Slides
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02 IN H1 25
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*LADbible Group received 85.3B views over the past 365 days across Facebook, TikTok and YouTube. When this is calculated against the number of seconds in 365 days (31,536,000) this comes to 2,705 views each second. Both IG and X views cannot be calculated **47.6m - Source: ComscoreMMX Multi-Platform, Total Digital Population incl. Social, Unique Visitors/Viewers, Top 100 Properties, Total Audience, UK, April 2025 03 SOCIAL
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04
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05 OUR MODEL
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GEN Z AND MILLENNIAL PURCHASING POWER OVER 70% IN EVERY REGION OF THE WORLD 06 IN THE MARKET KEY TRENDS: DIGITAL ADVERTISING AND INFLUENCE OF MILLENNIALS AND GEN Z AUDIENCE
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WIN 07
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FINANCIAL REVIEW 08
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+13% +13% ORGANIC GROWTH REVENUE 09 DEMAND DRIVEN BY LONG-TERM TRENDS: DOMINANCE OF DIGITAL AND PURCHASING POWER OF YOUNG ADULTS
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+8% REVENUE 10 BECOMING INCREASINGLY INTEGRAL TO CORPORATE MARKETING STRATEGIES 78% REPEAT REVENUE 27% BRIEF CONVERSION
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+18% REVENUE 11 DIVERSE INDIRECT REVENUES PROVIDE RESILIENCE & REINFORCES SUSTAINABILITY OF GROWTH 5M DAILY WEB SESSIONS1 520M GLOBAL AUDIENCE 2 1 WEB SESSIONS REFLECTS UNIQUE INTERACTIONS WITH OUR WEBSITE IN THE 6 MONTHS TO THE END OF MARCH 2025. 2 AUDIENCE NUMBERS REFLECT SOCIAL FOLLOWERS, UNIQUE PODCAST LISTENERS AND AVERAGE MONTHLY WEBSITE USERS IN THE 12 MONTHS TO THE END OF MARCH2025.
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+2% 12 STRATEGIC INVESTMENTS TO CAPTURE GROWTH OPPORTUNITIES OTHER COSTS INCLUDE DEPRECIATION, AMORTISATION, SHARE BASED PAYMENTS AND EXCEPTIONAL ITEMS
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+18% EBITDA 13 EBITDA CONTINUES TO BENEFIT FROM OPERATIONAL LEVERAGE 1 ADJUSTED EBITDA MARGIN IS ADJUSTED EBITDA DIVIDED BY GROUP REVENUE REPRESENTED AS A PERCENTAGE 28% ADJUSTED EBITDA MARGIN 1
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14 EXCELLENT CASH PERFORMANCE 1 CASH CONVERSION IS OPERATING CASH FLOW DIVIDED BY ADJUSTED EBITDA 110% ADJ. CASH CONVERSION 1 CASH
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INDICATORS 15 UNPARALLELED ENGAGEMENT AND REACH FOR OUR CONTENT 1 AUDIENCE NUMBERS REFLECT SOCIAL FOLLOWERS, UNIQUE PODCAST LISTENERS AND AVERAGE MONTHLY WEBSITE USERS IN THE 12 MONTHS TO THEEND OF MARCH 2025. 2 WEB SESSIONS REFLECTS UNIQUE INTERACTIONS WITH OUR WEBSITE IN THE 12 MONTHS TO THE END OF MARCH 2025.
