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19 January 2026 M&C SAATCHI PLC(the "Company" or "M&C Saatchi") FY 2025 Trading Update Delivery of net revenue, operating profit and net cash in line with guidance[1] Confident in plans for profitable growth despite persistent macro challenges M&C Saatchi plc today announces its full year 2025 trading update for the twelve months ended 31 December 2025("FY 2025"). In line with guidance outlined at the trading update in November, the Company expects LFL net revenue for FY 2025 todecline around -7% (or around -2.5% excluding Australia) with reported net revenue of £210 million and operating profitof £26 million, having successfully achieved the committed £12 million of annualised cost savings in the second half ofFY 2025. The Company's balance sheet position remains strong with net cash of £13 million as at 31 December 2025 and weremain ready to take advantage of strategic opportunities, in line with the Company's capital allocation policy, andannounced share buyback commitment. Through the implementation of our strategic regional growth teams, we saw improved pipeline conversion in the secondhalf of FY 2025, translating into multi-specialism wins across various markets. These include Coca-Cola as part of theirPremier League sponsorship amplification, two creative strategy and development roster framework wins with the UKGovernment, a win for a major consumer launch for a Super Bowl spot and increased scope of work for JP MorganChase and Ferrari. Whilst macroeconomic challenges persist, we are confident that the business will achieve profitable growth in 2026,underpinned by our long-term value drivers and core growth markets. Further guidance for 2026 will be provided in ourFY 2025 results announcement. Zaid Al-Qassab, Chief Executive Officer, said:"In a year defined by a challenging macro environment, I would like to thank all colleagues at M&C Saatchi for theircontinued hard work and commitment in delivering fantastic work for clients. I am confident that our world-famouscreativity and excellent client retention combined with our portfolio strategy and higher-margin growth drivers will delivervalue for clients, colleagues and shareholders." The Company will communicate its FY 2025 results announcement date in due course. FURTHER INFORMATION M&C Saatchi +44 (0)20-7543-4500Zaid Al-Qassab, Chief Executive OfficerSimon Fuller, Chief Financial OfficerThomas Fahey, Head of Investor Relations Headland Consultancy +44 (0)20-3805-4822Rob Walker, Charlie Twigg, James WatersMCSaatchi@headlandconsultancy.com Panmure Liberum - Nominated adviser and Joint broker +44 (0)20-3100-2000Edward Mansfield, Will King, Gaya Bhatt Deutsche Numis - Joint broker +44 (0)20-7260-1000Nick Westlake, Iqra Amin About M&C SaatchiM&C Saatchi is a creative solutions company with specialist expertise and creativity in helping our clients grow by maximising the reach and potential of theirbrands. It does this through its regional-first operating model with five core specialisms - Advertising, Issues, Passions, Consulting and Media - which it leverages inan integrated go-to-market approach. It has significant global reach, with major hubs in the UK, Europe, Middle East, APAC and the Americas and is supported byglobal shared services.  M&C Saatchi is headquartered in London and listed on the FTSE AIM index of the London Stock Exchange. [1] Please see https://www.mcsaatchiplc.com/analysts/consensus for market consensus estimates