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TRADING STATEMENT TUESDAY 9th NOVEMBER Persimmon plc today announces its Trading Statement which covers the period from 1 July 2021 to 8 November 2021 ( ' the period ' ) . Highlights Dean Finch , Group Chief Executive , commented : " Persimmon continued to perform well through the period against a backdrop of healthy demand , with private sales reservation rates per site remaining well ahead of 2019 , as sales followed a more normal seasonal pattern as expected when compared to 2020 . " As previously reported , we anticipate growth in new home sale completions for the full year will be c . 10 % over last year , our customer satisfaction score continues to track ahead of the five star threshold and healthy selling prices and our off - site manufacturing capabilities are mitigating inflationary pressures , to support our industry leading margins . " While the industry continues to face challenges in the UK planning system , we are successfully bringing new land into construction and growing our already strong UK wide outlet network . " With £ 1.15bn of forward sales reserved beyond the current year and a quality pipeline of new developments coming on stream , Persimmon has a robust platform to support its continued high quality growth and the delivery of superior long - term sustainable returns for the benefit of all stakeholders . " ● ● ● Strong performance for the period - average private new home sales reservation rate per site c . 16 % ahead of 2019 . Robust platform for growth - expect to deliver c . 10 % increase in legal completions in 2021 ( 2020 : 13,575 legal completions ) and £ 1.15bn of forward sales reserved beyond the current year ( 2019 : £ 0.95bn ) . Five star quality and service - levels of customer satisfaction at over 92 % ¹ for the current survey year , with the Group scoring above the five star threshold since January 2020 . Industry leading margins - balance of inflationary pressures being managed well supporting resilient industry leading margins . Substantial high quality land replacement - c . £ 380m land spend incurred in the year to date whilst maintaining the Group's high quality return requirements . Strong financial position - healthy liquidity with a cash balance of c . £ 895m at 31 October 2021 ( 2020 : £ 960m ) . Trading The Group continued to perform well through the period with sales rates remaining well ahead of 2019 levels , and trading following a more normal seasonal pattern than the heavily pandemic disrupted year of 2020. Demand for newly built homes continues to be healthy underpinning positive pricing conditions . The market has taken the changes in the Government's Help to Buy scheme and the stamp duty regime in its stride . Customer enquiry levels have remained encouraging throughout the period . The Group's average private sales reservation rate for the period was c . 16 % higher than for 2019 reflecting the supportive market conditions and Persimmon's market positioning . Persimmon builds more newly built homes for first time buyers and first time movers , with an average selling price in the private owner occupier market c . 15 % ² lower than the national average in support of creating inclusive and sustainable communities . We continue to manage the current industry supply chain difficulties well , with our Brickworks , Tileworks and Space4 timber frame manufacturing facilities playing an important role in providing security of supply and mitigating some of the impact of rising materials costs . As reported at the start of the current