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16 UPDATE
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STRATEGIC REVIEW 17
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18 PROGRESS
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SCALING 19
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• We partnered with Women’s Aid to launch a powerful campaign aimed at raising awareness of coercive control and domestic abuse among younger audiences. • Using LADbible’s platform to reach millions, the campaign leveraged the aspirational ‘van life’ trend, juxtaposing curated social media moments with the harsh reality of abuse. • Built for social platforms and optimised for sharing, it combined emotional storytelling with platform-native formats to drive virality whilst encouraging victims to seek support. 20 DRIVEN WORK
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21 OUTLOOK SCALABLE MODEL IN A MARKET WITH LONG-TERM STRUCTURAL GROWTH DRIVERS
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Q&A 22
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THANK YOU 23 CONTACT US: INVESTORS@LADBIBLEGROUP.COM
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APPENDIX 24
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BRAND & CELEBRITY ATTRACTION DISTRIBUTION, DATA & INSIGHTS AUDIENCE & ENGAGEMENT CONTENT CREATIONAD REVENUES SCALE & RELEVANCE 25 WIN
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26 REVENUE • • • • • • • DIRECT INDIRECT SOCIAL WEB
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27 JOURNEY 2006 2008 2012 2013 2015 2018 2021 2023 GLOBAL LAUNCH OF THE IPHONE & FACEBOOK FINANCIAL CRISIS – NEWSPAPER AD SPEND DECLINES LBG IS FOUNDED – FIRST CONTENT & WEBSITE LAUNCH DIGITAL SPEND OVERTAKES NEWSPAPER ACQUIRED UNILAD AND LAUNCHED IN AUSTRALIA 12BN VIEWS 34M FOLLOWERS 503M AUDIENCE STEP-CHANGE M&A AND FURTHER U.S. EXPANSION LISTING ON LSE AS LBG MEDIA PLC 2024
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2 4 H1 25 H1 24 H1 23 H1 22 H1 21 Total Group Revenue (£m) 43.9 38.9 37.4 29.7 21.9 Revenue growth 13% 4% 26% 36% 59% Adjusted EBITDA (£m) 12.2 10.3 12.8 6.3 6.3 Margin 27.8% 26.4% 34.1% 21.2% 28.9% Cash at end of period (£m) 32.9 19.8 33.4 32.1 6.7 SINCE IPO 28
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2 5 CURRENCY 29 THE GROUPS KEY FX EXPOSURES & INTERNAL RATES TO SUPPORT MODELLING: WE EXPECT TAX RATE OF APPROXIMATELY 27% IN FY25 AND EXPECT THIS TO REMAIN CONSISTENT IN THE MEDIUM TERM: Tax rate % Blended Statutory Rate 24.5 State & Local taxes 1.9 Temporary & permanent differences 0.9 FY25 Effective tax rate 27.3 FY24 Effective tax rate 26.2 A GBP/USD RATE OF 1.34 THROUGH H2 WOULD RESULT IN AN FX IMPACT OF APPROXIMATLEY £2m ON REVENUE AND £1m ON EBITDA FOR FY25 Currency (vs GBP) US Dollar % of GROUP REVENUE ~45% BUDGET RATE 1.25 FX SPOT (as at 19/06/25) 1.34
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2 6 PER SHARE 30 HY 2025 HY 2024 CHANGE CHANGE £'000 £'000 £'000 % OPERATING CASH FLOW 13,368 9,811 3,557 36% TAX PAID (3,290) (1,375) (1,915) 139% NET CASH GENERATED FROM OPERATING ACTIVITIES 10,078 8,436 1,642 19% PURCHASE OF CAPEX ITEMS (197) (244) 47 (19%) PURCHASE OF INTANGIBLE ASSETS (107) (413) 306 (74%) FREE CASH FLOW 9,774 7,779 1,995 26% NUMBER OF SHARES (M) 209 208 1 1% FREE CASH FLOW PER SHARE, PENCE 4.7 3.7 1.0 27%
