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First quarter trading update Dunelm Group plc ( " Dunelm " or " the Group " ) , the UK's leading homewares retailer , reports on trading for the 13 - week period ended 25 September 2021 . Total sales Digital % total sales¹ FY22 £ 388.8m Dunelm 14 October 2021 Dunelm Group plc 33 % Q1 YoY Robust gross margin + 8.3 % + 3 % pts 2YoY² + 48.0 % ¹ Digital includes home delivery , Click & Collect ( or Reserve & Collect before October 2019 ) and tablet - based sales in store . 2YOY represents performance against the comparable period in FY20 . 2 Continued strong growth across the total retail system and market share gains + 14 % pts Total sales in the first quarter increased by 8.3 % against a very strong comparative period in FY21 , when sales grew by 36.7 % . This strong performance was mainly driven by the positive customer response to our Summer Sale in July ( which was postponed from the fourth quarter of FY21 ) , improved product availability and some popular new ranges in our furniture categories . Given the strength of the comparative Q1 FY21 period , which benefited from some pent - up demand following store closures during the first national lockdown , we are pleased to have grown sales across the total retail system during the quarter , with digital sales growing at 20 % . This strong performance demonstrates the strength of our integrated offer , providing customers with an attractive digital proposition , combined with local , friendly and convenient in - store shopping experiences . The data we receive from GfK shows that we continued to outperform the homewares market³ and gained further market share in each week of the quarter . 3 Based on management's estimates using weekly GfK homewares market data . 1 Gross margin in the first quarter decreased by 10bps compared to Q1 FY21 , reflecting the Summer Sale timing impact , largely offset by a higher mix of full price sales and sourcing gains to offset anticipated cost price increases . We expect gross margin for the first half to be flat to slightly positive compared to H1 FY21 , noting that Q2 FY21 was impacted by store closures . As previously guided , we anticipate gross margin for the