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GROITH VISION STORY 2025 Attractive geography : Diverse and balanced , with cash - generative established markets supporting the growth in developing and emerging markets 2020 Breakdown Established markets 25 % of volume 36 % of revenue 31 % of EBIT Developing markets 19 % of volume 19 % of revenue 53 % 15 % of EBIT We are # 1 in value share in sparkling beverages in 24 measured markets Value share in our footprint ( 2020 ) Leading market position in Sparkling and strong positions in other categories : opportunity to continue to expand market share Sparkling beverages We are gaining sparkling and NARTD share in our footprint 27 % Emerging markets NARTD 56 % of volume 45 % of revenue 54 % of EBIT + 30bp sparkling vs 2019 + 40bp NARTD vs 2019 THE LEADING 24/7 BEVERAGE PARTNER A clear strategy frames our actions GROWTH PILLAR LEVERAGE OUR UNIQUE 24/7 PORTFOLIO 24/7 portfolio with growth potential Hydration 7 % Sparkling 74 % RTD Tea 3 % Plant - based < 1 % 1 2 3 4 GROWTH PILLAR WIN IN THE MARKET PLACE WITH CUSTOMERS Energy 5 % Juice 5 % Mission 2025 Coffee < 1 % Premium Spirits Snacks 3 % < 2 % TARGETS FX - neutral revenue growth Comparable EBIT margin Employee engagement score GROWTHPILLAR percentage of HBC revenue FUEL GROWTH THROUGH COMPETITIVENESS & INVESTMENT plazma GROWTH PILLAR CULTIVATE THE POTENTIAL OF OUR PEOPLE Belgium Germany United States Mexico + 20-30bps Favourable demographics : growing population with low per capita consumption 2021 A strong recovery 2019 Industry SSDs servings per capita Nigeria 63 Emerging 108 Ukraine 110 Russia 119 CCH 137 Italy 152 France 179 188 189 Greece Established Poland Europe avg . Developing Austria Switzerland Bulgaria Serbia & Mont . Romania Spain Great Britain 226 230 CCH 246 259 270 275 294 298 303 5 328 GROWTHPILLAR EARN OUR LICENSE TO OPERATE 356 616m Population served in 2019 expected to grow 4.4 % to 2025 407 529 648 To 2025 Average per annum + 5-6 % + 20-40bps Above the high - performing norm Accomplish our sustainability commitments Strong cash generation , balance sheet and financial delivery Free cashflow ( € million ) 431 2016 3.0 % Net debt / comparable EBITDA at the end of 2020 with a target range of 1.5 to 2.0x FXn revenue growth 2016 Our progressive dividend policy has a medium - term target payout range of 35 % to 45 % of EPS 426 36.6 % 2017 2016 2017 FXn revenue per case ( % ) Volume ( % ) 8.3 % O 370 2018 518 2016 5.9 % ROIC 6.0 % 2018 Gross profit margin IIII 37.5 % 37.9 % 2017 2018 621 2017 Coca - Cola HBC 681 2018 443 2019 10.3 % 12.4 % 13.7 % 2016 2017 2018 4.4 % 2019 2019 Comparable EBIT ( € million ) and EBIT margin 9.5 % 10.2 % 10.8 % 11.0 % 759 2019 497 14.2 % 2020 2019 1.5x Net debt to EBITDA in 2020 37.7 % 37.9 % 2020 0.64 Euros / share in 2021 2020 -4.1 % 672 2020 11.1 % 2020