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2 7 EPS 2 6 31 BASIC EPS HY 2025 HY 2024 EARNINGS PER SHARE FROM CONTINUING OPERATIONS EARNINGS, £'000 6,257 1,527 NUMBER OF SHARES, NUMBER (M) 209.1 207.9 EARNINGS PER SHARE, PENCE 3.0 0.7 DILUTED EPS HY 2025 HY 2024 DILUTED EARNINGS PER SHARE FROM CONTINUING OPERATIONS EARNINGS, £'000 6,257 1,527 NUMBER OF SHARES, NUMBER (M) 214.1 218.1 DILUTED EARNINGS PER SHARE, PENCE 2.9 0.7
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2 7 P&L 2 6 32 £'000 HY 2025 HY 2024 REVENUE 43,944 38,833 NET OPERATING EXPENSES (35,578) (35,052) OPERATING PROFIT 8,366 3,781 ANALYSED AS: ADJUSTED EBITDA 12,208 10,252 DEPRECIATION (1,208) (1,259) AMORTISATION (1,241) (1,171) ASSET IMPAIRMENT - (313) SHARE BASED PAYMENT CHARGE (1,023) (1,025) ADJUSTING ITEMS (370) (2,703) OPERATING PROFIT 8,366 3,781 FINANCE INCOME 241 106 FINANCE COSTS (800) (847) NET FINANCE COSTS (559) (741) SHARE OF POST-TAX PROFITS OF EQUITY ACCOUNTED JOINT VENTURE 816 219 PROFIT BEFORE TAXATION 8,623 3,259
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2 7 Balance Sheet 2 6 33 £'000 HY 2025 HY 2024 FY 2024 GOODWILL & OTHER INTANGIBLES 37,100 39,748 37,330 PROPERTY, PLANT & EQUIPMENT 3,978 5,655 4,947 INVESTMENTS IN JV 2,011 690 1,195 DEFERRED TAX ASSET 159 - 274 OTHER 116 195 219 TOTAL NON-CURRENT ASSETS 43,364 46,288 43,965 TRADE AND OTHER RECEIVABLES 24,294 24,730 25,982 CURRENT TAX ASSET - 2,304 - INVENTORY 21 26 22 CASH & CASH EQUIVALENTS 32,924 19,791 27,174 CURRENT ASSETS 57,239 46,851 53,178 TOTAL ASSETS 100,603 93,139 97,143 LEASE LIABILITIES 1,320 1,791 1,757 CONTINGENT CONSIDERATION - 3,110 3,240 DEFERRED TAX LIABILITY 424 143 535 PROVISIONS 493 451 482 NON-CURRENT LIABILITIES 2,237 5,495 6,014 LEASE LIABILITIES 1,485 2,816 2,485 TRADE & OTHER PAYABLES 9,808 8,937 9,460 CONTINGENT CONSIDERATION 7,918 6,885 3,811 CURRENT TAX LIABILITIES 1,348 - 2,214 CURRENT LIABILITIES 20,559 18,638 17,970 TOTAL LIABILITIES 22,796 24,133 23,984 TOTAL EQUITY AND LIABILITIES 100,603 93,139 97,143
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2 7 Cashflow 2 6 34 £'000 HY 2025 HY 2024 FY 2024 CASH FLOWS FROM OPERATING ACTIVITIES CASH GENERATED FROM OPERATIONS 13,368 9,811 20,264 TAX PAID (3,290) (1,375) (2,638) NET CASH GENERATED FROM OPERATING ACTIVITIES 10,078 8,436 17,626 CASH FLOWS FROM INVESTING ACTIVITIES PURCHASE OF INTANGIBLE ASSETS (107) (413) (563) PURCHASE OF PROPERTY, PLANT AND EQUIPMENT (197) (244) (466) STAMP DUTY PAID 0 0 0 PAYMENT OF CONTINGENT CONSIDERATION - - (3,120) NET CASH USED IN INVESTING ACTIVITIES (304) (18,237) (4,149) CASH FLOWS FROM FINANCING ACTIVITIES PURCHASE OF OWN SHARES (2,863) (2) - LEASE PAYMENTS (1,466) (1,064) (1,621) LEASE DEPOSITS RECEIVED/(PAID) 57 - (25) PROCEEDS FROM SHARE ISSUE - - 2 INTEREST RECEIVED/(PAID) 91 (41) (182) NET CASH USED IN FINANCING ACTIVITIES (4,181) (1,107) (1,826) NET INCREASE/ (DECREASE) IN CASH AND CASH EQUIVALENTS 5,593 (10,908) 15,800 CASH AND CASH EQUIVALENTS AT THE BEGINNING OF THE PERIOD 27,174 30,727 11,651 EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS 157 (28) (277) CASH AND CASH EQUIVALENTS AT THE END OF THE PERIOD 32,924 19,791 27,174
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