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Dunelm 8 September 2026 Dunelm Group plc Winning Hearts & Homes A self - funded growth plan to deliver a bigger , better and bolder Dunelm Dunelm Group plc ( " Dunelm " or " the Group " ) , the UK's leading homewares retailer , today announces the launch of its three - year strategic growth plan . Separately today , the Group has announced its Preliminary Results for the 52 weeks to 27 June 2026 . - Winning Hearts & Homes – highlights : We are building on the existing strengths in the business to capture a unique opportunity to accelerate Dunelm's growth trajectory and deliver across the next three years : • Increased customer loyalty and spend , through repeat visits and share of wallet A return to sustainable mid - to - high single digit sales growth , supported by increasing LFL sales , digital acceleration and store investment Investing whilst delivering consistently strong returns and cash generation ; adjusted PBT margin of c.11 % and Return on Capital Employed² ( ' ROCE ' ) of c.30 % Commitment to our disciplined capital allocation policy , remaining within our targeted 0.2x- 0.6x net debt³ : EBITDA4 ratio Capturing the growth opportunity ahead of us requires investment , funded by our cash generative model and structural cost savings . Our plans include : . Saving to invest through the removal of c . £ 100m5 of unproductive costs from the FY26 base by FY29 , and fully reinvesting in initiatives that support higher sustainable growth Non - recurring expenditure totalling £ 30m - £ 40m across the next two years , primarily to strengthen our foundational infrastructure , and to be reported as adjusting items Increased capital expenditure , totalling c . £ 125m above our recent run - rate across the next three years , including expansion and renewal of the store estate . Our customer - led plan is focused on three strategic growth engines to : 1 ) Become the homewares specialist with something for everyone Improving and simplifying our ranges , enabling repurposing of store space • Building trust on affordability with optimised pricing architecture Maximising use of the Dunelm brand across products to increase recognition , simplify our offer and support margin discipline 2 ) Deliver seamless omnichannel experiences that customers love Extending our reach , with up to ten new openings per annum for the next three years , across c.100 potential locations Dunelm - CONFIDENTIAL