % CER * + 98 % Outlook FY22 guidance remains unchanged except wholesale , which is now expected to increase by approximately 60 % YoY in H1 due to a stronger order book and FX that we now expect to be a £ 114m headwind on sales and £ 40m headwind on adjusted operating profit for FY22 based on 25 June spot rates . The medium - term guidance for high single digit top line growth and meaningful margin improvement remains firmly on track . The financial information contained herein is unaudited 1