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12 August 2021 - Strictly embargoed until 1.30pm BST Entain plc ( " Entain " or the " Group " ) Total addressable market expected to grow more than three - fold to c . $ 160bn Extension into interactive entertainment with move into esports Entain plc ( LSE : ENT ) , the global sports - betting , gaming and interactive entertainment group , is hosting an investor event today to outline the exciting growth opportunities ahead for the business . Entain's two strategic pillars of growth and sustainability are the core drivers of our success . Sustainability is a strategic imperative and we are making significant progress with our sustainability charter that we will provide an update on in more detail later in the year . Today's event will focus on the four key growth opportunities available to the Group : Leadership in the US ( $ 32bn market , from $ 6bn today ) We are making significant progress in the growing US sports betting and iGaming market . BetMGM is firmly established as the number two operator in the market and is targeting a long - term market share of 20 % to 25 % of the North American online market , that we expect will grow from around $ 6bn today to around $ 32bn over the long term . Grow our presence in core markets ( $ 70bn market , from $ 40bn today ) We are licenced in 27 countries today as well as operating in a number that are in the process of regulating . We have leadership positions in a significant number of these with an average market share currently of around 13 % to 15 % . We have a strong track record of driving organic growth and our markets have in - built growth as online betting and gaming extends its appeal and scale . We estimate these markets to be worth around $ 40bn today and expect them to grow to around $ 70bn over the long term . Expand into new regulated markets ( $ 40bn market ) We will only operate in regulated markets by the end of 2023 , providing the highest quality of earnings for our stakeholders . We have a strong track record of M & A and our global brands , regulatory expertise and scale also enable us to enter markets organically . Increasing numbers of markets are regulating for betting and gaming ; there are over 50 such markets around the world that we do not operate in today that we believe will be worth around $ 40bn over the long term . Extend into new interactive entertainment experiences ( $ 20bn + market ) The worlds of media , entertainment and gaming are converging . Customers want a richer experience , including more content , interactive experiences , new and free to play games , as well as social content . Our Entain platform enables us to offer new and existing customers an even more engaging experience with additional content and media , as well as interactive entertainment . This enables us to increase our customer base , scale and reach as well as drive engagement , retention and revenues that in turn drives flywheel effects to our business . Esports is a rapidly growing market and , with over 450m viewers , it is now established as a mainstream sport , particularly amongst the 18-35 demographic . Skill - based wagering for casual esports gamers is emerging , but existing operators lack scale providing Entain with a clear opportunity in a new area related to our core expertise . 1