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FY20 Preliminary Results to 31 December 2020 : Fevertree Drinks PLC RNS Number : 6376S Fevertree Drinks PLC 18 March 2021 London STOCK EXCHANGE March 18 , 2021 FY20 Highlights Fevertree Drinks plc FY20 Preliminary Results to 31 December 2020 Fever - Tree's proactive actions strengthened our position as the leading global premium mixer brand . Despite widespread On - Trade closures , a channel which has historically accounted for c.45 % of Group revenue , Full Year revenues reduced by only 3 % year - on - year due to a very strong Off - Trade performance . Off - Trade sales exceeded expectations across our regions , even during periods when the On - Trade was reopened : O Maintained position as number one brand in the UK retail mixer category , with 40.1 % value share [ 1 ] ○ ○ Significant momentum in the US as the brand continues to gain traction with retailers and consumers . Very strong second half performance in Europe , driven by strong Off - Trade sales , importer restocking and GDP portfolio brand revenue . Excellent progress in our two largest ROW markets , Australia and Canada . Capitalised on supportive trends and reacted quickly to evolving purchasing and consumption habits : ○ Spirits continue to gain share from wine and beer , with premium segments driving category growth ○ ○ ○ Marketing spend focused on increased at - home consumption with the Group's first ever national television advertisement in the UK , driving increase in consumer awareness and resulting in Fever - Tree being in more households than any other mixer brand [ 2 ] Our focus on digital in the US gained increased exposure for the brand through targeted media . Investment in online retail platforms across our regions drove significant new growth in this channel . The Group continued to invest for long - term growth : о Successful launches of the new Premium Soda range in the UK , specifically targeted at the vodka category and Sparkling Pink Grapefruit in the US , targeted at the fast - growing tequila category . ○ O Provided support to our On - Trade customers through the pandemic resulting in strengthened relationships , significant re - contracting and further contract wins . Successful acquisition and integration of GDP Global Drinks Partnership , the Group's sales agent in Germany , underlining the Group's ambition in Europe . Commissioned our first US bottling line , based on the West Coast , which began production in December 2020 . Continuing to invest in our team across our regions with 35 new employees joining during 2020 and we welcomed an additional 51 new members of the team following the acquisition of GDP . Financial highlights £ m FY20 FY19 Change Revenue UK 103.3 132.6 US 58.5 47.6 ( 22 ) % 23 % Europe [ 3 ] 65.3 64.4 1 %